ASP B2B Technology Business Plan.docx

ASP B2B Technology Business Plan.docx

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ASPB2BTechnologyBusinessPlan

ASPB2BTechnologyBusinessPlan

ExecutiveSummary

DiscoverProductions,Inc.（DiscoverProductions）isaBusiness-to-Business（B2B）technologyconsultingcompanysupplyingturn-keycomputingsolutionsbaseduponthelatesttechnologyandutilizingWeb-basedapplications.Utilizingstate-of-the-artsoftwareandhardwareintheir24x7computingfacility,DiscoverProductionsalsoofferse-commercesolutions,Webhosting,Webdevelopment,remotehelpdesksupport,customertraining,andsystemssupport. Lookingfurtherintothefuture,thecompanyplanstodeveloptheirownB2BWeb-basedapplications.Thecompany'sfirstproductisexpectedtobereleasedinJune2000.

DiscoverProductionsisaCleveland,Ohiobasedcompany,whosemissionistoprovidebusinesseswiththetechnologytheyneedtocompeteinaWeb-basedworld.Byutilizingstate-of-the-artequipmentandprovidingthenecessarytechnicalexpertise,DiscoverProductionsbringstothemarketafreshperspectiveonB2BTechnologyConsulting.

ServicesPlan

∙Turn-keyB2BComputingSolutions.Thecompanyiscurrentlyprovidingsmalltomid-sizedbusinesseswithWeb-basedcomputingsolutionsutilizingstate-of-the-arttechnology.

∙HostingServices.ThecompanyisdevelopinghostingservicestoASPcompaniesandgenerate$200,000plusinrevenue.

∙InternetSales. Wecurrentlygeneratemorethan$300,000inInternetsalesfromhosting,e-commerce,andWebdevelopmentforsmalltomid-sizedbusinesses.

∙ComputingSolutions.Wewillincrease ourcomputingsalesrevenuefromcomputersales,service,andsupporttomorethan$450,000.

∙Web-basedApplications. Develop,market,andsell ourownWeb-basedB2Bapplications.

Marketing

TheCompany’smarketingstrategyrestsonthebeliefthatitsproductsandservicesrepresentavalue-addedapproachtointerpreting,qualifying,andunderstandingthecomplexitiesofthecomputerindustryandtechnologymarkets.Toimplementthisstrategy,thecompanyintendstoplacepaidadvertisingbannersonstrategicwebsitesinthecomputerfieldsandtoutilizesearchengineportalandgeneralmediaadvertising.

Management

DiscoverProductionshasaworld-classmanagementteamwithdirectknowledgeoftheindustry,extensiveresearchexperience,andauniqueperspectivethatB2Btechnologyneeds.ItsteamincludesMr.EdwardJones,CEO,andMr.JacobManuel,CIO.

Financials

TheCompanyisseekingfirstroundfundingintheamountof$914,900forstaffingpurposes,purchasingsoftwareandhardwarecomputingequipment,officecosts,andotherInternetrelatedcosts.Thecompanyisalsoseekingsecondroundfundingintheamountof$3millionfordevelopingB2BWeb-basedapplications,andtheirEducationalApplicationSoftware.Projectedrevenuesfor2000to2002are$1million,$16million,and$45million,respectively.

1.1Mission

ThemissionofDiscoverProductionsistoprovidebusinesseswithturn-keycomputingsolutionsbaseduponthelatesttechnologyutilizingWeb-basedapplicationsandprovidingsuperiorcustomersupportandtrainingtotakeacompany'sinfrastructureintothefutureandbeyond.

1.2KeystoSuccess

∙Strongtechnicalexperience

∙Effective managementleadership

∙Highqualityserviceandsupport 

CompanySummary

Foundedin1979,DiscoverProductionsbeganinNovember1992toprovideanewinnovativeroleintheASPtechnologymarket.Thecompanybeganmarketingturn-keyWeb-basedInternetcomputingsolutionstobusinessesenteringthefastpacedever-changingWorldWideWeb.

DiscoverProductionsisaprivatelyheldOhioC-Corporation,withprincipalofficeslocatedinCleveland,Ohio.Thisfacilityof10,000squarefeetservesasanadministrationanddevelopmentfacility.Itincludestwodevelopmentoffices,aconferenceroom,acomputercenter,andareceptionarea.ThisnewfacilitywasopenedinNovember1999andhelpstoprovidecustomerswithstate-of-the-artnetworksandbackupfacilities.Withtheadditionalfunding,thecompanyplanstoopenamarketingandsalesofficeinCleveland,Ohio,andbegindevelopingnewWeb-basedapplications.

2.1CompanyHistory

DiscoverProductionsprovidesitscustomerswiththenecessarytoolstomaximizetheircompanyefficiencyandincreasetheirprofitability. TheseincludeWeb-basedtechnologiessuchase-commerce,Webdevelopment,aco-locationcomputingfacility,softwareintegration,disasterrecovery,andotherWebapplicationsthatarecriticaltoacustomer'sbusiness. DiscoverProductionsalsoprovidesremotesupportinmaintainingnetworksandsoftwareforcustomersasneeded.

Intoday'sgrowingbusiness,companiesneedcomputerandInternetservicetoincreasegrowth,DiscoverProductionsworkswithcompaniesprovidingturn-keycomputingsolutionsfortheirofficeenvironmentandInternetaccess.ManagementofWebservicesandacustomer'sofficecomputingenvironmentcanbedoneremotelyfromtheDiscoverProductionsheadofficeallowingacosteffectivesolutionforsmalltomid-sizecompanieswhoneedcomputingmanagement.

PastPerformance

FY1998

FY1999

FY2000

Sales

$0

$0

$500,000

GrossMargin

$0

$0

$400,000

GrossMargin%

0.00%

0.00%

80.00%

OperatingExpenses

$0

$0

$200,000

CollectionPeriod（days）

0

0

18

BalanceSheet

FY1998

FY1999

FY2000

CurrentAssets

Cash

$0

$0

$30,000

AccountsReceivable

$0

$0

$40,000

OtherCurrentAssets

$0

$0

$5,000

TotalCurrentAssets

$0

$0

$75,000

Long-termAssets

Long-termAssets

$0

$0

$100,000

AccumulatedDepreciation

$0

$0

$20,000

TotalLong-termAssets

$0

$0

$80,000

TotalAssets

$0

$0

$155,000

CurrentLiabilities

AccountsPayable

$0

$0

$30,000

CurrentBorrowing

$0

$0

$5,000

OtherCurrentLiabilities（interestfree）

$0

$0

$0

TotalCurrentLiabilities

$0

$0

$35,000

Long-termLiabilities

$0

$0

$50,000

TotalLiabilities

$0

$0

$85,000

Paid-inCapital

$0

$0

$25,000

RetainedEarnings

$0

$0

$45,000

Earnings

$0

$0

$0

TotalCapital

$0

$0

$70,000

TotalCapitalandLiabilities

$0

$0

$155,000

OtherInputs

PaymentDays

0

0

30

SalesonCredit

$0

$0

$400,000

ReceivablesTurnover

0.00

0.00

10.00

ProductsandServices

DiscoverProductionsisdevelopingitsownB2BWeb-basedapplicationswiththeirfirstproductexpectedtobereleaseinJune2000andadditionalproductstofolloweverysixtoeightmonths.

3.1ProductandServiceDescription

ThefollowingisalistofproductsandservicesofferedbyDiscoverProductions.

1.Webapplications. DiscoverProductionsprovidesWebapplicationsdevelopmentforbothinternalandexternalcustomerwebsitesthatneeddynamicsiteandbusinessprocessflowautomation.

2.E-commercesolutions. UtilizingacombinationofDiscoverProductions'WebdesignservicesandGoldwin'se-commercesoftwarethecompanyisabletoprovidequalitye-commercesolutions.DiscoverProductionsoffersaselectionofproductsthatallowcustomerstobuildanonlinestoreoraddcatalogsandshoppingcartfunctionstoapre-existingsite.

3.Webhostingsolutions.DiscoverProductionsprovidesWebhostingsolutionsforcustomersneedinghighavailabilityservers.DiscoverProductionsofferscosteffectivesolutionsandcompetitivepricingtogrowacustomer'spresenceontheWeb.FromitsBasicHostingPlantoitsGoldStarPlan,DiscoverProductionsoffersreliabletechnologyandcustomersupportutilizinghighspeednetworksand24x7servers.

4.Co-location.DiscoverProductionsprovidesco-locationofInternetserversforcustomersneedinghighspeedInternetaccessbutwantingtomanagetheirownequipment.

5.Webdesignservices.DiscoverProductionsprovidesWebdesignservicesforcustomersseekingtoestablishaWebpresence.DiscoverProductionscandesignanddevelopacompany's Webpresenceinorderforthemtobecompetitiveintoday'sindustry,aswellashelpingthemtoautomatetheirbusinessprocessflow.DiscoverProductionsofferscosteffectivesolutionsandcompetitivepricingbyofferingWebdevelopmentpackagesfromabasicsiteplantoafullcompanysite.DiscoverProductionscanprovideaquotebasedupondevelopmentofinternalorexternalWebapplications.

6.Disasterrecoverysolutions.Utilizingitsin-housebackupmethodology,DiscoverProductionsprovidesdisasterrecoverysolutions.

7.Networkdesignsolutions.DiscoverProductionsusesitsin-houseexpertisetoprovidenetworkdesignsolutions.

8.Computingdesignsolutions（UnixandNT）. DiscoverProductionsusesitsin-houseexpertisetoprovidecomputingdesignsolutionsforNT,Windows2000andUnix.

9.Equipmentservice.DiscoverProductionsprovidesequipmentservicebyresellinga24x7strategicalliancepartner'sservices.

10.Softwareandhardware.DiscoverProductionssellscomputersoftwareandhardwareusingpublicandprivatee-commercesolutions.

3.2FutureProductsandServices

DiscoverProductionsplansondevelopingitsownB2BWeb-basedapplicationsthisyear.Utilizingastrongthink-tankdevelopmentteam,thecompanywillreleasesmallerproductsevery6to8monthswiththeirfirstproducttolaunchinJune,2000.DiscoverProductions'mainproductofferingwillbeacompletelineofeducationalWeb-basedprogramsandwillreleasein2001.TheseprogramswillfeaturethelatestinXML,Web,andmulti-mediatechnology.Theeducationallearningprogramswillutilizethelatestinartificialintelligenceandneuralnetworkprogrammingtobemarketedtohome,educationalinstitutes,government,andcommercialsectors.

KeycomponentsofDiscoverProduction’sinitialproductdevelopmentstrategy