多哈资料Word文件下载.docx

多哈资料Word文件下载.docx

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1.3

TABLEOFCONTENTS

1.EXECUTIVESUMMARY（PURPOSE）3

1.1DocumentPurpose3

1.2DocumentAims3

1.3Summary3

2.OVERVIEW4

2.1Mission4

2.2Objectives4

3.CUSTOMERGROUPS5

3.1ConfirmationofCustomerGroups5

3.2CustomerBehaviourPattern5

4.SCOPEOFSERVICES6

4.1ScopeInclusions6

4.2ScopeExclusions6

4.3KeyAssumptions7

5.KEYOBSERVATIONSFROMPREVIOUSGAMESANDEVENTS8

6.PROGRAMEDELIVERABLES9

7.PROGRAMMEDEPENDENCIES10

8.DELIVERYOPTIONS12

8.1Outsourcing/In-houseservice12

8.2MedalEngraving12

1.EXECUTIVESUMMARY（PURPOSE）

1.1DocumentPurpose

Thepurposeofthisdocument（CONOPS）istoestablishtheConceptofOperationsforVictoryCeremoniesProgramme.

ThekeydatesduringwhichVictoryCeremoniesProgrammewillbeoperationalare:

Pre-Games:

TestEvent–WestAsianGames–1Dec2005to10Dec2005

GamesPeriod:

1December2006to16December2006

1.2DocumentAims

TheaimsofthisConceptofOperationsareto:

▪GainagreementattheProgrammeLevel

▪GainapprovalattheSeniorLeadershipGroupLevel

▪Identifywheretheinteractionsandinter-dependenciesexistbetweenVictoryCeremoniesProgrammeandotherDAGOCProgrammesaswellaswithexternalagenciesandorganisations

▪IdentifyresourcerequirementsVictoryCeremoniesincludingstaff,equipmentandtechnology

▪Facilitateprogressionintodetailedoperationalplanning

▪ToidentifytimelinesforVictoryCeremoniesoperationssothatdetailedprojectplanscanbedevelopedthattieintotheoverallGamesProjectPlan

Inaddition,itwillserveasavaluablecommunicationtool–toinformandeducateotherProgrammeareasandexternalagencies（stakeholders）wellasnewstaffjoiningtheVictoryCeremoniesProgrammeastotheProgramme’srolewithintheGamesenvironment.

ThisdocumentsetstheframeworkfortheoperationaldevelopmentofthisProgrammeareaoverthenexttwoyearsandalsoforGames-timeoperations.

1.3Summary

ThisdocumentrepresentsaroadmapforthedeliveryoftheVictoryCeremoniesfortheDoha2006AsianGames.Anumberofkeydecisionsandguidingprinciplesarepresentedforconsideration,discussionandapproval.

Thispaperalsoidentifiessignificantmilestones,policiesandplanningrationale.

2.OVERVIEW

2.1Mission

DeliverallVictoryCeremoniesinaccordancewithAsianGamesProtocol

andwithinallocatedresources,toaworldclassstandard

tomeetAthlete,Sport,Broadcastandviewerexpectations.

2.2Objectives

∙CoordinateanddeliverallVictoryCeremoniesfortheGamesfollowingthetradition&

protocoloftheAsianGames

∙ExhibitQatarculture&

design,throughtheuseoftheQatarifashion,products&

craftsmanshipinauniqueperformance

∙Toprovideeachmedal-winningathletewithauniqueandmemorableexperienceandmaximisetheenjoymentofspectators

∙Minimisethenumberofmedaldesigncategories,tooptimisequantityproductionruns,minimisecostsandminimisethechancesofpossiblelogisticalconfusionthatmayoccurwithalargervariety

3.CUSTOMERGROUPS

3.1ConfirmationofCustomerGroups

CustomerGroup

Service

Whereprovided

Obligations

Athletes

VictoryCeremoniesformedalwinners

Gamesvenues

HostCityContract

MedalEngraving

GamesVillage

Desired

RightsHolders&

Broadcasters

StimulatingTVviewingshowcasingQatariculturalaspects

Expected

Spectators

AnInterestingeventwithinthevenueshowcasingQatariculturalaspects

3.2CustomerBehaviourPattern

∙IthasbeenconsideredadesiredpossibilitythatathletesareabletoaccessafreeengravingserviceintheGamesVillagewheretheycanhavetheirmedalengravedwiththeirnames

∙AthletestendtokeeptheirVictoryCeremonygifts（floralarrangements,pins,mascotdollsetc）.Dependingonthefloralarrangementsandgifts,itisworthwhileinvestigatingoptionsforpreservingtheseitems,theirsecurityandexportingthemoutofQatar

4.SCOPEOFSERVICES

TheVictoryCeremoniesarethecombinedproductofproductionandtheinterfaceofmanydirectorates.Forthepurposeofthisexercisetheprimaryprogrammesare:

VictoryCeremonies（VC）,SportPresentation（SP）andInternationalRelations（IR）.

4.1ScopeInclusions

PLANNING

∙Quantifyrequirements（withotherdirectorates）forflags,flagpoles,podiums,medals,floralbouquets,mascotdolls,presentationtrays,uniforms&

costumesandvolunteers.

∙LiaisewithMarketingrethedesignofthemedals,floralbouquetsandmascotdollswithMarketing.

∙LiaisewithMarketingrethebranding/looktobeusedonthepodiumsandpresentationtrays.

∙LiaisewithCreative&

Visualrethedesignandproductionofthetheatricalcostumes.

∙Arrangeproductionofthepodiums,medalsandpresentationtrays.

∙Arrangestoragefacilitiesforflags,podiums,medals,floralbouquets,mascotdolls,presentationtrays,uniforms&

costumes.

∙Arrangeteambaseandfit-out,furnitureandequipmentrequirementswithlogistics/venues/etc.

∙Arrangetransportrequirements（includingsecuretransport）formedalsetcwithTransport.

∙SourcesupplierofmedalengravingserviceandliaisewithVillagesrespaceandfit-outrequirementsforoperationwithinAthletesVillage.

∙PlanVictoryCeremonyscript.

∙RecruitandtrainstaffandvolunteersforVictoryCeremoniesfunction.

∙ScheduleandrehearsalofVictoryCeremoniesteam.

GAMESTIME

∙Managestorage,securityandtransportofflags,podiums,medals,floralbouquets,mascotdolls,presentationtrays,uniforms&

costumesandvolunteersbetweenvenuesandstoragecentresasrequiredforparticipationintheVictoryCeremoniesacrossallvenues.

∙InstructVictoryCeremonyparticipants（volunteers,presentersandathletes）ofVictoryCeremonyprocess;

carrymedals,floralbouquets,mascotdollsandpins（onpresentationtrays）;

flagraising（whereflagpoleused）;

andanytheatrical‘elements’.

∙Completedetailsof1stsixplacedcompetitors&

officialsonDiplomasandarrangedistributiontoNOCTeamLeadersattheSportInformationCentrewithintheAthletesVillage.

4.2ScopeExclusions

SchedulingofVictoryCeremonies

∙SPresponsibility.

OCApresenters

∙IRtocoordinatewithOCA.

∙IRresponsibleforpresenterstransportto/fromvenues.

Music

∙SPtosourceandselectfanfareandothermusic.

∙IRtosourceAnthems（possiblyfrommusicsupplieridentifiedbySport）;

arrangeapprovalbyNOC’s;

andprovidetoSP.

∙SPresponsibleforplayingmusicandAnthemsduringVictoryCeremonies（perscript）.

Flags

∙IRtoproducetemplatesofallflagsandsendtoeachNOCfortheirapproval.

∙IRtosourceflagsfromsupplier.

∙SPtopromptVCduringVictoryCeremoniesforflagraising（whereflagpolesused）.

∙SPresponsibleforraisingflagswheremechanicalflagraisingdevicesused.

Podiums

∙Marketingtoadvisebrandingrequirementsforpodiums.

∙Marketingtoorganiseplacementofbrandingontopodiums.

∙SPresponsibleforplacementofpodiumsinpositionwhereVictoryCeremoniesareconductedwithinthefieldofplay.

∙VenuesresponsibleforinstallandmaintenanceofpodiumswhereVictoryCeremoniesareconductedwithinthevenuebutnotwithinthefieldofplay.

Medals

∙DesignofthemedalstheresponsibilityofMarketing.

CertificateandCommemorativeCoins（Medallions）

∙DesignofthesetheresponsibilityofMarketing.

∙IRtoorganiseproduction（mostprobablyviapreferredsupplieridentifiedbyMarketing）.

∙IRtodistributecompletedcertificates（includingnamesetc）andcommemorativecoinstoallparticipants.Mostprobably,IRwilldistributecertificatestoNOCTeamLeadersattheSportInformationCentreintheVillage.

Diplomas

∙DesignofthediplomastheresponsibilityofMarketing.

∙IRtodistributeblankdiplomas（withoutname;

onlyeventname,resultetc）toVC.

MascotDolls,PinsandFlowers/FloralBouquets（includingrosettesforhorses）

∙MarketingtosourceandarrangedeliverytoVC.

Volunteers

∙RecruitmentviaVolunteersprogramme.

∙VenuespecifictrainingfromVenueOperations.

Uniforms

∙StaffandVolunteeruniformsprovidedbyUniformsprogramme.

‘TheatricalCostumes’

∙DesignedandproducedbyCreative&

Visual.

Transport

∙Vehicles（oraccessto）fortransportationofstaff,volunteersandpresenters.

4.3KeyAssumptions

TheaboveexclusionsandinclusionsarebasedoninformationfrompreviousGamesoperations.

5.KEYOBSERVATIONSFROMPREVIOUSGAMESANDEVENTS

∙Atthe14thAsianGames,Bussan2002,419VictoryCeremonieswereheld.Atotalof3,058medals,including972goldmedals,983silvermedalsand1,103bronzemedalswereawardedtothewinners.1,101flagswereproducedonlyforVictoryCeremonies.

∙AttheSydney2000OlympicGames,300VictoryCeremonieswereheld.750Goldmedals,750Silvermedalsand780Bronzemedalswerepresented.

∙AtSydney2000ParalympicsGames,550VictoryCeremonieswereheldandapproximately5,560finalistcertificatespresented.Andeachmedalwinningathletewerereceiveda“PresentationBox”inwhichthemedalcanbestored.AndforEquestrianevent,stairswererequiredforVIPPresenterstoeachtheathletesontheirhorses.

∙Specialconsiderationneedstobegiventowhichofficialspresentthemedalstowhichevents.Culturaldifferences,male/femaleinteractionetcneedtobeaddressed

∙Afailsafesystem,withdoublechecks,mustbedevelopedandimplementedtoav