淮阴师范学院毕业论文格式.docx
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淮阴师范学院毕业论文格式
毕业论文
学生
王某某
学号
3XXXXXXXX
学院
外国语学院/文通学院
专业
英语(师)/英语
题目
反讽的类别及语用研究
指导教师
某某副教授/博士
(姓名)(专业技术职称/学位)
2014
年
5
月
17
日
毕业论文独创性声明
本人重声明:
本论文是我个人在导师指导下进行的研究工作及取得的研究成果。
本论文除引文外所有实验、数据和有关材料均是真实的。
尽我所知,除了文中特别加以标注和致的地方外,论文中不包含其他人已经发表或撰写过的研究成果。
其他同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示了意。
作者签名:
日期:
ApplicationsandPragmaticPrinciplesofPunsinAdvertisingEnglish
AThesisSubmitted
toSchoolofForeignLanguages
HuaiyinNormalUniversity
inPartialFulfillmentoftheRequirements
fortheDegreeofBachelorofArts
By
WangMoumou
Supervisor:
LiMoumou
May17,2011
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Acknowledgements
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Iwanttoexpressmyappreciationtomanywhosupportedmyeffortsinwritingthisdissertationduringthepastfewmonths.
IamgreatlyindebtedtoProf.,who………………….……….
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Heartythanksshouldalsobegivento…………………..…
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Specialthanksshouldbeextended,and,who……………………………………………….…..………………………………………………
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Abstract
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Thisthesisisbasedonthestudiesofsecondlanguageacquisitionandmanycurrentmotivationtheories....
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Keywords:
collegeEnglisheducation;genderdifferences;teachingbygender;genderequality
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摘要
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本文以第二语言习得研究的理论为基础,综合当前诸多的动机理论研究成果,从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响,揭示了性别平等在我国教育中的缺失.........................
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关键词:
高校英语教育;性别差异;因性施教;性别平等
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Contents
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1.Introduction………………………………………………………………1
2.LiteratureReview………………………………………………………2
2.1TheDefinitionofPun……………………………………………………..2
2.2TheFunctionsofPun……………………………………………………...3
2.3TheDefinitionofAdvertisement……………………………………….4
3.ApplicationsofPunsinAdvertisingEnglish…………………………..5
3.1PunonHomophone……………………………………………………….5
3.2PunonPolysemy………………………………………………………....6
3.3PunonCompleteHomonym…………………………………………….7
3.4PunonParody…………………………………………………………..7
3.5PunonGrammar………………………………………………………….8
4.PragmaticPrinciplesofPunsinAdvertisingEnglish………………….9
4.1CooperativePrinciple……………………………………………………10
4.2RelevanceTheory………………………………………………………..11
4.3EconomyPrinciple…………………………………………………….13
5.Conclusion………………………………………………………………..14
WorksCited……………………………………………………………….15
1.Introduction
Withthedevelopmentofglobaleconomy,advertisementshavebeeninfiltratingthrougheveryfieldofthesocietyandhavebecomeoneoftheessentialpartsinpeople’slife.Asaspecificpartofadvertisements,languagecanexpresstheideabyprint,radio,TVorInternet.SinceEnglishisoneofthemostwidelyusedlanguagesintheworld,advertisingEnglishisalsobecominganindispensablepartinourdailylife.Inmodernage,peoplefindthemselvessurroundedbyvariousadvertisementseachday.AnAmericanwriterwrites:
“Wefindadvertisementofallkindseverywhere,forexample,glitteringneonsignsontopofhighbuildingsandlongmainstreets,colorfulpicturespaintedonbuses,pamphletssenttoeveryhouse,advertisementjammedbetweenTVprogramsandradiobroadcast;etc.”(WangXiyan,2004:
32)AdvertisingEnglish,asanappliedlanguage,hasitsownlinguisticstyle..................
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2.LiteratureReview
Belongingtophysiologicalandsocialfactors,genderisoneofimportantfactorsthatinfluencetheeffectsincollegeEnglishlearning.M.Miderfindsthatfemale’slanguageabilityissuperiortomaleinalmostallculturalbackgrounds.
Chinesescholars,likeYangChaomei,ZhangBinandDuCuiqin,whosedataanalysisandquantitativestudyalsohaveconfirmedthatamongEnglishmajors,femalestudentsdomuchbetterthanmalestudents.So,wecanobviouslyfindgenderdifferencesinEnglishlearning.
2.1TheDefinitionofPun
Englishpun,thewordwasfirstusedbyDryden.Theuseofpunsinthe18thcenturyisconsidereda“decadent”intact.OxfordEnglishDictionarydefinespunas“Theuseofawordinsuchawayastosuggesttwoormoremeaningsordifferentassociation,ortheuseoftwoormorewordsofthesameornearlythe.……....................
3.4PunonParody
Parodyisapieceofwriting,music,acting,etc.thatdeliberatelycopiesthestyleofsb/sthinordertobeamusing(Katharina,1995:
122).Punonparodyusestheoutfitofsaying,apothegm,proverboridiomtoformnewmeanings.Englishhasalotofwell-knownphrases,idiomsandsayings.TheyhavebecomeoneoftheaspectsoftheEnglishculture.Theadvertisementdesignersaresharp-mindedandimaginative.Theychangeapartoftheexpressionsandputtheirideasintothemtoachievesensationaleffect.
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引用的英文书名、杂志名、期刊名、字典名等用斜体,英文文章名等放在引号中。
WorksCited
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[1]Barbe,Katharina.IronyinContext.Amsterdam:
JohnBenjaminsPublishingCompany,
1995.120-124
[2]Jorgensen,J.,G.Miller,andD.Sperber.“TestoftheMentionTheoryofIrony”,JournalofExperimentalPsychology:
General1,1984:
112-20.
[3]胡一.《广告英语的修辞魅力》.英语学习,1999(6):
23-26.
[4]中行.《广告英语》.:
教育,1986:
22-25.
[5]裴燕萍.《从语用原则看广告双关语》.工业高等专科学院学报,2007(4):
70-72.
[6]王燕希.《广告英语一本通》.:
对外经济贸易大学,2004:
65-66