G2bairui9601XA1.docx

G2bairui9601XA1.docx

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G2bairui9601XA1

FlindersUniversity

Assignmentcoversheet

AnAssignmentcoversheetneedstobeattachedtoeachassignment.

Fullname:

RuiBai

Address:

WeinanNormalUniversity,

Weinan,Shanxi,China

Postcode:

714000

Email（ifapplicable）:

343626675@

Pleasefillinalldetailsclearlyandstapletothefrontofeachassignment.

StudentID 

2

1

2

7

1

6

6

Topiccode:

9601

Duedate:

August28,2013

Assignmentnumber:

1

Lecturer:

DavidGiles

AssignmenttopicasstatedinTopicinformation:

Stakeholder,SWORTAnalysis,PESTAnalysis

Student’scommentstoLecturer:

Mr.Gileshasaconscientious,responsibleandcarefulworkingattitude,andhas

patienceinteaching.Hecanalwaysmakethefocalpointsstandoutandmakehis

teachingcontentwellorganized.Hecanalsocreateagoodclassroomatmosphere

inclass.Heisateacherwhoispopularamongallthestudents.

Iherebycertifythattheworksubmittedontheattachedpaperisentirelymyownunlessotherwiseacknowledged,andthatthisworkhasnotbeensubmittedbymeforanyothertopic.

SignedRuiBai

DateAugust28,2013

Officeuse

Datereceivedfromstudent

Assessment/grade

Lecturer

Recordedanddispatched

Stakeholder,SWORTAnalysis,PESTAnalysis

1.Organizationdetailedbackground

MusicandDanceAcademyisasecondaryschoolofWeinanNormalUniversity,whichwasestablishedonthebasisoftheoriginalmusicmajorofArtsDepartmentinFebruary2012.AndtheAcademyisconstructedtomeetthedevelopmentneedsofschoolandthepresentsituationofmusicanddancemajor.TheestablishmentoftheMusicandDanceAcademyhasprovidednewopportunitiestopromotethedevelopmentofthesubjectslikemusicanddance,toraisetheresearchqualityandtoensureeducationqualityofteaching.

Sinceenrollmentbeganin1999,theMusicandDanceAcademyhasdevelopedintoaschoolconsistoftwomaindepartments,whichareDepartmentofmusicandDepartmentofdance.Now,therearefourundergraduatemajors,whicharemusicology,musicperformance,danceanddanceperformance,andaprofessionalmajorcalledmusiceducation.TheMusicandDanceAcademyhasbeenaccreditedtoawardaBachelorofArtsdegree.Also,therearerichexperiencesofschoolrunningandstrongfacultyineducation.Thereare7teachinglaboratory,whicharedigitalmusiclaboratory,digitalmusicrecordingstudio,musichallanddancestudio.Atthesametime,threeteachingpracticebasesandfourstagepracticebaseshavebeenestablished.Thereare1053full-timecollegestudentsinschoolwhoarecomefrom15provincesandautonomousregionsofthecountry.Thereare58in-servicestaff,51full-timefacultymembersincluding6professorsandassociateprofessorsand26instructors,16ofwhichhavemaster’sdegreeand12ofwhichismaster’sdegreeinreading.Therearetworesearchinstituteswhicharelocaldramaresearchcenterofshaanxiprovinceandshaanxilocalartinstitute.Intherecentthreeyears,teachersofouracademyhavetookchargeofmorethan20provincialscientificresearchproject,publishedmorethan200scientificpapers,andanumberofpublishedbooksandtextbooks.Theteachersandstudentshavewonmorethan300collectiveandindividualawardsinnational,provincialandschoolactivitiesandallkindsofprofessionalcompetition,morethanfiftypercentofwhichareawardsandhonorsatorabovetheprovinciallevel.

InthedevelopmentprocessofMusicandDanceAcademy,acharacteristicofgivingprioritytonormaleducationandtraininginmoredirectionhasgraduallyformed.Thecollegestudents’arttroupeestablishedin2011,whichisaffiliatedtoMusicandDanceAcademy,hasexploredanewroadforartteachingpractice.DuringtheSpringFestivalin2012,ourcollegestudents’arttroupewasinvitedtoafriendlyexchangevisittoIreland,UK,andourperformanceachievedacompletesuccessandwaswidelypraised.InApril2012,weheldtwosonganddanceperformances,whicharecalledspringofWNUandspringofWeinan.Theperformancesreceivedwarmpraiseandwerefullyaffirmed.InJuly2012,wewenttoYushuTibetanautonomousprefectureinQinghaitoparticipateinsympathyperformance.TheYushucommitteeofthestategaveushighpraiseandestablishedfriendlyrelationswiththeschool.Theschoolalsoinsistsoncampusdramaactivitiesfortenyearsandreceivesremarkableachievements;wehavewon27itemsandmorethan40collectiveandindividualawardsinthreesessionsofshaanxicampustheaterfestival.ThethreeACTSdrama“TrialsandHardships”,whichwaswroteandplayedbyteachersandstudents,wererecommendedfornationalcampustheaterfestival.Theschoolwasidentifiedas“ShaanxiCampusDramaPracticeBase”in2011.

ThemajorconstructionofMusicandDanceAcademyisbasedonthetargetoftheschoolconstructiontobuildateachereducationcomprehensiveteachingresearchuniversityandtocultivatehighqualityinnovativetalentsandmanagementpersonnel.Combinedwiththeactual,startingfromtherequirementsofthedevelopmentofsocialeconomicandculturalandofhighermusiceducationdisciplineconstructionandbasicandhighersecondaryeducation,weaimedatconstructingasecondaryschoolwithstrengthandbrand,thefamousteacher,characteristicsandinfluence,soastocultivatehighqualityinnovativetalentsandmanagementpersonnel.Wedoourworkaccordingtotheguidanceofdisciplineandpromoteourworkthroughscientificresearch,atlast,theresultswillbereflectedthroughteachingprocess.Also,weshouldcreatestrongstyleofstudy,teachcorrectlyandcreateagoodatmospherefullofvitalityandhappinessinordertoachieveleapsinbothteachingandeducation.Last,byestablishingandperfectingrulesandregulationsstepbystep,fullyarousingtheenthusiasmoflearning,enthusiasmofscientificresearchandenthusiasmofworking,constantlyimprovingthelevelofscientificwork,institutionalizationandstandardization,soastoconstantlypromotecollegetoahigher,newer,betterdirectiontomoveforward.

2.Stakeholder

Internal

Stakeholders

School

MusicandDanceAcademyisasecondaryschool,itmustacceptthemanagementandleadershipoftheschooladministrativedepartmentsatalllevels.Thescaleofeducationmainlydependsonthenumberofstudents.Everyyear,theenrollmentplanisplannedbytheadmissionsofficeoftheeducationsection.Thefacultyemploymentshouldbeapprovedbythepersonneldepartmentoftheschool.Theschool-runningfunds,thescientificresearchfundsandthesourceofthepersonnelsalaryarealltransferredfromschool.TheschoolhasmadeguidanceandrestrictioneffectonthedevelopmentandconstructionofMusicandDanceAcademy,soschoolisamaininternalstakeholderofMusicandDanceAcademy.

Teachers

Becauseteachersarethefocusofteaching,teachersarethemostimportantinternalstakeholdersoftheMusicandDanceAcademy.Teachers’professionalabilityandsocialinfluenceplayacrucialroletothedevelopmentofthecollege;Atthesametime,thedevelopmentandconstructionofthecollegeisthemotivationandguaranteeofthedevelopmentofteachers.Thecollegehasprovidedscientificresearchconditions,professionallearningandteachingopportunity,soitisthemostpreciousplatformforteacherstoreflectpersonalvalue.Sotheschoolandteachersareresourcesandinterdependenceforeachother.

Students

Thereare1053studentsinMusicandDanceAcademy,andtheyarethemainpartoftheschool,theyarethemainobjectsofoureducationwork.Sotheyareatthecoreofcollegeinternalstakeholders.Everycollegestudentsincollegehasanidealthatistoacquireself-developmentandself-perfection,theyentertheuniversitycampusandgainknowledgeintheirbesttimeinlife.Atthesametime,thecollegeprovidesstudentswithfull-timeteachers,learningplace,trainingplanandteachingplan,andensuretheirstudylife.Theprofessionalabilityofstudentsrepresentstheteachinglevelofthecollege,andtheinfluenceofthestudentsaftertheygraduatefromschoolwillplayavitalroleoncollegereputation.

External

Stakeholders

Government

Thegovernment’spoliciesplayaveryimportantroleonthedevelopmentoftheMusicandDanceAcademy.Inrecentyears,thegovernmenthasaveryloosepolicytothehigherarteducation:

1.Increasetheenrollmentproportionofcollegeartstudents;2.Therequirementofscoreoftheculturalcourseforthecollegeentranceexaminationadmissionisrelativelylowerthanothersubjects;3.Thecentralgovernmenthaslayparticularstressonsupportingtheconstructionoflocalartuniversity,thesepoliciesforcollegesofferawiderangeofstudentsandstrongfinancialsecurity.Inthelasttenyears,thecollegehascultivatedalargenumberofmusicanddanceprofessionalsforgovernmenteducationandculturalinstitutions,whichsolvedthelackofmusicanddancetalentstoacertainextent.

Society

WeinanNormalUniversityistheonlyundergraduatecollegeineasternregionofshaanxiprovince,theMusicandDanceAcademyplaysanimportantroleinthedevelopmentofmusicanddanceculturalindustryineasternshaanxi:

1.Thecollegestudentsarttroupeinsistforalongtimetoperformancewhichenrichthelocalculturallife;2.Collegeteachersandstudentsengageinpart-timeamateurarteducation,whichimprovetheeducationleveloflocalamateurart;3.Thescientificresearchinstitutionsplayanimportantroleintheinheritanceandprotectionoflocaltraditionalarts.Similarly,societyoffersascientificresearchandteachingpracticeplatformforcollegeteachersandstudents.

3.SWOTanalysis

SWO