touchpoint上半年品牌接触点Word下载.docx

touchpoint上半年品牌接触点Word下载.docx

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目录Contents

Ⅰ总体概述............................................................................................................................................................5

Ⅱ报告正文..........................................................................................................................................................10

1手机品牌接触点与传播路径.............................................................................................................................10

1.1iPhone品牌接触点与传播路径............................................................................................................10

1.2诺基亚品牌接触点与传播路径.............................................................................................................16

1.3三星/SAMSUNG品牌接触点与传播路径.................................................................................................22

1.4摩托罗拉/MOTO品牌接触点与传播路径...............................................................................................22

1.5索尼爱立信/SonyEricsson品牌接触点与传播路径...........................................................................22

1.6参考数据：

手机品牌总体传播表现.....................................................................................................22

2电脑品牌触点与传播路径................................................................................................................................28

2.1联想/Lenovo品牌接触点与传播路径..................................................................................................28

2.2戴尔/DELL品牌接触点与传播路径......................................................................................................28

2.3惠普/HP品牌接触点与传播路径..........................................................................................................28

2.4华硕/ASUS品牌接触点与传播路径......................................................................................................28

2.5索尼/SONY品牌接触点与传播路径......................................................................................................28

2.6参考数据：

电脑品牌总体传播表现.....................................................................................................28

3数码相机品牌接触点与传播路径.....................................................................................................................28

3.1索尼/SONY品牌接触点与传播路径......................................................................................................28

3.2佳能/CANON品牌接触点与传播路径....................................................................................................28

3.3三星/SAMSUNG品牌接触点与传播路径.................................................................................................28

3.4尼康/Nikon品牌接触点与传播路径....................................................................................................28

3.5奥林巴斯/Olympus品牌接触点与传播路径.........................................................................................28

3.6参考数据：

数码相机品牌总体传播表现..............................................................................................28

4数码摄像机品牌接触点与传播路径.................................................................................................................28

4.1索尼/SONY品牌接触点与传播路径......................................................................................................28

4.2佳能/CANON品牌接触点与传播路径....................................................................................................28

4.3JVC品牌接触点与传播路径..................................................................................................................28

4.4松下/Panasonic品牌接触点与传播路径.............................................................................................28

4.5三星/SAMSUNG品牌接触点与传播路径.................................................................................................28

4.6参考数据：

数码摄像机品牌总体传播表现..........................................................................................28

5MP3/MP4品牌接触点与传播路径.....................................................................................................................29

5.1苹果/Apple品牌接触点与传播路径....................................................................................................29

5.2索尼/SONY品牌接触点与传播路径......................................................................................................29

5.3纽曼/Newsmy品牌接触点与传播路径力...............................................................................................29

5.4爱国者/Aigo品牌接触点与传播路径..................................................................................................29

5.5OPPO品牌接触点与传播路径................................................................................................................29

5.6参考数据：

MP3/MP4品牌总体传播表现............................................................................................29

6空调品牌接触点与传播路径.............................................................................................................................29

6.1格力/GREE品牌接触点与传播路径......................................................................................................29

6.2海尔/Haier品牌接触点与传播路径....................................................................................................29

6.3美的/Midea品牌接触点与传播路径....................................................................................................29

6.4奥克斯/AUX品牌接触点与传播路径....................................................................................................29

6.5志高/Chigo品牌接触点与传播路径....................................................................................................29

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6.6参考数据：

空调品牌总体传播表现.....................................................................................................29

7电视机品牌接触点与传播路径.........................................................................................................................29

7.1长虹/CHANGHONG品牌接触点与传播路径.............................................................................................29

7.2创维/SKYWORTH品牌接触点与传播路径...............................................................................................29

7.3康佳/Konka品牌接触点与传播路径....................................................................................................29

7.4TCL品牌接触点与传播路径..................................................................................................................29

7.5海信/Hisense品牌接触点与传播路径.................................................................................................29

7.6参考数据：

电视机品牌总体传播表现.................................................................................................29

8冰箱品牌接触点与传播路径.............................................................................................................................29

8.1海尔/Haier品牌接触点与传播路径....................................................................................................30

8.2新飞/XINFEI品牌接触点与传播路径..................................................................................................30

8.3西门子/Siemens品牌接触点与传播路径.............................................................................................30

8.4美菱/Meiling品牌接触点与传播路径.................................................................................................30

8.5伊莱克斯/Electrolux品牌接触点与传播路径...................................................................................30

8.6参考数据：

冰箱品牌总体传播表现.....................................................................................................30

9洗衣机品牌接触点与传播路径.........................................................................................................................30

9.1海尔/Haier品牌接触点与传播路径....................................................................................................30

9.2小天鹅品牌接触点与传播路径.............................................................................................................30

9.3西门子/Siemens品牌接触点与传播路径.............................................................................................30

9.4松下/Panasonic品牌接触点与传播路径.............................................................................................30

9.5LG品牌接触点与传播路径....................................................................................................................30

9.6参考数据：

洗衣机品牌总体传播表现.................................................................................................30

10银行品牌接触点与传播路径...........................................................................................................................30

10.1中国工商银行品牌接触点与传播路径................................................................................................30

10.2中国建设银行品牌接触点与传播路径................................................................................................30

10.3招商银行品牌接触点与传播路径.......................................................................................................30

10.4中国银行品牌接触点与传播路径.......................................................................................................30

10.5深圳发展银行品牌接触点与传播路径................................................................................................30

10.6参考数据：

银行品牌总体传播表现...................................................................................................30

11汽车品牌接触点与传播路径...........................................................................................................................30

11.1宝马/BMW品牌接触点与传播路径......................................................................................................30

11.2大众品牌接触点与传播路径..............................................................