Unit 1 Advertising学生版.docx

Unit 1 Advertising学生版.docx

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Unit1Advertising学生版

Unit1Advertising

课堂演练

Reading

一．快捷识记

1．Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。

2.Anadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.为了达到鼓动人们消费或对他们的产品信任的目的，广告通常提供一些信息或使用说服性的语言或是激动人心的画面。

3．Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.商业广告是为了推销某种产品或服务而支付费用的广告。

4.PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.公益广告常常不计任何回报，他们的目的是就健康，安全，或其他影响公共利益等社会问题对人们进行教育。

5.Chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.为保护人们免受虚假广告欺骗或是受到不真实的产品或服务承诺的欺骗，国家制定了强有力的法律措施。

6.Wemustnotfallforthiskindoftrick.我们（消费者）不能跌入这样的（消费广告）陷阱。

7.PSAsaremeanttoteachusandhelpusleadbetterlives.公益广告的目的是教育我们帮助我们生活得更好。

8.Chinabegananationwidepublicserviceadvertisingcampaignin1996,andsincethennumerousPSAshaveappearedaroundthecountry.中国在96年展开了一场公共广告服务的运动，从那时候起，大量的公益广告在全国涌现。

9.Weallwanttobesmartaboutwhatwebelieve,sobesmartaboutadvertisements!

我们都不轻易相信任何东西，因此也应该小心提防商业广告中的陷阱。

此句中的“besmartabout”=becarefulabout/lookoutfor

二．随堂过关

1．Wewon’tthinkanyofhisremarksnomatterhow__________theyturnouttobe.

A.persuading

B.persuaded

C.persuasive

D.persuade

2.I________togooutforawalkbutthe________decisionwascanceled（取消）becauseoftherain.

A.intend;intending

B.intended;intended

C.intending;intended

D.wastointend;intending

3.Thelittlerabbit__________ofthedangeranddisappearedinthebush.

A.beaware

B.wasaware

C.awareof

D.aware

4.Hedoes__________helpand________noharm.

A.meanto;means

B.meant;mean

C.meanto;meaning

D.tomean;meant

5.Astheywentnearthezootheday_______dark.

A.turn

B.turning

C.wasfalling

D.fell

阅读延伸

用所给单词的正确形式填空

numerous,usedto,intendto,campaigns,fall,

persuasive,publicservice,promote,customers

Nowadayswheneveryouareonthewebsite,

（1）___________advertisementsarebeingkickedhereandthere.Mostofusareso

（2）__________thephenomenon（现象）thattheyoftenconsiderthemas（3）______________.Infact,anadvertising（4）___________is（5）_____________trickcarelessreaders.Inorderto（6）_________itsproduct,andtopersuade（7）_____________intobuyingitsproduct,theypaytodesignalltypesofexcitingpicturesand（8）_____________speeches.Manyofthe（9）____________may（10）_______forthiskindoftrick.

Wordpower

1.Thebossofthecompanyneedsalotofinformationaboutthesalesandmarketingoftheproduct.公司的老板需要知道关于产品的销售和市场规划方面的消息。

2.…willpresenttheinformationfromtheirmarketresearchtotheboss.（销售经理）将把从时常调查中所获得的信息呈送给老板。

3.…theonewhichisexpectedtobemostpopularwithconsumers.（该产品）被预计是最受消费者欢迎的一种产品。

4．Iftheywanttobecomethemarketleader,thecompanymustensurethattheirproductisofhighquality.如果公司的产品想在市场（份额）上走在前列，公司必须确保他们产品的高质量。

二．随堂过关

1.Inmodernsociety,themore_______youown,themore_____youshallgeteveryday.

A.knowledges;informations;

B.knowledge;information;

C.knowledges;information;

D.knowledge;informations

2.Thecaptain________him________amedalforhisspecialcontribution____thenavigation（航海）.

A.offer;to;for

B.present;for;to

C.presented;with;to

D.offered;to;to

3.Classicmusicispopular______thosewhohaveagoodknowledgeofmusic.

A.toB.forC.withD.on

4.Thealbum（相册）is___________tomeasitkeepsarecordofmychildhoodlife.

A.ofgreatvaluable

B.withveryvalue

C.forgreatvalue

D.ofgreatvalue

5.He__________thesafetyoftheshipbeforesetsailacrosstheocean.

A.ensuredB.ensuresC.hasensuredD.hadensured

Grammarandusage

一．快捷识记

（一）陈述句

如果引述的句子原来是一个陈述句，在变成间接引语时要注意以下几点：

1．在引语的开头用连词that

Hesaid:

“Mother,sisterisinherroom.”

→Hetoldhismotherthatsisterisinherroom.

2.根据意思改变人称

Hesaidtome:

“Ihaveleftmybookinyourroom.”

→Hetoldmethathehadlefthisbookinmyroom.

3.注意引语中的谓语与句子主要谓语在时态上一致

Marysaid,“I;mgettingonwell.”

→Marysaidthatshewasgettingonwell.

4.根据意思将指示代词，地点及时间状语等作必要的变动

在直接引语中

在间接引语中

指示代词

this

these

now

today

that

those

then

thatday

表时间的词

thisweek（month,etc.）

Yesterday

lastweek（month,etc.）

twodays（ayear,etc.）ago

thedaybeforeyesterday

tomorrow

nextweek（month,etc.）

theayaftertomorrow

thatweek（month,etc）

thedaybefore

theweek（month,etc.）before

twodays（ayear,etc.）before

twodaysbefore

thenext（following）day

thenext（following）week（month,etc）

twodaysafter

intwodays’time

表地点的词

here

there

动词

come

go

二特殊疑问句

在引述一个特殊疑问句时，连词that是永远不能用的。

除了注意人称，状语等的变更和时态的一致之外，还要注意把引语的语序变为陈述句语序。

MrSmithasked,“What’syourname?

”

→MrSmithaskedwhatmynamewas.

Sheasked,“Howareyougettingalong?

”

→Sheaskedus（them）howwe（they）weregettingalong.

三一般疑问句

如果直接引语是一个一般疑问句或反意疑问句时，通常用whether或if引导，而引述选择疑问句时，只能用whether引导。

Heasked,“Areyousureyourmotherwillcome?

”

→Heaskedwhether（if）Iwassuremymotherwouldcome.

Heasked:

“Areyouateacherorastudent?

”

→HeaskedmewhetherIwasateacherorastudent.

四祈使句

引述祈使句通常用“动词+宾语+不定式”结构。

引述表示命令的祈使句，常用动词order,tell,warn;引述表示请求的祈使句常用动词ask,beg;引述表示建议劝告的祈使句常用动词advise等

Hesaid,“Pleasecomehereagaintomorrow.”

→Heaskedmetogothereagaintomorrow.

Hesaid,“Don’tdothatagain.”

→Hetoldmenottodothatagain.

Hesaid,“Dohavealookyourselffirst.”

→Headvisedmetohavealookmyselffirst.

二．随堂过关

句型转换（每空只能填一个词）

1.“Whydidyoucomesolate?

”MrSmithaskedme.

MrSmithwantedtoknow_____________________solate.

2.XiaoLisaidtome,“IjoinedthePartyin1980.”

XiaoLi_____methat___________thePartyin1980.

3.“CanImakeyouacupofcoffee?

”sheasked.

Sheasked____________________________acupofcoffee.

4.Hesaid,“Itwascompletedayearago.”

Hesaidit________________ayear______.

5.Mikesaid,“I’mstartingtheworkthedayaftertomorrow.”

Mikesaid_____________________thework____________________.

6.Hesaid,“Don’tlookupanywords.”

He______________________lookupanywords.

7.“Pleasekeepquiet.”theteachersaid.

Theteacher________________keepquite.

8.“Isthisbookyoursorhis?

”theteacherasked.

Theteacherasked________________was_____orhis.

Task

一．快捷识记

1.Thepricehasgoneupby5percent.价格上涨了5％。

2.Therewasnochange.Thefigure/percentageremained/stayedthesame.，没有任何变化发生。

销售额或百分比保持不变。

3.Thefigurestartedoffat20andendedupat230.销售额最初是20最后以230结束。

4.Thesalesfiguresvarybetween40and50percent.销售份额从40％到50％不等。

5.Thefigurepeakedat5,000attheendoftheyear.销售额在年底达到了最高峰5000。

6.However,weneedtokeepsomedesignfeaturesoftheexistingpackagingtomakesurethattheChocoLocobardoesnotlookcompletelydifferentfromourcompany’sotherproducts.然而，我们有必要保持原有包装的一些设计特点，防止新包状完全脱离我们公司的其他产品外观。

二．随堂过关

1.Ifyougoonstealing,you’ll________intheprison.

A.end

B.endupwith

C.endwith

D.endup

2.The______ofthemountainsarethehighestinthisarea,andthusnoonecanreachthem.

A.top

B.peaks

C.peak

D.peaking

3.Ifyoutakeawayfiveoftheapples,anotherfivewill______.

A.remained

B.remains

C.beremained

D.remain

4.Whetherthepricewill_______ordownremainstobeseen.

A.riseup

B.goup

C.beup

D.go

5.Nothingmay______onearthifthere’snoairandwater.

A.happen

B.exist

C.existing

D.exists

Project

一．快捷识记

1.Haveyoueverthoughtoflaughinganadcampaignaboutsocialconcerns?

你是否想过开展一项关于社会问题的运动？

2.Unlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.与单个的广告所不同的是，广告运动是使用各种广告来迎合特定观众群体的有组织的广告节目。

4.Itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.

appealto迎合…投合…的心意或兴趣

5.Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.你所选择的做广告的方式应该主要以你的推销目标和能达到最好的效果为依据。

二．随堂过关

1．Theriseofoilcosts_______thepriceoffood.

A.appealsto

B.appealon

C.appealto

D.appealson

2.Hedidn’tcometothepartyandthatis_____hisusualaction.

A.unlike

B.dislikes

C.unliking

D.unlikes

3.----Howmuchmoneydoyouspendeachmonth?

----Well,___________,buttheaveragesumis20＄amonth.

A.It’sasecret

B.Itdepends

C.Idon’tknow

D.Iwon’ttellyou

4.Thosewho_________thestateeventswouldwatchTVorreadnewspaperseverymoring.

A.isconcernedabout

B.areconcernedabout

C.areconcerningwith

D.areconcernedwith

5.Weoftenrefertothosewhohave________alotas_____person.

A.experience,experienced

B.experience,experience

C.experienced,experienced

D.experiences,experiences

点击名题

考题回顾

例1.（05全国卷I、II第32题）

Thestormleft,alotofdamagetothisarea.

A．causedB．tohavecaused

C．tocauseD．havingcaused

例2．（05全国卷III第20题）

“Youcan’tcatchme!

”Janetshouted,__________away.

A．runB．runningC．torunD．ran

例3.（05北京春季第34题）

withadifficultsituation,Arnolddecidedtoaskhisbossforadvice.

A.TofaceB.HavingfacedC.FacedD.Facing

例4.（05安徽卷第34题）

Ireallycan'tunderstand______herlikethat.

A.youtreatB.youtotreatC.whytreatD.youtreating

例5（05北京卷第28题）

.It’snecessarytobepreparedforajobinterview.______theanswersreadywillbeofgreathelp.

A.Tohaveha