体验商务英语综合教程Unit4答案Word格式.docx
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A7Focus,alargeadvertisingagencybasedinParis,hasareputationforcreatingimaginativeand____________campaigns.
AeffectiveBefficientCeffectDefficacious
C8Focusnowneedsto________________potentialclientsthatitstillhasplentyofcreativeideastooffer.
AensureBassureCconvinceDpersuade
B9Focushasbeenaskedto_________________ideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.
AofferBpresentCsupplyDfurnish
D10Thelittlevillagewherehelivedwouldbeapopulartourist________________.
AplaceBsiteCvisitDresort
B11Thankyoufortheaboveorder______________ourbicycles.
AofBforCbyDagainst
C12ItisstipulatedinourSalesConfirmationNo.2021021____________the5,000bicyclesyouorderedaretobeshippedintwoequallotsinMarchandApril2007.
AwhichBwhereCthatDwhat
A13Yourequestedthat80%ofthebicycles____________inMarchandthebalanceinApril.
AbeshippedBshippedCtoshipDhavebeenshipped
C14Althoughwehavethequantity______________stock,itistoolateforustoship80%ofyourorderinMarch.
AfromBforCinDat
D15Wehavereceivedyourletterof28March,___________ustomodifythepreviousarrangementsfortheshipmentofthecaptionedorder.
AaskedBtoaskCbeingaskedDasking
A16Younowwishtoadvancethedateofshipment____________onemonth.
AbyBtoCforDat
A17Inthecircumstances,weregret___________unabletomeetyourrequest.
AtobeBbeingCbeDhavingbeen
A18Inthiscase,youmust_____________theadditionalcharges.
AbearBhaveborneCtobearDbearing
D19Pleasetaketheabove____________accountandletusknowyourdecisionassoonaspossible.
AtoBforCbyDinto
B20Wearepleasedtoinformyouthatthecaptionedorder_____________nowbeendispatched.
AhaveBhasCareDis
PartIIPhraseTranslation
Directions:
Thereare20Chinesephrasesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,onepointforeachphrase.
1竞争对手产品
Competitors’products
2隐性广告
Subliminaladvertising
3广告媒体
Advertisingmedia
4体育赞助
Sportssponsorship
5免费样品
Freesample
6广告口号
Advertisingslogan
7公共媒体
Massmedia
8售点展示
point-of-saledisplay
9户外广告
Outdooradvertising
10公共市场
Mass-market
11电视黄金时段栏目广告
Prime-timeTVslot
12市场份额
Marketshare
13街道设施
Streetfurniture
14公交车候车亭
Busshelter
15金融服务
financialservice
16营销组合
Marketingmix
17公共关系
Publicrelations
18广告宣传活动
Advertisingcampaign
19价钱促销
Pricepromotion
20潜在客户
Potentialclient
PartIIISentenceTranslation
Thereare10sentencesinthispart.YouarerequiredtotranslatethemintoChineseandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,twopointsforeachsentence.
1.
Theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’isworthabout$18billionayear,just6%ofalltheworld’sspendingonadvertising.
整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%
。
2.
Focus,alargeadvertisingagencybasedinParis,hasareputationforcreatingimaginativeandeffectivecampaigns.
核心公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3.
Butitisoneofthefastest-growingsegments,havingdoubleditsmarketshareinrecentyears.
但它是增加最快的细分市场之一，近几年它的市场份额翻了一倍。
4.
Outdooradvertising’sappealisgrowingasTVandprintarelosingtheirs.
随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增加。
5.
Addingtoitsattractionshasbeenarevolutioninthequalityofoutdoordisplays.
户外展示设备质量方面的革命也在不断增加它的吸引力。
6.
Particularlyattractivetothenewadvertisersisstreetfurniture,thefastestgrowingsegmentoftheoutdoormarket.
路边设备广告作为增加最快的户外广告细分市场，对新的广告商们特别有吸引力。
7.
Focushasbeenaskedtopresentideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.
核心公司已经被要求向相关公司的管理层论述他们对于广告宣传活动的理念。
8.
Focusnowneedstoconvincepotentialclientsthatitstillhasplentyofcreativeideastooffer.
核心公司此刻需要使潜在客户相信它仍可以提供很多有创意的想法。
9.
Recentlyhowever,Focus’sreputationwasdamagedwhentwomajorclientschangedtorivalagencies.
不过最近，核心的声誉因为两个大客户转投竞争对手公司而受损。
10.Ouraimistodeveloployaltyamongexistingcustomersandattractnewones.
咱们的目标是培育现有客户的忠诚度，而且吸引新客户。
PartIVSentenceTranslation
Therearefivesentencesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,fourpointsforeachsentence.
1咱们很遗憾你们的发盘比美国供给商的价钱高出5%。
Weregretthatyourofferis5%higherthanthatoftheU.Ssuppliers.
2羊毛行市目前疲软，除非你方能降价5%，不然无法成交。
Thecurrentwoolmarketisweak.Weseenoprospectsofbusinessunlessyoucanreducethepriceby5%.
3兹遗憾通知你方，本地买主以为你方报价太高。
Weherebyregrettoinformyouthatlocalbuyersregardyouroffertobemuchonthehighside.
4咱们的报价相当合理，且已为你地其他客户所接受。
Ourofferisquitereasonable,andithasbeenacceptedbyothercustomersinyourarea.
5至于男式衬衫，咱们盼望能够按接近咱们的价钱达到交易。
Asformen’sshirts,wehopetomakeadealclosetoourprice.
PartVLetterTranslation
Thereisoneletterinthispart.YouarerequiredtotranslateitintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points.
敬启者：
感激你们6月26日的报盘以及寄来的餐具样品。
虽然咱们很欣赏这些餐具的优良品质，但咱们遗憾地说，你们的价钱似乎太高。
若是接受你们的报价将使咱们在销售中无利可图，因为其他供给商对一样品质的商品出价更低。
因此，咱们建议你方将价钱减至25美元/套，不然无法成交。
咱们期待着你们的确认。
DearSirs:
ThankyouforyourofferofJune26thandtheenclosedtablewaresamples.
Althoughwereallyappreciatethehighqualityofthetableware,weregrettosaythatyourpriceseemsuncompetitiveatall.
Toacceptthepriceyouquotewouldleaveuslittleprofitonoursales,sinceothersuppliersofferlowerpricesforproductsofthesamequality.
Therefore,wesuggestthatyoureduceyourpriceto$25perset,orbusinessisimpossible.
Wearelookingforwardtoyourconfirmation.
PartVIBusinessWriting
Forthispart,youarerequiredtowriteontheAnswerSheetareplyinthefullcorrectformatbasedontheinformationgivenbelow.Thisparttotals20points.
●YouworkfortheParkHotelinNewYork.
●Readthisletterfromacompanyenquiringaboutroomvacancies.
KLComputers
95ScienceParkDrive#02-03
TheCurie
Singapore118285
TheParkHotel
134CentralParkSouth
NewYork10019
USA
18June2003
DearSir/Madam
Iamwritingtoenquireaboutroomvacanciesfor9-11July.Wewouldneedfourdoublerooms,preferablywithsomekindofcommunicationfacilitiesforcomputers.
Iwouldbeverygratefulifyoucouldsendmeaquotationfortheaboveroomswithinformationaboutthebusinessfacilitiesthatthehoteloffers.
Yoursfaithfully
CharlesChung
PersonalAssistanttoKimLee
●WriteareplytoMr.Chung:
*confirmingtheavailabilityoftherooms
*confirmingthedates
*quotingtheprice
*givinginformationaboutbusinessfacilities.
●Write60-80words.
NewYork10019
20June2003
DearMr.Chung:
WehavereceivedyourkindenquiryaboutroomvacanciesdatedJune18th,2021.Incompliancewithyourrequest,wehavemadethearrangementsforyouasfollows:
Wewillreservefourdoublerooms（Room1001---1004）on9-11July.Eachofthemisequippedwithbroad-bandinternetaccess.Wecanprovidethebusinessfacilitiessuchasfaxmachines,meetingroomsandoverheadprojectors.Ourhotelalsoofferssecretarialhelp,anditcosts＄40anhour.
Therate,includingaccommodation,facilitiesandbreakfastisquotedUS＄1,400approx.perperson.YoushouldpayalltheexpensebeforeJuly10th.Pleasedon’thesitatetocontactus,ifyouneedanyfurtherinformationandwearelookingforwardtoyourimmediateconfirmation.
MissWUXiaoli
ManageroftheParkHotel
升级会员 