美国冷链物流（Cold chain logistics USA）.docx

美国冷链物流（Cold chain logistics USA）.docx

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美国冷链物流（ColdchainlogisticsUSA）

InthebigcityofshopsintheUnitedStates,supermarket,hotelandfamily,youcanseeallkindsofflowersfresheveryday.MiamiBrianflowerlogisticscompanypresidentBriangaveawaysomereason:

"weusetheelectronicinformationtechnologyandothermoderntechnology,toplayallthefunctionsofthelogisticssystemtothelimitofflowers."

Thelogisticsworkwasoftenvariable

Everynight,withtheharvestfromLatinAmericanrosesandotherkindsofflowersslowlylandedatMiamiIntercontinentalAirportcargoplane.Afterreceivingtheproceduresafterabrief,allflowersimmediatelytransportedtothecontainertruckorairplane,directdeliverytodistributionstations,supermarketsacrosstheUnitedStates,andthenthroughthesechannelsfast

deliverytoeachbigcitystreetsofflowersshops,hawkers,couriercompaniesandconsumers.ThisistheMiamiflowerlogisticssystemoperationprocess.However,everythingishardinthebeginning,whencreatingthissystemwhenonlythroughhardworksour,sweet,bitter,hot,Bryantmostclearly.Hongkongimportedlogistics

ThefirstproblemencounteredishowtomakethoseBryantjustpickedfromfarmsinLatinAmericarosetoeachbigcityNorthAmericanconsumers,liketheyjustfromyourgardenasfreshmining.Hefoundthat,inthetransportprocess,eachlinkoncethetreatmentisnotinplace,are

likelytobecomethe"killerfreshroseflowers".

CotoPatsymountainforestareaofEcuadorvolcanoincentraldense,warmclimate,abundantrainfall,isagoodplaceforrichroseandotherflowers.BrianflowerlogisticscompanyinNorthAmericaeachbigcitydistributionroseisfrom3largefarmslocatedinthedesignatedprocurement.AllroseattheCotoPatsyfarmsiteimmediatelyafterharvesting,packaging,eachofthe

150strainsofroseflowerswrappedin1boxes,thenputintothecontainer,transportedtoEcuadorInternationalAirportinthecapitalquito.Rosefromthefarmaftertheharvest,undernormalcircumstancescanbepreservedfor14days.Themostscientificwayisfresh,roseoncecutoffassoonaspossibleintothebox,andimmediatelystoredinrefrigeratedcontainerswithin1degreescelsius.Intheunifiedarrangementofthecompany,thesecontainersaretransportedtoMiamiAirportovernight.Themorningofthesecondday,bythecustoms,inspectionandQuarantineofanimalsandplantsbyroutineinspection,andputtheflowerstoeachbigcitynorthflowerdeliverystation.Arguably,theentiredistributionprocessofscience,canfullymeetthevariousneedsofthetransportationofflowers.Butintheactualprocess,becauseoftheexistenceofvariousuncertainfactors,oftentherewillbeunexpectedthings.

OnceremovedfromtheCotoPatsyfarmfreshrosetocompletethepackage,shouldbe8intheeveningbeforeshipmenttoQuitoairport,thentheplanetookofftoMiamiovernight.Butiftheplaneislate,butthecapacityis

notenough,toholdalltheflowersofcontainer.FinallyarrivedinMiamiIntercontinentalAirport,theairportwarehousedelayedalotoftime,plustherefrigeratedcontainertemperaturecontrolequipmentfailure,thetemperatureroseto16degreesC,whencustomsofficialsatMiamiIntercontinentalAirportopenedcontainerinspection,rosealmostallrotten.

Theflowersfromtheplanehatchtransportedtothewarehouseholdingtimeiscritical,mustbequicklytransportedtothetemperatureinthewarehouse,otherwisepronetomildewandrot.Butsomeownerstosavemoney,heputtheflowersintheopendirectshipmenttruck.Moreover,eveninthetemperaturecontrolledwarehouse,roseisnotsafeenough,mustbewithinaspecifiedtimetothedistributioncenter,andshippingcontainertrucksorshorthaulaircrafttoretailers.Therearesomeflowerstowholesalers,roseboxatthebottomofthecargoplane,wheretheworstconditions,theaircraftflyingathighaltitudeholdtemperatureisverylow,itiseasytobefrozenroses.

Scientificmanagementisthekey

Aftermorethanayearofinvestigation,Bryantflowerlogisticscompanyfoundthatboththeflowergrowersorimporters,onlypayattentiontomostofthetransportationcostislow,andfewarewillingtoconsidertheproblemofhedgingandfreshflowers.

Itisbecauseofthehighcostoftransportation,flower

priceshavebeenhigh,whichseriouslyhindertherapiddevelopmentofflowermarket.Inordertofurtherexpandtheinternationalmarket,sothatmoreconsumerscanbuycheapflowers,isthekeytoreducefreight.Tothisend,Bryantflowerfresh-keepinglogisticscompanyhastakenaseriesofmeasures:

thefirstistomakefulluseofinformationandcommunicationtechnology,theLatinAmericanflowerfarmsintoamoderninternationalelectronicinformationmarketrapidly,theflowerfarms,carrier,importandexportbusiness,warehousing,containertransport,themarketandconsumerstogethertightly,enhancetransparency.Forexample,consumersnomatterwhere,aslongasheissuedorderflowersvarieties,quantityanddateneededinformationontheInternet,withintheprescribedperiodoftimeontheorderofflowerssenttothehandsofconsumers,whileBryantlogisticscompanyhasturnedhimselfintoamiddleman,justacceptonlineorders,andthenissuedabusinessinstructions,arrangetransportation,youcanchargeaprofit.

Thesecondistofindnewwaystoreducethetransportationcostofflowers.Theyhavebeenintheinsulationmaterialusingthenewinvention,sustainableinsulationfor96hours,availableinthebottomofcargowidebodyaircraftwithintheenvironmentaltypecontainer,becausethecargoholdsnotbottominsulationequipment,lowprice.

Thethirdistousethenewpreservationtechnology.Chicagouniversitylogisticsexpertsinventedatransportbagofflowers,intransit,toensuretheflowersremain

verticalbag,flowerrhizomehasbeenimmersedinthenutrientliquidinthebottomofthebag.Theupperpartofthebagcanventilationcooling.Thedesignofthisbag,starttotransportrose,hasnowexpandedtomorethan60kindsofflowersinthelong-distancetransportation.

HongkongimportedlogisticsGoontheroadtojoin

Inordertoobtaintimelyandstablelogisticsservices,logisticscompaniesandfederalBryantflowerexpresscompanyandUnitedParcelServiceCompanysignedontoprovideintegrateddeliveryservicecontract,throughtheirdirectdeliverytotheflowersallovertheUnitedStates,thecompany'sbusinessisBrianflowertodomore.Althoughthehighcostofexpressservice,butintheflowersofthetransportindustry,sofarnootheralternatives.Becauseifthecivilaviationtransportationorcontainertrucks,theeventbrokedownordelayed,manyreportedlossofflowers.Althoughthefreightislow,buttheclaim,affectthecompany'sreputation.

Inordertoensuretheeffectivemanagementoflogisticstransportflowers,flowersstandardsareveryharsh,thekeytoachievingthesestandardsistoreducetheobstaclesoffreshflowersintransitmaybeencounteredandtheriskofaccidentstoaminimum.InJanuary2001,BryantflowerlogisticscompanyjoinedtheMiamiHermangroupfresh-keepinglogisticscompaniesfromtheUnitedStatesHermaninternationalfreightagencypresidedovertheestablishmentofthe（HPL）.TheGroupspecializesinthe

importtransportationplants.Theybelievethatregionalflowertradeisverystrong,althoughtherearealotofflowersflowersexpertinbusinesstransactions,butcannotsolvetheproblemofperishableinthetransportprocessofimportedflowers.Theflowersintheimportbusinessturnedintoluck.TheUnitedStatesimportseveryyearhundredsofmillionsofdollarsofflowers,butthelackofspecializedlogisticsservicepreservation,theflowersoftenintransitaccident,hugelosses,andthepreservationoflogisticssystemcannotonlyreduceunnecessarytransportationsetbacks,butalsocanbringmoreprofitstothelogisticscompany.

Inordertopromotethepreservationandtransportationservices,

HPLattheMiamiIntercontinentalAirportbuilta70thousandsquaremetersofstoragewarehouse,attheSeattleInternationalAirportandtheestablishmentofspecializedinfreshflowerlogisticsintercontinentalfreightforwardingcompany.

Initsfirstyear,HPLprofitof$60million.Since2002,headquarteredinMiamiHPLweresetupintheflowerlogisticsofficeinChile,Australia,NewZealand,Guatemala,CostaRica,Honduras,Peru,SalvatoreandtheUK,andtheflowerdeliverybusinessexpandedtotransportmarineaquaticproducts.

Thesecondhalfof2002,theyalsosetupofficesinHollandlogistics.TheyfoundthattheflowersinHolland

deservedreputation,butthepriceisexpensive.Incontrast,LatinAmericancountriessuchascentral,ColumbiaandEcuadorhavebettermarketprospectsofproducts.InthecultivationoftheirfacilitiesthanindevelopedcountriessuchasHolland,buttheproductqualityofflowersisnotlow.Moreover,thenumberofColumbiaandEcuadorflowerfarmsgrowveryfast,highyieldandlowprice,withaverystrongpriceadvantageandcompetitivestrength.

Atpresent,theUnitedStatesimportsofflowersin1/3fromSouthAmerica,andalmostallcargoplane.According

tothestatisticaldataprovidedbyAirlinesBoeingin2001,thecompanyoperatesfromSouthAmericatotheUnited

Statestothenorthrouteofmorethan50tonsofcargo,accountingfor36%ofthevolumeofflowers.ThedevelopmentofflowerproductioninSouthAmericatofurtherpromotethedevelopmentofflowerflowerinternationaltradeandinternationallogisticsindustry,returnedtotheaircargoindustrybroughthithertounknownpro