mktg 1025 Sample Final Exam ANS1.docx
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mktg1025SampleFinalExamANS1
SCHOOLOFMARKETINGFINALEXAMINATION
COURSE:
MKTG1025,MarketingPrinciples
SEMESTER:
DATE:
TIME:
1.45pm–5.00pm
EXAMINATIONDETAILS:
Readingtime:
15minutes
Writingtime:
3hours
Totalnumberofpages:
9
（Thisexaminationpapercannotberetainedbythestudent.）
INSTRUCTIONSTOCANDIDATES:
1.ThisexampapercontainsSectionsA,B,CandD.
SectionA:
MultipleChoiceQuestions=20marks
Numberofquestions:
20questions
SectionB:
True/FalseQuestions=20marks,
Numberofquestions:
20questions
SectionC:
ShortEssayQuestions=20marks,
Numberofquestions:
4questions
SectionD:
CaseStudyQuestions=10marks,
Numberofquestions:
2question.
2.Writeyourfullnameandstudentnumberoneachexaminationbooklettogetherwiththenumberofexaminationbooksused.Alsowriteyournameandstudentnumberonthemultiplechoiceanswersheet.
3.Theentireexaminationquestionpaper&multiplechoiceanswersheetaretobeincludedwithyourexaminationanswerbookletsandMUSTNOTBEremovedfromtheexaminationroom.
4.SectionAandB（multiplechoice）istobeansweredonthemultiplechoiceanswersheetprovidedwithyourexaminationquestionpaper.
5AttemptallquestionsinSectionsA,B,CandD.Carryouttheinstructionsonthefrontcoveroftheexaminationbooklet.
6.Thisexaminationtotals70%（percent）ofthetotalassessmentofthecourse.StudentsMUSTattainsatisfactoryresultsfortheinternalassessment,andatleast50%forthefinalexamination,beforeaPASScanbeawardedforthiscourse.
7.Nowrittenmaterialcanbebroughtintotheexamination.
8.NodictionariesareallowedinthisexaminationunlessyouhaveadulyauthorisedspecialconsiderationbytheCourseCo-ordinator,onrecommendationofRMITdisabilitiesLiaisonUnitoraStudentCounsellor.Studentsmustbringthisauthorisationtotheexamvenue.
9.Calculators:
Onlycalculatorswithoutthecapacitytostoretext（ienonprogrammablecalculators）arepermittedintheexam.
NOTE:
Youmustbeaproperlyenrolledstudentinthiscoursetobeeligibletositthisexamandtoreceiveanofficialresult.YouarenotentitledtositthisexamandnoresultwillberecordedifyouarenotproperlyenrolledorhavegainedspecialpermissionfromtheCourseCo-ordinatortositthisexamatthistime.
SECTIONA
Multiple-ChoiceQuestions
20MultipleChoiceQuestionsworth1markeach.（20x1marks=20marks）
SelecttheONEBESTanswer.Multipleanswerstothesamequestionwillbemarkedasincorrect.
Circleyourmultiplechoiceanswersontheanswersheetattachedtothispaper.Placetheentireexaminationpaper,togetherwiththeanswersheet,inyourexaminationanswerscript.
Writeyournameandstudentnumberontheanswersheetthatisonthefinalpageofthisexaminationpaper.
20x1Mark=20Marks
1.Marketingalwaysinvolves:
a.
aneconomictransferofgoodsorservicesinexchangeformoney.
b.
producers,wholesalersandretailersengagedinbringingaproducttoaconsumer.
c.
sellingproducts.
d.
anexchangeprocessrequiringthattwoormorepartiesvoluntarilyexchangesomethingofvalue.
e.
profitmaximization.
ANS:
DDIF:
3OBJ:
Comprehension
2.Marketingactivitiesaimedatbuildinglong-termrelationshipswithparties,especiallycustomers,thatcontributetothecompany'ssuccessisadefinitionof
a.
micro-management.
b.
acontract.
c.
wishfulthinking.
d.
realitymarketing.
e.
relationshipmarketing.
ANS:
EDIF:
3OBJ:
Recall
3.Theprocessofenvisioningthefuture,establishinggoalsandobjectives,anddesigningorganizationalandmarketingstrategiesandtacticstobeimplementedinthefutureiscalled
a.
strategicthinking.
b.
organizing.
c.
implementing.
d.
planning.
e.
execution.
ANS:
DDIF:
3OBJ:
Comprehension
4.WhichofthefollowingcouldrepresentamarketingtacticasopposedtoastrategyatParmalat,theworld'slargestproducerofmilk?
a.
convincingmotherstogivetheirchildrenmilk
b.
choosinghowthechildrenshouldbeportrayedinads
c.
determiningtheoverallpricingstructureoftheirmilk
d.
decidingwhichcountriestoenter
e.
determiningwhichmarketsegmentstoenter
ANS:
BDIF:
3OBJ:
Recall
5.Whichstatementistrueregardingconsumerdecisionmakingbehavior?
a.
Theleastcomplextypeofdecisionmakingisroutinizedresponsebehavior.
b.
Theleastcomplextypeofdecisionmakingislimitedproblemsolving.
c.
Limitedproblemsolvingislesscomplexthanroutinizedresponsebehavior.
d.
Extensiveproblemsolvingisanintermediatelevelofdecisionmaking.
e.
Noneoftheabovearetrue.
ANS:
ADIF:
3OBJ:
Comprehension
6.Inaperson'sdecision-makingprocess,
a.
alldecisionsinvolveanextensiveinternalsearchduringthedecision-makingprocess.
b.
theprocess,oncebegun,mustcompleteallofthestepsintheprocess.
c.
thestepsintheprocesstakeaboutthesametimetocomplete.
d.
theprocessmaystopatanystageoftheprocess.
e.
theprocessendswithsatisfactionordissatisfactionwiththeitempurchased.
ANS:
DDIF:
3OBJ:
Comprehension
7.Whichofthefollowingstatementsisindicativeofthewaythemarketerviewsthemarket?
a.
Youmustsetouttopleasetheentiremarketandrefineyourapproachasyougoalong.
b.
Themarketingmixisapowerfultoolandcanbeassembledinsuchawaythatonemarketingmixsatisfiesallbuyers.
c.
Themarketingconcept,ifproperlyemployed,permitstheorganizationtoreachthewholemarket.
d.
Themarketingorganizationcangoasfarasitwantsinordertoachievesales.Theonlyinhibitoriscompetition.
e.
Thereisseldomahomogeneousmarkettobeaddressed.It'smorethanlikelythattherewillbeseveralsubmarkets.
ANS:
EDIF:
5OBJ:
Comprehension
8.Whensomeonesuggeststhatanorganizationisusinga"shotgun"approachtomarketing,theyarereferringto
a.
geographicalmarketing.
b.
targetmarketing.
c.
undifferentiatedmarketing.
d.
homogeneoussegments.
e.
totalmarketing.
ANS:
CDIF:
1OBJ:
Comprehension
9.Allofthefollowingwouldbeconsideredmethodsofproductdifferentiationexcept
a.
thekindofpackagingused.
b.
productimprovementsthatarenotscientificallydemonstrable.
c.
usingdifferentcolorschemesorshapes.
d.
usingcelebritieswhoendorseyourproductonly.
e.
productdifferencesthatarestylisticoraesthetic.
ANS:
DDIF:
3OBJ:
Comprehension
10.Thedivisionofproductsintoconvenience,shoppingandspecialtyproductsisofconsiderableusebecauseitisbasedon
a.
aconsensusofopinionamongmarketersthatthesecategoriesarethemeaningfulcategories.
b.
theoriesaboutindustrialproducts,allofwhichcanbeplacedintooneoranotherofthesecategories.
c.
thefactthatthecategoriesapplytoallconsumers,theveryrichtotheverypoor.
d.
theconsumers'reasonsforbuyingandtheconsumer'sneedforinformation.
e.
computeranalysisoftheshoppingbehaviorsofconsumers.
ANS:
DDIF:
3OBJ:
Comprehension
11.Eventhougha"newimproved"detergentcontaininglemonjuicecleaningcrystalsmaynotbeahistory-making"newproduct,"itisanewproductaccordingtotheguidelinesofthemarketingconceptif
a.
itisadvertisedasnew.
b.
itispricedproperlytoappealtobuyers.
c.
itisdistributedtoallstoresthatsellotherdetergents.
d.
itisseenbyconsumersasofferinganewbenefit.
e.
itservesasthebasisuponwhichamarketingmixisbuilt.
ANS:
DDIF:
3OBJ:
Comprehension
12.Whencomplextechnologydominatesanindustry,whoistypicallyresponsibleforgeneratingideasandsearchingfortechnologicalbreakthroughswithintheorganization?
a.
marketingdepartment
b.
independentconsultantshiredbytheorganization
c.
manufacturingdepartment
d.
researchanddevelopmentdepartment
e.
nospecifiedarea,allcontributeequally
ANS:
DDIF:
1OBJ:
Comprehension
13.Forwhichoftheseindustrieswouldphysicaldistributionbelikelytoprovideabettermeansbywhichtoobtainacompetitiveadvantagethanothermarketingvariablessuchaspriceorproduct?
a.
cosmetics
b.
coalandsteel
c.
ready-to-eatbreakfastcereals
d.
electronics
e.
machineparts
ANS:
BDIF:
1OBJ:
Comprehension
14.Atermusedinmanufacturingandbusinesstodescribethebroadrangeofactivitiesconcernedwithefficientmovementoffinishedgoodsfromtheendoftheproductionlinetothecustomeris
a.logistics.
b.materialsmanagement.
c.inventorycontrol.
d.physicaldistribution.
e.transportation.
14.A
DIF:
3
OBJ:
Comprehension
15.Amanufacturerofalaserprinterthathasalargenumberofnewinnovativefeaturesthatarenoteasilydescribedwilllikelyusewhichadvertisingmedia?
a.
television
b.
print
c.
radio
d.
outdoor
e.
point-of-purchase
ANS:
BDIF:
1OBJ:
Comprehension
16.InaTVad,aFerrarisportscarisdrivendownahighway,thentakesoffandfliesaroundtheworldwhileitsdriver"experiencestheworldclassthrillofFerrari."Thisisa（n）____________________formatad.
a.
association
b.
fantasy
c.
lifestyle
d.
testimonial
e.
problemsolution
ANS:
BDIF:
1OBJ:
Comprehension
17.Theunderlyingbasisforafirm'spricingobjectivesis
a.
toestablishapricingstructurethatwillmaximizeprofitswhilemaintainingmarketshare.
b.
tomaintainmarketshareoverthelongterm;profitabilitymaychangeovertime.
c.
thatmanagementmustintuitivelyunderstandpricingandestablishsellingpricesbaseduponprofessionalexperiences.
d.
thattheyflowfromthefirm'soverallobjectives.
e.
thatpricingmustberelatedtothecostsitta
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