智慧树知到《商务英语》章节测试答案Word下载.docx

智慧树知到《商务英语》章节测试答案Word下载.docx

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Finance

5、___aretheexternalfactorsyouneedtoinvestigatewhenyoudoselfevaluation.

Currentjobmarket

Economicneeds

Locationpreferencesandfamilyneed

Alloftheabove

第二章

1、Whilefunctionalresumeplacesemphasisoncareerprogression,achronologicalresumefocusesonyourabilitiesandskills.

2、You&

rsquo;

dbetternottousearesumetemplate,youneedtomakeitunique.

3、Thethreeformsofresumeintroductionare_______________.

qualificationssummary,careerobjective,andprofessionalprofile

qualificationsandaward,careerprofile,andprofessionalprofile

characterprofile,careerobjective,andprofessionalintroduction

qualificationsintroduction,careerobjective,andcharacterprofile

4、Whengatherinformationonthecompany&

sprofileandbackground,youcan_.

visittheirwebsite.

readabouttheminthepress

speaktootherswhoeitherworkthereorknowthecompanyquitewell.

doalltheabove.

5、Theappropriatebodylanguageduringaninterviewis_.

smile

makeeyecontact

sitorstandupstraight

leanbackalittlebittoshowyourinterest

smile,makeeyecontact,sitorstandupstraight

第三章

1、Althoughemployeescanchoosewhentostartandwhentofinishtheirworkinflexitimeschedule,theyhavetoputinthetotalnumberofhoursrequiredbytheemployer.

2、Ifyouworkfromhome,youcandoanythingyoulikeatanytime.

3、Under__,thestandardworkweekiscompressedintofewerthanfivedays.

fewerworkweek

flexiworkweek

condensedworkweek

compressedworkweek

condensedworkweek+compressedworkweek

4、Thebenefitsofworkingfromhomeforemployeeare____.

Itcanhelppeoplemaintainabetterworklifebalanceandwellbeing

Itcanminimizethestressassociatedwithphysicalcommuting

Theycanretaintrainedstaffwhoneedflexiblearrangement

Theycansavemoneyonofficespaceandreduceofficeoverheads

Itcanhelppeoplemaintainabetterworklifebalanceandwellbeing+Itcanminimizethestressassociatedwithphysicalcommuting

5、_isanofficeorganizationsystemwhichinvolvesmultipleworkersusingasinglephysicalworkstationorsurfaceduringdifferenttimeperiods.

Freelance

Parttimework

Shiftwork

Hotdesking

第四章

1、Managementistoattainorganizationalgoalsinaneffectiveandefficientmanner.

2、Planningistheabilitytoinfluencepeopletowardtheachievementofgoals.

3、Whenamanagerdecideswherehewantsthecompanytobeinthefutureandhowtogetitthere,heisperformingthe__________function.

planning

organizing

leading

controlling

4、___controlistheheartofanycontrolsystemandincludesdirecting,monitoringandfine-tuningactivitiesastheyoccur.

Feedforward

Concurrent

Feedback

On-time

5、Whenamanagerhandlesceremonialandsymbolicactivitiesforthedepartmentororganization,heisperformingthe____role.

spokesperson

figurehead

decisional

entrepreneur

第五章

1、Organizationalstructureindicateshowallthejobresponsibilitiesfittogetherandthedeploymentoforganizationalresources.

A:

2、Anorganizationalchartshowstheinteractionamongjobpositions,butcan&

tshowrelativeranksofitspartsandpositions.

3、___structureisorganizedaroundkeyfunctionsordepartments。

Functional

Divisional

Geographic

Matrix

4、Themaintypesoforganizationalstructuresare_____________.

functionalstructure

divisionalstructure

geographicstructure

matrixstructure

functionalstructure+divisionalstructure+geographicstructure+matrixstructure

5、___structureiscommonlyusedinverylargeorganizationswhenagreatervolumerequiresgreatercoordination.

第六章

1、Employeebenefitsispayforservicesduringthecourseofemployment.

2、Employerscanchoosewhetherornottooffermandatorybenefits.

3、___isadirectformofemployeecompensation,includingsalary,orwage,overtimewage,commission,etc.

Benefitspackage

Monetarycompensation

Non-monetarycompensation

Compensationpackage

4、Whybenefitsareimportantforemployers?

Benefitscankeeptheemployeesengagedandonboardoncetheyworkedinthecompany.

Benefitshelptoretainenjoyableandrewardingstaff.

Benefitscanattracttalents.

Benefitscanhelpemployerdifferentiateitsbusinessfromitscompetitors.

Benefitscankeeptheemployeesengagedandonboardoncetheyworkedinthecompany.+Benefitshelptoretainenjoyableandrewardingstaff.+Benefitscanattracttalents.+Benefitscanhelpemployerdifferentiateitsbusinessfromitscompetitors.

5、Employeesthatarehappyandpositiveatworkaresaidtohavepositiveorhighemployeemorale.

第七章

1、The4Csofmarketingisthefoundationoftheideaofmarketingmix.

2、Statisticsanddetailsabouttheproductandthemarkethelpmakeagoodproductpresentation.

3、Intheintroductionphaseofproductlifecycle,companymayhave_salesvolume.

small

medium

big

huge

4、Tomeetthepricingobjectiveofmaximizingprofitmargin,_pricingstrategiesisoftenemployed.

penetration

skimming

lossleader

psychological

5、Whichofthefollowingsarethepossiblesourcesofnew-productideasforacompany?

__

Theinvestigationofcustomerneeds

Thenewpossibilitiesofferedbytechnologicaladvances

Theanalysisofrivalproducts

Thesuggestionsfromsuppliers

Theinvestigationofcustomerneeds+Thenewpossibilitiesofferedbytechnologicaladvances+Theanalysisofrivalproducts+Thesuggestionsfromsuppliers

第八章

1、Theretailerscanpurchasegoodsfrommanufacturerorthroughawholesaler.

2、Supermarketaself-serviceshopofferingawidevarietyoffoodandhouseholdproducts,organizedintoaisles.

3、B2BonlineshoppingreferstotheprocessthataconsumersdirectlybuygoodsorservicesfromasellerovertheInternetwithoutanintermediary.

4、____engagedinthesaleofproductsusingmarketingmethodswhichdonotincludeaphysicallocation.

Storeretailers

Non-storeretailers

Brick-andmortarstoreretailer

Traditionalstoreretailers

5、Themostcommontypesofnon-storeretailersare____________________.

onlinestores

mail-orderretailers

vendingmachines

convenientstores

onlinestores+mail-orderretailers+vendingmachines

第九章

1、Advertisingisacomposednon-personalcommunicationofinformation,paidforbyidentifiedsponsors.

2、TheexampleofCannonadvertisementthatdisplaysconsumersitsspecification,featuresandsoonillustratesthefunctionofadvertisingthatitprovidesproductandbrandinformation.

3、__includesmessagesdirectedatretailers,wholesalers,anddistributors,aswellasindustrialpurchasersandprofessionalsuchaslawyersandphysicians.

Directionaladvertising

Institutionaladvertising

Business-to-businessadvertising

Publicserviceadvertising

4、Whenconsumersaredissatisfiedwiththeircurrentproduct,despiteoftheestablishedhabit,advertising__.

doesnotinfluencetheconsumerasfarastoswitchbrand.

givestheconsumerreasonstoswitchbrand.

demandstheconsumertoswitchbrand

offerconsumerspecificbenefitstoswitchbrand

5、Advertisingprovidesremindersandreinforcementthatitconstantlyremindtheconsumeraboutthe__oftheproducts.

name

benefits

value

price

name+benefits+value

第十章

1、__wasrecognizedasTheFatherofaccountingandbookkeeping.

JohnGouge

LucaPacioli

DaVince

HenryFord

2、YourcompanypurchasedoncreditartequipmentfromGreg&

sEquipmentCompanyfor$3,900.Thetransactionwillberecordedas:

Dr.ArtEquipment$3,900Cr.AccountsPayable$3,900

Dr.AccountsPayable$3,900Cr.ArtEquipment$3,900

Dr.ArtEquipment$3,900Cr.Cash$3,900

Dr.Cash$3,900Cr.ArtEquipment$3,900

3、Therecordingrulesofamanualaccountingsystemaredifferentfromthatofacomputerizedone.

4、Inafirm,ifthenetsalesare200milliondollars,thecostofgoodssoldis50milliondollars,whatisthegrossprofit?

250milliondollars

150milliondollars

300milliondollars

350milliondollars

5、Ahighdegreeofliquiditycanenhancethefirm&

ssafety,butanexcessivedegreeofliquiditycanreducethefirm&

sreturn.

第十一章

1、