联合利华中英文对照.xls

联合利华中英文对照.xls

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联联合合利利华华常常用用英英文文缩缩写写含含义义英英文文缩缩写写英英文文全全称称中中文文含含义义英英文文缩缩写写英英文文全全称称中中文文含含义义CMCustomerMarketing客客户户营营销销HPCHomeandPersonalCare家家庭庭及及个个人人护护理理OPOnPack捆绑装PWPersonalWash个人洗涤TPRTemporaryPriceReduction短期价格折扣LSCLuxShowerCream力士浴露PPRPermanentPriceReduction永久价格折扣DSCDoveShowerCream多芬浴露BABrandActivation品牌活动LTSLuxTolletSoap力士香皂POSMPosterofSalesMaterials店内宣传物料HZTSHazelineTolletSoap夏士莲香皂POPPointofPurchase购买点LSPLuxShampoo力士洗发水PMGPromotionGrils促销员（HPC）LCDLuxConditioner力士护发素OAOfficeAssistant办公室助理（HPC）HZSPHazelineShampoo夏士莲洗发水PDTPromotionDemonstrationTeam长期促销员（Foods）OMOATOMOAuto奥妙全自动PDTLPDTLeader促销队长（Foods）OMOTTOMOTotal奥妙全效SASkinAdvisor护肤顾问CFTComfort金纺衣物柔顺剂CSCitySupervisor城市主管ZHTPZhonghuaToothpaste中华牙膏MDMerchandiser理货员SGTPSignalToothpaste洁诺牙膏DSRDistributorSalesRepresentative分销商业务代表PDFCPondsFacialCleanser旁氏洁面乳GPGoldenPresence-Salesuse金牌陈列PDFMPondsFacialMoisturiser旁氏膏霜TGTopGondola堆头Foods食食品品GEGondolaEnd端架GKCEKnorrGoldenChickenEssence家乐一品鲜鸡精DMDirectMail海报KCEKnorrChickenEssence鸡精MTModernTrade现代通路KCPKnorrChickenPowder鸡粉GTGeneralTrade传统通路TBChineseTeabag中国茶包LKCLocalKeyCustomer地区主要客户HTHerbalTea草本茶DTDistributor分销商LYLLiptonYellowLabelTea立顿黄牌红茶WHS/WSWholesaler批发商MTMilkTea奶茶DTRDistributorRetailer分销商门店STSpecialTea立顿特茶C&CCash&Carry量贩店SFSalesFinance销销售售财财务务H/HYHyperMarket大卖场IAAInvoiceAdjustmentApplication发票调整申请表LSLargeSuper大超市BOBusinessObject公司报表系统SSSmallSuper小超市YTDYeartodate本年累计CVSConvenientStore便利店MTDMonthtodate本月累计SKUStockkeepingUnit单品QTDQuartertodate本季累计MH-SKUMustHaveSKU必备单品FYFullYear全年合计ISAIn-storeActivation店内活动OPOperationplan年度预算RSRoadShow路演SOPSalesOperationPlan滚动预算DSDrySampling干派（Foods）GSVGrossSalesValue销售总额WSWetSampling湿派/试吃/试饮（Foods）NPSNetProceedsofsales销售净额JBPJointBusinessPlan联合生意计划NIVNetInvoiceValue净发票金额BSSBrandSalesStrategy品牌发展策略TTSTradingtermsspending贸易条款EDLPEverydayLowPrice每日低价BBBusinessBuilding生意建设RSPRetailerSellingPrice零售价EOEfficientOperation有效运作OOSOutOfStock断货OTOthertradingterm其他贸易条款FVFieldVisit市场拜访GPGrossProfit-Financeuse毛利Others其其它它MDCMarketingDevelopmentCost市场发展费用IPROIntellectualpropertyrightsorganization知识产权OHOverheads管理费用PDPPermanentDeliveryPlan-Logistic固定送货计划PBOProfitBeforeOverheads管理费用扣除前利润PerformanceDevelopmentPlan-HR个人发展计划VATValueAddedTax增值税PJPPermanentJourneyPlan固定拜访线路（SR用）ARAccountReceivable应收帐款SDMSalesDevelopmentMeeting销售发展会议APAccountPayable应付帐款RMAMRegionalMonthlyActivationMeeting区域促销活动沟通会议OPOperationplan运作计划NACNationalActivationConference全国促销活动沟通大会EPDEarlyPaymentDiscount提前付款折扣CBCapabilityBuilding能力发展部WCWorkingCapital营运资本PWPPromotionWorkingPlan促销计划POPurchaseOrder预算号CLCreditlimit信用额度英英文文常常用用词词中中文文意意思思Assortment产品类别Merchandising产品展示Merchandiser理货员Distributor经销商Distribution分销Salesman销售人员wholesaler批发商customer客户cosumer消费者shopper购物者category品类Availabiliby可得性Visibility可见性Affordatility付得起缩缩写写词词中中文文意意思思DMSDistrobutorManagementSystem（经销商管理系统）SFASalesForceAutomation（销售队伍的自动化）CRScontinuousreplenishmentsystemVMI库存管理指标SOPsSalesOperation（销售运作）TPMTotalPerformanceManagementFCSFieldCapabilityScore（销售人员能力评分）QOPQualityofPerformanceROIReturnOfInvestment（投资回报）RSDsRegionalSalesDirectors（大区销售总监们）OOSOutOfStock（断货）WSWholesalor（批发商）Makro万客隆（客户名称）SIAStrategyIntoAction（从策略到行动）RSRoadShow（路路演演）AEActivityExecutive（活动执行主管）CECapabilityExecutive（技能发展主管）DEStoreExecutive（经销商管理主管）AMET亚非地区POP购买点FMCG快消品行业WWC与客户共赢项目OPSO优化促销卖出项目CBP客户业务计划KPI主要业绩指标TBC等待确认中TOBECONFIREMEDPROI投资回报TTS贸易条款体系CCFOT到货满足率OTOthertradingterm（其其他他贸贸易易条条款款）CVA客户价值评估JBP联合生意计划HHTs（HandheldTerminals）掌中宝电脑RTM走向市场之路R&D产品研发Mom&Pop爸妈小店ECO有效覆盖率EfficientCoverageBP拜访成功率LLPC每张订单品种数BPBusinessPlan（生生意意计计划划）CMI信息管理部门CMPChannelManagementProcess（渠道管理流程）BMPBrandManagementProcess（品牌管理流程）OTCOrdertoCash（从从订订单单到到发发票票）SKU产品单品SOS货架占比SOMShareOfMarket（市场占有率）HunterZone刺激（购买）区域DiscoveryZone发现（特别产品）区域OrientationZone引导（消费者）区域BrowsingZone浏览（产品）区域FastZone快速（购买）区域P&G宝洁公司SCSupplyChain（供应链部门）INFOInformation（信息部）G/K杂货店JTBDJobToBeDone（要做的工作）CDCustomerDevelopment（客户发展部）VijetaVijeta促销（活动名称）J2BDJobToBeDone（要做的工作）Sunsilk联联合合利利华华夏夏士士莲莲国国外外的的英英文文名名称称S&OPSalesOperationDept.（销售运作部）COBPCodeofBusinessPrinciples商业道德准测QOCQuarterlyOfContribution季度贡献考核EDGEEverydayGoodExecute每日完美执行SOLStandardofLeadership领导力标准DMDDistrobutorMerchandiser经销商理货员RMDRunningMerchandiser流动理货员（KC）SMDStoreMerchandiser驻店理货员（长促）BABeautyAdvisor美容顾问STMSpeedtomarket新品快速上架WTDWeightDistribution权重分销SPPDSalesPerPointofdistribution单店产能SIHShareinHandler（单店市场份额）MOQMinimumOrderQuantity最小订单起运量TPRTemporaryPriceReduction临时优惠价格联合利华常用英文缩写含义联联合合利利华华保保密密信信息息英英文文缩缩写写英英文文全全称称中中文文含含义义CMCustomerMarketing客客户户营营销销OPOnPack捆绑装TPRTemporaryPriceReduction短期价格折扣PPRPermanentPriceReduction永久价格折扣BABrandActivation品牌活动POSMPosterofSalesMaterials店内宣传物料POPPointofPurchase购买点PMGPromotionGrils促销员（HPC）OAOfficeAssistant办公室助理（HPC）PDTPromotionDemonstrationTeam长期促销员（Foods）PDTLPDTLeader促销队长（Foods）SASkinAdvisor护肤顾问CSCitySupervisor城市主管MDMerchandiser理货员DSRDistributorSalesRepresentative分销商业务代表GPGoldenPresence-Salesuse金牌陈列TGTopGondola堆头GEGondolaEnd端架DMDirectMail海报MTModernTrade现代通路GTGeneralTrade传统通路LKCLocalKeyCustomer地区主要客户DTDistributor分销商WHS/WSWholesaler批发商DTRDistributorRetailer分销商门店C&CCash&Carry量贩店H/HYHyperMarket大卖场LSLargeSuper大超市SSSmallSuper小超市CVSConvenientStore便利店SKUStockkeepingUnit单品MH-SKUMustHaveSKU必备单品ISAIn-storeActivation店内活动RSRoadShow路演DSDrySampling干派（Foods）WSWetSampling湿派/试吃/试饮（Foods）JBPJointBusinessPlan联合生意计划BSSBrandSalesStrategy品牌发展策略EDLPEverydayLowPrice每日低价RSPRetailerSellingPrice零售价OOSOutOfStock断货FVFieldVisit市场拜访HPCHomeandPersonalCare家家庭庭及及个个人人护护理理PWPersonalWash个人洗涤LSCLuxShowerCream力士浴露DSCDoveShowerCream多芬浴露LTSLuxTolletSoap力士香皂HZTSHazelineTolletSoap夏士莲香皂LSPLuxShampoo力士洗发水LCDLuxConditioner力士护发素HZSPHazelineShampoo夏士莲洗发水OMOATOMOAuto奥妙全自动OMOTTOMOTotal奥妙全效CFTComfort金纺衣物柔顺剂ZHTPZhonghuaToothpaste中华牙膏SGTPSignalToothpaste洁诺牙膏PDFCPondsFacialCleanser旁氏洁面乳PDFMPondsFacialMoisturiser旁氏膏霜Foods食食品品GKCEKnorrGoldenChickenEssence家乐一品鲜鸡精KCEKnorrChickenEssence鸡精KCPKnorrChickenPowder鸡粉TBChineseTeabag中国茶包HTHerbalTea草本茶LYLLiptonYellowLabelTea立顿黄牌红茶MTMilkTea奶茶STSpecialTea立顿特茶SFSalesFinance销销售售财财务务IAAInvoiceAdjustmentApplication发票调整申请表BOBusinessObject公司报表系统YTDYeartodate本年累计MTDMonthtodate本月累计QTDQuartertodate本季累计FYFullYear全年合计OPOperationplan年度预算SOPSalesOperationPlan滚动预算GSVGrossSalesValue销售总额NPSNetProceedsofsales销售净额NIVNetInvoiceValue净发票金额TTSTradingtermsspending贸易条款BBBusinessBuilding生意建设EOEfficientOperation有效运作OTOthertradingterm其他贸易条款GPGrossProfit-Financeuse毛利MDCMarketingDevelopmentCost市场发展费用OHOverheads管理费用PBOProfitBeforeOverheads管理费用扣除前利润VATValueAddedTax增值税ARAccountReceivable应收帐款APAccountPayable应付帐款OPOperationplan运作计划EPDEarlyPaymentDiscount提前付款折扣WCWorkingCapital营运资本PWPPromotionWorkingPlan促销计划POPurchaseOrder预算号CLCreditlimit信用额度Others其其它它IPROIntellectualpropertyrightsorganization知识产权PDPPermanentDeliveryPlan-Logistic固定送货计划PerformanceDevelopmentPlan-HR个人发展计划PJPPermanentJourneyPlan固定拜访线路（SR用）SDMSalesDevelopmentMeeting销售发展会议RMAMRegionalMonthlyActivationMeeting区域促销活动沟通会议NACNationalActivationConference全国促销活动沟通大会CBCapabilityBuilding能力发展部英英文文常常用用词词Assortment产品类别Merchandising产品展示Merchandiser理货员Distributor经销商Distribution分销Salesman销售人员wholesaler批发商customer客户cosumer消费者shopper购物者category品类Availabiliby可得性Visibility可见性Affordatility付得起DMSDistrobutorManagementSystem经销商管理系统SFASalesForceAutomation销售队伍的自动化CRScontinuousreplenishmentsystemVMI库存管理指标SOPsSalesOperation销售运作TPMTotalPerformanceManagementFCSFieldCapabilityScore销售人员能力评分QOPQualityofPerformanceROIReturnOfInvestment投资回报RSDsRegionalSalesDirectors大大区区销销售售总总监监们们WSWholesalor批发商Makro万客隆（客户名称）SIAStrategyIntoAction从策略到行动AEActivityExecutive活动执行主管CECapabilityExecutive技能发展主管DEStoreExecutive经销商管理主管AMET亚非地区FMCG快消品行业WWC与客户共赢项目OPSO优化促销卖出项目CBP客户业务计划KPI主要业绩指标TBCTOBECONFIREMED等待确认中PROI投资回报CCFOT到货满足率CVA客户价值评估HHTsHandheldTerminals掌中宝电脑RTM走向市场之路R&D产品研发Mom&Pop爸妈小店ECOEfficientCoverage有效覆盖率BP拜访成功率LLPC每张订单品种数BPBusinessPlan生生意意计计划划CMI信息管理部门CMPChannelManagementProcess渠道管理流程BMPBrandManagementProcess品牌管理流程OTCOrdertoCash从从订订单单到到发发票票SOS货架占比SOMShareOfMarket市场占有率HunterZone刺激（购买）区域DiscoveryZone发现（特别产品）区域OrientationZone引导（消费者）区域BrowsingZone浏览（产品）区域FastZone快速（购买）区域P&G宝洁公司SCSupplyChain供应链部门INFOInformation信息部G/K杂货店JTBDJobToBeDone要做的工作CDCustomerDevelopment客户发展部VijetaVijeta促销（活动名称）J2BDJobToBeDone要做的工作Sunsilk联联合合利利华华夏夏士士莲莲国国外外的的英英文文名名称称S&OPSalesOperationDept.销售运作部COBPCodeofBusinessPrinciples商业道德准测QOCQuarterlyOfContribution季度贡献考核EDGEEverydayGoodExecute每日完美执行SOLStandardofLeadership领导力标准DMDDistrobutorMerchandiser经销商理货员RMDRunningMerchandiser流动理货员（KC）SMDStoreMerchandiser驻店理货员（长促）BABeautyAdvisor美容顾问STMSpeedtomarket新品快速上架WTDWeightDistribution权重分销SPPDSalesPerPointofdistribution单店产能SIHShareinHandler单店市场份额MOQMinimumOrderQuantity最小订单起运量