工商导论练习题及答案.docx

工商导论练习题及答案.docx

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工商导论练习题及答案

2011年11月商务英语专业工商导论模拟练习

本试卷分两部分．满分l00分，考试时间150分钟。

1第一部分为选择题，应考者必须在答题卡上按要求填涂，不能答在试卷上。

2第二部分为非选择题，应考者必须在答题卡上直接答题，答在试卷上无效。

3请按照试题题号顺序在答题区域内作答。

PartOne（20%）

I．MultipleChoice（1％X20=20％）

 Direcnions:

Inthispart,thereareitems1-20.Foreachitem,therearefourchoicesmarkedA,B，CandD.ChoosethebestoneendwriteyouranswersontheAnswerSheet.

I．A（n）＿isanassociationoftwoormorepersonstocarryonasco-ownersofabusinessforprofit.

 A.soleproprietorshipB.partnership

 C.corporationD.franchising

2.Colombia,BrazilandChina’sYunnanProvincehavea（n）＿ingrowingcof-

 feebeams,becauseintermsofclimatethoseareasaremorefavourableforgrowingcoffeebeansthanotherpartsoftheworld.

 A.absoluteadvantageB.comparativeadvantage

 C:

definiteadvantageD.indefiniteadvantage

3.Basedonthefindingsofthejobanalysis，a（n）＿liststheobjectives,respon-sibilities,maintasksofthejob，theconditionsunderwhichthejobistobedone，anditsrelationshiptootherjobs.

 A.jobdescriptionB.jobspecification

 C.jobforecastingD.jobscouting

4.WhichofthefollowingdoesNOTbelongtoNon-TariffBarriers?

 A.quotasB.statemonopoly

 C.revenueD.importlicensesystem

 5.＿isthecheapestmodeoftransportation,particularlysuitableforlow-costbulkcargoessuchascoal,ore，grain,timberandconstructionmaterials.

   A.RailB.Water

   C.TruckD.Pipeline

 6.A＿isabusinessthathasoneowner.

   A.partnershipB.Corporation

   C.franchisingD.soleproprietorship

 7.Whichofthefollowingeregoodsthatconsumerswouldmakeanextraefforttopurchase?

   A．ShoppingproductsB.specialtyproducts

   C.convenienceproductsD.productmixcommodities

 8.ShipwaithPaperProductsproducesavarietyofgoodswhicharesoldtowholesalers.Thewholesalersthendistributetheproductsmawidevarietyofofficesupplystaresanddiscountstoresthatselltothefinalcustomers.Thedistributionchannel

   usedforShipwaith’sproductsisanexampleofa＿.

   A.networkandnodedistributionsystem

   B.one-levelchanneldistributionsystem

   C.two-levelchanneldistributionsystem

   D.direct-levelchanneldistributionsystem

9.Theriskofrelyingonasinglekeyemployeecanbereducedby＿

 A.purchasingkeypersoninsurance B.narrowingthejobdescription

 C.taskspecialization D.automatingtasks

10.Accordingtoitsattributes，propertycanbeclassifiedintothreetypes.TheyarethefollowingEXCEPTfor＿．

 A.tangiblerealpropertyB.tangiblepersonalproperty

 C.intangiblepersonalpropertyD.inventory

11.A（n）＿isataxagovernmentimposesonimportedgoods.

 A.tariff   B.quota

 C.excisetax  D.exchangerate

12.WhichofthefollowingisNOToneofthemanagerialskills?

 A.technicalskillsB.missionskills

 C.conceptualskillsD.humanskills

13.Whentheemployeesarehaired，itisimportanttotrainanddevelopthemuntiltheyarequalifiedforthejobs.ThemethodscanincludethefollowingEXCEPT ＿.

 A.orientationB.on-the-jobmethod

 C.off-the-jobmethodD.performanceappraisal

14.AccordingtotheHerzbergstudy,managerscanmotivateemployeestobemoreproductiveby＿

 A.increasingtheirresponsibilitiesB.increasingtheirsalaries

 C.providingasafeworkenvironmentD.creatingjobsecurity

15.Theprogramsthatdeterminethespecifictasksacomputerwillperformatanygiventimearecalled＿

  A.hardware B.software

 C.virtualrealityD.megahertz

16.OneofthefollowingtermsisNOTincludedinthetypesofeconomicsystem.Itis＿.

   A.capitalismB.socialism

   C.mixedeconomyD.equalitarianism

17.Amajoradvantageofrailroadsasamodeoftransportinggoodsisthatthey＿.

 A.canreachalmostmylocationquickly

  B..areveryinexpensivewhentransportinggoodsshortdistance

  C.areoftentheleastexpensivewayoftransportingheavyitemslongdistances

  DaretheonlywaytotransportgasanJoilsafelyoverlongdistances

18.Thecompositionofdebtversusequityfinancingisknownas＿．

   A.retainedearningsB.revenue

 C.workingcapitalD.capitalstructure

19.ThefollowingareregardedasintellectualpropertiesprotectedbylawsEXCEPTfor＿.

 A.trademarkB.copyright

 C.patentD.stock

20.Themanagementfunctionthatcoordinatesafirm’semployeesandotherresourcesinordertoachievetheorganization’sgoalsis＿

 A.planningB.organizing

 C.leadingD.controlling

PartTwo（60%）

  Ⅱ．Gap-Filling（1％x10＝10%）

   Directions：

Completestatements21-25.,fillingineachgapwithaproperwordorphrase:

21.＿insurancecoverslossesresultingfromdamagetootherpeopleoroth-

 erpeople’sproperty.＿insuranceprotectbusinessesfromrisk

involvingthedamageandlosstotheirownproperty.

22.Liabilitiesarewhatafirmowestoothers.Liabilitiesarethosethatcanbeclearedwithinoneyearwhile＿liabilitiesarethosethatcannotbepaidoffwithinoneyear.

23.Fedcanusesuchinstrumentsas＿,discountratesand＿to

  controlthemoneysupply.

24.＿pricingstrategyisalsocalled＿pricing,whichmakespricesappearmoreacceptableorcontainpositiveindicationtocustomers.

25.Besidesadvantages,soleproprietorshipshavesomedisadvantages,suchas＿，limitedaccesstocapital,＿andunsharedloss.

Ⅲ.T/FQuestions（1％x10＝10％）

   Directions：

Readstatements26-35.Decidewhethertheyaretuneorfalsebywriting"T"fortrueand"F"forfalse.

26.Brokersworkasmanufacturers’salesrepresentativesonarelativelypermanentbasis,whileagentsworkasgobetweensforsellersandbuyersonadeal-by-dealbasis.

27.Formoneyofacountrytofunctionatall，itmustbemadelegaltenderforthat countrybyitsgovernmentandbeacceptabletothepublic.

28.Countrieswithadvantagesinproducingonetypeofgoodswilltradeforgoodstheyhavedisadvantagesinproducing.

29.Liabilitylossesarethoselossestopropertyduetofire,theft,orweatherconditions.

30.Themarketfordealingswithstocksandbondsiscollectivelycalledthesecuritiesmarket.

31．Largefirmsmayobtainfundsbyissuingdividends,whicharelong-termdebtsecurities（IOUs）purchasedbyinvestors.

32.Lostorstolentraveler’scheckscanusuallybereplacedifyoupromptlyinformtheissuingcompanyoftheserialnumbersofthelostchecks.

33.Whilemiddlemenaddcost,theyaddvalueaswell.

34.Milk,newspapers，soda,andchewinggumareexamplesofshoppingproducts.

35.Ownersofacorporationcanearnareturnontheirinvestmenteitherbyreceivingdividendsorbysellingthestock.

Ⅳ.Fundamentalsofbusiness（1％x25＝25％）

soleproprietorship商个体，个体户partnership商合伙，合伙公司

shareholder股东financing筹集的资金，融资

marketing营销channelsofdistribution分销渠道，销售渠道

marketsegmentation市场细分productlifecycle产品生命周期

pricing定价wholesaler批发商

promotionmix促销组合productadvertising产品广告

checkingaccount支票帐户creditcard信用卡

debitcard借记卡Fed美联储

copyright版权motivate激励，激发

owner＇sequity所有者权益grossprofitmargin毛利润率

netprofitmargin净利润率currentassets流动资产

fixedassets固定资产premium保险费

creditor债权人

 V.Clone（1％x25=25％）

 Directions:

Readthefollowingpassageandfillinblanks（41-65）withappropriatewordsfromthelistattheendofthepassage．Notethattherearemorewordsinthelistthantheblanksinthepassage，

Investmentinonecountry（41）＿individualsorganizations（42）＿Anotherisanimportantaspectofinternationalbusiness.Investmentmaybe.for（43）＿intheformofsecuritiesordirectcapitalintheformofproductivefacilities.Colonialismand（44）＿haveoftenbeendescribedintermsofpowerfulnationsexploitingthe（45）＿andnaturalresourcesofweaker，less-developedCountries.Whilesomeexploitation（46）＿tillremain，mostdevelopingaswellas（47）＿nationsnowsubstantiallycontrolthetypes，（48）＿andowner-shiptermsofinvestments（49）＿byforeigners.Muchofthe（50）＿privateinvestmentisnowmadebymultinational（51）＿（MNCs）．Technicaldistinctionsin（52）＿suchglobalcorporationsaresometimesmadetoreflect（53）＿multinationalinvestments（54）＿operationsaremadeexclusivelybyanexecutive（55）＿fromonenationorby（56）＿ofdifferentnationalinvestmentleaders.Clearly;thesemultinationalorganizations（57）____majorroleinworldtradeandinvestments（58）__oftheirdemonstratedmanagementskills，（59）＿,financialresources，andrelatedadvantages.（MNCs）,nevertheless，must（60）＿frequentlygovernmentalandother（61）＿whocontendthatsuchfar-flungcompaniesareableto（62）____oravoidnationalregulationbyvirtueoftheirabilityto（63）＿new（andattimesold）investmentsfromonecountrytoanother.Somegovernmentshaveadoptedexacting（64）＿whichMacsmustfollowintheircountriesthemostcommonofwhichrequiresamajorityorsignificant（65）＿ofdomesticasopposedtoforeignownership.

VI.Traaslation（5%x2=10％）

 DirectionsTranslatesentencesintoEnglish.

66.张伟达和陈浩建立了自己的合伙企业，启动资本为7万元

69宏雅可使用长期贷款和短期贷款相结合的资金组合形式。

2011年11月商务英语专业

工商导论试题答案及评分参考

     I．MultipleChoice〔1％x20=20％）

   1.B2.A3.A4.C5.B

   6.D7.B8.C9.A10.D

   11.A12.B13.D14.A15.B

   16.D17.C18.D19.D20.B

Ⅱ．Gap-Filling（1％x10＝10%）

   21.Liability;Property

   22.Current（short-term）；long-term

   23.Reserverequirements;open-marketoperation

   24.Odd;psychological

   25.Unlimitedliability;limitedmanagerialexpertise

Ⅲ.T/FQuestions（1％x10＝10%）

   26.F27.T28.T29.F30.T

   31.F32.T33.T34.F35.T

IV.TermDefinition（3%x5=15%）

36.Itreferstoawhichcanassigntasksandresponsibilitiestodifferentdepartmentsbyfunction,byproduct,bylocationandbycustomer.

37.Itisoneoftheelementsacontractmust