ALCATEL INTERNATIONAL STYLE GUIDEWord文件下载.docx

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ALCATEL INTERNATIONAL STYLE GUIDEWord文件下载.docx

Threelevelsofreading6

Sentences6

Lists7

ProperNames7

OrganizationalUnits8

PartsofaBook8

GenericTerms9

OtherRulesforCapitalLetters9

Punctuation11

Dashes11

Periods11

Quotationsandapostrophes11

Ampersands11

Bullets12

AbbreviatedForms13

Acronyms13

DataSheets14

NewsReleases14

Web14

Abbreviations14

UnitSymbolsofMeasurement15

Numbers17

ProperNames17

MonetaryUnits17

Telephonenumbers17

Trademarks18

Trademarks18

TrademarkSymbols18

AlcatelTrademarksandServiceMarks18

UsingTrademarksOwnedbyOtherCompanies19

Copyright20

ProtectionRemarkforPublishedWorks20

ProductNames21

Introduction21

Productnamingrules21

Thedescriptor22

ContactsandfurtherReferences22

WritingfortheWeb24

Generalguidelines24

Internalandexternalaudiences25

Onlineattachments25

Styleandformatting25

OtherWebareas26

PowerPoint27

Introduction27

Guidelines27

Bullets28

AppendixA29

Acronyms,QuickReferenceList29

AppendixB33

SpellingandStyleQuickReferenceList33

AppendixC37

CommonlyMisspelledWords37

Introduction

WelcometotheAlcatelInternationalStyleGuide.Asitsnameimplies,thisguideismeanttobeusedinanyofthe130countriesaroundtheworldwhereAlcateloperates.Anyonewhowritesoreditsdocuments,presentationsorwebsitestargetedattheinternationalaudiencewillfindthisguideuseful.

TheInternationalStyleGuideisacomprehensivereferencecreatedforAlcatelemployeeswhopreparedocuments,onlinematerialsorpresentationsforinternalorexternalcommunications.Usedproperly,itwillensureoverallconsistencyinAlcatelcommunicationsmaterials.Itseekstostandardizelanguagestyle,spelling,punctuation,productnamesandacronymsinallAlcatelprintedandelectronicmaterials.

TheInternationalStyleGuideiswritteninAmericanEnglishandrecommendsusingAmericanEnglishinallAlcatelmarketingandcommunicationsmaterials,bothprintedandelectronic.Writersofpublicationstargetedatlocalaudienceshavemoreflexibilitytoadapttheirdocumentstothelocalcultureandlanguage.

TheInternationalStyleGuideistheprimaryreferenceforallquestionsregardingtheuseofinternationalstyleandspelling.PublicationssuchastheAssociatedPressStylebookandBriefingonMediaLaw(APStylebook)andMerriamWebster’sCollegiateDictionaryaresecondaryreferences.Certainmarketingandcommunicationsmaterialsareintendedforregionalaudiencesonly(e.g.,regionalnewsreleases).Inthosecases,useregionalstyleandspelling.

Secondaryreferencesforspecificregionsare:

ForEurope,usetheOxforddictionary

FortheUnitedStates,LatinAmericaandAsiaPacificuseMerriamWebster’sCollegiateDictionary

ForCanada,usetheGageCanadianDictionary

NotetheInternationalStyleGuideisnotaprimaryreferencefortheAlcatelTechnicalCommunicationsgroup.

AllAlcatelemployeesowntheInternationalStyleGuide,andareencouragedtocontributetoitscontentsatanytimebysubmittingsuggestions,changesand/ornewmaterial.Regionalcontributionsareespeciallyimportant,asregionaluserscanhelpfine-tunestandardssotheyaregloballyapplicable.

ContactElizabethWalkeratelizabeth.walker@

TheInternationalStyleGuideisrevisedonaquarterlybasisasnecessary.

DownloadandprintthisdocumentforahardcopyoftheInternationalStyleGuide.

Allhardcopiesshouldbeupdatedregularlytoreflectthemostcurrentinformation.ArevisiondateandalistofallrevisedsectionsarenotedonthecovertoprovideaneasyreferencepointforemployeesresponsibleformaintaininghardcopiesoftheStyleGuidefortheirgroupordepartment.

Spelling

AlcatelSpellingandWordDivision

AlcatelusesAmericanEnglish,ratherthanBritishorCanadian(hybrid)English,asitsinternationalstandardforspellingandworddivision.

ForAlcatel-specificspellingandworddivision,theprimaryreferenceistheInternationalStyleGuideSpellingandStyleQuickReferenceList,AppendixB,attached.

TheAPStylebookandtheWebster’sCollegiateDictionaryaresecondaryspellingreferences,asistheU.S.languagesettingoptioninMicrosoftWord(Tools,Language,SetLanguage).Whenmorethanonespellingisgiveninthedictionary,usethefirstspelling.

Certainmarketingandcommunicationsmaterialsareintendedforregionalaudiencesonly,suchasregionalnewsreleases.Inthosecases,usethespellingacceptedinthatregion.

FrequentlyMisspelledWords

Tomaintainaninternationalspellingconsistencyandtoensurethatfrequentlymisspelledwordsarespelledcorrectly,seeAppendixC–SomeCommonlyMisspelledWords.

Notethattheinternational(American)conventionistospellwitha“z”manywordsthatarespelledwithan“s”inBritishEnglish,asinorganize/organise.InternationalEnglishalsouses“–er”formanywordsthatendwith“–re”inBritishEnglish,asinmeter/metre.

Capitalization

 

Headlines

Titlecaseisusedforheadlines.Thismeansthatallthewordsintheheadlinehaveinitialcapitalletters,exceptarticles,conjunctions,andprepositions:

Thearticlesa,an,andthe

Theconjunctionsand,or,for,nor,but,yet,as,andif

Theprepositionsat,by,for,in,off,of,on,to,andup

Example:

AlcatelChangestheEnterpriseSwitchLandscapewithNextGenerationOmniSwitchFamilyforMission-CriticalDataandVoice

Notethatthefirstandlastwordsofaheadlinehaveinitialcapitalletterseveniftheyareoneofthearticles,conjunctionsorprepositionslistedabove.

Threelevelsofreading

Forguidanceofthecontentofheadlines,sub-headsandotherlargetypefaceitems,refertothedocumentcalled“ThreeLevelsofReading”,whichdiscussesthethreelevelsofcontent.Guidanceofcapitalizationfollowsbelow.

Sentences

Donotcapitalizethefirstwordofacompletesentencethatisenclosedinparentheseswithinanothersentence.

TheLitespanandStarspanproducts(afulldescriptionappearslater)arewidelydeployedaccessproductsmanufacturedbyAlcatel.

Docapitalizethefirstwordofadirectquotationwhenitisacompletesentence.

AsISO8802–3:

1989states:

“ThespecificationprovidestheprimarybasebandbackboneforintraplantCSMA/CDinterconnections.”

Donotcapitalizethefirstwordofadirectquotationwhenitcompletesthestructureofthewholesentence.

ThesameANSI/IEEEstandardsaysthat“theunitnames‘ampere’and‘second’havesometimesbeenabbreviated‘amp’and‘sec’,respectively,butthisusageisnowdeprecated.”

Donotcapitalizethefirstwordfollowingacolonunlessitisapropername,acronym,orafullquotation.

Thesearethetopicstodiscuss:

processor,memory,datastorage,display,anddatainput.

Lists

UseinitialcapitallettersinallbulletedlistsappearingintheTechnicalSummarysection.

Capitalizethefirstwordofeachiteminanydisplayedlisting,includingeachitemofasublisting.

Thesearethetopicstodiscuss:

Processor

Memory

Datastorage

Display

Datainput

Keyboard

Scanner

Note:

Afixedspace(tab,en,oremspace,dependingonthelayouttemplate)separatesbulletsfromtextinadisplayedlisting.

Thefirstwordofadefinitioninalistoftermsiscapitalizedonlyifapropernoun.

ANSIAmericanNationalStandardsInstitute

BtuBritishthermalunit

Mbpsmegabitpersecond.

dcdirectcurrent

ProperNames

Capitalizepropernamesofpeople,placesorthings.

Donotcapitalizegenerictechnicalterms.

Example:

Thesecommandsaffectinformationaboutthedigitaltrunk.

Centraltothegraphicaluserinterface,thedialogboxprovidesameanstoinputinformation.

Someunitsofmeasurementcomefrompropernamesbutarelowercasewhenspelledout.Theirunitsymbolsorabbreviations,however,arecapitalized.

wattW

ampereA

voltV

hertzHz

weberWb

OrganizationalUnits

Capitalizeabbreviationsfororganizationalunits.

EMAIEurope,MiddleEast,Africa,India

TNDTerrestrialNetworks

SNDSubmarineNetworks

WTDWirelessTransmission

OFDOpticalFiber

OCDOptronics

BNDBroadbandNetworking

VNDVoiceNetworks

MNDMobileNetworks

AMEAlcatelMicroelectronics

eNDeNetworking

eADeApplications

MPDMobilePhone

SPDSpace

Capitalizenamesofparticularorganizationsinbusiness,government,andeducation,includingthenamesofdepartments,divisions,andotherunits.

AlcatelCustomerInformationServices

Donotcapitalizeorganizationalnamesusedinageneralsense.

theresearchdepartment

Capitalizethenameofaspecificorganizationalunitusedwithoutthegenericname.

SendthedatatoResearchandDevelopment.(meanstheresearchanddevelopmentdepartment)

Capitalizeastand-alonegenericnamethatrepresentsthewholenameoftheorganizationalunit.

WhendidyoujointheCompany?

(aspecificcompanyisunderstood)

Donotcapitalizeabusinesstitlewhenusedasdescriptionfollowingthe

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