健康体检商业计划书doc.docx

健康体检商业计划书doc.docx

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健康体检商业计划书doc

健康体检商业计划书

篇一：

健康体检中心商业计划书

　　健康体检管理中心

　　商业计划书

　　作者白鹭体检

　　目录

　　1简介.........................................................................................................................6

　　2行业现状.................................................................................................................8

　　2.1

　　2.2暴利行业...................................................................................................8民营医院风光不再...................................................................................9

　　2.2.1

　　2.2.2

　　2.2.3

　　2.2.4

　　2.3

　　2.4

　　2.5

　　2.6没有医保作饵....................................................................................9公信力不足........................................................................................9价格昂贵............................................................................................9医疗纠纷的责任难以负担................................................................9亚健康人群.............................................................................................11市场需求.................................................................................................12体检种类.................................................................................................13体检机构.................................................................................................14

　　2.6.1

　　2.6.2体检机构分类..................................................................................15体检机构代表..................................................................................15

　　2.7健康管理机构.........................................................................................17

　　2.7.1

　　2.7.2健康管理机构对比..........................................................................17健康管理战略..................................................................................18

　　3选址.......................................................................................................................19

　　3.1行政审批.................................................................................................19

　　3.1.1

　　3.1.2

　　3.1.3

　　3.2

　　3.3一般规定..........................................................................................19名称比较..........................................................................................19《体检服务管理办法》..................................................................20城市综合实力.........................................................................................21深圳.........................................................................................................22

　　3.3.1

　　3.3.2

　　3.3.3

　　3.3.4深圳优势..........................................................................................22深圳体检机构..................................................................................22深圳行政审批..................................................................................23深圳可行方案..................................................................................23

　　3.4杭州.........................................................................................................24

　　3.4.1

　　3.4.2杭州体检市场..................................................................................24杭州行政审批..................................................................................24

　　3.5温州.........................................................................................................25

　　3.5.1

　　3.5.2温州优势..........................................................................................25温州体检机构..................................................................................25

　　3.6无锡.........................................................................................................27

　　3.6.1

　　3.6.2无锡优势..........................................................................................27无锡体检机构..................................................................................27

　　3.7北京.........................................................................................................30

　　3.7.1

　　3.7.2

　　3.7.3北京体检市场..................................................................................30北京体检机构..................................................................................31北京行政审批..................................................................................31

　　3.8

　　3.9

　　3.10重庆体检市场.........................................................................................32广州体检市场.........................................................................................32上海体检机构.........................................................................................33

　　3.10.1全称和联系方式..............................................................................33

　　3.10.2地址和场地......................................................................................34

　　3.10.3市场定位..........................................................................................35

　　3.10.4信息系统软件..................................................................................36

　　3.10.5服务..................................................................................................37

　　3.10.6品牌策略..........................................................................................38

　　3.10.7营销..................................................................................................39

　　3.10.8销售..................................................................................................40

　　3.10.9上海综合分析..................................................................................41

　　4核心竞争力...........................................................................................................42

　　4.1信息系统.................................................................................................43

　　4.1.1

　　4.1.2信息系统功能模块..........................................................................43分男女自动排队..............................................................................45

　　排队规则...................................................................................46

　　客人健康状况的私密性...........................................................48

　　男女分科室...............................................................................49

　　4.1.3体检报告..........................................................................................50

　　当天4小时取报告...................................................................50

　　PACS系统.................................................................................51

　　体检报告形式...........................................................................52

　　总结报告...................................................................................53

　　健康促进书...............................................................................54

　　团队体检报告...........................................................................55

　　4.1.4信息输入..........................................................................................56

　　医疗术语、疾病标准、亚健康标准.......................................56

　　体检结果的输入方式...............................................................57

　　病史和习惯信息自动采集、传输...........................................58

　　4.1.5时间管理..........................................................................................59

　　预约制.......................................................................................59

　　医生速度、人数考核...............................................................60

　　4.1.6健康管理..........................................................................................61

　　积分会员制...............................................................................61

　　健康网页...................................................................................62

　　互联网健康管理.......................................................................63

　　呼叫中心CallCenter...............................................................64

　　4.2流程.........................................................................................................66

　　4.2.1

　　4.2.2

　　4.2.3

　　4.2.4

　　4.2.5

　　4.2.6流程设计..........................................................................................66平面布局..........................................................................................68报到..................................................................................................69留尿..................................................................................................70抽血..................................................................................................71总结咨询..........................................................................................72

　　4.3营销.........................................................................................................74

　　4.3.1

　　4.3.2

　　4.3.3

　　4.3.4市场定位..........................................................................................74VI.....................................................................................................74广告..................................................................................................75销售..................................................................................................76

　　4.4人力资源.................................................................................................77

　　4.4.1

　　4.4.2

　　4.4.3

　　4.4.4

　　4.4.5

　　4.4.6

　　4.4.7管理层..............................................................................................77组织架构..........................................................................................78岗位设置和职责............