体验商务综合英语4 Unit 6 RiskWord文档下载推荐.docx

体验商务综合英语4 Unit 6 RiskWord文档下载推荐.docx

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Learntheskillsofriskmanagement

Teachinghighlightsanddifficulties（教学重点及难点）：

Highlights：

1.graspheaspectsofriskmanagementtobetakenintoconsideration

2.mastervocabularyininternationalbusinessriskandthevocabularyofmanagingrisk

Difficulties：

1.understandtypesofbusinessriskinbusiness

2.expressthemselvesmorefreelyonthethemeafterdoingaseriesoftheme—relatedreading,listening,speakingandwritingactivities;

Timeallotment（教学时数）：

6Periods

Teachingmethod（教学方法）：

1.GroupDiscussion

2.Exemplificationanddemonstration；

3.Task-basedteaching

4.Teams—basedCooperativeLearning

References（参考书目）：

1.科顿，法尔维等编，体验商务英语综合教程4,《体验商务英语》改编组改编，高等教育出版社,2012。

2.马斯库尔，海特勒著,体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社，2012.8

3.蒋景东著，常用商务英语词典,浙江大学出版社,2012,5.

4.（英）帕金森 

编著，牛津英汉双解商务英语词典，华夏出版社，2011

教学基本内容

方法及手段

IITeachingprocedure

Step1Startingup:

（20minutes）

1）Studentsareaskedtofigureoutthemeaningofthequotation：

"

Theworldismuchriskiertoday，"

”Becauseeverythingismuchmoreinterconnected."

——-risk—managementexpertRonDembo（gaveupaprofessorshipatYaleUniversitytolaunchhiscompany。

）

——-Hasthereeverbeenariskiertimetobeinbusiness？

Allbusinessisbuiltonrisk。

2）Dividethestudentsintogroupsof4todiscussthefollowingquestions。

a.Whichitemcarriesthemostorleastrisk？

Travel：

car，plane,train，ship

Lifestyle：

drinkingalcohol,pooldiet，smoking,jogging

Money:

property，stocks＆sharessavingsaccount,cash

Shopping：

online，mailorder,privatesales,auction

b。

Whatrisksdobusinessface?

Kidnappingofmangers

Confiscationofassets（没收，充公）

Devaluationofshares，currency

Beextorted:

illegallybeforcedtogivemoney.（勒索）

Beinginsolvency:

nothavingenoughmoneytopaydebts（无力偿还债务）

Facingfraudandcorruption诈骗与腐败

Industrialespionage（商业间谍行为）

Invest：

puttingmoneyintoanewventure

Venturecapitalist：

whoputmoneyintosuchbusinessesspreadtheirrisksothatthepaybackfromoneortwosuccessfulventureswillhopefullymorethancompensateforthemoneylostinthefailures.风险资本家

Reputationalrisk，brandsuicide，productliabilityclaim（产品质量承诺书）

Productrecalls（产品召回）

Theriskofmanagementcomplacency（自满）

c。

ListentoAllanSmithandnotedowntheriskshementions

1doingnothing

Audiolingualandcommunicativemethod

课程教案（续）

2creditorguaranteerisk

3politicalrisk

4riskofcatastropheordisruption（theriskofnotabletocontinuebusinessasusualbecauseofsomeunforeseenevent）

Step2Vocabulary：

describingrisk（30minutes）

a。

NoRisk，NoReward

You’llmeetpeopleandorganizationsthatarestillpreparedtogamble—-intelligently，shrewdly,selectively——eveninaperiodofinsecurityandinstability.Theirstoriesofferlessonsinstrategy,marketing，leadership,R&

D,andinnovation.

Theyalsoremindusthatthegoodmoveswedon'

tmakecanbeasconsequentialasthebadmoveswedomake--thatplayingitsafeisn'

talwaysplayingitsmart.

b.Formphraseswith"

risky"

。

Riskybusiness

Riskydeal

Riskyinvestment

Riskylending

Riskyproject

Riskystrategy

Riskyundertaking冒险事业

verbsusedtodescriberisk.

Predict

Meet

Assess

Manage

Foresee

Encounter

Face

Calculate

Estimate

Prioritise

Eliminate

Minimise

ReduceSpread

c.Levelofrisk

High：

Great,huge,serious,significant，substantial，terrible，tremendous

Low：

Faint,low，negligible,remote,slight

Step3listening：

Effectiveriskmanagement（50）

A。

6。

2

1.Operationalrisks-—forexampleregulatorynon-compliance（不符合；

未能遵守）（failingtoobeyregulationsandlawsapplicable（可适用的）totheindustry）,supplychainfailure,failureofgovernancewithinanorganisation。

2.Financialrisks——forexample:

cashflow,creditorexchangerisks.

3。

Hazards——forexample：

safeguardingemployeesandthepublic，naturaldisasters（fires，floods，etc。

）andtheInterruptioninbusinessthatthesethingscauseortheirenvironmentalimpact.

Strategicrisks—-forexamplemarketchanges,increasedcompetition，failureofanorganisationtoadaptorchange.

2（I=Interviewer，SF=SteveFowler）

IWhatarethemaintypesofriskthatcompaniesface？

SFWell,allorganisationsfaceawiderangeofrisks.Indeed,riskandrewardareintrinsicallylinked。

Thecompanyortheindividualthatrisksnothingachievesnothingandgenerallyspeakinghigherreturnsinvolvegreaterrisk.Understandingriskisthereforefundamentaltoeffectivebusiness.Goodriskmanagementmaximisestheprobabilityofbusinesssuccessandthelikelihoodoffailure。

Riskcanbecategorisedintofourtypes.Firstly，operationalrisks，forexample,regulatorynon—compliance,supplychainfailure，orfailureofgovernancewithinanorganisation。

Secondly,financialrisks。

Forinstance，cashflow,creditorexchangerisks。

Thirdly,hazards。

Forinstancesafeguardingthehealthandsafetyofemployeesandthepublic，naturaleventsandconsequentbusinessinterruptionimpact,orenvironmentalimpact.Andfinally,strategicrisks,forinstance，marketchanges，increasedcompetition,orfailuretoadaptorchangebyanorganisation。

Riskscanbeinternallydriveni。

e。

withinafirm,orexternallydriven

i.e.bythemarketortheenvironmentinwhichthecompanyoperates。

Companiesshouldthinklaterallywhenconsideringrisk.Don'

tjustconsidertheobviousrisks,butdothinkabout‘whatif'

?

Learntounderstandwhotolistentoandhowtoassessriskaswellaswhattoreview.Havinggoodriskradaristhereforevitalforthesuccessfulenterprise.Byconsideringemergingtrends,organisationsnotonlycanpreparebetterforpotentialfutureadverseeventsbutcanalsocapitaliseuponopportunitiesbeforetheircompetitors.

B.Playrecording6。

3andaskSstotakenotesofthefivekeystepstoeffectiveriskmanagementthatthespeakeroutlines。

Again，youmayneedtopausetherecordingatkeypointstoallowthemtomakenotes.AskSstocomparetheirresultsinpairsbeforecheckingwiththewholeclass.Explainanydifficultwords。

1.Beclearaboutyourorganisation’sobjectives.

2。

Identifyanddescribetheriskstothoseobjectives。

3.Evaluateandranktherisksaccordingtothelikelihoodofoccurrenceandthepotentialconsequences.

Takeactiontodealwiththehighestrankingrisks.

5。

Reportonboththeinherentandresidualriskstothekeystakeholdersintheorganisation。

6.3（I=Interviewer,SF=SteveFowler）

IAndhowcancompaniesbegintomanagerisk?

SFRiskmanagement’severyone’sbusiness.Byfollowinganagreedsystematicprocessyoucanensurethateveryoneinyourcompanyororganisationisengaged.Therearefivekeystepstoeffectiveriskmanagement.Firstly,beclearaboutyourownorganisation’sobjectives。

Secondly,identifyanddescribetheriskstothoseobjectives.Thirdly,evaluateandranktherisksmappingthelikelihoodofoccurrenceagainstpotentialconsequences。

Fourthly，takeactiontodealwiththehighestrankingrisks.Thismightinvolveexploitingtheriskoropportunity，ignoringit,introducingcontrols，changingaprocessorproduct，protect,protectingagainstconsequencesforinstance,fireprotection，preparingtodealwiththeconsequences，forinstance,throughbusinesscontinuityplanningorfinancingoroutsourcingtherisk,forinstance,throughinsurance.Andfinally，reportingonbothinherentandresidualriskstotheorganisation’skeystakeholders。

TheBoardofanorganisationmustactivelyowntheorganisation’sriskmanagementstrategy,butindividualbusinessunitsmustownandmanagetheirownriskswithintheframeworkofanoverallriskmanagementpolicy。

Thispolicymaybedeterminedbyeitherapart—timeriskchampion，workingwiththeBoardor，inthecaseofalargerorganisationafull-scaleriskmanagementdepartment。

Internalauditsturn，inturn，istoprovideassurancethatthestrategyhasbeeneffectivelyimplemented.Finally，assigningandrewardingresponsibilityforriskismuchmorelikelytoachieveeffectivenessthanadoptingaloosestructure，afterallwhat’spaidfor，getsdone.

Clistento6.4andNotetheexamplesofeffective&

negativeriskmanagement

1.Thesuccessofcompaniesinrespondingtotheyear2ooocomputerbug.

2Thesurvivalofthosecompaniesaffectedbythe9/11attackswhohadbusinesscontinuityarrangementssetupandtestedbeforehand.

3Coca—Cola'

squickwithdrawalofitsDasanibottledwaterfromtheUKfollowingacontaminationscare。

ThenegativeexampleisShell’sdecisiontosinkitsBrentSpaoilplatformintheNorthSeawhentherewaspublicoppositiontothemove.

Step4Reading：

Thedangersofnotlookingahead（80minutes）

1.Languagepointsofthetext

Part1（para1—3）Riskmanagementbecamemoreimportantforcorporations,duetousualdisastersandfearsofwarandterrorism。

•Line1.Riskmanagementhasundoubtedlymovedupthecorporateagendainrecentyears.

•Riskmanagementhasundoubtedlybecamemoreimportantincorporatemattersinrecentyears.

Line3Agenda：

n。

日常工作事项atemporarilyorganizedplanformatterstobeattendedto

议程：

alistofmatterstobetakenup（atameeting）

让我们进入会议的下一项议程。

Let'

sproceedtothenextitemontheagenda。

highonthemeeting'

sagenda头等大事

Line10：

propertyinsurer财产保险公司

Line12：

tu