the career talk 宣讲会策划书Word下载.docx

the career talk 宣讲会策划书Word下载.docx

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Unilever（ 

LSE:

ULVR）isanAnglo–Dutch 

multinational 

consumergoods 

company.Itsproductsincludefoods,beverages, 

cleaningagents 

and 

personalcareproducts.Itistheworld'

sthird-largestconsumergoodscompanymeasuredby2011revenues（after 

Procter&

Gamble 

Nestlé

）andtheworld'

slargestmanufactureroficecream. 

Oneofthefirstmultinationalcompanies,itcurrentlyoperatesinover100countries.

Unileverownsover400brands,althoughits25largestbrandsaccountforover70%oftotalsales.Itslargestsellingbrandsinclude 

Aviance, 

Axe/Lynx, 

Ben&

Jerry'

s, 

Dove, 

Flora/Becel, 

Heartbrand, 

Hellmann'

Knorr, 

Lipton, 

Lux/Radox,Omo/Surf, 

Rexona/Sure, 

Sunsilk, 

Toni&

Guy, 

TRESemmé

VO5, 

Wall'

s 

PGTips.Itisa 

dual-listedcompany 

consistingofUnileverN.V.,basedin 

Rotterdam,Netherlands,andUnileverPLC,basedinLondon,UnitedKingdom.Bothcompanieshavethesamedirectorsandtheyoperateasasinglebusiness.Unileverisorganizedintothreemainglobaldivisions-Foods,HomeCare,andPersonalCare.

Thereare8departmentsinUnilever,includingHumanresources,FoodSolutions（Businesstobusiness）,Research&

Development,Customerdevelopment,InformationTechnology,Supplychain,FinanceandMarketing.ItslogoisaUshapethatconsistsof24icons,andthatstandsthecompany’ssub-brandoritscorporatevalues.Itsbrandidentityisaddingvitalitytolifeandgivingyouaperfectlife.

Inrecentyears,Unileverhasbeenbusyinextendingitsbusiness.Toachieveitsgoal,itmusthiremorepeople.Thegraduationiscoming,sowedecidetoholdacareertalkinGuangdongUniversityofForeignStudiestofindthosepeoplethatweneed.

ThePurposeoftheCareerTalk

1.LetstudentsknowmoreaboutUnilever,includingitsculture,productsanditsdepartments.

2.Arousestudents’curiosityandstimulatethemtospend.

3.Attractstudentsandrecruitthem.

4.Releasetheworkingpressureofthegraduates.

5.Improvecorporateimageandpromotethedevelopmentofthecompanywiththetalentedpeople.

TargetAudience:

1.ThegraduatesofGuangdongUniversityofForeignStudiesin2014.

2.Thosegraduatesrelatedtobusinessinalloftheuniversities.

3.Thestudentsintheuniversitythatareinterestedinsale,serviceaswellasHR.

4.Peoplethathasresignedbuthavetheabilitytodothejob.

JobVacancyandRequirements:

1.Salesperson:

30

●Thegraduatesofuniversityin2014

●Beactiveandoutgoingandbegoodatcommunication

●Notafraidofsufferingandworkhard

●Womanmustbetallerthan158cmandmanmustn’tbelessthan170cm

●SpeakPutonghuafluentlyandhaveastrongsenseofresponsibilitywhileworkingwithothersintheteam.

●Thosethathaverelatedexperienceispreferred

2.Customerservicedepartment:

10

●Bepatient,carefulandenthusiastic

●Beabletohandlevariousproblemsandbuildgoodrelationshipwiththecustomers

●Havetheabilitytodealwithemergenciesandmeettheneedsofcustomers

3.HRmanager:

2

●Haverelatedknowledgeinmanagement.

●Getalongwellwithothersandhaveastrongsenseofresponsibility

●Knowhowtoleadthepeoplebelowyou

●Treatandpunishothersequally

●Paymoreattentiontoteamwork

ThePlanoftheCareerTalk

1.Preparations:

2013/11/01-2013/11/14

（1）Contacttheschool,providethemwithourproposalandacquiretheirapproval.

（2）Choosetheconferencehallastheholdingplaceandaffirmtheplaceandtheproposal.

（3）Designtheposterandtheleaflet.Bothofthemshouldincludethetime,theholdingplace,andthenameofthecompany.What’smore,theyshouldbeattractiveenough.

（4）Cooperatewiththecareercenteroftheschoolandgetsomehelpfromitsmember.

2.Advertisementoncampus

（1）Time:

（2）Approaches:

APublishthenewsonthewebsiteofthecompanyandtheschool

BStickpostersonthebulletinboardandputtheminthefrontdoorofthedininghall.WeshouldincreasethenumberoftheposterbeforetheCareerTalktoexpandourpublicity.

CDeliverleafletstothetargetaudiencesinthefifthdaybeforethecareertalk.200leafletsforeachinstitute.

DPutthreebanneradvertisementsincrowedplaces.

EAskthestudentsinthecareercentertowritedowntherelatedinformationontheblackboardsothatmorestudentswillknowthiscareertalk.

FRadiobroadcast.Asktheschooltoradiocastthenewsofthecareertalkthedaybeforetheholdingday.

3.Preparematerials:

donebefore14,Dec.

1.Sixpostersandthreerollupbanners.Becausetherearethreedininghalls.Andweshoulddoublethenumberofpostersthedaybeforethecareertalk.

2.Threebanneradvertisementsand2000leaflets.Thereare10institutes.10*200=2000

3.PPT,rewards（1oLUXshampoos）,and12bottlesofmineralwater.

4.Introductionvideo,music,camera,resumeglue,stapler,filecover

5.Sheetsofthematerialsandtheprocessofthecareertalk

ArrangementoftheCareerTalk

1.Checkthematerialsweneedaccordingtoourlistbeforeandafterwearriveattheconferenceroom.

2.Decoratetheroom

（1）Knowtheroombeforethecareertalk.

（2）Facilitates.Makesurethatthecomputer,microphone,camera,etc,workwell.

（3）Decoration.Puttworollupbannersinthefrontdoorandoneintheroomaswellasleavethefirstrowfortheleaders.

（4）Startthetalk.Youcangetmoredetailsfromthesheetbelow..

（5）Afterthetalk.Takebackourmaterialsandcollecttheresumeofthestudentsaswellascleantheroom.

3follow-upworks

（1）Selecttheresumes

（2）Arrangeajobinterviewforthecandidates

（3）Picktheoneweneedandtrainthem.

（4）Arrangesuitablepositionsfortheemployees.

TheProcessoftheCareerTalk

Number

Time

Arrangements

Personincharge

Necessity

1

13:

30~14:

00

Delivertheresumetothestudentsattheentrance

PersonnelClerk

Resume

Introductionvideo

Music

2

Playtheintroductionvideo

3

Musictime

4

Thecomingoftheleaders（giveasheetoftheprocesstothem）

5

14:

00~14:

20

Welcometheparticipants

Presenter

PPT

Microphone

6

Introducetheleaders

7

Introducetheprocess

8

20~14:

40

Award-winningquestion（20minutes）

Award

Camera

9

40~14:

55

Thespeechoftheheadmaster（15minutes）

Headmaster

10

55~15:

15

ThespeechoftheHR

HRmanager

manager（20minutes）

11

15:

15~15:

45

Questioning

12

45~16:

Conclusion

presenter

Filecover

Glue

stapler

13

Writedowne-mailaddressandphonenumberontheblackboard

14

16:

00~16：

Collecttheresume

Personnelclerk

16

Collectthematerials

17

10~16：

30

Cleantheroom

TheTotalfareoftheCareerTalk

Number

Name

Price

TotalPrice

Poster

Leaflet

2000

0.08

160

Rollupbanner

90

Banner

Mineralwater

24

500

Glue

Sheetofthematerials

0.16

Sheetoftheprocess

0.8

Totalfare

468.96

PersonnelArrangement:

Negotiatewiththeschool:

John

Advertisement:

Decoratetheroom:

Marry&

Tom

Delivertheresume:

Thomson&

Jenny

Presenter:

WendiChan

Speaker:

Tony-HRManager

Recordvideo:

Johnson

Collecttheresume:

Collectthematerials:

Cleantheroom:

Tom&

Thomson&

Attention

1.Negotiatewiththeschoolasearlieraspossibleanddeterminethetimeandtheplace.

2.ExpandouradvertisementbyQQ,students’association,weibo,careercenter,posterandsoon.

3.Thepostershouldincludethetime,theplace,andthepurposeofthecareertalkaswellasthenameofthecompany.

4.Puttheresumeonthewebsitebeforethecareertalksothatstudentscandownloadandfilloutitinadvance.

5.PPTmustconsistofabriefintroductionofthecompany,includingitsculture,structure,jobvacancy,andrequirements.

6.Informtheleaderstheprocessofthecareertalkon12,Dec.

7.Checkthematerialsweneedbeforeandafterwearriveattheplace.Ifonedoesn’twork,weshouldbuyanewone.

8.Arriveattheplacetwohoursearlytomakepreparations.

9.Expressourthankfulnesstotheschoolafterthecareertalk.

10.Selectthecandidatescarefullyandarrangeajobinterviewforthem.Butremembertogiveareplytoalltheapplicants.

Enclosure

TheListoftheMaterials

Item

Name

Remark

Advertisement

poster

leaflet

3000

Facilitates

PPT

Music

video

microphone

Providedbytheschool

computer

camera

Recruitment

Preparation

Thelistofthematerials

18

Reward

LUXshampoo

Providedbythecompany