毕业论文The role of Etiquette in business negotiationsWord文档下载推荐.docx

毕业论文The role of Etiquette in business negotiationsWord文档下载推荐.docx

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商务礼仪正日益成为从事商业活动人士必备的知识.在日趋激烈的世界市场竞争中,要赢得国际商务工作的优胜地位,除了拥有价廉物美的产品之外,国际商务谈判是决定企业国际贸易成败的关键.而礼仪在商务谈判中占有重要地位,具有不可替代的作用,合理地使用商务礼仪可有助于谈判的顺利进行。

因此，本文简单介绍了礼仪以及礼仪在商务谈判中的作用，然而中西方存在文化差异,影响着国际商务谈判,应注意谈判过程中礼仪的正确使用并掌握作为国际商务谈判人员应具备的基本礼仪。

Abstract:

Businessetiquetteisincreasinglybecomingessentialknowledgefortheonesengagedincommercialactivities.Inanincreasinglycompetitiveworldmarketcompetition,towinthewinnersofthestatusofinternationalcommercialwork,internationalbusinessnegotiationsistothekeytothesuccessofinternationaltradebusiness,inadditiontohaveacheapandgoodproducts.andetiquetteinbusinessnegotiationsoccupiesanimportantposition,whichhasanirreplaceablerole,rationaluseofbusinessetiquettecanhelpthenegotiationsproceedsmoothly.Therefore,thisarticlebrieflyintroducedetiquetteaswellasceremonialritual'

sroleinbusinessnegotiations,however,andWesternculturaldifferences,whichwillaffectinternationalbusinessnegotiations,weshouldpayattentiontothenegotiationprocessandlearntheproperuseofetiquetteandmasterthebasicmannersasaninternationalbusinessnegotiators.

Keywords:

businessetiquette;

culturaldifferences;

businessnegotiation;

（Introduction）:

Intheeraofrapideconomicdevelopment,internationaltradehasbecomeincreasinglycommon,internationalbusinessnegotiationswilldeterminethesuccessorfailureofinternationaltrade,whiletheetiquetteplaysanirreplaceableroleinbusinessnegotiations.Therefore,asBusinessEnglishstudents,wemustunderstandtheetiquetteandtheInter-betweentheculturaldifferences,andthenunderstandwhichkindsofbasicmannersinthebusinessnegotiationsshouldbemasteredandputthemintopractice.

一、Anoverviewofetiquetteandbusinessetiquette

Etiquettereferstheprocedures,methodsandimplementationofcommunicationaspectsoftheappearanceofconductnormswhenpeopleinteractwithothers,includinglanguage,instrumentbearing,courteousmannersandsoon.Businessetiquetteisanimportantpartofetiquette,itrefersthatthebusinesspeoplecomplywithsociallyacceptednormsofconduct.inordertoestablishagoodpersonalandcorporateimageinbusinessactivities.

二、Theroleofetiquetteinbusinessnegotiations:

Shortly,strongenqualityinsideandshapetheoutofimage

Actuallydoestheetiquettehaveabigeffectinthebusinessnegotiations?

Iwillgiveanexamplehere.Inthe15yearsbefore1972,theChineseandAmericanambassadorialleveldiscussionhavealtogethercarriedon136times,butallcomestonothing.ChinaandAmericanrepeateddiscussionsanddisputesaroundtheTaiwanissue,thereturnofthedebtproblem,recoveryofassets,thereleaseddetainees,thisreportervisits,tradeandotherprospectsforlong-term.Kissingeradmittedwithhumorthatthe"

greatsignificanceofSino-UStalks,itseemsthatitisunabletoobtainamajorachievementofthetalksthelongest."

However,ZhouEnlai,withitsuniquecriticalthinkingpoliticians,andsuperbskilloftheartofnegotiation,graspitshistoricturningpoint.Hearrangedmethodicallyandsuccessfullydirectedtheworld-renownedSino-USrelationsnegotiationsinhismannersandcharmingmannersoflaughter,,in1972,the137secondconversation,andfinallybrokethedeadlockin15years.FromthememoirsofformerU.S.PresidentRichardNixon,ZhouEnlaiappearanceofthegestureshowgreatcharmandpoiseddemeanor.Hisappearancegivestheimpressionthat:

acordial,frank,calmandverywarm,heseemedwittyandcarefulfrom.twosides'

formaltalks.

Duringthenegotiations,hewasgoodatusingaroundaboutway,avoidingthecontroversialpoint,throughthethingsthatseemunimportanttodeliverimportantinformation.Hewasneverahightoneofthespeech,didnotknockthetable,northreattosuspendthenegotiationstoforcetheothersideconcessions.Hewasalwayssodeterminedandverypolite,whenhehasa"

card"

inhishands,hisvoicesbecomemoregentle,.thesuccessofthenegotiationsshouldbeattributedtotheprincipleofthenegotiations,negotiationtiming,negotiationstrategy,negotiationandartsavarietyoffactors,butthecharacterofZhouEnlai'

sunparalleledforpeopleleftthemostprofoundanddistinctimpressionthatthebestmannerseffectsofetiquettewasanimportantfactorinsuccessfulnegotiationsundoubtedly.

（一）Toimprovethequalityofourpersonalbusiness

Marketcompetitionisultimatelythecompetitionofpersonnelquality,thequalityofourbusinesspeopleisthequalityofcommercialcultivationofindividualofficersandindividualperformance.Upbringingreflectedinthedetails,detailsdisplayquality.Theso-calledpersonalqualitiesininterpersonalinteractionisthefundamentalbusinessperformance,suchassmoking,generallyeducatedpeopleinfrontofoutsidersarenon-smokers;

aculturedpersonwithnumerousisdonotspeakloudlyinotherpublic;

Dressworninjewelryinbusinessdealings,weshouldpayattentiontothefollowingfourprinciples:

wearingjewelrytocomplywiththerequirementsoftheoverallidentityandsmallisbetter.

Thefirstprinciple,thenumberiscalledtheprincipleofminimumzero,theceilingisnotmorethanthree,andnomorethantwo.Thesecondprincipleiscalledtheprincipleoftheharmony,whichisimportant,anditiseasiersaidthandone,suchasayoungladywearedadresswithathinsandGaotonggloves,ringsareworninsideglovesortheoutsidetoattendthedinner;

agirlwearedsocks,thefootiswearingontheinsideortheoutside.Thethirdprincipleistheprincipleofqualityofcolor,thatis,textureandcolorshouldbeharmonious,harmonycreatedbeauty.Thefourthprinciple,theprincipleofcustoms,China'

straditionsandcustomsaremenwearingKuanyin,womenwearingBuddha.Toberings,generallypeopledonotwearthethumb,indexfingerwearingaringmeansthatthepeopleislookingforobjects,courtship;

middlefingerwearingaringmeansthatthepeoplehasbeentheobject;

ringfingerwearingaringmeansthatthepeoplehasbeenmarried;

littlefingerwearingaringmeansthatthepeopleisasingleactivist.

（二）Itishelpfultoestablishgoodinterpersonalcommunication

Ifwedonotknowtherulesofbusinesscommunication,sometimeswewillscrewthingsup.（Suchasthephone）.ifwewanttovisitsomebody,wemusttellthem,andontime.

（三）Maintaintheimage

Individuals,businessesandthecountry'

simage.Businessetiquetteistomaintainthecorporate'

simage.Mitigationeffects,economicconcepts.Fewerproblems,lesseffectoninterpersonalrelationships.SometimesIdonotknowhowtodo,thereisaremedialapproach-followed,orimitation,whenwehaveWesternfood,ingeneralwecandependonthemistressoftheaction,whenthehostesssitdown,youcansitdown,thehostesstooktheknifeandfork,thentookyourknifeandfork,andwhenhostessputnapkinsonthetable,whichmeanstheendofthebanquet.SoitdoesnotmatterifIdonotknowthat,justfollowedbyotherstolearnhowothersdoit,ifthewayiswrong,itdoesnotmatterbecausetheothersarewrong,wrongwitheveryone,andeveryone'

swrongisnotwrong.Awareofthisfact,you'

lldealwithitsmoothlyandgraceful.

三、Theculturaldifferencesbetweencountries

Internationalbusinessetiquetteisanimportantpartofthenegotiations,itisthateachparticipantmustbeabidedbytherules,buttheremaybeduetoculturaldifferencesbetweencountries,resultinginmisunderstanding,friction,andsometimesactuallyleadtobusinessfailureofthenegotiations.Asaninternationalbusinessnegotiatorstounderstandtheseculturaldifferencesandtaketheappropriatemeasuresbecomesverynecessary.InternationalBusinessNegotiationetiquettemainlyincluding:

ceremonialdress,meetetiquette,negotiationprotocolandceremonialgifts.

（一）Dressetiquette

Dressetiquetteisaninternationalbusinessnegotiationsinthemostbasiccourtesy.Decentclothing,isnotonlyapersonalappearanceofhigh-qualityperformance,butalsorespectforothers.Businesshasalwaysattachedgreatimportancetoclothingnorms,clothingisamerchantkeytosuccess.Internationalbusinessnegotiationsisrequiredthisformaloccasiondresstradition,dignified,elegant.Formen,thegeneralshouldbewearingasuitandtie,averyfit,darksuits-areusuallyblue,grayorblack-wouldbesuitableformostcountries,includingevensitatthenegotiatingpartyorwatchperformances.Forwomen,professionalpackageisthebestchoice,whichareapplicableanywhereintheworld.Menavoidwearinginformal,casualwear,sportswear;

whilewomenavoidwearingtooexposedandtoothoroughly,butalsoavoidwearingtoomuchjewelry,appropriateembellishmentoneortwocanbe.Whethermaleorfemale,butthestartlinghair,excessivemake-up,alotofjewelry,thickperfumeofwhichcandamagetheimageofbusinessprofessionalsandsendthewrongsignaltoforeigntraders.ThereisasayinginChina:

Dressing,eachappealtotheirpreferencesthisisthecaseIndailylife,butitmaybetabooininternationalbusinessnegotiations.

（二）Meetingetiquette

Tomeetforbusinessnegotiationsisanimportantactivity.Meetingetiquetteincludedanintroductiontothemainceremonialritualsandceremonialhandshake.Descriptionofthegeneralisthatbothsidesintroducedtheirownteamtoothers.theorderisMspriority,andapriorityofhighposition.Itisusuallycalled"

Ladies,"

"

Miss"

and"

sir."

TheChinesehaveasayingcalled"

comrade"

translatedintoEnglishisa"

somecountriesintheWest,inthiscaseitmeans"

homosexual"

so,inorderto