浅谈中西方商务礼仪的差异.docx

浅谈中西方商务礼仪的差异.docx

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浅谈中西方商务礼仪的差异

2016届毕业论文

江西应用科技学院

毕业论文（设计）

中文题目：

浅谈中西方商务礼仪的差异

外文题目:

ComparisonbetweenChineseandWesternBusinessEtiquette

姓名：

年级：

专业：

系别：

指导教师：

完成日期：

摘要

商务礼仪是商务活动中的行为规范，它是一门行为科学，在商务交往中扮演着重要的角色,了解中西方的礼仪及其差异对促进国际间商务交往的顺利进行有着举足轻重的作用。

随着中国在国际交往的角色发生改变，中国的对外交流和合作日益频繁，国际地位越来越明显，国际间的交往，尤其是和西方国家的商务交往就更应该规范化、礼仪化。

本文主要介绍了中西方礼仪在问候，拜访，谈判，等方面表现出的不同的形态，并从文化背景的不同，价值取向的差异，宗教信仰的影响等方面分析了影响中西方商务礼仪差异的因素。

最后得出“和而不同”的态度对待中西方文化差异,将二者合理有效的融合，方能建立适合中国当代社会的礼仪文化体系，达成和谐社会的理想。

摘要：

商务礼仪；差异；商务交往

Abstract

Businessetiquette,abehaviorscience,isthenormsinthebusinessactivities,whichplaysanimportantroleinthebusinesscommunication.UnderstandingChineseandwesternetiquetteandtheirdistinctionsisofgreatimportanceinpromotinginternationalbusinessexchanges.Withthechangingrole,Chinaplayedintheinternationalexchanges,Wecommunicateandcooperatefrequentlywithforeigners.Itisthenotablepositionthatmakesushaveamorenormativeandcourteouscriteriaintheinternationalbusinesscommunicationespeciallyinthebusinessactivitieswithwesterners.ThispapermainlyintroducesthedifferentformsofChineseandWesternetiquettereflectedingreeting,visiting,negotiationetc,andanalyzedthefactorsthataffectthedifferenceofetiquettebetweenEastandWestOnlyhaveaclearunderstandingoftheculturaldifferencesbetweenChineseandWesternetiquetteandmergethemreasonablyeffectively,canwebuildtheculturalsystemetiquettethatissuitableforChinesecontemporarysociety,andachievetheidealofharmonioussociety

Keywords:

businessetiquette;distinction;businessexchange

Contents

摘要………………........……………………………………………………………...............i

Abstract……………………………………………………………………………..................ii

Introduction………………………………………………………………………..............….1

ChapterOne:

DefinitionandCharacteristicsofBusinessEtiquette………………....….........2

1.1Honestyandtolerance......................................................................................................2

1.2Theprincipleofmoderateequality..................................................................................2

1.3Theprincipleofsincerityandrespect..............................................................................3

1.4Self-confidenceandself-discipline..................................................................................3

ChapterTwo:

ComparisonofBusinessEtiquettebetweenChineseandWesterners...............4

2.1ComparisonofEtiquetteforBusinessGreeting.............................................................4

2.1.1FormsofAddress........................................................................................................4

2.1.2Positiontitles...........................................................................................................4

2.1.3Professionaltitle.........................................................................................................4

2.1.4NonverbalGreetings...................................................................................................5

2.2ComparisoninEtiquetteforBusinessVisiting................................................................5

2.3ComparisonofEtiquetteforBusinessNegotiation.........................................................6

2.3.1Comparisonofnegotiationstrategies.........................................................................7

2.3.2.ComparisonofNegotiationdecisions.......................................................................7

2.3.3ComparisonoftheNegotiationgoal..........................................................................8Conclusion.................................................................................................................................9

WorksCited……………………………………………………….........................................10

Acknowledgment………………………………………………………………....................11

Introduction

Businessetiquetteisacodeofconduct,whichembodiesmutualrespectintheday-to-daybusinessactivities.Itisalsothenormsforpeoplewhoisengagedincommercialactivitiesandbusinesscommunications,inotherwords,howtomasterbasicbusinessactivities,soyoucanmeettherequirementsforbusiness;howtomakeyourselffamiliarwiththenormsanddiscloseyourdignifieddemeanor;howtoavoidtheembarrassingquestionsyouencountered:

suchasdresswrong,diningataloss;howtoeliminateasmallmatter,whichwillhavetheunexpectednegativeimagetotheindividualsorcompanies.OnlyhaveyouknowsomeChineseknowledgeandEnglishetiquettealltheseproblemscanbeeasilysolved.Thereforebusinessetiquettehelpstocreategoodpersonalimageandcorporateimage.

Businessetiquetteismadeupofsignificantlymoreimportantthingsthanjustknowingwhichforktouseatlunchwithaclient.Unfortunately,intheperceptionofothers,thedevilisinthedetails.Peoplemayfeelthatifyoucan'tbetrustednottoembarrassyourselfinbusinessandsocialsituations,youmaylacktheself-controlnecessarytobegoodatwhatyoudo.Etiquetteisaboutpresentingyourselfwiththekindofpolishthatshowsyoucanbetakenseriously.Etiquetteisalsoaboutbeingcomfortablearoundpeople（andmakingthemcomfortablearoundyou）

Peopleareakeyfactorinyourownandyourbusiness'success.Manypotentiallyworthwhileandprofitableallianceshavebeenlostbecauseofanunintentionalbreachofmanners.

DanMcLeod,presidentofPositiveManagementLeadershipPrograms,aunionavoidancecompany,says,"Showmeabosswhotreatshisorheremployeesabrasively,andI'llshowyouanenvironmentripeforlaborproblemsandobviouslypoorcustomersrelations.Disrespectfulanddiscourteoustreatmentofemployeesispassedalongfromthetop."（DanMcLeod：

2008）Whichstronglyemphasizetheimportanceofcourtesy,therefore,it’snecessarytoknowetiquette,especiallythebusinessetiquette.

ChapterOneTheDefinitionandCharacteristicsofBusinessEtiquette

Asregionalandhistoricalreasons,understandingsofpeoplefromdifferentregionsandethnicvaries,asthedevelopmentofwholeworld.Chinesepeoplehaveattachedgreatimportancetotheforeigners,especiallythewesterners,tradingbetweenthetworegionsisbecomingmoreandmorefrequent,establishinggoodrelationswithwesternpeopleisofgreatimportance,therefore,knowingthebusinessetiquetteisessential.AsChina'sreformandopeningupthepaceaccelerated,people’slivingandworkinginforeignexchangesincreased.Understandingthecontentofforeign-relatedritualsandrequirements,andmasteringtheskillsofcontactswithforeignersisparticularlyimportant.Inthebusinessoccasions,howtomakebusinessetiquetteeffectcompletelyandhowtocreatethebestinterpersonalrelationshipsiscloselyrelatedtotheprinciplesofbusinessetiquette,whichcanbeconcludedintofouraspects:

1.1honestyandtolerance

Honestystressestheprincipleofcredibility,Confucius,agreatphilosopher,madethestatement:

peoplecan’tlivewithoutcredit,ifyouaffiliatewithyourfriends,honestyshouldbelaidinthefirstplace;Whichalsoemphasizetheprincipleofkeepingpromises.TrustworthinessisthevirtueoftheChinesenation,inparticular,itisnecessarytostresspunctuality,andpeopleshouldnotdelaywhentheygotothefixedappointments,meetings,talksandconferences,etc.Oneshouldnotmakepromisesoeasily,unlessyouarereallysureaboutit,orelseyouwouldendwithabadimageofdishonest,especiallyinthebusinessactivity,honestyisofgreatimportance.Toleranceisagreathumanthinking,theideaoftoleranceisamagicweapontocreateaharmoniousinterpersonalrelationshipininterpersonalexchanges.Tolerateothers,understandothersanddonotalwayspursueperfection.Forafamoussayinggoes:

failureisthemotherofsuccess.Allinall,ifyouconsiderthingsfromothers’position,Ithinkyouhavefoundthebestwaytowinfriends,towinbusinessguests.1.2Theprincipleofmoderateequality

Inthesocialfield,ritualbehaviorisalwaysexpressedasthetwosides,forinstance,ifyoutreatyourbusinessguestssincerelyandthoughtfully,otherswouldshowtheidenticalcourteousrespondtoyourhospitality,andtheywouldbecomethepotentialregularcustomers.Ifyouperformedimpatientlyandhasty,thereisnodoubtthatyouwouldgetthesameresponse.Thepurposesofthisprotocolmustemphasizetheprincipleofequality,equalexchangesbetweenthetwoparts,forequalityisthefoundationtoestablishemotionwithotherpeople.Ifyouwanttomaintainagoodinterpersonalrelationshipwithyourbusinesspartnersoryourcustomers,youshouldlocatemodestyinthefirstplace,becauseitistheessentialwaytomakemorefriends.Moderateprinciplerequiresustomeasurethecriteriaofetiquette,inaccordancewithspecificcircumstance,specificsituationandtheexerciseofthecorrespondingritual.Forinstance,whendoingbusinesswithsomepeoplebothwarmandurbanearerequired,onecannotberudeandfrivolous,livelyandmodest,butlethargicandsophisticated.

1.3Theprincipleofsincerityandrespect

Socrateshadmadeaveryfamousstatement:

 “theremustnotbeagifttoafriend,youhavetocontributetoyoursincerelove,learninghowtouselegitimatemeanstowinaperson’sheart.”（VoiceofEnglish，2005）Whichtellsusthatifyoucontactwiththepeople,sincererespectfortheritualistheprimaryprinciple.Onlyyoutreatotherssincerelyandcourteously,canyoucreateaharmonioushappyrelations,forgoodfaithandrespectarecomplementarytoeachother.Sincerityisapracti