BEC口语第二部分打印资料.docx

BEC口语第二部分打印资料.docx

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BEC口语第二部分打印资料

TeamWork

WHATISIMPORTANTWHEN…?

MANAGINGAPROJECT

●ENCOURAGINGTEAMWORK

●KEEPINGTOSCHEDULE

WHATISIMPORTANTWHEN…?

CHOOSINGPEOPLETOWORKINTEAMS

●VARIETYOFEXPERIENCE

●PERSONALQUALITIES

Keypoint:

improveworkingefficiency.ThisplaysacrucialroleinthecommercialpracticeinWesternworld.

Explaintheimportanceofteamwork:

a.Teamworkreflectsthecombinedexperiences,knowledge,intelligenceandviewsofagroupofpeople,soitwilldefinitelyimprovethequalityandefficiencyofthework.

b.Iftheparticipantsworkedtogether,itwouldbeeasyforthemtocomeupwithcreativeideas.Thisisparticularlyvaluableforarelativelycomplexwork,forthepeopleworkinginateam,ifoneofthemgetsstuckonamatter,others/therestcouldchipintheirideasandgettheproblemsorted.Butifyouworkonyourown,forinstance,youarethesolemanagerinthedepartment.

c.Ifpeopledidnotworkasateam,everyonewouldhavetowaitforthedecisionsmadebythemanageranditwasnoteasytogetpeopletotakeonresponsibilityforanything.

d.Ahugeandcomplicatedprojectisnotpossibletobecompleted/donebymerelyoneperson.Forinstance,3Gorgesproject-ahugeamountofmoney,30millionpeoplehavetoemigratetoelsewhere,alotofcommercialcontracts

e.Youwillgetboredquicklyifyouworkonyouown.Butifyouworkinateam…

f.Workinginateamcanincreasepersonalawarenessofabilitiesandcomplementaryskillsincolleague.

Howtoimproveteamwork:

Generalideas;friendlyatmosphere;notbossy;patient;goodmanners;modest;leadership;goodinterpersonalskills;varietyofexperience

a.Varietyofexperienceandabroadhorizonwouldhelptotackleurgentmattersandestablishhisorherpersonalprestige.Well-experiencedstaffarecapableofovercomingstormsandcrises.

b.Oncomingacrossproblematicissues,neworinexperiencedstaffusuallywillfeeldepressedandevenstarttopanic.Oneoranumberofexperiencedstaffwill,inthiskindofsituation,automaticallybecomethespiritualleadersoftheteamandcangettheissuesinquestionsolvedquickly.

c.Awiderangeofexperiencesareimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingouttheproblemwithyourknowledgewhichisbasedonyourpastexperience.

Personalqualities:

a.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere

b.Goodmanners,nottoobossy,patient,modest,leadership,goodinterpersonalskills.

ProjectManagement

WHATISIMPORTANTWHEN…?

MANAGINGAPROJECT

●ENCOURAGINGTEAMWORK

●KEEPINGTOSCHEDULE

Keypoints:

Teamwork,timepressure（keepingtotheschedule）

Teamwork:

asexplainedintheteamworksection

Timepressure:

a.Awell-designedschedulecanclarifyyourselftotheproject.Youshouldensurethatyouwouldberunningbeforethescheduleratherthanafterit.

b.Timeisalwaysofessenceforaproject.

c.Failuretokeeptotheschedulewillresultin/causelatecompletion.

d.Latecompletionwillleadto:

civillitigation,injuredpartywillbecomeentitledtoclaimcompensation/entitledtosuethebreachingcompany.

e.Whentheprojectisbeingprocessed/inthecourseofcarryingouttheproject,therewillbealotofcommercialactivitiesinvolved.Suchasinvestmentbanksadvancecash;rawmaterialsupply,planningpermission,sub-contract/outsource.Failuretosticktotheschedulewillaffectabovematters.

Competition

WHATISIMPORTANTWHEN…?

DEALINGWITHCOMPETITION

●PRICINGPOLICIES

●ADVERTISINGSTRATEGIES

WHATISIMORTANTWHEN…?

SETTINGPRICESFORNEWPRODUCTS

●PRODUCTIONCOSTS

●COMPETIORS’PRICES

Keypoints:

Pricing;Advertising;Productioncosts;Competitor’sprice;Marketing;awiderangeofservicesandproducts

Pricing:

a.（Foraconsumer）:

allconsumerswouldliketogoforhigherqualityandlessexpensiveproducts.Itisacommonsense.

b.（Foramanager）:

correctpricingpoliciescancapturealargenumberofconsumersinashortperiodoftime.

c.Foranewlyestablishedcompany:

correctpricingpoliciesareparticularlyimportantfornewlyestablishedbusinesses.Themajortaskforthemattheearlystageistodrawthepublicattentionandmaketheircompanyandtheirbrandknowntothepublic.Whenanewproductisputintomarket,theremaybeveryfewpeopleknowing/whoknowaboutit…（e.g.Thaicurrysource）

Competitors’price:

a.Onceanewproductisputintomarket,itwillimmediatelyfacethecompetitionfromrivals.Thepricewarsometimescanbeincrediblyfierceandcrude.

b.Competitors’pricewillmirrortheconsumers’attitudeaboutcertainproductsandthesatisfactionabouttheirprices.

c.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityofservice,youmightsoonfindyourselfinanunfavorablesituation.

d.Correctpricingpoliciescouldalsodefeatsomecompetitorsinashortperiodoftime.Forexample:

Safeway,Tescopricewaragainstallsmallbreadmanufactures.Inthiscase,SafewayandTescofixedtheirpricefor7pperloaf,whichis23pcheaperthantheircompetitors’offer.Asaresultofthis,in35daystime,mostoftheircompetitorswentintoliquidation.

Advertisingstrategies:

a.Thefundamentaltaskforacompanyistomakeitsproductsanditselfknowntothepublic.Therearemanywaystoachievethis,advertisingisthemostimportantone.

b.Advertisingthroughdifferentmediacancovernearlyeverycornerintheworld.Themainchannelsare:

-TV

-Radio

-Internet

-Newspaper

-BillBoard

-Poster

-Magazine

c.Theadvantage/pointofadvertisingisnotonlyaboutpropagandizingyourcompanybutalsocompetingagainst/withyourrivals.Acompany,throughproperadvertisements,canmanagetointroducetheadvantagesoftheirproductscomparingtotheirrivals’,andthereforeconvincetheconsumersthattheirproductswouldbetherightchoice.Forinstance,Carmanufacturescanputintheirnewdesignstotheads,e.g.ABS,doubleairbagstoconvincetheprospectivecustomersthattheircarsaresaferthanothers.

第六课时

第五讲

ⅠLifeEnglish

Talkingabouttime

1.

Howarewedoingfortime?

Dowehavetimeforthat?

Howmuchtimedowehaveleft?

Areweonschedule?

Dowehavetime?

Arewemakinggoodtime?

2.

Timesfliesbytooquickly.

Timepassesbytooswiftly.

Timewaitsfornoman.

Enjoylifewhileyou’restillyoung.

Don’tmissanyopportunity.

Don’tpassupanygoodchances.

3.

Timeisimportant.

Timeisvaluable.

Timeisprecious.

Doasmuchasyoucaneveryday.

Takeeveryopportunityandchancegiventoyou.

Don’twasteanytime.

Motivatingstaff

WHATISIMPORTANTWHEN…?

MOTIVATINGSTAFF

●FINANCIALBENEFITS

●CAREERDEVELOPMENTOPPORTUNITIES

WHATISIMPORTANTWHEN…?

INTRODUCINGAREWARDSYSTEMFORSTAFF

●PURPOSEOFTHEREWARDSYSTEM

●TYPESOFREWARDOFFERED

WHATISIMPORTANTWHEN…?

AIMINGTOREDUCESTAFFTURNOVER

●FINANCIALINCENTIVES

●CAREERSTRUCTURE

Keypoints:

Financialbenefits;Careerdevelopment/structure;reducestaffturnover

FinancialBenefits:

a.Managers,companyownersandsupervisorshavealwaysbeenfrustratedandbewilderedbyemployeeswithlittleornomotivation.

b.Staffalwayswantrewardfortheircontributiontothecompanyandwhattheyareworth.Suchfactorsarejustlikemarketforces.Thefundamentalreasonoflookingforajobistogetpay.Staffdothejobwhattheyarepaidfor.However,quiteoften,thestaffworkovertimeundertheirmanagers’demand.Ifthecompanyfailstogiveproperfinancialbenefitsstaffmightsubsequentlyfeelnotbeingfairlytreated,andthereforefrustratetheirenthusiasmfortheirwork.

c.Staffwantsomesortofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwillarousetheirenthusiasm;otherwisetheywouldfeelbeingignored.

d.Thejobthatthestaffaredoingisnotalwaysinteresting,ortheworkingenvironmentmaynotbepleasant,ortheircolleaguesmightnotbeveryhelpfulandcooperative.Inthiskindofsituation/underthekindofcircumstance,thestaffwouldbecomestressfulanduninterestedintheirjob.Correctfinancialbenefitscannormallydistractstafffromtheirdissatisfactionwith….

Careerdevelopment/structure:

a.Job-huntingisalwaysatwo-wayprocess.Ononehand,theemployeeslookfortheiridealjobs,ontheotherhandtheemployer,atthesametime,lookforcompetitivepeople.Anemployerhasanumberofmethodstoattractthebestpeopleintoitsbusiness.Suchashighpay,travelingopportunities,companycarsandtraining/careerdevelopmentopportunities.

b.Goodeducationalbackgroundisnottheonlyelementthatthefutureemployerswilltakeintoaccountwhentheylookforsomeoneinthejobmarket.Postgraduatequalificationsandprofessionaltrainingsareequallyorevenmoreimportantthanthehighereducationdegrees.WhentheHRmanagersonlyhave30secondstogothrougheachapplicant’sCV,thesectorthatwillcatchtheireyesarenormallyyourqualificationandprofessionaltrainingexperiences,whichshowwhetheryousuittheirvacantpositions.

c.Nowadays,veryfewpeoplewouldliketogoforthatkindofjob-for-lifeposts.Theyallwishtohavetheirjobsbetterandbetter.Ifanemployeeisabletogettheopportunitiestoobtainsomesortofprofessionaltrainingduringthecourseofemployment,thisexperiencewilldefinitelyenhancehisvalueintheemploymentmarketandthereforebenefitshisfuturejob-hunting.

d.Sointhetwo-wayjob-seekingprocess,whiletheemployerischoosingitsfavoritepeople,thewisefutureemployeewillconsiderthetrainingandcareerdevelopmentopportunitieswithhis/herfut