中国餐饮业的发展前景分析（外文翻译）.docx

中国餐饮业的发展前景分析（外文翻译）.docx

《中国餐饮业的发展前景分析（外文翻译）.docx》由会员分享，可在线阅读，更多相关《中国餐饮业的发展前景分析（外文翻译）.docx（16页珍藏版）》请在冰点文库上搜索。

英文文献

1、Chinafoodindustrydevelopmentprospectsanalysis

ThecateringindustryinChinaasthetertiaryindustryisatraditionalserviceindustries,experiencedreformingandopeningstarts,quantitativeexpansion,scalechaindevelopmentandbrandpromotionstrategyof4phase,mademakeaspurtofprogressinthedevelopmentof.

Atpresent,thecountryhas4millionscateringoutlets.2005/2006annualChinesetop100cateringenterpriseswithtotalassetsofaboutthirty-twobillionyuan,totalprofitofaboutsixbillionyuan,employeesabouteighthundredthousandpeople,respectively,overthesameperiodlastyearincreased40.38%,28.84%and33.33%higherthanthatofthewholesociety,thecateringindustryaveragegrowthlevel.

China'sreformandopeninguphasgonethroughupsanddownsinthe30year,inthe30yearsofreformingandopeningofChina'scateringindustryalongwiththetideofreformhasundergonethreeleaptypedevelopment.Inthepast30years,ChinahasexperiencedfromfastfoodrestaurantsgrabsbeachChinamarkettoSARSimpact,thentofoodsafety（tonyredevent,appleevents）,Chinesefoodandbeverageindustryintheimpact,achievesalesgrowth.

Chinapopulationcardinalnumberislarge,demandisexuberant,cateringmarketdevelopmentcannotmeettheneedsofthemarketunderthebackgroundoftheimplementation,andtoday,thefoodmarketisveryprosperous,thebasicbalanceofsupplyanddemand,intheglobaleconomiccrisisunderthebackgroundofthecateringindustrytoachievenewgrowth?

About2008JulytoAugust,ChinaChainManagementAssociationDDTHuaaccountingfirmcommontoChinesechaincateringindustrydevelopmenttrendresearch,interviewedincludingQuanjude,Xibe,QiaoJiangnan,Zhuang,LittleSwan,smallfatsheep,KFC,Yoshinoya,immortaltraceforestindustriessuchastherepresentativeofthechairmanorgeneralmanager.Inductiveappearstagedomesticchaincateringindustrydevelopment:

first,chaincateringindustrydevelopmentstillmaintainhighspeed.Surveyofcateringenterprisesthedevelopmentofchainoperationmodetotheoutletsandstoresthemajority,accountedfor75%;theenterpriseunderinvestigation,atotalofmorethan500chainstores,salesofmorethan1morethan10billionyuanonlyKFCstores,in2007toreach2400,salesoftwenty-fivebilliononehundredmillionyuan,muchmorethantheothercateringenterprises.Fromtheinvestigationanalysisofchainstores,in100thefollowing（66%）,salesofonebillionyuan（80%）forthemajorityofthebusinessscale.Fromsalesgrowthratioanalysis,95%enterpriseshavetwodigitgrowth,whichgrew10%,20%intervalaccountedfor42%,growthof20%-30%interval31%,twointervalgrowthratioistheenterpriseunderinvestigationshowsthatthemajorityofmainstream,enterprisedevelopmentinlinewithbenignoperationrule,canstillmaintainarelativelyhighgrowthrate.

second,rawmaterialrisesquickly,grossmarginisfirminhavelitre.32%ofthe

word文档可自由复制编辑

surveyedcompaniesofrawmaterialsin2007growthratebelow10%,52%enterprisesofrawmaterialsincreaserateisamountedto10%,20%,16%ofrawmaterialofenterprisegrowthratereached20%-30%.Thecostofrawmaterialsrisingunderthepremiseoftheenterpriseunderinvestigation,only26%grossmargindeclined5%in47%enterprises,grossmarginisbasicallynotchanged,and16%and11%growthrespectivelytheenterpriseswithin5%and5%above.Thusitcanbeseen,themajorityofenterprisesstillkeepfirminhavelitregrossmargin,thatsurveyedenterpriseschainoperatingprofitpatterncomparisonofhealth,abilitytoresistrisks,intheopensourceefficiencyandminingspace.

Third,humanresources,managementcost,standardizationisdifficulttoconstitutethethreemajorchallenges.Accordingtothesurvey,thecurrentchaincateringindustryfacingthedevelopmentofthemainproblemsincludehumanresources,operatingcost,standardizationdifficultyisgreat,maligncompetition,industryshortageoffundsandpolicysupportandotherissues.Amongthem,humanresourcesaccountedforthehighestproportionofchoice,upto80%,followedbytheoperatingcosts,60%,standardizationdifficultybig,45%,formchaincateringindustrydevelopmentfacesthreechallenges.

Infour,thecompanystrategyadjustmentbasedonSustainabledevelopment.Aimingattheproblemsinthedevelopmentofcateringenterprises,thesurveyalsorelatestochaincateringenterpriseswillhaveonthefuturedevelopmentstrategytomaketheadjustment?

Inductionincludessixaspects,adjustthestraightcampshopandstoreratio;upgradetheexistingbrandorcreatenewbrand;productinnovation,realizethedifferenceoperation;theestablishmentofrawmaterialproductionbase,integrationsupplychain;establishthecentralkitchen;enhanceinternaloperationefficiencyandsingle-storeprofitlevel.

Optimisticfive,judgecurrenteconomicdevelopingsituationofchaincateringindustrydevelopmentinfluence.AlthoughtheCPIindexintheshorttermitisdifficulttofall,toenterprisesoperatingpressurewillcontinuetoincrease,butthevastmajorityoftheenterpriseunderinvestigationthinks,fromthecountrymacroscopicaleconomicdevelopmentsituation,thefoodandbeverageindustrywillstillmaintainarelativelyhighgrowthrate,theenterpriseoperatingpressurewillbegraduallyease,morethan90%ofrespondentsexpressedapositiveoptimisticattitude.Investigationshows,Quanjude,KFC,Dicosandothersmallfatsheep,mostchainenterprisesstillmaintainestablishedopenplan.

Thesurvey,inChina'ssustainedandrapideconomicdevelopment,foodandbeveragemarketcontinuestobeactiveinthebackground,chaincateringenterprisesarecontinuouslyaccordingtotheexternalenvironmentandoneselfconditionadjustmentofdevelopmentstrategy,torealizetheoptimaldevelopmentpattern.

2、Chinafoodindustrydevelopmenttrendanalysis

Cateringindustryinourcountryisdevelopingveryquickly,thenationalfoodindustryturnoverfor18consecutiveyearstoachievetwodigitgrowth,inrecentyearsthe

cateringindustrygrowthratehigherthanotherindustriesoutofmorethantenpercentagepoints,industrydevelopmentprospectsformanyenterprisesandgoodinvestmentinstitutions,cansayourcountryiswelcomingacateringindustrydevelopmentthegoldperiod,butthemarketiscomplexandchangeable,willchangewiththesocialenvironment.Thecateringenterprisesshouldaccordingtotheirownconditionsandenvironmentalrequirements,seethecateringindustry'sdevelopmenttrend,selecttheappropriatemarketingmethod,canbeinthefiercecompetitioninthemarketsuccess.Therefore,thediningindustrydevelopmenttrendofthefuture,opportunitiesandchallengestoundertakebriefanalysis.

China'seconomyinrecentyearsofrapiddevelopment,GDPincreasedrapidly,iscontinuouslydrivenhometoconsumedemandgrowthfactor.Historicaldataanalysisindicatesthat,thecateringindustryretailsalesgrowthinGDPandthereisastrongpositivecorrelationbetween,fromthe5yearsdevelopment,cateringindustrygrowthamplitudeishigherthanthecountry'sGDPgrowthrate,farhigherthanthesocialconsumabletotalvolumeofretailsalesgrowthrate,withthecateringindustrydimensionsexpandsceaselessly,tonationaleconomypresentsincreasinglysignificantroleindriving.

On2004,theimplementationofthecateringindustryretailsalesofsevenhundredandforty-eightbillionsixhundredmillionyuan,thangoingupyearincreaseonehundredandthirty-threebillionyuan,grow21.6%comparedtothesameperiod,for14consecutiveyearstoachievethefastgrowthoftwodigit,thanthesameperiodofsocialconsumabletotalvolumeofretailsalesgrowthrateis8.3percentagepointshigher,accountingfor13.9%ofthetotalretailsalesofsocialconsumergoods,thetotalretailsalesofsocialconsumergoodsgrowthcontributionrateof21%,pullingthesocialconsumabletotalvolumeofretailsalesgrowthof2.79percentagepoints.

On2005,Chinesecateringindustryretailsalesofeighthundredandeighty-eightbillionsixhundredmillionyuan,ayear-on-yearincreaseof17.7%,thangoingupyearaddonehundredandthirty-threebillionsixhundredmillionyuan,higherthanthetotalretailsalesofconsumergoodsincreased4.8percentagepoints,accountedforthetotalretailsalesofsocialconsumergoodsproportiontoachieve13.2%,thetotalretailsalesofsocialconsumergoodsgrowthcontributionrateandpullingrateisrespectively17.4%and2.3%.Achieveannualbusinesstaxforty-eightbillioneighthundredmillionyuan,grow17.8%comparedtothesameperiod.

On2006,Chinesefoodandbeverageconsumptionannualretailsalesexceededtrillionyuantoclosegreatly,achieveonetrillionandthirty-fourbillionfivehundredmillionyuan,ayear-on-yearincreaseof16.4%,thangoingupyearaddonehundredandforty-fivebillioneighthundredmillionyuan.

In2007thenationalcateringbusinessretailsalestotaledonetrillionandtwohundredandthirty-fivebilliontwohundredmillionyuan,ayear-on-yearincreaseof19.4%,accountingfor13.9%ofthetotalretailsalesofconsumergoods,totalretailsalesofconsumergoodsledtoanincreaseof2.6percentagepoints,socialconsumabletotalvolumeofretailsalesgrowthcontributionrateof15.7%.

2008NationalFoodCompanyretailamountstoonetrillionandfivehundredandfivebillionfourhundredmillionyuan,grow24.7%than2007,for18consecutive

yearstomaintainthespeedoftwodigit.WithChina'spercapitagrossdomesticproduct（GDP）ofmorethan$2000,residents'consumptionability,consumptionlevel,theChinesehigh-endconsumptionproportionwillincreasecontinuously.In