BEC-TradeFairs.ppt
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Chapter9TradeFairs,ByMichaelLiu,EnglishforManagement,Whatwearegoingtodo,EnglishforManagement,WhatisTRADEFAIR,Basically:
exhibitionspecificindustryFunctions:
showcaselatestproducts,servicestudyactivitiesofrivalsexaminetrends&opportunities,EnglishforManagement,TypesofTRADEFAIRS,Public:
opentothegeneralpublic,TYPES,TradeOnly:
onlybeattendedbycompanyrepresentatives(membersofthetrade)andmembersofthepress.,EnglishforManagement,BenefitsofattendingaTF,Brainstorming:
Whatbenefitsmayanattendingcompanyorotherpartiesgetbyattendingatradefair?
Trytoexplainthatfromdifferentperspectives,EnglishforManagement,BenefitsofattendingTF,Insights,Visibility,Promotion,Generation,Information,Benefits,EnglishforManagement,TipsofAttending,Pre-show,Attheshow,Aftertheshow,Pre-showGoalInventoryneedsAppointmentsRightpersonAccommodationDressing,AttheshowReviseplanLiteratureSamplesNotesforinfoKeeptrackofyourordersNetworking,Text,IdentificationandEvaluation,EnglishforManagement,Reading,EnglishforManagement,Listening,ThankYou!