AMA final2Word格式文档下载.docx

AMA final2Word格式文档下载.docx

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Recommendations...............................................................................................3

ExecutiveSummary............................................................................................4

1.Introduction...................................................................................................5

2.CaseStudy......................................................................................................5

2.1BHPBilliton………………………………………………………….....5

2.2RioTinto……………………………………………………………….10

3.CaseAnalysis................................................................................................15

3.1CaseanalysisofBHPBilliton…………………………………………15

3.2CaseanalysisofRioTinto…………………………………………….17

3.3Comparativeanalysis………………………………………………….18

4.Conclusion....................................................................................................20

5.Appendix......................................................................................................21

6.Reference......................................................................................................23

Recommendations:

ForcompaniesholdlargemarketsharessuchasBHP,theyshouldfocusoncustomerservices,productiondifferentiationandlowcost.ForthetechnicalleadercompaniessuchasRioTinto,theyshouldkeepfocusingontechnicalinnovationtoimprovetheirproductiontomeetthefuturemarketdemand.

ExecutiveSummary:

Aftertheglobalfinancialcrisis,alotofcompaniesneedtoadjusttheirstrategiestosurviveinthemarket.ThepurposeofthisreportistoanalysistheexternalandinternalenvironmentandthestrategiesofthetwolargestminingandresourcescompaniesBHPBillitonandRioTintoGroupintheworldandshowshowtheirstrategiesrelatedtotheircurrentfinancialandmarketposition.

Thisanalysisinvolvesseveraltools:

SWOTanalysis,PESTanalysisandvaluechainanalysis.Thenextstepsaretoidentifythetwocompanies’currentstrategiesandrecommendseveralstrategiesthatthesecompaniesshouldadoptinordertoprosperovernextfivetotenyears.

TheresultofthereportshowsthattheRioTintofocusonthetechnicalinnovationforsustainabledevelopmentandBHPfocusoncustomersservicesandproductiondifferentiationtomaintainitsleaderpositioninthemarket.

1.Introduction:

ThisreportwillgiveabasiclineofunderstandingsoftheBHPandRioTintoGroup.Thisreportwillshowstheorigin,history,corebusiness,corevalue,majoremployeesandthestrategyofthesecompanies.Allthesewillbehelpfultoanalyzethesecompanies’externalandinternalenvironment.

2.Casedescription:

2.1BHPBilliton:

TheBHPBillitonisaleadingdiversifiednaturalresourcesgroupengagedinmineralexplorationandproduction.Itistheworld'

slargestminingcompanymeasuredbyrevenueandasofFebruary2011wastheworld'

sthird-largestcompanymeasuredbymarketcapitalization.Itisamongtheworld’stopproducersofmajorcommoditiesincludingaluminums,energycoal,metallurgicalcoal,copper,manganese,ironore,uranium,nickel,silverandtitaniumminerals,andhavesubstantialinterestinoilandgas.

TheBHPBillitonCompanyisaduallistedcompanyfromthemergeroftwogreatcompanies.OneisAnglo-DutchBillitonplcandtheotheroneisBrokenHillProprietaryCompanyLimited,BHPCo.Ltd.Billitonwasfoundedin1860andtheBHPwasincorporatedin1885.Fromthemergeroftwocompaniesfoundedinthemid-1800ssinceJune2001,theBHPBillitonhasbecomeoneoftheworld’slargestdiversifiedresourcescompany.ForBHPBilliton,ithasnineseparatecustomersectorgroups;

theyarePetroleum,Aluminum,BaseMetals（includingUranium）,DiamondsandSpecialtyProducts,StainlessSteelMaterials,IronOre,Manganese,Metallurgical,andEnergyCoal.

ExternalenvironmentalofBHP:

Asamultinationalgroup,BHPBillitonisnowfacingcomplicatedexternalenvironment,someofthefactorscanbesignificantfactorstogroup’sbusiness.BeforeanalyzingthestrategiesthatBHPBillitonisnowusing,thisreportwillanalyzessomeimportantexternalenvironmentfactors,bothrisksandopportunitiesthatthegroupisfacing.PESTanalysisandSWOTanalysisareusedtohelptounderstand.

1.Risk,weaknessandthreats:

1.Commodityprices:

asthegroup’smajorbusinessissellingtheresourcecommodity,thechangeofcommoditypriceshaveagreatimpactongroup’srevenue.Thecommoditypricesaredetermined,orstronglinkedto,worldmarketandworldeconomics.Nowadays,theongoingglobalfinancialandEuropeansovereigndebtcriseshaveaffectedthemarketpricealot.Theuncertaintyofcommoditypriceswillhavenegativeimpactongroup’soperation.

2.Governmentpoliciesandregulations:

governmentpoliciesandregulationsaresetdifferentlybyeachcountry.Allthechangesinpoliciesandregulationswhichrelatedtothebusinessofgroupwillhaveanimpactontheoperationofbusiness.ThemostrecentchangeingovernmentpolicywouldbethecarbontaxinAustralia,asanenergy-producingcompany,thecarbontaxwouldbeanadditionalexpenseforBHPBilliton.AndanotheronewouldbeTheMineralandPetroleumResourcesDevelopmentAct（2002）setinSouthAfrica.Thegroupcannotpredictpoliciesandregulationschangesoitcanonlyrespondtoit.

3.Australia'

shighlabourcostsandfirst-worldsafetyregulations,distinctivegeology,andtheimportanceplacedonminingresearchbysuccessivegovernmentsandbusinesseshasmeantthattheAustralianminingsectorisquitetechnologicallyadvanced.ThisrequiredBHPBillitontokeepup-to-datetechnologytoensureitscompetitioninthemarket

4.Minesandresourceoperatingplacesareusedtoberemoteplaces.ThisrequiredBHPBillitontoconsidertheenvironmentproblem,workers’supportandothersocialproblemsifoperatingbusinessonsuchplaces

2.Opportunitiesandstrength:

1.Strongmarketposition:

marketpositionisaveryimportantfactortodecidewhetheronecompanyhascompetitiveadvantages.Thegrouphasaglobalpresencewithmorethan100operationsin25countries.Theworld’slargestsingleproducerofcopper,theworld’sseventhlargestproducerofaluminium,thetop15percentofoilandgascompanies,alltheseshowhowthegroupaccountsforlargemarketshares.

2.Diversifiedproductsandoperatingplaces.Thegrouphasninecustomersectorgroups,eachgrouphasdifferentproducts,anddifferentoperationplacesarearoundtheworld.Andthenumberisstillincreasing.Duringthe2011financialyear,11majorprojectshavebeenapprovedwithatotalvalueofus$12.9billion.

3.Goodnumbersshowinthefinancialreport:

theprofitofgroupincreasefrom$20,031Min2010to$31,816Min2011,andtheEPSalsoshowgoodresult（from228.6USCENTSto429.1USCENTS）.Thegoodfinancialresultwillimprovetheconfidenceofexistingshareholdersforthegroupandattractnewinvestors.

Otherrisksandopportunitieslikecurrencyexchangerateandinterestrate,newoperatingplacesshouldalsobeconsidered.

InternalenvironmentofBHP:

Internalenvironmentlikecorevaluesandbusinesscodeareotherimportantfactorswhenanalyzingthebusinessstrategies.Sincethemergeroftwocompanies,thegroup’spurposeandstrategyremainsthesame.BHPBillitonaimstocreatelong-termshareholdervaluethroughthediscovery,acquisition,developmentandmarketingofnatureresources.Itsstrategyistoownandoperatelarge,long-life,low-cost,expandable,upstreamassetsdiversifiedbycommodity,geographyandmarket.Thepurposeandstrategyareassessedbybusinesscode:

safetyandenvironment,integrity,highperformance,win-winrelationships,thecouragetoleadchangeandrespecttoeachother.Thegroupfocusesonprovidingsustainablevaluetoeveryone.Value-createareanimportantpartofBHPBilliton.Byensuringenoughfemaleworkforces,itshowsrespecttoequality.

2.2RioTintoGroup:

TheRioTintoGroupisadiversified,British-Australian,multinationalminingandresourcesgroupwithheadquartersinLondonandMelbourne,whichwasfoundedin1873.RioTintoisthethird-largestlistedminingcompanyintheworld.RioTintoisprimarilyorganizedintofiveoperationalbusinesses,dividedbyproducttype:

∙RioTintoCopper–copperandbyproductssuchasgold,silver,molybdenum,andsulphuricacid;

futurehomeofnickeloperationsifdeveloped

∙RioTintoAlcan–aluminum,bauxiteandalumina

∙RioTintoEnergy–coalanduranium

∙RioTintoDiamonds&

Minerals–diamonds,industrialmineralssuchasborax,talc,saltandgypsumandtitaniumdioxide

∙RioTintoIronOre–ironoreandiron

Theseoperatinggroupsaresupportedbyseparatedivisionsprovidingexplorationandfunctionsupport.

RioTintoisthesecond-largestminingcompanyinAustralia,anditscorebusinessisdealingaluminumandironbusiness,whichrepresentabout50%ofitsrevenue.ThebiggestcompetitorsofRioTintoareBHPBillitonandValeofBrazil.

ExternalenvironmentofRioTinto:

ThisreportusingSWOTandPWSTanalysistodescribeRioTinto’sexternalenvironment:

StrengthofRioTinto:

1.Strongmarketposition

RioTintoholdslargermarketshares（5%-40%）inalotofmetalandmineralproducts（suchasironore,copper,bauxite,aluminaandpurealuminum）intheglobalcommoditymarkets.ThestrongmarketpositioncouldgreatlyimprovetheRioTinto’scompetitiveness.

2.Diversifiedproducts

RioTintodealswithvariousmetalandmineralproducts,anditsbusinessalloverthe