20xx年英语六级考试模拟题及答案5套.docx

20xx年英语六级考试模拟题及答案5套.docx

《20xx年英语六级考试模拟题及答案5套.docx》由会员分享，可在线阅读，更多相关《20xx年英语六级考试模拟题及答案5套.docx（95页珍藏版）》请在冰点文库上搜索。

20xx年英语六级考试模拟题及答案5套

20xx年12月英语六级考试模拟题及答案5套

　　Directions:

Forthispart,youareallowed30minutestowriteashortessayentitledTheCivilServantTestCraze.Youressayshouldstartwithabriefdescriptionofthepicture.Youshouldwriteatleast150wordsbutnomorethan200words.

　　1.如今数字化产品得到越来越广泛的使用，例如……

　　2.数字化产品的使用对人们的工作、学习、生活产生的影响。

　　DigitalAge

　　Womenin2011madenosignificantgainsinwinningmoretopUSbusinessjobs,accordingtoastudy,buttheheadofthestudysaidwomenarepoisedtomake36intheyearahead.

　　Thenumberofwomenwhowereboarddirectors,corporateofficersortopearnersatFortune500companiesremained37unchanged,saidthestudybyCatalyst,anonprofitgroupthat38opportunitiesforwomeninbusiness.

　　Thepercentageofcompanieswithwomenontheboardofdirectorswas15.1percentthisyear,comparedwith14.8percentin2010,Catalystsaid.

　　Also,thepercentageofcorporateofficerpositions39bywomenwas15.7percentin2011and15.4percentin2010,itsaid.Thepercentageoftopearnersin2011whowerewomenwas6.2percent,comparedto6.7percentin2010,itsaid.

　　TheresearchontheFortune500companieswas40ondataasofMarch31,2011.Theslightchangesinthenumbersarenotconsidered41significant,Catalystsaid.

　　Nevertheless,giventhechangesinU.S.politics,thefutureforwomeninbusinesslooksmore42,saidIleneLang,presidentandchiefexecutive43ofCatalyst.

　　"Overallwe're44toseechangenextyear,"Langsaid."Whenwelookatshareholders,decisionmakers,thegeneralpublic,they'relookingforchange."

　　"Whatthey'rebasicallysayingis,'Don'tgiveus45ofthestatusquo（现状）.Getnewideasinthere,getsomefreshfaces,'"shesaid.

　　A.officer　　B.changes　　C.based　　D.positions　　E.more　　F.promising　　G.businesslike　　H.surveying　　I.essentially　　J.strides　　K.promotes　　L.statistically　　M.confused　　N.held　　O.expecting

　　HowMarketersTargetKids

　　A.Kidsrepresentanimportantdemographictomarketersbecausetheyhavetheirownpurchasingpower,theyinfluencetheirparents'buyingdecisionsandtheyaretheadultconsumersofthefuture.Industryspendingonadvertisingtochildrenhasexplodedinthepastdecade,increasingfromamere$100millidnin1990tomorethan$2billionin2000.

　　B.Parentstodayarewillingtobuymorefortheirkidsbecausetrendssuchassmallerfamilysize,dualincomesandpostponingchildrenuntillaterinlifemeanthatfamilieshavemoredisposableincome.Aswell,guiltcanplayaroleinspendingdecisionsastime-stressedparentssubstitutematerialgoodsfortimespentwiththeirkids.Herearesomeofthestrategiesmarketersemploytotargetkids:

Pester（纠缠）Power

　　C.Today'skidshavemoreautonomyanddecision-makingpowerwithinthefamilythaninpreviousgenerations,soitfollowsthatkidsarevocalaboutwhattheywanttheirparentstobuy."Pesterpower"referstochildren'sabilitytonagtheirparentsintopurchasingitemstheymaynototherwisebuy.Marketingtochildrenisallaboutcreatingpesterpower,becauseadvertisersknowwhatapowerfulforceitcanbe.

　　D.Accordingtothe2001marketingindustrybookKidfluence,pesteringornaggingcanbedividedintotwocategories--"persistence"and"importance".Persistencenagging（aplea,thatisrepeatedoverandoveragain）isnotaseffectiveasthemoresophisticated"importancenagging".Thislattermethodappealstoparents'desiretoprovidethebestfortheirchildren,andplaysonanyguilttheymayhaveaboutnothavingenoughtimefortheirkids.

　　TheMarriageofPsychologyandMarketing

　　E.Toeffectivelymarkettochildren,advertisersneedtoknowwhatmakeskidstick.Withthehelpofwell-paidresearchersandpsychologists,advertisersnowhaveaccesstoin-depthknowledgeaboutchildren'sdevelopmental,emotionalandsocialneedsatdifferentages.Usingresearchthatanalyzeschildren'sbehaviour,fantasylives,artwork,eventheirdreams,companiesareabletocraftsophisticatedmarketingstrategiestoreachyoungpeople.

F.Theissueofusingchildpsychologiststohelpmarketerstargetkidsgainedwidespreadpublicattentionin1999,whenagroupofU.S.mentalhealthprofessionalsissuedapubliclettertotheAmericanPsychologicalAssociation（APA）urgingthemtodeclarethepracticeunethical.TheAPAiscurrentlystudyingtheissue.

　　BuildingBrandNameLoyalty

　　G.CanadianauthorNaomiKleintracksthebirthof"brand"marketinginher2000bookNoLogo.AccordingtoKlein,themid-1980ssawthebirthofanewkindofcorporation--Nike,CalvinKlein,TommyHilfiger,tonameafew--whichchangedtheirprimarycorporatefocusfromproducingproductstocreatinganimagefortheirbrandname.Bymovingtheirmanufacturingoperationstocountrieswithcheaplabour,theyfreedupmoneytocreatetheirpowerfulmarketingmessages.Ithasbeenatremendouslyprofitableformula,andhasledtothecreationofsomeofthemostwealthyandpowerfulmulti-nationalcorporationstheworldhasseen.

　　H.Marketersplanttheseedsofbrandrecognitioninveryyoungchildren,inthehopesthattheseedswillgrowintolifetimerelationships.AccordingtotheCenterforaNewAmericanDream,babiesasyoungassixmonthsofagecanformmentalimagesofcorporatelogosandmascots.Brandloyaltiescanbeestablishedasearlyasagetwo,andbythetimechildrenheadofftoschoolmostcanrecognizehundredsofbrandlogos.Whilefastfood,toyandclothingcompanieshavebeencultivatingbrandrecognitioninchildrenforyears,adult-orientedbusinessessuchasbanksandautomakersarenowgettinginontheact.

　　BuzzorStreetMarketing

　　I.Thechallengeformarketersistocutthroughtheintenseadvertisingclutter（杂乱）inyoungpeople'slives.Manycompaniesareusing"buzzmarketing"--anewtwistonthetried-and-true"wordofmouth"method.Theideaistofindthecoolestkidsinacommunityandhavethemuseorwearyourproductinordertocreateabuzzaroundit.Buzz,or"streetmarketing",asit'salsocalled,canhelpacompanytosuccessfullyconnectwiththeelusive（难找的）teenmarketbyusingtrendsetterstogivethemproducts"cool"status.

　　J.Buzzmarketingisparticularlywell-suitedtotheInteract,whereyoung"Netpromoters"usechatroomsandblogstospreadthewordaboutmusic,clothesandotherproductsamongunsuspectingusers.

　　CommercializationinEducation

　　K.Schoolusedtobeaplacewherechildrenwereprotectedfromtheadvertisingandconsumermessagesthatpermeatedtheirworld--butnotanymore.Budgetshortfalls（亏空，差额）areforcingschoolboardstoallowcorporationsaccesstostudentsinexchangeforbadlyneededcash,computersandeducationalmaterials.

　　L.Corporationsrealizethepoweroftheschoolenvironmentforpromotingtheirnameandproducts.Aschoolsettingdeliversacaptiveyouthaudienceandimpliestheendorsementofteachersandtheeducationalsystem.Marketersareeagerlyexploitingthismediuminanumberofways,including:

1）sponsorededucationalmaterials;2）supplyingschoolswithtechnologyinexchangeforhighcompanyvisibility;3）advertisingpostedinclassrooms,schoolbuses,oncomputersinexchangeforfunds;4）contestsandincentiveprograms:

forexample,thePizzaHutreadingincentivesprograminwhichchildrenreceivecertificatesforfreepizzaiftheyachieveamonthlyreadinggoal;5）sponsoringschoolevents.

　　TheInternet

　　M.TheInternetisanextremelydesirablemediumformarketerswantingtotargetchildren.It'spartofyouthculture.ThisgenerationofyoungpeopleisgrowingupwiththeInteractasadailyandroutinepartoftheirlives.Kidsareoftenonlinealone,withoutparentalsupervision.Unlikebroadcastingmedia,whichhavecodesregardingadvertisingtokids,theInteractisunregulated.Sophisticatedtechnologiesmakeiteasytocollectinformationfromyoungpeopleformarketingresearch,andtotargetindividualchildrenwithpersonalizedadvertising.

　　MarketingAdultEntertainmenttoKids

　N.Childrenareoftenawareofandwanttoseeentertainmentmeantforolderaudiencesbecauseitisactivelymarketedtothem.Inareportreleasedin2000,theU.S.FederalTradeCommission（FTC）revealedhowthemovie,musicandvideogamesindustriesroutinelymarketviolententertainmenttoyoungchildren.

　　O.TheFTCstudied44filmsrated"Restricted",anddiscoveredthat80percentweretargetedtochildrenunder

　　17.MarketingplansincludedTVcommercialsrunduringhourswhenyoungviewersweremostlikelytobewatching.TheFTCreportalsohighlightedthefactthattoysbasedoncharactersfrommatureentertainmentareoftenmarketedtoyoungchildren.Matureratedvideogamesareadvertisedinyouthmagazines;andtoysbasedon"Restricted"moviesandM-ratedvideogamesaremarketedtochildrenasyoungasfour.

　　Guiltcanaffectparents'spendingdecisionsbecausetheydon'thaveenoughtimefortheirkids.

　　47、TheCenterforaNewAmericanDreampointedoutthatbrandloyaltiescouldbeformedasearlyasagetwo.

　　48、Schoolboardsallowcorporationstoaccesstostudentsbecausetheyneedmoneyandeducationalmaterialsbadly.

　　49、TheFTCreporthighlightedthefactthattoysbasedoncharactersfrommatureentertainmentareoftenmarketedtoyoungchildren.

　　50、Forthisgenerationofyoungpeople,theInternetisadailyandroutinepartoftheirlives.

　　51、AccordingtoKidfluence,"persistencenagging"islesseffectivethanthemoresophisticated"importancenagging".

　　52、AccordingtoareportreleasedbytheU.S.FederalTradeCommission,themovie,musicandvideogamesindustriesusuallymarketviolententertainmenttoyoungchildren.

　　53、Buzzmarketingiswell-suitedtotheInternetbecaus