BEC高级真题口语总结.docx

BEC高级真题口语总结.docx

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BEC高级真题口语总结

重要性——如何——涉及因素

beofgreatimportance

takeintoconsideration

benecessaryto

shouldbeconsidered

[first---besides而且、此外---inaddition另外ontopofthat除此之外、更严重的是]

Strategies:

1.theimportanceof…,就可以问how

如：

Customerpayments:

theimportancetoacompanyofensuringthatcustomerspayontime.

提问：

Howcanacompanyensurethatcustomerspayontime?

2.howto…,就可以问why

如：

HumanResources:

howtointroducenewstaffeffectivelytoacompany’sofficepractices

提问：

Doyouthinkitimportant/necessary/essentialtointroducenewstaffeffectivelytoacompany’sofficepractices?

Why?

或Whydoyouthinkitimportantfornewstafftogetfamiliarwiththecompany’sofficepractices?

3.thefactorsinvolvedin…,就可以问what

如：

Informationtechnology:

thefactorsinvolvedinsuccessfullydeliveringservicesviatheinternet

提问：

Whataretheotherfactorsyoucanthinkoftodeliverservicesviatheinternetsuccessfully?

v公司利益相关者

●顾客

CustomerRelations:

howtomaintaincustomerinterestinacompany’sproducts

　　Asisknowtoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.

　　First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.

　　Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.

Ø重视顾客2.1

Theimportanceofmakingcustomersfeelvalued

----maintainthecustomer’sloyaltytoyourproductssothatyoucanfurtherstrengthenyourcompany’scustomerbase.

----valuedcustomersoftenpaytheirattentiontoyourcompany’sdevelopmentandtheywouldliketogiveyousomeadviceorsuggestionswhichyoucanusetofurtherpromotethequalityofyourcompany’sproductsorservices.Thiswillinturnhelpyoutoattractmorecustomersandmakethemfeelvalued.ThereforeIbelievethatmakingyourcustomersfeelvaluedisofgreatimportance.

Ø顾客习惯和态度2.4

Theimportanceoffindingoutaboutcustomer’shabitsandattitudes

A:

asweallknowyourcustomer’shabitsandattitudewillexertagreatinfluenceontheproductionandsalesofyourproductsorservices.Customer’shabitsespeciallytheirconsuminghabitswilldecidetowhatextenttheycanacceptthepriceofyourproductswhichwilldirectlyaffectthepricingofyourproducts.Customer’sattitudestowardsyourproductsorservicereflectthequalityofyourproductsorservicesandwilldecidewhetheryourproductsorservicescanremainpopularonthemarket.Soifyoucarryoutresearchtofindoutabouttheirhabitsandattitudesyoucangeartheproductionandsalesofourproductstowardsarightdirection.

Ø忠实顾客对产品的意见3.1

Ø售后服务3.4

Ø如何赢得新客户（一家客户的潜在风险）4.2

Ø产品和服务实行质量监控3.2

Howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards

A:

firstthecompanyshouldbuildanindependentqualitycontrolsystemwhichcanmonitortheimplementationofqualitycontrolatanystageoftheproductionandcanreporttheresultsdirectlytotheboard.Secondthecompanyneedsanincentivesystemtoencourageandrewardtheemployeeswhomeetexactlythequalitycontrolstandardsandpunishthosewhofail.Thirdthecompanyshouldensurethateveryoneinthecompanyknowstheimportanceofqualitycontrolandshouldkeeptheiremployeesinmindthattheircompanyneedstheirdevotiontotheconsistentmaintenanceofqualitycontrolstandards.

重要性：

onlywithgoodsandservicesofhighqualitycanacompanymaintainitsenduringandloyalcustomersandattractmorenewcustomers/stayaheadincompetitionaswellasinthemarket/meetrequirementsofthequalityofproducts

Howtomonitor：

aspecialdepartmentshouldbesetuptosuperviseandexamineregularly

technicalexpertsshouldbeinvited

●员工

Ø员工进言献策（如何制定、如何评价）2.1

Ø积极性高的员工2.3

Theimportancetoacompanyofhavingwellmotivatedstaff

A:

firstacompanyconsistsofindividualswhosemoraleiscrucialtotheimageofthecompany.It’shardtobelievethatacompanyfulloflow-spiritedemployeescanhavebetterperformancethattheonestaffedwithwellmotivatedemployees.Second,wellmotivatedstaffoftenworkhardthinkcreativelyandarewillingtoshouldermoreresponsibilities,allofwhichareexactlywhatthecompanyneedtodevelopitselffurther.Wellmotivatestaffcanalsohelpcreateasoundenvironmentofmutualhelpandmutualunderstandingwithinthecompanyandstimulatetheircolleagues’morale,whichwilldefinitelyimprovetheefficiencyofthecompany.Thereforeit’sveryimportantforacompanytohavewellmotivatedstaff.

Ø调动员工积极性4.4

StaffManagement:

howtoachieveandmaintainhighmotivationamongaworkforce

MotivatingEmployees:

Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided

（1）compensationthatisalignedwiththeirperformance,

（2）jobsecurity,（3）aflexibleworkschedule,and（4）employeeinvolvementprograms.Firmsshouldofferjobsecurity,compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Totheextentthatjobsatisfactioncanmotivateemployeestoimprovetheirperformance,firmsmaybeabletoahigherproductionlevelbyprovidinggreaterjobsatisfaction.

Ø激励机制鼓励员工发挥才能（benefits、激励措施）2.4

Ø职业规划3.1

CareerPlanning:

howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies

　　Evenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringtoachieveapositionabovethepresentpositionisnatural.Theplannedcareerpathtothatpositionmayinvolveeitheraseriesofpromotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbeachievable.Ifeveryoneplannedtobepresidentofacompany,mostplanswouldnotbeachieved.Thiscancausefrustration.Apreferablecareerpathwouldincludeshort-termgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshort-termgoalscanreinforceconfidenceasgoalsareachieved.

CareerDevelopment:

theimportanceofacquiringarangeofskillsthroughoutyourcareer

Asfarascareerdevelopmentisconcerned,itisveryimportantforapersontoacquirearangeofskills.

Firstofall,whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon’tandthereforehasmorechancesofpromotion.

Secondly,ifyou’renotsatisfiedwiththepresentjob,acquiringarangeofskillswillmakeiteasierforyoutofindajoboutsideyourcompany.

Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.

Indeed,gainingarangeofskillsisessentialforcareerdevelopment.

Ø员工培训外语2.2

Ø员工健身中心（benefits、如何促进）2.3

Ø弹性工作时间3.1

Ø公共交通&私人交通3.1

Ø给员工提供便利3.3

Ø高效团队（活动项目、benefits）3.2

Ø员工流动率（原因、挑选员工方法）3.4

Ø员工到分公司工作（财政激励、需要信息）2.2

Ø员工到国外工作（如何选拔、准备）4.1

Ø员工参加国际会议（如何选拔、准备）4.3

Ø员工参加商品交易会（利与弊、如何选拔）4.4

Ø有效规划工作时间4.2

Theimportanceofplanningworktimeeffectively

A:

firstaneffectivetimetableplannedbythecompanycanavoidunnecessarytime-consumingworkwhichwillhavetobedonebymorestaffthannecessary.Thereforeindividualefficiencycanbeachieved.Second,aneffectivetimetableexplainsindetaileverystepthestaffneedtofollowtofinishtheworkandtheexacttimetheywillspend,whichwillenablethestafftogetclearideaaboutthetimelimitationandtofinisheverystepbeforedeadline.Thereforetheproductionorserviceofthecompanywillgoatafastpace.

●供应商

Ø代理商高效率2.1

Howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany

----enhanceouragents’awarenessthattheyarepartsofthecompanyandwhattheydoandsaywhenrepresentingourcompanyisofgreatimportancetothedevelopmentandbenefitsofthecompany.Inthiswaywecanimproveouragent’sworkethicsandgivethemclearobjective.

----trainthosewhoarelackingofexperienceorskillstoimprovetheleveloftheireffectiveness.

----buildanincentivesysteminourcompanytoencourageouragentstomaintainhighlevelofeffectiveness.Ofcoursethosewhoareunwillingtoworkhardwillbepunishedorevenfired.

Ø与潜在供应商保持联系3.4

Ø与所有供应商建立并保持良好关系4.1

●股东

Ø保持股东信心3.1

v项目管理

Ø新项目中各部门之间的合作4.2

Howtoensureinter-departmentalco-operationonnewprojects

A:

toensureinter-departmentalco-operationonnewprojectsthefirstthingweshoulddoistosetupaclearobjectiveamongalldepartments.Everyoneineverydepartmentshouldknowexactlywhatthecompanywilldowiththesenewprojects,whatthecompanyexpectsfromthenewprojectsandwhateachdepartmentshoulddoduringtheinter-departmentalco-operation.Second,anintra-netshouldbebuiltinthecompanysothateverydepartmentwillhavethechancetocommunicatewithothersabouttheirplansonthenewprojects.Inaddition,differentideascanbediscussedandfinaldecisioncanbemadeonnet.Third,asoundenvironmentofteamworkshouldbeencouragedandspecialattentionshould