创意玩具乐园项目商业计划书.docx

创意玩具乐园项目商业计划书.docx

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创意玩具乐园项目商业计划书

创意玩具乐园项目

商业计划书

执行摘要···································································································5

1公司概述·······························································································5

1.1创业计划书的目的·········································································5

1.2公司的描述····················································································6

1.3运营服务························································································6

1.4市场分析························································································6

1.5竞争分析························································································6

1.6风险分析························································································6

1.7营销策略························································································6

1.8管理·······························································································7

1.9资金需求························································································7

1.10财务分析······················································································7

1.11公司章程······················································································7

2公司的描述··························································································7

2.1公司的宗旨····················································································7

2.2公司的名称····················································································7

2.3公司的人员情况·············································································8

2.4公司经营概念················································································8

2.5公司的远景目标············································································8

2.6公司的经营策略············································································8

2.7待解决问题···················································································8

2.8公司的设施···················································································9

3运营服务·····························································································9

3.1公司的起步计划···········································································9

3.2公司的发展中区··········································································10

3.3公司的发展最终目标··································································10

4市场分析···························································································10

4.1中国娱乐产业的发展趋势··························································10

4.2宏观背景经济············································································11

4.3居民消费状况分析·····································································12

4.4顾客分析···················································································13

4.5选址原则···················································································14

5竞争分析··························································································14

5.1通过市场分析···········································································14

5.2潜在的竞争分析·········································································14

5.3竞争优势分析············································································15

5.4竞争优势总结············································································15

6风险分析··························································································15

6.1认为风险分析············································································15

6.2自然风险分析············································································15

6.3市场风险分析············································································16

6.4投资风险分析·············································································16

6.5经营风险分析·············································································18

7营销策略···························································································18

7.1市场目标····················································································19

7.2市场目标考虑·············································································19

7.3广告宣传活动·············································································19

7.4促销活动····················································································19

7.5寻找商机····················································································19

8管理····································································································19

8.1公司属性····················································································20

8.2公司部门人员安排及职责·····························································20

8.3绩效考评与员工培训·····································································23

9资金需求······························································································24

9.1初始投资金额················································································24

9.2资金的类型····················································································24

9.3资金来源························································································24

9.4资本金的使用·················································································24

9.5员工需求及劳动成本预测······························································24

9.6营业收入预测·················································································24

10财务分析·····························································································24

10.1营业收入预测···············································································24

10.2员工需求及劳动力成本预测··························································25

10.3成本费用估算···············································································26

10.4营业收益估计···············································································26

10.5现金流量分析···············································································27

10.6资金风险分析···············································································28

11公司章程······························································································28

执行摘要

创意玩具乐园以本地经营、全国连锁的方式出现在昆明市区，运营初期主要以同游乐园建立合同的的协作方式，充分利用游乐园的场地资源和游乐园的顾客资源，推销本公司的玩具组合和筹集起步资金。

之后建立自己的游乐园，运营范围包括玩具回收、玩具销售、玩具设计、玩具组合、售后服务等。

主要面对儿童，此外在玩具乐园内设置一些符合成人娱乐的项目。

再通过积分，竞赛设立周冠军、月冠军、年冠军等等来挑取孩子们的兴趣。

我们公司主要将市场上的益智类玩具集中起来，挑选一些合适的能让儿童得到一定的智力开发和能力锻炼的玩具进行各种组合（组合形式：

闯关、迷宫、比赛等等，家长和孩子可以配合完成，即亲子游戏模式的益智类游戏），开一个类似于儿童游乐场所的益智游乐馆，让孩子在玩的同时能得到智力上的锻炼和能力上的提高。

在创业玩具乐园里孩子主要以“组合玩具”进行娱乐，并且享受“组合玩具”销售服务，同时我们公司为孩子提供旧玩具的交换服务，也可以对废旧玩具进行回收。

本公司对废旧机电类玩具拆解、组装。

设置“创意玩具虚拟结构设计区”，本区主要面对中学生、大学生，以废旧玩具为基础，设计各种功能构件：

自建模型库，幼儿可在计算机上随意拼装，喜欢的可提出制作申请，创意园负责加工，独一无二。

设置“创意玩具DIY制作区”：

自建或协作企业，为大学生及其它人员的设计提供实验平台和制作服务。

我公司本着顾客至上，信誉第一、人无我有、人有我优、环保节能、发展民生，最优惠的价格回报给新老顾客，完善的经营管理、灵活多变的经营方式的经营理念来发展。

本公司的主要竞争优势：

现在我国的玩具市场上很少出现废旧玩具回收、玩具组合销售、售后服务等地方面，还有在成人玩具方面也做得不好。

所以本公司在这几个项目上的竞争力还是大的。

此外，本公司还设置了好多新颖而富创意的服务，如：

通过积分，竞赛设立周冠军、月冠军、年冠军；闯关、迷宫、比赛等等，家长和孩子可以配合完成，即亲子游戏模式的益智类游戏等等这些都是很有吸引力的。

主要竞争对手是：

儿童公园、动物园游乐场、玩具装卖店、玩具零售、超市等。

1．公司概述

1.1创业计划书的目的：

·倡导绿色环保

·促进国民素质的提高，促进儿童思维的发散。

促进动手能力和创新意识的培养

·改变现在儿童玩具利用率高，减少资源浪费。

·加强农村儿童的智力开发

·吸引大学生更多地参与设计制造

·为我们在创业道路上找到一定的基本数据和指导准则

·吸引投资，创造收益

1.2公司的描述

·公司宗旨

·公司的名称

·公司人员情况

·公司经营理念

·公司远景目标

·公司经营策略

·待解决问题：

·公司设施

1.3运营服务

·开发儿童智力，增强儿童创新意识培养

·倡导节约型娱乐，回收废旧玩具，废旧玩具再组装，玩具组合销售

·玩具交换，减少家庭对孩子的娱乐消费

·新玩具开发

·承办比赛

·在娱乐园内设立成人娱乐服务

·幼师岗前培训

·幼儿园素质拓展游乐

·大学生课外创新实践

·提供农村儿童和城市儿童共同娱乐和交流的平台，促进农村儿童学龄前教育发展，拓宽儿童的见识

1.4市场分析

·中国娱乐产业的发展趋势

·宏观经济背景:

·居民生活状况分析

·顾客分析

·选址原则

1.5竞争分析

·潜在的竞争分析

·竞争优势分析：

·竞争优势总结

1.6风险分析

·认为风险

·自然风险

·市场风险

·投资风险

·经营风险

1.7营销策略

·目标市场

·目标市场考虑

·广告宣传活动

·促销策略

·寻找商机

·问题与机会

1.8管理

·公司管理层工作岗位分析

·公司的组织结构

·公司类型

·营销部岗位职责

·财务部岗位职责

·人事部岗位职责

·绩效考评与员工培训

·人员招聘

1.9资金需求

·初始投资金额

·资金类型

·资金来源

·其他资金需求

·资本金的使用

·员工需求及劳动力成本预测

·营业收入预测

1.10财务分析

·营业收入分析

·员工需求及劳动成本预测

·成本费用估算

·营业收益

·现金流量分析

·资金风险分析

1.11公司章程

2公司描述

2.1公司宗旨

专注儿童智力开发，提倡环保节能，大力发展民生，充分利用在校大学生闲置资源。

2.2公司的名称

创意玩具乐园股份有限公司

2.3公司组织结构

公司成立初期采用职能型组织结构，总经理下设立了加工部、营销部、人事部和财务部四大职能部门，适应了公司在创立初期规模较小，生产技术比较复杂，管理工作比较精细的特点。

在公司发展成熟后，公司规模扩大，产品品种繁多，技术更加专业化，职能型组织结构不利于公司的发展，针对这个时期的特征，公司的组织结构将逐步逐步拆分、融合，转型为事业部制.

公司组织结构图

2.4公司经营理念

我公司本着顾客至上，信誉第一、人无我有、人有我优、环保节能、发展民生，最优惠的价格回报给新老顾客，完善的经营管理、灵活多变的经营方式。

2.5公司远景目标

随着社会生活水平的提高，儿童教育投入比重越来越大，环境问题越来越凸显，民生更是一个迫切需要解决的问题，本公司重点以教育、节约、环保、民生为经营目标，以益智玩具开发、销售、废旧玩具回收拆装重组再制造为主要模式，组织专业研究人员对各种玩具进行组合，发挥玩具最佳性能。

同时充分利用大学生在校闲置资源，符合可持续发展战略。

利用国家的扶持政策，以优质的售后服务态度和充分的娱乐安全保障，兼有成人娱乐设施。

以全国连锁的方式占据玩具市场和娱乐园市场。

2.6公司经营策略

以小投资获取高回报，完备的经营管理和采用本地、全国连锁的方式。

采用股东投资、企业赞助、社会捐赠和政府扶持获取公司起步资金的方式经营

2.7待解决问题

“专业创新团队”人员招聘问题、公司厂房设计模式、后续生产设施问题；

2.8公司设施

消毒设施、玩具存放设施、清洁设施、玩具修理设施、玩具装配设施

3运营服务

3.1公司起步计划

第一步：

提出想法，针对可行性和风险性进行市场调查，确定公司总体计划、竞争分析、公司前景、经济预算、盈亏预算、法律信息收集、安全退出等各方面内容，准备相关合同，之后确定公司总体大纲和具体运行模式，找出和解决各个运行过程中出现的问题。

第二步：

解决公司起步资金问题，起步资金主要采用股东投资，说服企业对本公司给以赞助，同时面向社会，寻求社会捐赠帮助；但是，主要还是依靠股东投资和政府扶持，因为本公司主要专注于儿童益智玩具开发和研究，对国家的教育发展起到不可估量的作用；因为现在市场上的玩具大多属于电动类玩具，内部结构中含有大量对环境污染严重的重金属，如汞等，而我们对废旧玩具进行回收、拆装、重组和再制造，对环境改善和减少环境污染有着很大作用，随着公司业务发展，本公司将会把营业范围扩大到中小城市乃至农村，将会对我国改善农民民生问题起到锦上添花的作用；另外，本公司的发展具有很广阔的前景，会对国家的经济发展起到实质性的帮助。

我相信一定会得到国家的扶持和帮助。

第三步：

着手准备公司初步计划，首先需要确定公司的内部管理人员，如董事会人员、董事长及各部门管理人员和下属人员（具体情况详见“第八章-----管理”）；接下来需要确定各人员和各部门的具体职责、员工考核办法、招聘办法、公司章程“具体详见‘公司章程’”。

第四步：

进行公司开业前准备阶段，组织专业创新团队对市场上现有玩具，按其外观、功能特点、价格进行综合分析，根据各年龄段儿童的特性和智力发展的特点，以智力开发为主要目的，兼有娱乐性，将市场上现有玩具进行组合（其中可根据玩具大小结合，玩具各种类结合）。

第五步:

由于公司起步阶段资金紧张、公司组合玩具影响力不大，故公司主要通过与游乐园协作的方式来提高公司组合玩具的影响力和筹集部分资金。

其中，我公司与其他游乐园合作初期，主要以无偿提供的方式，将我公司的组合玩具或创新玩具提供给游乐园，让其自由收取费用；到达一定时间，本公司的产品将有一定的影响力，游乐园从中获利也成倍增长，这时我们需要与游乐园重新订立合同，此时我们将会要求从中收取部分提成，初步积累公司原始资金，到达一定阶段需要安全退出并建立自己的游乐园。

其中这一阶段需要完成的工作具体如下；通过调查，对本地区的游乐园进行分析，派出人员与游乐园的负责人进行商谈，确立协作关系，订立合同。

第六步：

按照公司经营特性、资金预算、当今地块市场、公司发展格局和有关方面进行选址，由专业创新团队组织指导进行创意玩具乐园的