BEC高级真题口语总结.docx

1、BEC高级真题口语总结重要性如何涉及因素 be of great importancetake into considerationbe necessary toshould be consideredfirst-besides而且、此外-in addition另外 on top of that除此之外、更严重的是 Strategies:1. the importance of, 就可以问how如：Customer payments: the importance to a company of ensuring that customers pay on time.提问：How can a

2、company ensure that customers pay on time?2. how to, 就可以问why如：Human Resources: how to introduce new staff effectively to a companys office practices提问：Do you think it important/necessary/essential to introduce new staff effectively to a companys office practices? Why?或 Why do you think it important

3、for new staff to get familiar with the companys office practices?3. the factors involved in, 就可以问what如：Information technology: the factors involved in successfully delivering services via the internet提问：What are the other factors you can think of to deliver services via the internet successfully? v

4、公司利益相关者 顾客Customer Relations: how to maintain customer interest in a companys productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make su

5、re that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For e

6、xample, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification

7、 and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies. 重视顾客2.1The importance of making customers feel valued-maintain the custom

8、ers loyalty to your products so that you can further strengthen your companys customer base. -valued customers often pay their attention to your companys development and they would like to give you some advice or suggestions which you can use to further promote the quality of your companys products

9、or services. This will in turn help you to attract more customers and make them feel valued. Therefore I believe that making your customers feel valued is of great importance. 顾客习惯和态度2.4The importance of finding out about customers habits and attitudesA: as we all know your customers habits and atti

10、tude will exert a great influence on the production and sales of your products or services. Customers habits especially their consuming habits will decide to what extent they can accept the price of your products which will directly affect the pricing of your products. Customers attitudes towards yo

11、ur products or service reflect the quality of your products or services and will decide whether your products or services can remain popular on the market. So if you carry out research to find out about their habits and attitudes you can gear the production and sales of our products towards a right

12、direction. 忠实顾客对产品的意见3.1 售后服务3.4 如何赢得新客户（一家客户的潜在风险）4.2 产品和服务实行质量监控3.2How to ensure that a company consistently maintains quality control standardsA: first the company should build an independent quality control system which can monitor the implementation of quality control at any stage of the produc

13、tion and can report the results directly to the board. Second the company needs an incentive system to encourage and reward the employees who meet exactly the quality control standards and punish those who fail. Third the company should ensure that everyone in the company knows the importance of qua

14、lity control and should keep their employees in mind that their company needs their devotion to the consistent maintenance of quality control standards.重要性：only with goods and services of high quality can a company maintain its enduring and loyal customers and attract more new customers/ stay ahead

15、in competition as well as in the market /meet requirements of the quality of productsHow to monitor：a special department should be set up to super vise and examine regularly technical experts should be invited 员工 员工进言献策（如何制定、如何评价）2.1 积极性高的员工2.3The importance to a company of having well motivated sta

16、ffA: first a company consists of individuals whose morale is crucial to the image of the company. Its hard to believe that a company full of low-spirited employees can have better performance that the one staffed with well motivated employees. Second, well motivated staff often work hard think creat

17、ively and are willing to shoulder more responsibilities, all of which are exactly what the company need to develop itself further. Well motivate staff can also help create a sound environment of mutual help and mutual understanding within the company and stimulate their colleagues morale, which will

18、 definitely improve the efficiency of the company. Therefore its very important for a company to have well motivated staff. 调动员工积极性4.4Staff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are p

19、rovided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement prog

20、rams. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction. 激励机制鼓励员工发挥才能（benefits、激励措施）2.4 职业规划3.1Career Planning: how to assess the career opportunities provided by different typ

21、es of companiesEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within t

22、he firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since

23、 some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerAs far as career development is concerned, it is very important for a person to acq

24、uire a range of skills.First of all, when he has a range of skills, he is obviously more competitive than those who dont and therefore has more chances of promotion. Secondly, if youre not satisfied with the present job, acquiring a range of skills will make it easier for you to find a job outside y

25、our company. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.Indeed, gaining a range of skills is essential for career development. 员工培训外语2.2 员工健身中心（benefits、如何促进）2.3 弹性工作时间3.1 公共交通&私人交通3.1 给员工提供便利3.3 高效团队（活动项目、benefits）3.2 员工流动率（原因、挑

26、选员工方法）3.4 员工到分公司工作（财政激励、需要信息）2.2 员工到国外工作（如何选拔、准备）4.1 员工参加国际会议（如何选拔、准备）4.3 员工参加商品交易会（利与弊、如何选拔）4.4 有效规划工作时间4.2The importance of planning work time effectivelyA: first an effective timetable planned by the company can avoid unnecessary time-consuming work which will have to be done by more staff than n

27、ecessary. Therefore individual efficiency can be achieved. Second, an effective timetable explains in detail every step the staff need to follow to finish the work and the exact time they will spend, which will enable the staff to get clear idea about the time limitation and to finish every step bef

28、ore deadline. Therefore the production or service of the company will go at a fast pace. 供应商 代理商高效率2.1How to ensure that agents maintain a high level of effectiveness when representing a company-enhance our agents awareness that they are parts of the company and what they do and say when representin

29、g our company is of great importance to the development and benefits of the company. In this way we can improve our agents work ethics and give them clear objective. -train those who are lacking of experience or skills to improve the level of their effectiveness. -build an incentive system in our co

30、mpany to encourage our agents to maintain high level of effectiveness. Of course those who are unwilling to work hard will be punished or even fired. 与潜在供应商保持联系3.4 与所有供应商建立并保持良好关系4.1 股东 保持股东信心3.1v 项目管理 新项目中各部门之间的合作4.2How to ensure inter-departmental co-operation on new projectsA: to ensure inter-dep

31、artmental co-operation on new projects the first thing we should do is to set up a clear objective among all departments. Everyone in every department should know exactly what the company will do with these new projects, what the company expects from the new projects and what each department should

32、do during the inter-departmental co-operation. Second, an intra-net should be built in the company so that every department will have the chance to communicate with others about their plans on the new projects. In addition, different ideas can be discussed and final decision can be made on net. Third, a sound environment of teamwork should be encouraged and special attention should