McDonaldsAustraliaLimited.docx

1、McDonaldsAustraliaLimitedMcDonalds Australia LimitedDisability Discrimination Act 1992Action PlanHuman Rights and Equal Opportunity CommissionOctober 2004(revised).auManaging Directors ForewordCorporate social responsibility is an important part of McDonalds heritage. We have a long track record of

2、industry leadership in community involvement, environmental protection, diversity, opportunity, and we also work with our suppliers to help improve their practices. We are committed to do still more to earn the trust of our customers and everyone else affected by our business. We are proud of our lo

3、ng-standing commitment to a workforce that is diverse. We believe in developing and maintaining a diverse workforce that will strengthen the McDonalds system. We not only aim to continue being the worlds community restaurant, but we will work to continue being seen as an employer of choice. Currentl

4、y McDonalds is charting a course that will ensure we build on our strengths and continue to lead the way in our field. Customer focus remains a central strategy and we continue to look at new and innovative ways to make McDonalds even more convenient for our customers. In that regard our decision to

5、 revisit our Action Plan, first developed in 1998 is aimed at ensuring we continue to address the needs of people with disabilities who visit McDonalds restaurants. This fits well with our strategic approach to the 21st century. Central to our leadership in diversity, McDonalds has a highly visible

6、position in relation to equality and we will continue to provide opportunities for a very large number and diverse range of people in the Australian community.Through the employment of hundreds of individuals with disabilities throughout the McDonalds system in Australia, we are already part of an e

7、xtensive network of community organisations, groups and citizens, pro-active in supporting people with disabilities. Through this Action Plan we will continue to build on these links as we continually strive to achieve even higher levels of excellence and through our drive to ensure McDonalds is mor

8、e accessible to all people. The decisions we take today will reflect the business imperatives we currently face, as well as the longer-term considerations for the McDonalds system. In this regard our Action Plan commits us to providing access and facilities for people with disabilities in new McDona

9、lds locations as well as a sustainable programme of improvements, where feasible, at existing sites.In addition, through our nationally accredited employee training and development programmes, we will heighten awareness of disability issues amongst all our front line employees to ensure customers wi

10、th disabilities receive helpful and respectful service.To that end we have recently signed the “Employment Charter for People with a Disability” which goes to a lot of the issues contained in the our plan such as staff awareness, work experience and more involvement with disability.We are also a Fou

11、ndation Charter Member of Employers Making A Difference Inc The Australian Employers Network on Disability, which is about making business aware of the benefits of employing people with a disability. We were invited to take up a seat on the Employers Making A Difference board of directors and were i

12、nvolved in the making of a video for Employers Making A Difference which faces the issue from the perspective of what business leaders think people with disabilities can bring to a business.In addition we receive continuous recognition for our outstanding commitment to employment opportunities for p

13、eople with a disability.We have made much progress but we acknowledge the task ahead is still significant and will present its own challenges in an environment of increasing market competition. But as many of our actions have shown, we are committed to it and look forward to positive outcomes for al

14、l our customers and employees. We recognise and accept our leadership position and together with other members of the Australian Employers Network on Disability (Employers Making A Difference) we will continue contributing towards the understanding by business as a whole, of the multiple benefits of

15、 employing people with a disability. Guy RussoManaging Director and Chief Executive OfficerMcDonalds Australia Limited.Contents1. McDonalds Australia Limited1.1 OverviewThe McDonalds system is the largest quick service restaurant operation in Australia and has a significant impact on the national ec

16、onomy. An Australian subsidiary of the US Corporation, McDonalds Australia commenced operations in NSW in 1971 and has to date opened more than 730 restaurants nationwide. McDonalds is arguably the largest employer of youth in Australia, one of the largest purchasers of raw materials and a generous

17、sponsor in the community. The opening of a McDonalds restaurant creates up to 70 new jobs in a local area. It also creates many opportunities for the local construction and building industry, stimulating the growth of numerous small businesses through sub-contracting relationships. The impact of McD

18、onalds can be seen in the evolution of our local industries from agriculture to equipment. New products are being developed in Australia from specially grown potatoes and tomatoes to state of the art machinery and equipment and many of our suppliers have taken the opportunity to extend their success

19、 in Australia to new export markets in Asia and the Pacific. The last year has also seen our commitment to a healthier lifestyle through a new menus launch “Salads Plus” and we have also recently introduced a breakfast option for customers of cereals and fruit.1.2 Franchise OperationsMcDonalds is wi

20、dely recognized as the most successful franchise organization in the world. Over 490 Australian McDonalds businesses are owned and operated by Franchisees (or Licensees as they are also called). Franchisees are individual businessmen and women who invest and work hands on in their own McDonalds rest

21、aurant. The success of the system lies in the entrepreneurial skills and individual commitment Franchisees bring to the McDonalds organisation. It is also a long term relationship Licensees enter into with McDonalds; most of our franchise agreements are for a 20 year term. As local business owners,

22、Franchisees are typically active members of their community and support a wide range of groups and organisations. Their businesses often provide job opportunities for youth in their area and they are well-respected employers and trainers of those young people. McDonalds Franchisees come from a varie

23、ty of backgrounds outside the McDonalds system as well as from the ranks of employees who have worked right through the business, for example, from 15 year old crew members to Owners of McDonalds restaurants.1.3 Company OperationsIn its own right McDonalds Australia Limited operates over 235 McDonal

24、ds restaurants. Operations staff are trained and developed in company owned restaurants and feed the ranks of field and training staff that provide support to Licensee owned and operated businesses. In fact many corporate employees, including middle and senior management, commenced their careers in

25、restaurant operations, many combining higher education with work and joining head office departments such as accounting, marketing, people resources, information technology and legal. Whilst franchising is a key to McDonalds success, a strong company restaurant base is also extremely important to th

26、e strength of the system.2. Disability Discrimination2.1 Alignment with the objectives of the disability discrimination act, 1992 (DDA)The objectives of the Commonwealth Disability Discrimination Act, 1992, which came into effect in March 1993, can be summarised as follows to:eliminate discriminatio

27、n (as far as possible) on the ground of disability - in work, accommodation, education, access to premises and provision of goods, services and facilities; and promote recognition and acceptance in the community that persons with disabilities have the same fundamental rights as the rest of the commu

28、nity. The elimination of discrimination and the promotion of equal opportunities for all people are elements of the corporate culture within McDonalds Australia. In particular, through both company and Licensee owned McDonalds businesses, we have been recognised for our involvement in community netw

29、orks supporting people with disabilities, particularly through the provision of employment opportunities. Indeed many people with disabilities, young people in particular, have obtained work experience and jobs with us and have become valued members of staff at McDonalds restaurants around the count

30、ry.2.2 Election to develop an action plan under the actConsistent with our corporate values, McDonalds has elected to develop an Action Plan to meet the requirements of the DDA. The objectives of the Action Plan are set out in Section 4. of this document. In addition, in accordance with the DDA, the

31、 Action Plan includes the:devising of policies and programs to achieve the objects of the Act; communication of policies and programs within the McDonalds system in Australia; review of practices within the McDonalds system with a view to the identification of any discriminatory practices; setting o

32、f goals and targets to assess achievement of the objects of the Act; means of evaluating policies and programs developed to meet the objects of the Act; and appointment of persons to implement the Action Plan. The details of the Action Plan are contained in Sections 3. and 4. of this document.Since the lodgement of our first Disability Action Plan in 1998, we have progressively worked towards ensuring that McDonalds Australia operates at best practice level in relation to customers and employees with a disabili