剑桥商务英语初级考试试题(二十九).docx
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剑桥商务英语初级考试试题
（二十九）
一、READING（PARTONE）
（本大题5小题．每题1.0分，共5.0分。
●Lookatthequestions1--5.●Ineachquestion,whichsentenceiscorrect?
●Foreachquestion,markoneletter（A,BorC）onyourAnswer
Sheet.）第1题GreatWallExpressTypeof
Cuisines:
FastFood,Chinese
Prices:
$5andunder;
noalcoholserved;
smoking;
streetparkingandownparking
lot.
A.GreatWallExpressservesfastfoodandChinese
food.
B.Customerscan'tsmokeandparktheir
car.
C.Wineisofferedatarathercheap
price.
【正确答案】：
A
【本题分数】：
1.0分第2题100%satisfactionguaranteedoryourmoney
back.
A.Weguaranteetobesatisfiedwithour
service.
B.Wewillreturnmoneyifyouarenotsatisfiedwithour
service.
C.Wepromisetoreturn,yourmoneytosatisfy
you.
【正确答案】：
B
【本题分数】：
1.0分第3题Yourearlyreplytothisinquirywillbehighly
appreciated.
A.Ihavemadeaninquiryandexpectanearly
reply.
B.Ienjoyreceivinganearly
reply.
C.Iaminterestedinasking,aboutyourearly
reply.
【正确答案】：
A
【本题分数】：
1.0分第4题Torentaportablecomputerormobilephone,clientsmusthaveacreditcardandvalid
passport.
A.Clientscanrentaportablecomputerormobilephonefreeof
charge.
B.Withoutapassportclientscanalsorentaportablecomputerormobile
phone.
C.Bothacreditcardandvalidpassportareneededtorentaportablecomputerormobile
phone.
【正确答案】：
C
【本题分数】：
1.0分第5题Theminimumrelevantprofessionalexperiencerequiredisten
years.
A.Applicants'experienceshouldbelessthanl0
years.
B.Applicantsshouldhavemorethan10years
experience.
C.Applicantsarerequiredtoworkatleast10
years.
【正确答案】：
B
【本题分数】：
1.0分二、READING（PARTTWO）
（共5小题,共5.0分）●Lookatthedepartments
below.●Forquestions1--5,decidewhichdepartment（A-H）doesthis
job.●Foreachquestion,markthecorrectletter（A--H）onyourAnswer
Sheet.第1题NON-FICTIONCATEGORIESAAcademicandProfessionalBDictionariesCHistoryDFoodandDrink（includingcookery）ETravel/GuidesFArtandArchitectureGNature/AnimalsHGardeningTaraSimmsplanstovisitNorth
America.
【正确答案】：
E
【本题分数】：
1.0分第2题MartinWanghasgotsomedifficultwordswhilereadingthe
newspaper.
【正确答案】：
B
【本题分数】：
1.0分第3题Elizabethisgoingtoprepareadinnerforher
colleagues.
【正确答案】：
D
【本题分数】：
1.0分第4题LisaMariewantstolearnmoreabouttheWorldWarⅡ.
【正确答案】：
C
【本题分数】：
1.0分第5题
JamesHaleyneedstocollectrelevantinformationtowritehispaperforhismaster's
degree.
【正确答案】：
A
【本题分数】：
1.0分三、READING（PARTTHREE）
（共5小题,共5.0分）●Lookatthechartsbelow,Theyshowcompany
profits.●Whichchartdoeseachsentencedescribe?
●Foreachsentencemarkoneletter（A--H）onyourAnswer
Sheet.第1题
Inthisyear,exportsgrewdramaticallytoreachthehighestpointovertheperiodWhereasimportsdiminished
tremendously.
【正确答案】：
C
【本题分数】：
1.0分第2题Thisyearwitnessedrapidgrowthofexportsandcontinuingfallof
imports.
【正确答案】：
F
【本题分数】：
1.0分第3题Importspostedhighergrowthratethanexportsafterbothhadasuddendropintheprevious
year.
【正确答案】：
H
【本题分数】：
1.0分第4题Withexportsbeingthelowestamongthree,GDPoutpacedgrowthofbothimportsandexportsinthis
year.
【正确答案】：
E
【本题分数】：
1.0分第5题
Importsmaintainedrapidgrowth,butexportgrowthratewassmallerthanthatof
GDP.
【正确答案】：
B
【本题分数】：
1.0分四、READING（PARTFOUR）
（共7小题,共7.0分）●Readthefollowing
passage.●Aresentences1--7"Right"
or"Wrong"?
Ifthereisn'tenoughinformationtoanswer"Right"
or"Wrong",choose"Doesn'tsay".●Foreachsentence1--7,markoneletter（A,BorC）onyourAnswer
Sheet.第1题KodakIsChangingthePictureInSeptember2003,MrCarp,CEOofKodak,announcedwhathecalledthe"biggesttamingpoint"
inKodak's
history.Therewould,hesaid,benomorebiginvestmentsintraditional
film.Healsoreducedthecompany'sdividendby72%tofinancea$3billion
investment.By2010,MrCarphopesforanincomeof$20
billion.In2002,some70%ofthecompany'sincomecamefromitstraditionalfilmproducts,theremainderfrom
digital.By2006,theplanisfordigitalincometoaccountfor60%.Thatwilltakesome
doing.IntheninemonthstoSeptember30th,2003,Kodak'snetincomerosebyonly1.5%（to$9.5billion）,anddespitethefirstprofitsfromitsdigitalcameras,netprofitsfellby63%to$246
million.Overthenextthreeyears,Kodakexpectsfilmsalestofallby10%ormoreeveryyearinAmericaandEurope,andbyupto20%ayearin
Japan.Companiesthatfindtheirbusinessmodelthreatenedbyrapidtechnologicalchangeoftenfailtoadapt
successfully.Kodakistryingtotakeadvantageofopportunitiescreatedbydigitalphotography,suchasdesigningeasier-to-use
equipment.Byannouncingthe"biggestturningpoint"
inKodakhistory,MrCarpistosecureadigitalfuturefor
Kodak.
A.Right
B.Wrong
C.Doesn'tSay
【正确答案】：
C
【本题分数】：
1.0分第2题MrCarpmadeuseof72%ofthecompaniesdividendtofinancetraditionalfilm
products.
A.Right
B.Wrong
C.Doesn'tSay
【正确答案】：
B
【本题分数】：
1.0分第3题Bytheyear2010,MrCarphopesfordigitalincometoaccountfor70%ofhis
company.
A.Right
B.Wrong
C.Doesn'tSay
【正确答案】：
C
【本题分数】：
1.0分第4题Inthefirst9monthsof2003,Kodak'snetincomeroseabitbutitsnetprofitdropped
sharply.
A.Right
B.Wrong
C.Doesn'tSay
【正确答案】：
A
【本题分数】：
1.0分第5题TraditionalfilmsalesareexpectedtofallinthemarketofAmerica,Europeand
Japan.
A.Right
B.Wrong
C.Doesn'tSay
【正确答案】：
A
【本题分数】：
1.0分第6题Companiesoftenfinditeasytoadapttotherapidtechnologicalchangeinthe
world.
A.Right
B.Wrong
C.Doesn'tSay
【正确答案】：
B
【本题分数】：
1.0分第7题Kodakisswitchingitsmanufacturingfromtraditionalfilmproductstodigital
equipment.
A.Right
B.Wrong
C.Doesn'tSay
【正确答案】：
A
【本题分数】：
1.0分五、READING（PARTFIVE）
（共5小题,共5.0分）●Readthepassage
below.●Foreachquestion1--6,choosethecorrect
answer.●Markoneletter（ABorC）onyouranswer
sheet.第1题ARecipeforSuccessNotmanycompaniescanboastofhavingbeeninbusinessformorethanthreeandahalf
centuries.YuzaburoMogi,presidentandCEOofKikkoman
Corp.—theworld'sleadingmanufacturerofsoysauce—iswellawarehoweverthatthecompanycan'trestonitslaurelsifit'stosuccessfullymeetthechallengeposedbyitsthousandsofcompetitors
globally.ButMogi—thefirstJapanesepersontoeverearnanMBAfromtheColumbiaBusinessSchoolin1961—lovesa
challenge.
HelearnedAmericanmanagementmethodsthroughhisstudiesatColombia,aswellaspracticalmarketingknow-bowthankstohisexperienceasaproductdemonstrator,servingsoysauceinsupermarketsandatinternationaltradefairsduringhissummerbreaksfromhisstudiesatColumbia,whichhasbeenasourceofinspirationforhimthroughthe
years.In1957,thecompanyestablishedKikkomanInternational,
Inc.inSanFranciscoinordertolaunchfull-scalesalesandmarketingactivitiesinthe
US.TestkitchenswerebuiltandhomeeconomistswererecruitedtocomeupwithrecipesforAmerican-styledishesusingsoy
sauce.Therecipeswereintroducedinnewspaperarticles,ontinyrecipebooksattachedtothenecksofsoysaucebottles,andin
cookbooks.Kikkoman'sstrategyofbuildingaglobalcompanythatactslocallyhascontributedgreatlytoits
growth.KikkomanhireslocalpeopletooperateitsplantsoutsideJapan,anddevelopsmarketingcampaignsthatappealtoconsumersinoverseas
markets.ThegoalistohaveconsumersidentifyKikkoman'sproductsastheleadinglocallymadeproductsinits
field."WehaveseenoursoysaucebecomingmoreandmoreapartoftheAmericanlifestyle,"
Mogi
says.Ashenotes,Kikkomanhascaptured56%oftheUSmarket,doublethatofitsnearestcompetitor,andthecompanyhasthetopshareoftheworld
market.Kikkomanisalsoaleaderwhenitcomesto
quality.Itssoysauceisnaturallybrewed,unlikemanyofitsrivalproducts,whicharechemically
produced.Kikkoman'scommitmenttohighqualityhasmadeitanunparalleledbrandinrecentdecades,asconsumersintheUSandothercountrieshavebecomemorehealth-consciousandawareoftheimportanceoftrulynatural
food."Thatiswhyoursoysaucehasestablisheditselfasanall-purposeseasoning,adependableingredient,inkitchensaroundtheglobe,"
Mogl
says.WhathasMogiunderstood?
A.Acompanyshouldbemore
competitive.
B.Successesinthepastdonotsecuresuccessinthe
future.
C.StudyingMBAcanhelpapersonbe
successful.
【正确答案】：
B
【本题分数】：
1.0分第2题Mogigothispracticalmarketingskills
A.throughhisMBAcoursesatColumbiaBusiness
school.
B.asasalespersonattrade
fairs.
C.fromhispart-timejobson
vacations.
【正确答案】：
C
【本题分数】：
1.0分第3题WhatisthemainpurposeofsettingupacompanyinSanFrancisco?
A.toobtainmarketshareintheUSA
B.tocreaterecipesfitfortheAmericanpeople
C.tosellsoysauceallaroundtheUSA
【正确答案】：
C
【本题分数】：
1.0分第4题Thecompanydevelopedrapidlybecause
A.itwasabletoadapttolocal
marketplace.
B.itsmarketingstrategywas
global.
C.itsproductssatisfied
customers.
【正确答案】：
A
【本题分数】：
1.0分第5题WhatdoesMogisayabouthisproductintheUSA?
A.Theproducthasconquered
America.
B.Itwasuniqueand
popular.
C.IthasbeeninfluencingtheAmericanwayof
living.
【正确答案】：
C
【本题分数】：
1.0分六、READING（PARTSIX）
（共12小题,共12.0分）●Readthebusinessletter
below
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