练习1.docx

1、练习1Chapter 1The Global Marketing EnvironmentTRUE/FALSE 1. Firms that operate in the United States (domestic only) pay significantly higher wages than international firms. 2. In the definition of international marketing, the major foundation of this process is the planning and conducting of transacti

2、ons across national borders to create exchanges that satisfy the objectives of individuals and organizations. 3. World trade has forged a network of global linkages that bind countries together and were first recognized during the rebuilding of Europe after WWII. 4. The United Nations has been activ

3、e in trying to influence global trade and financial flows by implementing quotas and tariffs which in turn affect markets. 5. Because of Canadas rich uranium deposits, it ranks second behind Western Europe in major regions in terms of total gross domestic product. The United States is third because

4、the majority of the products sold in the country are imported. 6. International marketing is a tool used to obtain improvement of ones present position and retains the basic marketing tenets of “satisfaction” and “exchange”. 7. To achieve success in the art of international marketing, it is necessar

5、y to be firmly grounded in its technological aspects. 8. World trade has assumed an importance heretofore unknown to the global community, and, as a result, many countries and firms have found it highly desirable to become major participants in international marketing. 9. Today, the United States tw

6、o-way trade with Europe reflects over two hundred years of history as trading partners and still represents the number one trading alliance the U.S. has with any region. 10. The effect of closer global linkages on the economics of countries has been dramatic. 11. Currency flows and exchange rates ha

7、ve a greater effect on trade than do government monetary policies. 12. Many firms do not participate in the global market because they feel international marketing should only be carried out by large, multinational corporations. 13. Companies are fairly consistent in their international activities b

8、ecause of the similarities in their levels of experience, resources and capabilities. 14. The marketing managers role has two integral parts: determining out-sourcing output and the level of government regulation as it applies to productivity. 15. The four variables of the marketing mix are product,

9、 price, place, and promotion. 16. Short term control tools included in an annual plan include comprehensive and functional audits. 17. Lakes, rivers and other bodies of water influence the kinds of economic activities that occur in a given place. 18. When human beings build buildings, roads, and oth

10、er infrastructure in the place in which they live and work, this activity is defined in the text as place controlled environment. 19. The text defines maquiladora as a factory situated on the Mexican side of the border that is utilizing the technology of the U.S. and the cheaper labor pool of Mexico

11、; these maquiladoras have helped shaped the economic ties between Mexico and the United States. 20. International marketing is much more than the science and art of business; it includes economics, anthropology, cultural studies, geography, history, languages, jurisprudence, statistics, demographics

12、, and many other fields.MULTIPLE CHOICE 1. Which of the following is NOT one of the forms of international marketing defined in the text?a.Government-owned operationsb.Export-import tradec.Joint venturesd.Wholly owned subsidiaries 2. Which of the following statements is not true when describing the

13、role of and the effect of international marketing on companies?a.International markets can become a source of growth.b.International markets can become a source of profit.c.International markets can produce a quality of life that would not have existed.d.International markets can simplify the proces

14、s and eliminate complex business decisions. 3. Which of the following is not a bonafide trading bloc?a.NAFTA in North Americab.SurAsia in South America and Hong Kongc.ASEAN in Asiad.European Union in Europe 4. Technological innovation in marketing has direct effects on the efficiency of business. Wh

15、ich of the following statements is true?a.Technological innovation has complicated the production process, so products take longer to produce.b.Technological innovation has increased demand, therefore products cost more to distribute.c.Technological innovation allows for customization in order to me

16、et diverse customer needs.d.Technological innovation causes higher prices because of the distance that raw materials have to travel. 5. Which of the following adequately describes the amount of world wide exports of the United States?a.In 1950, the U.S. accounted for 9 percent of world exports.b.In

17、2005, the share of U.S. exports accounted for 9 percent of world merchandise exports.c.In 1950, the U.S. accounted for 25 percent of world exports, and today that number has held steady because other markets have grown similar to the United States.d.In 2005, the domestic product of the U.S. was more

18、 than fifty percent of the worldwide total. 6. Which of the following has traditionally been a domestic issue and is now an international issue?a.Geographic boundaries of citiesb.The flow of water through damn diversion tunnelsc.Applications for government subsidiesd.Agriculture and farm policies af

19、fecting imports and exports 7. Which country has had the most dramatic growth in exportation of merchandise and commercial services, between the periods 1990-2004?a.Japanb.Kenyac.United Statesd.China 8. For a country to remain a player in the world economy, which of the following groups need to resp

20、ond aggressively with innovation, process improvements, and creativity?a.Governments, companies, and individualsb.Importers, social scientists, and teachersc.Courtsd.Wholesalers who take possession of the product prior to sale 9. What was the total GDP of the United States in 2002?a.$10,000,000b.App

21、roximately $45 for every man, woman and child in the U.S.c.Half of Western Europes GDPd.Over ten trillion dollars 10. Terrorists succeed through:a.Decrease of freedom for othersb.Outgrowth of choicec.Increasing their freedom through their actionsd.Freedom of growth potential 11. Which of the followi

22、ng is the best definition of international marketing?a.Planning and conducting economic forecasting in developing countriesb.Creating a subsidiary in a neighboring countryc.The process of planning and conducting transactions across national borders to create exchangesd.Hiring employees from other co

23、untries to assist with advertising messages. 12. According to the text, international marketing differs from domestic marketing in three substantial ways. What are the three differences that marketers must take into account when conducting business internationally?a.Distance, products, and ideasb.Th

24、reats, exceptions, and tolerancec.Postage rates, telephone signals, and personal contactd.Different laws, cultures, and societies 13. Which of the following events helped identify global linkages causing the world to realize that the systems of product development, distribution, and consumption are

25、intertwined and related?a.The worldwide oil crisis of 1970b.Gulf War I and Gulf War IIc.International all-stars playing in the World Seriesd.The trans-continental joining of the United States by railroad 14. Common cultural pressures result in similar social phenomena and behavior around the world.

26、To what does the text attribute more frequent shopping worldwide?a.The emergence of uniform currency worldwideb.More dual-income familiesc.Common ancestral beginningsd.The rise in nuclear family units 15. The emergence of technology has created new markets for companies. Which of the following repre

27、sents an example of this new market tendency?a.The construction of corner drugstores that replace gas stationsb.Listing of ingredients on the side panel labels of products distributed worldwidec.Newspapers being distributed on-line as opposed to physically on newsprintd.Storage facilities rented by

28、the month 16. By erecting barriers, charging tariffs, designing quotas, and implementing other import regulations, governments have attempted to:a.popularize bureaucratic movement and entice more individuals into government service.b.restrict the impact of global trade and financial flows.c.increase

29、 income into the government.d.capitalize on technology and enforce worldwide standards. 17. One way to guard against market saturation of a product is:a.to lower interest rates.b.to delay introduction of a new product.c.to personalize the message to the customer.d.to lengthen or rejuvenate product l

30、ife cycles in other countries. 18. Which of the following is an example of industries that are near extinction because of the inability of these groups to adjust to new technology?a.VCRs in the U.Sb.toy makersc.air conditioning manufacturersd.shopping malls 19. For a firm that is just beginning to e

31、nter the global market, which of the following is not true?a.The demand on time is lowb.Expectations about success are uncertainc.Level of knowledge about international complexities is lowd.International environment is often inflexible 20. Trade-based progress toward global wealth must include all of the following except:a.substantial tariff reductions.b.extensive health-care and environmental aid.c.substantial quota increases.d.massive debt write-offs.