马云创业历程中英文.docx

1、马云创业历程中英文馬雲美國CBS60分鐘專訪By now you ve probably heard of Alibaba , the Chinese internet giant.你大概已经听过阿里巴巴，一个中国网络巨头。Thats able to reach millions upon millions of previously unreahable Chinese consumers.能接触上百万此前无法接触的中国消费者。The company went public this month on the NEW YORK Stock Exchange,该公司本月于纽约交易所上市And

2、became one of the most valuable in the world已成为世界上市值最高的公司这一And Alibaba is just getting started而阿里巴巴才刚刚起步Everything about the Alibaba story is unconvetional阿里巴巴的故事很独特Beginning with its founder , Jack Ma故事要从其创办人马云说起Who gained global celebrity status these past 10 days过去这十天里，马云成了国际名人As his image became

3、 ubiquitous on business news channels and media outlets across America.美国各大商业新闻频道和媒体都挂满他的照片We got to know Jack Ma before the onslaught , beginning over a year ago in China我们得以在一年前 在马云一跃成名前采访他Where he talked with us about his relationship with the Chinese government他与我们谈及了他与中国政府的关系And his unorthodox

4、business philosophy还有他那另类的商业哲学Which surprisingly ,gives shareholders almost no say over how he runs the company.出乎意料地，他几乎不让股东影响他的公司运作，If you want to invest in us如果你想在我们身上投资We believe customer number one, employee number two,shareholder number three我们相信，“顾客第一，员工第二，股东第三”If they dont want to buy that ,

5、 thats fine.如果他们不认同，没关系If they are regret, they can sell us如果他们后悔了，他们可以把股份卖掉In the US,the shareholder is usually first在美国通常都是股东第一的Yeah, And i think they were wrong是，而我认为他们错了The shareholder, good . i respect them. But theyre the third股东，很好。我尊重他们，但他们排第三，Because youve take care of the customer,take car

6、e of the employees ,shareholder take care of.因为照顾好顾客员工，股东就自然照顾好了。Mas inconvetional view didnt stop Wall Street from pouring $25 billion into his company马云的独特见解并未影响华尔街向他的公司注资250亿美元Now listed on the New York Stock Exchange as “BABA”阿里巴巴在纽约交易所上市，交易代码为BABAIts an internet shopping behemoth这是一个网上购物巨头A con

7、nection of online marketplaces where buyers and sellers connect to do business集合了众多网上市场供买卖双方沟通交易Most of the companys money comes from advertising and small transaction fees.公司收入大部分来自广告和小额交易费On its popular website ,Taobao, users talk to each other ,barter.在公司最受欢迎“淘宝”上，用户之间会对话，以物易物And engage in a way

8、that doesnt happen on American e-commerce website.这种方式是在美国电子商务上看不到的And Alibaba says there are close to a billion products for sale.阿里巴巴说，出售的商品将近十亿件If i buying a house , i can do everything from find an architect to buying a doorknobs.所以说如果我要买一栋房子，从找设计师到买门把To furnishing the entire thing from start to

9、 finish . what else ?到整个房子的家具，什么 都 可以，还有呢。Yeah, you can buy anything,as long as its legal. Anything.对，什么都 买的到， 只要是合法的。Five, six years ago, you werent even making a profit.五六年前，你根本无利润可言。In fact , in 2002 , you made $1 in profit在2002年，你的利润只有一块钱And today you make how much.而时至今日，你的利润是多少？Billions of doll

10、ars数以十亿计It s now the biggest e-commerce firm in the world在这家世界上最大的电子商务公司面前Dwarfing the combined sales of Amazon and eBay连亚马逊和eBay的销量之和都显得渺小。And Alibaba has helped create hundreds of millions of internet consumers,阿里巴巴已创造出上亿网络消费者。A whole new social class in Communist China他们是共产主义中国的一个全新社会阶层People who

11、 never had access to modern commerce before Jack Ma came along一些在马云出现前，从未有机会接触现代商务的人And now you have 500 millions registered users.你们现在有5亿注册用户。Yes , its only a little bit more than 40 percent of China population and we need more.是，只比中国人口的四成多一点，我们需要更多We have over 100 million people visiting the site

12、,shopping every day.每天都有超过一亿人在我们的浏览，购物。And its just the beginning.而这仅仅是个开始When Jack Ma dreamed up Alibaba in 19991999年，当马云还在构思阿里巴巴的时候The online world looked nothing like it does today.网络世界与今日所见的大为不同The most popular search engine was Yahoo, not Google.当时最火的搜索引擎是雅虎，不是谷歌。There were no iPods, iPhone,or

13、iPads也没有iPod,iPhone,或iPadOnly four out of 10 American homes had internet connections.每十个美国人只有四个家里有网络连接 。And the World Wide Web barely reach all the way to China互联网几乎没有传到中国Where retail stores were rare outside the big cities.大城市以外几乎没有电脑商店For the most of country,there was no such thing as package deli

14、very or credit card国绝大部分的地方都 没有快递或信用卡The only way to buy anything was face to face and in cash.要买东西的唯一方法是当面交易，还得付现。When we started the e-commerce nobody believed that would have e-commerce.我们着手电子商务时， 没人相信中国会有电子商务Because people believed in “guang-shi” face to face , and all kinds of network in tradit

15、ional way.因为他们都相信关系，面对面，和传统的关系网。There is no trust system in China.中国没有信托制度。信用体系He had to overcome centuries of tradition by showing Chinese buyers and sellers他要克服数百年来的传统思想，让中国的买家和卖家知道。That they could trust Alibaba with their money in this new virtual world .在这个虚拟的新世界里，们们能放心把钱交给阿里巴巴。He did it by guar

16、anteeing the transactions and creating his own payment system.通过为交易作担保和建立自家的支付系统。An escrow account where Alibaba holds the buyers money until the goods delivered.一个由阿里巴巴保管款项直到货品送达的第三方，他成功了。Everyday we finish more than 30 millions transactions .我们每天都完成超过3000万笔交易。And that means that there you are buyi

17、ng things from somebody you have never seen.意味着你正从素未谋面的陌生人手上买东西。You are giving products to the person you have never met.你正在把产品交给素未谋面的陌生人。And there are some guys you never know that he s going to take your products to that place ,to that person.还有些陌生人会把你的产品送抵某地，交给某人。I want to tell the people that th

18、e trust is there.我想告诉人们，信任是存在的。Because its all about trust.因为一切都 在于信任。Now anyone , rich or poor , with access to the internet and something to sell.现在任何人，无论是富人还是穷人，只要能上网又有东西要卖，Can connect with hundreds of millions of potential customers on one of Mas websites.就能在马云旗下的，与上亿的潜在客户联系。Ordinary people in C

19、hina ,who never had a way to do business with each other before.以前 中国的百姓彼此间没有做生意 的方法。Today have a stake in the online world.现在 他们已跟网络世界休戚相关。That idea was revolutionary.it created millions of jobs这是革命性的想法，它创造了上百万的就业机会。And make Jack Ma a hero to millions of Chinese.令马云成了百万中国人眼中的英雄。So this is your old

20、stomping ground , right?这是你以前常来的地方。We met Jack Ma in Hangzhou,我们在与马云见面An ancient city in southeastern China famous for its beauty.是中国东南部的一座古城，风景闻名遐迩This is where he grew up poor in the 1960s六十年代，家贫的他在这里长大During the chaos of Mao zedong s Cultural Revolution ,when the country was cut off from the west

21、.当时正值文革这乱，中国与西方隔绝。Then in 1972 ,Richard Nixon came to his home town.直到1972年，理查德，尼克松来到马云的家乡It was the first visit by U.S president to Communist China 那是首次有美国总统到访共产主义中国And the city became a mecca for foreign tourists.该市也成了外国游客的圣地。Through them,12 year old Jack got his first glimpse of a world beyond Ch

22、ina这些外国游客，让12岁的马云第一次见到中国以外的世界The name Jack was given by an American tourist .杰克，这个英文名字是一名美国游客取的He told us how he taught himseld English.他讲述了他如何自学英语Walking up to foreigners and offering free tours in exchange for free lessens主动找外国人免费做导游，换取学习英文 的机会Unlike many successful Chinese entreprenurs, Jack Ma n

23、ever studied in the U.S马云不像很多成功的中国企业家，他从没有留学美国He also had no status,money,or connections他也没有地位，金钱，关系The only other way to get ahead in China was education.在中国唯一剩下的出头的方法就是教育And he failed the college entrance exam twice.而他高考两次落榜My parents do not want to take examination again.我父母不想让我再参加高考Because they

24、didnt want you to fail again.因为他们不想你再落榜They believe i would fail again.他们认为我还是会落榜How did that affect you 这对你有什么影响That s good question, Nobody ever asked me how that affect me .好问题，没有问过这个问题That really affected me a lot.这对我影响很大I failed for the first time, and then i ask for looking for jobs.第一次落榜后，我就去

25、找工作I went to interview jobs for ten or 15 times and all reject by people.我找工作面试去了十多次，全都被拒绝了Why did everyone reject you?为什么人人都拒绝你I was not the standard, that normal people like.我不是典型的普通人的类型Because you were small?是因为你长的矮吗I was small我长得矮And skinny , not handsome and terrible the way i talk.瘦，不帅，说话难听And

26、 they probably just didnt like it人们可能就是不喜欢Ma made it into college on his third try and became an English teacher.马云第三次高考考上了大学，后来成为英语老师With no computing or engineering background ,hes unlikely tech titan.他没有计算机或工程师背景，他不可能成为技术大牛。But he says he was captivated by the internet from the moment he first sa

27、w it in 1995 when he came to the U.S as a translator.但他第一次来美国做翻译的时候,就一眼迷上了互联网I never touch keyboard before, i never using computer before我从没摸 过键盘，也没用过电脑And i say, “ what is internet “我问 “互联网是什么 ”He say, “Jack ,you know,search whatever you want on the internet.”他说， “杰克，在网上随便搜索什么 ”I say, “ how can i s

28、earch ?“, what doese search mean ?我说，“怎么搜索” 搜索是什么 意思 He said, “just type”他说，打字就行I say, “ i dont want to type”我说， 我不打字Computers so expensive in china, i dont want to destroy it.电脑在中国很贵，我不想弄坏它He said , “its not bomb ,Just type “他说， 这不是炸弹，打字就行So , i typed the first word called “beer”然后我第一次打字，打了“啤酒”二字At

29、 that time, very slow , come on the American beer.那个时候，非常缓慢地出现了美国啤酒。Japan beer, German beer but no China beers.日本啤酒，德国啤酒，但没有中国啤酒So i was curious .and i type “ China”我很好奇，我输入“中国”No china, no data没有中国，没有数据Came back to Hangzhou with $1 in my pocket,scared, worried.我兜里带着一美元回到，又害怕又担心And i came back and i

30、 said “ i want to do something called internet “我回来以后说，我要做互联网这个东西。His first two ventures failed他的头两个企业失败了Four years later, he convinced some friends and former students四年后，他说服了一些朋友和以前的学生Most of whom had never used the internet,to invest in him and his vision for Alibaba.投资自已的阿里巴巴的未来，他们多数都没用过互联网With

31、just over $50000 in seed money,Alibaba was born.启动资金只有5万美元，阿里巴巴诞生了。Today it is valued at $2310 billion and is headquartered in Hangzhou今天阿里巴巴市值2310亿美元，总部设在On a sprawling state-of-teh-art compus that rivals any in Silicon Valley.园区宽阔先进，不输任何硅谷公司Mas personal fortune makes him the richest man in China马云的个人财富使他成为中国首富And one of the most influential也使他成为最具影响力者之一Its impossible to run a business on Alibaba s scale without official blessing.要运营阿里