学年高二英语下学期期末考试试题 人教新目标版Word文档格式.docx
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ABiopsychosocialApproachthatthere'
scertainpleasureincrying.Ithelpseasestresswhenthereisnootherwaytoexpressourselves.
Inthosedaysaftermydog'
sdeath,Irememberthinking,“I'
vegottostopthiscrying”.Itfeltunmanly.Itfeltlikeasignofweakness.I'
vesincerealisedthattearsareforeverybody;
they'
renotgenderspecific.Theyshowwehavesympathy,allowustogetridofstressandjustfeel.
1.Whatdoesthefirstparagraphmainlytalkabout?
A.Cryingisanemotionshowingsadness..
B.Cryingisanemotionbeyondcontrol.
C.Cryingisarawhumanemotion.
D.Cryingisanemotionshowinghappiness.
2.What'
sthedifferencebetweenmenandwomenincryingaccordingtoDutchresearch?
A.Menaremorelikelytohavetearsofjoy.
B.Theycryatdifferenttimesoflife.
C.Womencrymoreoftenoverdeaths.
D.Theycryoverdifferentmatters.
3.Whatdidtheauthorthinkofhiscryingoverhisdog'
sdeath?
A.Asignofstrength.
B.Awayofreducingemotionalstress.
C.Behaviorofbeingwomanish.
D.Asignofweakness.
4.What'
sthebesttitleforthetext?
A.Men,nevercrylikewomen
B.Cryingsolvespsychologicalproblems
C.Men,it'
sOKtocrysometimes
D.Cryingexplainsdifferencesbetweenmenandwomen
B
Lucy,whoseskeleton(骨骼)wasdiscoveredinEthiopiain1974,diedshortlyaftershefelloutofatree,accordingtoanewstudypublishedMondayintheBritishjournalNature.
Fortheirresearch,KappelmanandDr.RichardKetchamusedaCTscannertocreatemorethan35,000“slices”ofLucy’sskeleton.ScientistsnamedherLucyfromtheBeatles’song“LucyintheSkywithDiamonds”,whichwasplayedatthecampthenightofherdiscovery.
Thefollowinganalysisoftheslicesshowedsharp,cleanbreaksseenattheendofLucy’srighthumerus(肱骨)aresimilartobonebreaksseeninvictimsoffalls.
TheresearchersconcludedthattheseandotherbreaksinherskeletonshowthatLucy,whoisbelievedtohavestoodabout3feet6inchesandweighedabout60pounds,fellfeetfirstandusedherarmstosupportherselfbuttheinjurywastooseveretohavebeensurvivable.
TheresearchersestimatethatLucywasgoingabout35milesanhourwhenshehitthegroundafterfallingfromaheightofroughly40feet,accordingtothestatement.
Thatsoundsplausible.Butotherscientistsaredoubtful.“Therearecountlessexplanationsforbonebreaks,”Dr.DonaldC.Johanson,directoroftheInstituteofHumanOriginsandoneofthescientistswhodiscoveredLucy,said,“Thesuggestionthatshefelloutofatreeislargelyajust-sostoryandthereforeunprovable.”
JohansonsaiditwasmorelikelythatLucy’sbreaksoccurredlongaftershedied,sayingthatelephantbonesappeartohavethesamekindofbreaks.It’sunlikelytheyfelloutofatree.
Butthenewresearchfocusedonasmallnumberofbreaksthatareconsistentwithhigh-energybone-to-boneinfluencesandwhichdifferfromthesortsofbreakscommonlyseeninothercollectedbones.Kappelmanrespondedinanemail,“Theseappeartohaveoccurredatornearthetimeofdeath.”
5.WhatcanweknowaboutLucyfromKappelmanandDr.RichardKetcham’sresearch?
A.Shemadeanefforttosaveherself.
B.Shehadmorethan35,000slices.
C.Shecouldn’tuseherarmsproperly.
D.Shegothernamefromaband.
6.Whatdoestheunderlinedword“plausible”inParagraph6probablymean?
A.Surprising.B.Creative.
C.Reasonable.D.Unbelievable.
7.WhichofthefollowingwouldJohansonprobablyagree?
A.Elephantsareunlikelytodiefromfalling.
B.Otherreasonsforthebreaksshouldbeconsidered.
C.Lucygotbreaksatornearthetimeofdeath.
D.Lucy’sbonebreaksdifferfromotherbonebreaks.
8.Whatconclusioncanwedrawfromthepassage?
A.Lucydidn’tdiefromfallingoutofatree.
B.Thenewlypublishedstudywasmeaningless.
C.Scientistswillfindanotherwaytosolvetheproblem.
D.TheargumentonhowLucydiedwillcontinue.
C
Bringanygroupofbusinessownersormanagerstogether,askthemthebestwaytopromotetheirorganizations,andyou'
llgetdifferentanswers.Thatcomesasnosurprise.Whenitcomestopromotingabusiness,tryingtofindthesinglechoiceisrarelywise.You'
llseebusinessownersandmanagerstryradioadvertising.Whenthatdoesn'
tproducetheresultstheywant,they'
llchangetosendingdirectmail.Whenthatdoesn'
tcreateajumpinsales,they'
llbuyTVcommercials.Whenthatfallsshortoftheirexpectations,they'
lltryanewonlinestrategy...anditgoesonandon.
Formostcompanies,thebestapproachisamixofdifferentchannels,organizedinwaysthatalloweachtobuildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors,includingthecompanyitself,itsaudience,themessagebeingconveyed,theenvironment,andmanymore.
Justthatradioworkedwellforacompany'
slasteffortdoesn'
tmeanthatTVadvertisingwouldn'
tbeabetterchoicethistime.Ormaybetherightchannelisdirectmail.There'
snosimpleanswer,becausetherearesomanyvariables.Ifyouraudienceisbroad,thenmayberadioornewspaperadvertisingistherightchoice.Ifyou'
retargetingacarefullydefinedgroup,suchasformercustomers,directmailoremailwillprobablyperformbetter.
Therearetwoimportantlessonshere.Thefirstisnottoconcentrateontryingtofindasinglechannelthatwillserveallofthecompany'
sneeds,becauseitjustdoesn'
texist.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness,youneedtodomorethanalittlelearning.You'
llreallyneedtounderstandyourcustomers,yourmarketplace,yourcompetitors,andtheenvironmentsinwhichyoudobusiness.Andyouneedagoodunderstandingofwhatmakesonemarketingchannelrightforonesituation,butnotanother.
9.AccordingtoParagraph1,thereareno________.
A.all-purposeadsB.unsuccessfulads
C.cheapadsD.perfectads
10.Whatisthebestwaytopromoteabusiness?
A.Usingachannelthatservesallofyourbudget.
B.Advertisingonachannelavailabletoconsumers.
C.Creatinganadthatappealstoallyourcustomers.
D.Puttingadsonvariouschannelsatthesametime.
11.Whenitcomestochoosinganadforabusiness,weshould________.
A.stayawayfromTVadvertising
B.advertiseontheradiooronthenewspaper
C.chooseitbasedonthespecificsituation
D.chooseitaccordingtoyourcustomers'
budget
12.Beforedecidingonamarketingchannel,youneedto_______.
A.askforyourcustomers'
advice
B.makeresearchonallrelatedfactors
C.realizetheproblemswithyourbusiness
D.comparedifferentadvertising
D
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