ALCATEL INTERNATIONAL STYLE GUIDEWord文件下载.docx
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Threelevelsofreading6
Sentences6
Lists7
ProperNames7
OrganizationalUnits8
PartsofaBook8
GenericTerms9
OtherRulesforCapitalLetters9
Punctuation11
Dashes11
Periods11
Quotationsandapostrophes11
Ampersands11
Bullets12
AbbreviatedForms13
Acronyms13
DataSheets14
NewsReleases14
Web14
Abbreviations14
UnitSymbolsofMeasurement15
Numbers17
ProperNames17
MonetaryUnits17
Telephonenumbers17
Trademarks18
Trademarks18
TrademarkSymbols18
AlcatelTrademarksandServiceMarks18
UsingTrademarksOwnedbyOtherCompanies19
Copyright20
ProtectionRemarkforPublishedWorks20
ProductNames21
Introduction21
Productnamingrules21
Thedescriptor22
ContactsandfurtherReferences22
WritingfortheWeb24
Generalguidelines24
Internalandexternalaudiences25
Onlineattachments25
Styleandformatting25
OtherWebareas26
PowerPoint27
Introduction27
Guidelines27
Bullets28
AppendixA29
Acronyms,QuickReferenceList29
AppendixB33
SpellingandStyleQuickReferenceList33
AppendixC37
CommonlyMisspelledWords37
Introduction
WelcometotheAlcatelInternationalStyleGuide.Asitsnameimplies,thisguideismeanttobeusedinanyofthe130countriesaroundtheworldwhereAlcateloperates.Anyonewhowritesoreditsdocuments,presentationsorwebsitestargetedattheinternationalaudiencewillfindthisguideuseful.
TheInternationalStyleGuideisacomprehensivereferencecreatedforAlcatelemployeeswhopreparedocuments,onlinematerialsorpresentationsforinternalorexternalcommunications.Usedproperly,itwillensureoverallconsistencyinAlcatelcommunicationsmaterials.Itseekstostandardizelanguagestyle,spelling,punctuation,productnamesandacronymsinallAlcatelprintedandelectronicmaterials.
TheInternationalStyleGuideiswritteninAmericanEnglishandrecommendsusingAmericanEnglishinallAlcatelmarketingandcommunicationsmaterials,bothprintedandelectronic.Writersofpublicationstargetedatlocalaudienceshavemoreflexibilitytoadapttheirdocumentstothelocalcultureandlanguage.
TheInternationalStyleGuideistheprimaryreferenceforallquestionsregardingtheuseofinternationalstyleandspelling.PublicationssuchastheAssociatedPressStylebookandBriefingonMediaLaw(APStylebook)andMerriamWebster’sCollegiateDictionaryaresecondaryreferences.Certainmarketingandcommunicationsmaterialsareintendedforregionalaudiencesonly(e.g.,regionalnewsreleases).Inthosecases,useregionalstyleandspelling.
Secondaryreferencesforspecificregionsare:
ForEurope,usetheOxforddictionary
FortheUnitedStates,LatinAmericaandAsiaPacificuseMerriamWebster’sCollegiateDictionary
ForCanada,usetheGageCanadianDictionary
NotetheInternationalStyleGuideisnotaprimaryreferencefortheAlcatelTechnicalCommunicationsgroup.
AllAlcatelemployeesowntheInternationalStyleGuide,andareencouragedtocontributetoitscontentsatanytimebysubmittingsuggestions,changesand/ornewmaterial.Regionalcontributionsareespeciallyimportant,asregionaluserscanhelpfine-tunestandardssotheyaregloballyapplicable.
ContactElizabethWalkeratelizabeth.walker@
TheInternationalStyleGuideisrevisedonaquarterlybasisasnecessary.
DownloadandprintthisdocumentforahardcopyoftheInternationalStyleGuide.
Allhardcopiesshouldbeupdatedregularlytoreflectthemostcurrentinformation.ArevisiondateandalistofallrevisedsectionsarenotedonthecovertoprovideaneasyreferencepointforemployeesresponsibleformaintaininghardcopiesoftheStyleGuidefortheirgroupordepartment.
Spelling
AlcatelSpellingandWordDivision
AlcatelusesAmericanEnglish,ratherthanBritishorCanadian(hybrid)English,asitsinternationalstandardforspellingandworddivision.
ForAlcatel-specificspellingandworddivision,theprimaryreferenceistheInternationalStyleGuideSpellingandStyleQuickReferenceList,AppendixB,attached.
TheAPStylebookandtheWebster’sCollegiateDictionaryaresecondaryspellingreferences,asistheU.S.languagesettingoptioninMicrosoftWord(Tools,Language,SetLanguage).Whenmorethanonespellingisgiveninthedictionary,usethefirstspelling.
Certainmarketingandcommunicationsmaterialsareintendedforregionalaudiencesonly,suchasregionalnewsreleases.Inthosecases,usethespellingacceptedinthatregion.
FrequentlyMisspelledWords
Tomaintainaninternationalspellingconsistencyandtoensurethatfrequentlymisspelledwordsarespelledcorrectly,seeAppendixC–SomeCommonlyMisspelledWords.
Notethattheinternational(American)conventionistospellwitha“z”manywordsthatarespelledwithan“s”inBritishEnglish,asinorganize/organise.InternationalEnglishalsouses“–er”formanywordsthatendwith“–re”inBritishEnglish,asinmeter/metre.
Capitalization
Headlines
Titlecaseisusedforheadlines.Thismeansthatallthewordsintheheadlinehaveinitialcapitalletters,exceptarticles,conjunctions,andprepositions:
Thearticlesa,an,andthe
Theconjunctionsand,or,for,nor,but,yet,as,andif
Theprepositionsat,by,for,in,off,of,on,to,andup
Example:
AlcatelChangestheEnterpriseSwitchLandscapewithNextGenerationOmniSwitchFamilyforMission-CriticalDataandVoice
Notethatthefirstandlastwordsofaheadlinehaveinitialcapitalletterseveniftheyareoneofthearticles,conjunctionsorprepositionslistedabove.
Threelevelsofreading
Forguidanceofthecontentofheadlines,sub-headsandotherlargetypefaceitems,refertothedocumentcalled“ThreeLevelsofReading”,whichdiscussesthethreelevelsofcontent.Guidanceofcapitalizationfollowsbelow.
Sentences
Donotcapitalizethefirstwordofacompletesentencethatisenclosedinparentheseswithinanothersentence.
TheLitespanandStarspanproducts(afulldescriptionappearslater)arewidelydeployedaccessproductsmanufacturedbyAlcatel.
Docapitalizethefirstwordofadirectquotationwhenitisacompletesentence.
AsISO8802–3:
1989states:
“ThespecificationprovidestheprimarybasebandbackboneforintraplantCSMA/CDinterconnections.”
Donotcapitalizethefirstwordofadirectquotationwhenitcompletesthestructureofthewholesentence.
ThesameANSI/IEEEstandardsaysthat“theunitnames‘ampere’and‘second’havesometimesbeenabbreviated‘amp’and‘sec’,respectively,butthisusageisnowdeprecated.”
Donotcapitalizethefirstwordfollowingacolonunlessitisapropername,acronym,orafullquotation.
Thesearethetopicstodiscuss:
processor,memory,datastorage,display,anddatainput.
Lists
UseinitialcapitallettersinallbulletedlistsappearingintheTechnicalSummarysection.
Capitalizethefirstwordofeachiteminanydisplayedlisting,includingeachitemofasublisting.
Thesearethetopicstodiscuss:
Processor
Memory
Datastorage
Display
Datainput
Keyboard
Scanner
Note:
Afixedspace(tab,en,oremspace,dependingonthelayouttemplate)separatesbulletsfromtextinadisplayedlisting.
Thefirstwordofadefinitioninalistoftermsiscapitalizedonlyifapropernoun.
ANSIAmericanNationalStandardsInstitute
BtuBritishthermalunit
Mbpsmegabitpersecond.
dcdirectcurrent
ProperNames
Capitalizepropernamesofpeople,placesorthings.
Donotcapitalizegenerictechnicalterms.
Example:
Thesecommandsaffectinformationaboutthedigitaltrunk.
Centraltothegraphicaluserinterface,thedialogboxprovidesameanstoinputinformation.
Someunitsofmeasurementcomefrompropernamesbutarelowercasewhenspelledout.Theirunitsymbolsorabbreviations,however,arecapitalized.
wattW
ampereA
voltV
hertzHz
weberWb
OrganizationalUnits
Capitalizeabbreviationsfororganizationalunits.
EMAIEurope,MiddleEast,Africa,India
TNDTerrestrialNetworks
SNDSubmarineNetworks
WTDWirelessTransmission
OFDOpticalFiber
OCDOptronics
BNDBroadbandNetworking
VNDVoiceNetworks
MNDMobileNetworks
AMEAlcatelMicroelectronics
eNDeNetworking
eADeApplications
MPDMobilePhone
SPDSpace
Capitalizenamesofparticularorganizationsinbusiness,government,andeducation,includingthenamesofdepartments,divisions,andotherunits.
AlcatelCustomerInformationServices
Donotcapitalizeorganizationalnamesusedinageneralsense.
theresearchdepartment
Capitalizethenameofaspecificorganizationalunitusedwithoutthegenericname.
SendthedatatoResearchandDevelopment.(meanstheresearchanddevelopmentdepartment)
Capitalizeastand-alonegenericnamethatrepresentsthewholenameoftheorganizationalunit.
WhendidyoujointheCompany?
(aspecificcompanyisunderstood)
Donotcapitalizeabusinesstitlewhenusedasdescriptionfollowingthe