体验商务英语综合教程2答案.docx
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体验商务英语综合教程2答案
体验商务英语综合教程2答案
【篇一:
体验商务英语综合教程4课本答案】
guagereview
a:
1.c2.h3.d4.a5.b6.e7.f8.g
unit2
vocabulary
a:
1.monetaryregulations2.governmentbureaucracy
3.politicalstability4.buyinghabits
5.economicsituation6.incomedistribution
c:
1.d2.b3.c4.b5.c6.d7.d8.c9.d10.d
reading
f:
1.a2.a3.a4.a5.a
unit3
p23vocabulary
a
positivemeaning:
buildup,cement,develop,encourage,establish,improve,maintain,promote,restore,resume,strengthen
negativemeaning:
therest!
!
!
!
!
b
verybadverygoodstormystrainedcoolamicablefriendlycloseexcellent
c
1—5:
edbae
p26language
a
a---j:
93248157106
b
1—5getoncountonbuildupholdontoput(it)off
6—10soundedoutlet(us)downsetupdrawupcall(it)off
unit4
p33
languagereview
1—4:
presentsimplepastsimplepresentcontinuouspresentperfect
p34
vocabularyc
1—5:
overtookoutstrippedoutbidoutvoteoutmaneuvered
6—10:
outnumberoverbookedoverranoverchargedoversubscribed
unit5
p40
vocabulary
a2—4:
ebfh6—8:
gcd
b1.satisfieddissatisfiedsatisfaction
2.motivatingmotivatedmotivation
3.fulfillmentfulfilledunfulfilled
4.inspiringinspirationuninspiring
5.frustrationfrustratingfrustrated
p42languagereview
a1—4:
cehb5—8:
dgaf
b1—4:
havebeenconductedbeperceived
5—7:
werepaidwerepaidisreduced
unit6
vocabulary
b:
1.e2.f3.g4.d5.c6.b7.a
reading
b:
1.e2.g3.d4.f5.a6.c7.b
p50
a
weakmoderate
abitfairly
slightlyincreasingly
moderately
reasonably
quite
rather
somewhat
b
1.exceptionally,extremely,very
2.exceptionally,entirely,highly,totally,very
3.fairly,moderately,quite,rather,somewhat
4.entirely,totally
5.fairly,moderately,quite,reasonably
areenteredweregivenstrongentirelyexceptionallyhighlytotallyveryextremely
vocabulary
b:
2.searchengines3.traffic
4,site5.search6.keyword7.hits8.surfers
9.on-line10.directories11.browse12.locate
c:
1.b2.a3.c
p58languagereview
a(先为所有单词排序,从左至右为a到f)
apromisebinvitation/requestcspeculatingaboutthefuturedbargaining1—6:
efacd7—12:
cba/dfeb中的request
revision
p62adjective
1persuasive
2coherentarticulateeloquent
3inhibitedhesitant
4succinct
5lucid
6responsible
7fluent
1.fluent
2.articulate
3.lucid
4.inhibited
5.succinct
6.responsible
p63reading
1—5:
bcdcb6—10:
dbcdb
p64reading
1—7:
cbcdcca
p64multi-wordverbs
1.去掉off2.去掉about3.全对4.去掉for5.去掉on
p65prefixes
1—4:
underperformingoverestimatedoutbidoutsource
5—8:
underchargedoverextendedoutmaneuveredoverrun
1.promotion改为promoted
2.isolating改为isolated
3.were改为was
5.love改为loved
6.motivating改为motivated
7.be改为being
8.assess改为assessed
tactfulandless~~~~
1c,j2.a,d3.b,h4.e,f5.g,i
intensifyingadverbs
1—7:
baefgdc
conditionals
1—5:
bcbac6—12:
cabbcac
reading
1—7:
cbbacda
unit8
p69vocabulary
a
1-5bbcacb6-12bbacabb
b
1.ex-president
2.bilateral
3.predicted
4.pro-european
5.underdeveloped
6.mismanagement
7.dishonest
c
uncommunicativeindecisiveinefficientunenthusiasticinflexibleunfocussedunimaginativedisloyaldisorganizedunpopularimpracticalunsociableunstableintolerant
p72languagereview
a
1-8noyesyesnononotsurenotsureno
b
1.should
2.mightorcould
3.correct
4.must
5.correct
6.correct
7.must
8.should
unit10
vocabulary
a:
1.complaints…e
2.rapport...d
3.reassure…a
4.standards…b
5.products.…c
b:
1.c2.d3.f4.e5.a6.b7.gc:
1.gettothebottomoftheproblem
2.passthebuck
3.itwasthelaststraw
4.slippedmymind
5.talkingatacrosspurposes
6.rippedoff
7.gotstraighttothepointlanguagereview
b:
1.b2.a3.d4.cunit11
vocabulary
b:
1.speedofresponse
2.pressconference
3.pressrelease
4.flowinformation
5.actionplan
6.contingencyplan
7.legalaction
8.admissionofliability
9.lossofconfidence
10.damagelimitation
p96languagereview
b
1.far
【篇二:
体验商务英语综合教程unit_4答案】
lass=txt>partibusinessvocabulary
directions:
thereare20incompletesentencesinthispart.foreachsentencetherearefourchoicesmarkeda,b,candd.choosetheonethatbestcompletesthe
sentence.thenmarkthecorrespondingletterontheanswersheetwithasinglelinethroughthecenter.thisparttotals20points,onepointforeachsentence.
c1outdooradvertisingisoneofthefastestgrowing_______________inthemarket.
amarketsbsectionscsegmentsdsectors
d2theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’is______about$18billionayear,just6%ofalltheworld’sspendingonadvertising.
aworthwhilebworthycvalueddworth
c3thesoaringcostsoftvare______________clientstoconsideralternatives.
amakingbdrivingcpromptingdletting
a4bmwrana‘teasers’campaigninbritainonbusshelters.
aexclusivelyblargelycgreatlydinclusively
c5placinganadonabusshelterfortwoweeks________________atabout£90.
aworksonbworksawaycworksoutdcalculates
d6wearefacinga________________withourmarketshare.whatarewegoingtodoaboutit?
apromotionbsalecorderdcrisis
a7focus,alargeadvertisingagencybasedinparis,hasareputationforcreatingimaginativeand____________campaigns.
aeffectivebefficientceffectdefficacious
c8focusnowneedsto________________potentialclientsthatitstillhasplentyofcreativeideastooffer.
aensurebassurecconvincedpersuade
b9focushasbeenaskedto_________________ideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.
aofferbpresentcsupplydfurnish
aplacebsitecvisitdresort
b11thankyoufortheaboveorder______________ourbicycles.
aofbforcbydagainst
c12itisstipulatedinoursalesconfirmationno.2007021____________the5,000
bicyclesyouorderedaretobeshippedintwoequallotsinmarchandapril2007.
awhichbwherecthatdwhat
a13yourequestedthat80%ofthebicycles____________inmarchandthebalance
inapril.
abeshippedbshippedctoshipdhavebeenshipped
c14althoughwehavethequantity______________stock,itistoolateforustoship
80%ofyourorderinmarch.
afrombforcindat
d15wehavereceivedyourletterof28march,___________ustomodifythe
previousarrangementsfortheshipmentofthecaptionedorder.
aaskedbtoaskcbeingaskeddasking
a16younowwishtoadvancethedateofshipment____________onemonth.
abybtocfordat
a17inthecircumstances,weregret___________unabletomeetyourrequest.
atobebbeingcbedhavingbeen
a18inthiscase,youmust_____________theadditionalcharges.
abearbhavebornectobeardbearing
d19pleasetaketheabove____________accountandletusknowyourdecisionas
soonaspossible.
atobforcbydinto
b20wearepleasedtoinformyouthatthecaptionedorder_____________now
beendispatched.
ahavebhascaredis
partiiphrasetranslation
directions:
directions:
thereare20chinesephrasesinthispart.youarerequiredtotranslatethemintoenglishandwritedownyourtranslationontheanswersheet.thisparttotals20points,onepointforeachphrase.
1竞争对手产品
competitors’products
2隐性广告
subliminaladvertising
3广告媒体
advertisingmedia
4体育赞助
sportssponsorship
5免费样品
freesample
6广告标语
advertisingslogan
7大众媒体
massmedia
8售点展示
point-of-saledisplay
9户外广告
outdooradvertising
10大众市场
mass-market
11电视黄金时段栏目广告
prime-timetvslot
12市场份额
marketshare
13街道设施
streetfurniture
14公交车候车亭
busshelter
15金融服务
financialservice
16营销组合
marketingmix
17公共关系
publicrelations
18广告宣传活动
advertisingcampaign
19价格促销
pricepromotion
20潜在客户
potentialclient
partiiisentencetranslation
directions:
thereare10sentencesinthispart.youarerequiredtotranslatethemintochineseandwritedownyourtranslationontheanswersheet.thisparttotals20points,twopointsforeachsentence.
1.theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’is
worthabout$18billionayear,just6%ofalltheworld’sspendingonadvertising.整个户外广告市场(露天广告牌,公共交通和路边设施)大约价值180亿美元一年,只占了全世界广告支出的6%
。
2.focus,alargeadvertisingagencybasedinparis,hasareputationforcreating
imaginativeandeffectivecampaigns.
焦点公司是一家总部设在巴黎的大型广告公司,它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3.butitisoneofthefastest-growingsegments,havingdoubleditsmarketsharein
recentyears.
但它是增长最快的细分市场之一,近几年它的市场份额翻了一倍。
4.outdooradvertising’sappealisgrowingastvandprintarelosingtheirs.
随着电视、平面广告失去它们的吸引力,户外广告的吸引力却不断增长。
5.addingtoitsattractionshasbeenarevolutioninthequalityofoutdoordisplays.
户外展示设备质量方面的革命也在不断增加它的吸引力。
6.particularlyattractivetothenewadvertisersisstreetfurniture,thefastestgrowing
segmentoftheoutdoormarket.
路边设备广告作为增长最快的户外广告细分市场,对新的广告商们特别有吸引力。
7.focushasbeenaskedtopresentideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.
焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理念。
8.focusnowneedstoconvincepotentialclientsthatitstillhasplentyofcreative
ideastooffer.
焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。
9.recentlyhowever,focus’sreputationwasdamagedwhentwomajorclients
changedtorivalagencies.
不过最近,焦点的声誉因为两个大客户转投竞争对手公司而受损。
10.ouraimistodeveloployaltyamongexistingcustomersandattractnewones.
我们的目标是培养现有客户的忠诚度,并且吸引新客户。
partivsentencetranslation
directions:
therearefivesentencesinthispart.youa