McDonaldsAustraliaLimited.docx

McDonaldsAustraliaLimited.docx

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McDonaldsAustraliaLimited

McDonald'sAustraliaLimited

DisabilityDiscriminationAct1992

ActionPlan

HumanRightsandEqualOpportunityCommission

October2004

（revised）

.au

ManagingDirector’sForeword

CorporatesocialresponsibilityisanimportantpartofMcDonald’sheritage.Wehavealongtrackrecordofindustryleadershipincommunityinvolvement,environmentalprotection,diversity,opportunity,andwealsoworkwithoursupplierstohelpimprovetheirpractices.Wearecommittedtodostillmoretoearnthetrustofourcustomersandeveryoneelseaffectedbyourbusiness.Weareproudofourlong-standingcommitmenttoaworkforcethatisdiverse.WebelieveindevelopingandmaintainingadiverseworkforcethatwillstrengthentheMcDonald'ssystem.Wenotonlyaimtocontinuebeingtheworld'scommunityrestaurant,butwewillworktocontinuebeingseenasanemployerofchoice.

CurrentlyMcDonald’sischartingacoursethatwillensurewebuildonourstrengthsandcontinuetoleadthewayinourfield.

CustomerfocusremainsacentralstrategyandwecontinuetolookatnewandinnovativewaystomakeMcDonald’sevenmoreconvenientforourcustomers.InthatregardourdecisiontorevisitourActionPlan,firstdevelopedin1998isaimedatensuringwecontinuetoaddresstheneedsofpeoplewithdisabilitieswhovisitMcDonald’srestaurants.Thisfitswellwithourstrategicapproachtothe21stcentury.

Centraltoourleadershipindiversity,McDonald’shasahighlyvisiblepositioninrelationtoequalityandwewillcontinuetoprovideopportunitiesforaverylargenumberanddiverserangeofpeopleintheAustraliancommunity.

ThroughtheemploymentofhundredsofindividualswithdisabilitiesthroughouttheMcDonald’ssysteminAustralia,wearealreadypartofanextensivenetworkofcommunityorganisations,groupsandcitizens,pro-activeinsupportingpeoplewithdisabilities.ThroughthisActionPlanwewillcontinuetobuildontheselinksaswecontinuallystrivetoachieveevenhigherlevelsofexcellenceandthroughourdrivetoensureMcDonald’sismoreaccessibletoallpeople.

Thedecisionswetaketodaywillreflectthebusinessimperativeswecurrentlyface,aswellasthelonger-termconsiderationsfortheMcDonald’ssystem.InthisregardourActionPlancommitsustoprovidingaccessandfacilitiesforpeoplewithdisabilitiesinnewMcDonald’slocationsaswellasasustainableprogrammeofimprovements,wherefeasible,atexistingsites.

Inaddition,throughournationallyaccreditedemployeetraininganddevelopmentprogrammes,wewillheightenawarenessofdisabilityissuesamongstallourfrontlineemployeestoensurecustomerswithdisabilitiesreceivehelpfulandrespectfulservice.

Tothatendwehaverecentlysignedthe“EmploymentCharterforPeoplewithaDisability”whichgoestoalotoftheissuescontainedintheourplansuchasstaffawareness,workexperienceandmoreinvolvementwithdisability.

WearealsoaFoundationCharterMemberofEmployersMakingADifferenceInc–TheAustralianEmployers’NetworkonDisability,whichisaboutmakingbusinessawareofthebenefitsofemployingpeoplewithadisability.WewereinvitedtotakeupaseatontheEmployersMakingADifferenceboardofdirectorsandwereinvolvedinthemakingofavideoforEmployersMakingADifferencewhichfacestheissuefromtheperspectiveofwhatbusinessleadersthinkpeoplewithdisabilitiescanbringtoabusiness.

Inaddition–wereceivecontinuousrecognitionforouroutstandingcommitmenttoemploymentopportunitiesforpeoplewithadisability.

Wehavemademuchprogressbutweacknowledgethetaskaheadisstillsignificantandwillpresentitsownchallengesinanenvironmentofincreasingmarketcompetition.Butasmanyofouractionshaveshown,wearecommittedtoitandlookforwardtopositiveoutcomesforallourcustomersandemployees.WerecogniseandacceptourleadershippositionandtogetherwithothermembersoftheAustralianEmployers’NetworkonDisability（EmployersMakingADifference）wewillcontinuecontributingtowardstheunderstandingbybusinessasawhole,ofthemultiplebenefitsofemployingpeoplewithadisability.

GuyRusso

ManagingDirectorandChiefExecutiveOfficer

McDonald'sAustraliaLimited.

Contents

1.McDonald'sAustraliaLimited

1.1Overview

TheMcDonald’ssystemisthelargestquickservicerestaurantoperationinAustraliaandhasasignificantimpactonthenationaleconomy.AnAustraliansubsidiaryoftheUSCorporation,McDonald’sAustraliacommencedoperationsinNSWin1971andhastodateopenedmorethan730restaurantsnationwide.McDonald’sisarguablythelargestemployerofyouthinAustralia,oneofthelargestpurchasersofrawmaterialsandageneroussponsorinthecommunity.TheopeningofaMcDonald’srestaurantcreatesupto70newjobsinalocalarea.Italsocreatesmanyopportunitiesforthelocalconstructionandbuildingindustry,stimulatingthegrowthofnumeroussmallbusinessesthroughsub-contractingrelationships.TheimpactofMcDonald’scanbeseenintheevolutionofourlocalindustriesfromagriculturetoequipment.NewproductsarebeingdevelopedinAustraliafromspeciallygrownpotatoesandtomatoestostateoftheartmachineryandequipmentandmanyofoursuppliershavetakentheopportunitytoextendtheirsuccessinAustraliatonewexportmarketsinAsiaandthePacific.Thelastyearhasalsoseenourcommitmenttoahealthierlifestylethroughanewmenuslaunch“SaladsPlus”andwehavealsorecentlyintroducedabreakfastoptionforcustomersofcerealsandfruit.

1.2FranchiseOperations

McDonald’siswidelyrecognizedasthemostsuccessfulfranchiseorganizationintheworld.Over490AustralianMcDonald’sbusinessesareownedandoperatedbyFranchisees（orLicenseesastheyarealsocalled）.Franchiseesareindividualbusinessmenandwomenwhoinvestandwork"handson"intheirownMcDonald’srestaurant.ThesuccessofthesystemliesintheentrepreneurialskillsandindividualcommitmentFranchiseesbringtotheMcDonald’sorganisation.ItisalsoalongtermrelationshipLicenseesenterintowithMcDonald’s;mostofourfranchiseagreementsarefora20yearterm.Aslocalbusinessowners,Franchiseesaretypicallyactivemembersoftheircommunityandsupportawiderangeofgroupsandorganisations.Theirbusinessesoftenprovidejobopportunitiesforyouthintheirareaandtheyarewell-respectedemployersandtrainersofthoseyoungpeople.McDonald’sFranchiseescomefromavarietyofbackgroundsoutsidetheMcDonald’ssystemaswellasfromtheranksofemployeeswhohaveworkedrightthroughthebusiness,forexample,from15yearold"crew"memberstoOwnersofMcDonald’srestaurants.

1.3CompanyOperations

InitsownrightMcDonald'sAustraliaLimitedoperatesover235McDonald’srestaurants.OperationsstaffaretrainedanddevelopedincompanyownedrestaurantsandfeedtheranksoffieldandtrainingstaffthatprovidesupporttoLicenseeownedandoperatedbusinesses.Infactmanycorporateemployees,includingmiddleandseniormanagement,commencedtheircareersinrestaurantoperations,manycombininghighereducationwithworkandjoiningheadofficedepartmentssuchasaccounting,marketing,peopleresources,informationtechnologyandlegal.WhilstfranchisingisakeytoMcDonald’ssuccess,astrongcompanyrestaurantbaseisalsoextremelyimportanttothestrengthofthesystem.

2.DisabilityDiscrimination

2.1Alignmentwiththeobjectivesofthedisabilitydiscriminationact,1992（DDA）

TheobjectivesoftheCommonwealthDisabilityDiscriminationAct,1992,whichcameintoeffectinMarch1993,canbesummarisedasfollowsto:

∙eliminatediscrimination（asfaraspossible）onthegroundofdisability-inwork,accommodation,education,accesstopremisesandprovisionofgoods,servicesandfacilities;and

∙promoterecognitionandacceptanceinthecommunitythatpersonswithdisabilitieshavethesamefundamentalrightsastherestofthecommunity.

TheeliminationofdiscriminationandthepromotionofequalopportunitiesforallpeopleareelementsofthecorporateculturewithinMcDonald'sAustralia.Inparticular,throughbothcompanyandLicenseeownedMcDonald’sbusinesses,wehavebeenrecognisedforourinvolvementincommunitynetworkssupportingpeoplewithdisabilities,particularlythroughtheprovisionofemploymentopportunities.Indeedmanypeoplewithdisabilities,youngpeopleinparticular,haveobtainedworkexperienceandjobswithusandhavebecomevaluedmembersofstaffatMcDonald’srestaurantsaroundthecountry.

2.2Electiontodevelopanactionplanundertheact

Consistentwithourcorporatevalues,McDonald’shaselectedtodevelopanActionPlantomeettherequirementsoftheDDA.TheobjectivesoftheActionPlanaresetoutinSection4.ofthisdocument.Inaddition,inaccordancewiththeDDA,theActionPlanincludesthe:

∙devisingofpoliciesandprogramstoachievetheobjectsoftheAct;

∙communicationofpoliciesandprogramswithintheMcDonald’ssysteminAustralia;

∙reviewofpracticeswithintheMcDonald’ssystemwithaviewtotheidentificationofanydiscriminatorypractices;

∙settingofgoalsandtargetstoassessachievementoftheobjectsoftheAct;

∙meansofevaluatingpoliciesandprogramsdevelopedtomeettheobjectsoftheAct;and

∙appointmentofpersonstoimplementtheActionPlan.

ThedetailsoftheActionPlanarecontainedinSections3.and4.ofthisdocument.

SincethelodgementofourfirstDisabilityActionPlanin1998,wehaveprogressivelyworkedtowardsensuringthatMcDonald’sAustraliaoperatesat‘bestpractice’levelinrelationtocustomersandemployeeswithadisabili