bec中级笔试部分.docx

bec中级笔试部分.docx

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bec中级笔试部分

　人邮第二辑真题TEST1READINGPART1

　　1thecontactbetweencoachandemployeenotsolvingalldifficultiesatwork

　　2thediscussionofhowcertainsituationscouldbebetterhandlediftheyoccuragain

　　3acoachencouraginganemployeetoapplywhathasbeentaughttoroutineworksituations

　　4coachingprovidingnewinteresttoindividualswhoareunhappyintheircurrentpositions

　　5coachingprovidingasupportiveenvironmenttodiscussperformance

　　6employeesbeingaskedtoanalysethemselvesandpractisegreaterself-awareness

　　7coachingenablingacompanytorespondrapidlytoalackofexpertiseinacertainarea

　　Coaching

　　A

　　Coachinginvolvestwoormorepeoplesittingdowntogethertotalkthroughissuesthathavecomeuprecentlyatwork,andanalysinghowtheyweremanagedandhowtheymightbedealtwithmoreeffectivelyonsubsequentoccasions.Coachingthustransfersskillsandinformationfromonepersontoanotherinanon-the-jobsituationsothattheworkexperienceofthecoachisusedtoadviseandguidetheindividualbeingcoached.Italsoallowssuccessesandfailurestobeevaluatedinanon-threateningatmosphere.

　　B

　　Coachingmeansinfluencingthelearner'spersonaldevelopment,forexamplehisorherconfidenceandambition.Itcantakeplaceanytimeduringanindividual'scareer.Coachingisintendedtoassistindividualstofunctionmoreeffectively,anditisapowerfullearningmodel.Itbeginswhereskills-basedtrainingends,andhelpsindividualstouseformallylearntknowledgeinday-to-dayworkandmanagementsituations.Individualsbeingcoachedareinademandingsituationwiththeircoach,whichrequiresthemtoconsidertheirownbehaviourandquestiontheirreasonsfordoingthings.

　　C

　　Thecoachprofessionallyassiststhecareerdevelopmentofanotherindividual,outsidethenormalmanager/subordinaterelationship.Intheory,thecoachingrelationshipshouldprovideanswerstoeveryproblem,butinpracticeitfallsshortofthis.However,itcanprovideaspacefordiscussionandfeedbackontopicssuchaspeoplemanagementandskills,behaviourpatterns,confidence-buildingandtimemanagement.Throughcoaching,anorganisationcanmeetskillsshortages,discusstargetsandindicatehowemployeesshoulddealwithchallengingsituations,allatshortnotice.

　　D

　　Effectivecoachesareusuallythosewhogetsatisfactionfromthesuccessofothersandwhogivetimetothecoachingrole.Givingpeoplecoachingresponsibilitiescansupporttheirdevelopment,eitherbyencouragingmanagementpotentialthroughsmall-scaleone-to-oneassignments,orbyprovidingaddedjobsatisfactiontomanagerswhofeeltheyarestuckintheirpresentjobs.Acoachisalsoaconfidentialadviser,accustomedtodevelopingpositiveandeffectiveapproachestocomplexmanagement,organisationalandchangeproblems.

人邮第二辑真题TEST1READINGPART2

　　BUFFETZONE

　　LucyRobertsonstartedworkingatatakeawayfoodbusinesstosupplementherincomeduringherstudentdaysatEdinburghUniversity,Severalyearslatershehadboughtthebusinessandnow,17yearson,sheownsGrapevineCaterers,probablyScotland'sleadingindependentcaterers,withaturnoverofalmost￡6m.

　　Shehadneverplannedtoownabusiness,andhadcertainlyneverconsideredacareerincatering.（0）.......However,herunplannedcareerbeganin1985,whenshereturnedtoEdinburghanddiscoveredthatthetakeawayshehadworkedinwasupforsale.Onimpulse,sheboughtit,butadmitsthatatthetimesheknewnothingaboutcatering.（8）.........Itwasadifficulttime,butessentialintermsofgainingtheexperiencesheneeded.Thelate1980sboomwasgoodforbusiness,withlargenumbersofofficeworkerswantingtakeawayfoodfortheirlunches.（9）........'Atonepointtherewere26foodoutletswithina5-kilometreradius,'Robertsonrecalls.Astheeconomychangedandtheoncepackedofficeblocksstartedtobecomevacant,itbecameclearthatRobertsonwouldneedtodiversify.（10）........Itchangedthedirectionofthecompanyforgood.

　　AsRobertsonbegantowincateringcontracts,shedecidedthatthecompanywouldhavetomovetolargerpremises.In1994,themovewasmadewhensheboughtanothercateringbusinessthatalreadyhadanumberofprofitablecontractsforboardroomlunches.

　　Meanwhile,Robertson'smaincompetitor,theoldestcateringcompanyinEdinburgh,wascausinghersomeanxiety.'Customerloyaltyisnottobeunderestimated,'shewarns.ButRobertsonisnotsomeonewhoiseasilyputoff.（11）........Partlyasaresultofthis,turnoverdoubled,andhavingoutgrownanothersite,Robertsonboughtacity-centrelocationforthegroup'sheadquarters.

　　Bynow,Grapevine'smaincompetitorwasanewcateringcompanycalledTowngates.AlthoughRobertsontriedtoraiseenoughmoneytobuyTowngates,shedidnotsucceed.ThenluckintervenedandTowngateswentbankrupt.（12）........Manyacceptedandthecompany'sturnoverwentfrom￡700,000to￡l.5millionalmostovernight.

　　However,thecompany'sgrowthwasnotassmoothasitsoundsinretrospect.Robertsonadmits,'Wewereclosetotheedgeduringthegrowthperiod.Likemanyunder-capitalisedcompaniestryingtogrow,itmighteasilyhavecollapsed.'Butthat,shefeels,isthechallengeofdevelopingyourownbusiness.

　　AButthereareplentyofsimilarcontractstobewonintheeastofScotlandbeforeRobertsonturnsherattentionelsewhere.

　　BHerwayroundthisparticularproblemwastorecruitthecateringmanageroftherivalcompany.

　　CButthisdemandwasshort-lived,andbeforelong,increasingcompetitionmadeithardertomakeaprofit.

　　D'Itwasadramaticlearningcurveandverysmallamountsofmoneywereearnedatfirst,’saysRobertson.

　　EShedecidedthatthesolution,sincemanycompaniesrequiredworkinglunchesformeetingswithclients,wastoprepareanddelivermealstobusinesspremises.

　　FOnhearingthis,RobertsonimmediatelycontactedalloftheirclientsandofferedtheservicesofGrapevineCaterers.

　　GInstead,shestudiedaccountancyafterleavinguniversity,andasteadyifunspectacularprofessionalpathseemedset.

人邮第二辑真题TEST1READINGPART3

　　HOWTOMARKETYOURSELF

　　Wemanageourowncareersnow.Soknowinghowtobrandandpositionyourselfinthemarketas'Meplc'atdifferentstagesofyourworkinglifeisbecominganincreasinglyvitalskill.AtleastthatiswhatimageexpertMarySpillanebelieves.'Employmentasweknowitisdecreasing.Jobsdon'texist,workexists.Inthenextdecademostofuswillbesuppliers,notstaff.Wewillhaveclientsnotbosses.Ifyouareunder30,youprobablyknowthatthereisonlyonefirmtojoinforlife:

Meplc.Itpromotesyouandyourpotentialtoothers.'

　　'We'reworkinginmulti-national,multicultural,multi-corporateteamsandit'simportanttounderstandtheimplicationsofthis.Weneedtocreateapersonalbrandthatisunique,butcomplementsthebrandofthecorporationweareworkingfor.Youhavetofindawaytodoitsothatyouarenotjustatypicalemployee,'advisesSpillane.'Youhavetodecidewhatcentralvaluesyouwanttoproject,andalsowhatmayneedtoalterfromsituationtosituation.'

　　ManypeopleonlyrememberMarySpillanefortheyearsshespentrunningacosmeticscompany,butsheactuallyhasmastersdegreesininformationscienceandpolitics.Sheusedtohidethathard-hittingside,butisnoweagertoshowitandforgetaboutcosmetics.'NowthatI'mworkingintheboardroomsofmajorplcsandglobalcompanies,I'mplayingupmydegreesandmanagementbackgroundsothattheimagesideisseenonlyasanadditiontothevalueside,'saysSpillane.

　　Somecontractstakelongerthanothers.'TheCitylawfirmsI'mcurrentlyworkingforarereallydifficultbecausetheydon'thaveanyideaofwhattheirbrandshouldbe,andarestillverytraditionalevenwhentalkingaboutbecomingmodern.I'mshowingthemhowtodoeverythingfromchangingtheirreceptionareas-whichtendtobeveryoff-puttingwiththeirhigh-frontedreceptiondesks-tohowtomakesmalltalkthatislessformalandrigid.Companiesrebrandthemselvesallthetime,spendingmillionsonnewofficeinteriorsandsoon.Butwithoutanunderlyingchangeofattitudes,itcanproveanemptyexercise.'

　　Shearguesthatforindividualstoo,theremustbemorethanasurfacechange,asrebrandinggoesdeeperthanamerechangeofwardrobe.Beyondadviceonappearance,shetellsclients,'Remindyourselfofwhatyouareselling:

thepersonalvaluesthatcompriseyourbrand.Learntopresentyourselfinawaythatwillprojectwhatyouwanttodeliver.Lifelonglearningisessential,togetherwiththesortofdiscoveryandadventurethatpromotepersonalgrowth.Alwayshaveanup-to-the-minuteCVreadytoprintout,refreshingiteveryfewmonthswithyourmostrecentachievements,justtoremindothersofyourbrandvalue.'

　　Shebelievesitisessentialthatyouunderstandbothyourpublicselfandyourprivateself,aswellasyourblindspotsandyourpotential,inordertocreateaneffectivebrand.Thepublicselfistheimageyouprojecttotheworld,theprivateselfiswhatyouknowaboutyourselfbutothersdon't,aridblindspotsarethosethingsthatothersseeaboutyoubutyoucan'tseeforyourself.Bydecidingwhatimageyouwantotherpeopletosee,emphasisingmoreofyourprivateselfandsortingoutafewblindspots,youwillincreasenotonlyyourpotentialtoinfluenceothers,butalsoyourself-esteemandself-confidence.'

　　13Inthefirstparagraph,MarySpillanesayspeopleshouldlearnhowtomarketthemselvesbecause

　　Aitencouragescompaniestogivethemajobforlife.

　　Binthefutureitwillbeacompanyrequi