练习1.docx

练习1.docx

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练习1

Chapter1

TheGlobalMarketingEnvironment

TRUE/FALSE

1.FirmsthatoperateintheUnitedStates（domesticonly）paysignificantlyhigherwagesthaninternationalfirms.

2.Inthedefinitionofinternationalmarketing,themajorfoundationofthisprocessistheplanningandconductingoftransactionsacrossnationalborderstocreateexchangesthatsatisfytheobjectivesofindividualsandorganizations.

3.WorldtradehasforgedanetworkofgloballinkagesthatbindcountriestogetherandwerefirstrecognizedduringtherebuildingofEuropeafterWWII.

4.TheUnitedNationshasbeenactiveintryingtoinfluenceglobaltradeandfinancialflowsbyimplementingquotasandtariffswhichinturnaffectmarkets.

5.BecauseofCanada’srichuraniumdeposits,itrankssecondbehindWesternEuropeinmajorregionsintermsoftotalgrossdomesticproduct.TheUnitedStatesisthirdbecausethemajorityoftheproductssoldinthecountryareimported.

6.Internationalmarketingisatoolusedtoobtainimprovementofone’spresentpositionandretainsthebasicmarketingtenetsof“satisfaction”and“exchange”.

7.Toachievesuccessintheartofinternationalmarketing,itisnecessarytobefirmlygroundedinitstechnologicalaspects.

8.Worldtradehasassumedanimportanceheretoforeunknowntotheglobalcommunity,and,asaresult,manycountriesandfirmshavefoundithighlydesirabletobecomemajorparticipantsininternationalmarketing.

9.Today,theUnitedStates’two-waytradewithEuropereflectsovertwohundredyearsofhistoryastradingpartnersandstillrepresentsthenumberonetradingalliancetheU.S.haswithanyregion.

10.Theeffectofclosergloballinkagesontheeconomicsofcountrieshasbeendramatic.

11.Currencyflowsandexchangerateshaveagreatereffectontradethandogovernmentmonetarypolicies.

12.Manyfirmsdonotparticipateintheglobalmarketbecausetheyfeelinternationalmarketingshouldonlybecarriedoutbylarge,multinationalcorporations.

13.Companiesarefairlyconsistentintheirinternationalactivitiesbecauseofthesimilaritiesintheirlevelsofexperience,resourcesandcapabilities.

14.Themarketingmanager’srolehastwointegralparts:

determiningout-sourcingoutputandthelevelofgovernmentregulationasitappliestoproductivity.

15.Thefourvariablesofthemarketingmixareproduct,price,place,andpromotion.

16.Shorttermcontroltoolsincludedinanannualplanincludecomprehensiveandfunctionalaudits.

17.Lakes,riversandotherbodiesofwaterinfluencethekindsofeconomicactivitiesthatoccurinagivenplace.

18.Whenhumanbeingsbuildbuildings,roads,andotherinfrastructureintheplaceinwhichtheyliveandwork,thisactivityisdefinedinthetextasplacecontrolledenvironment.

19.ThetextdefinesmaquiladoraasafactorysituatedontheMexicansideoftheborderthatisutilizingthetechnologyoftheU.S.andthecheaperlaborpoolofMexico;thesemaquiladorashavehelpedshapedtheeconomictiesbetweenMexicoandtheUnitedStates.

20.Internationalmarketingismuchmorethanthescienceandartofbusiness;itincludeseconomics,anthropology,culturalstudies,geography,history,languages,jurisprudence,statistics,demographics,andmanyotherfields.

MULTIPLECHOICE

1.WhichofthefollowingisNOToneoftheformsofinternationalmarketingdefinedinthetext?

a.

Government-ownedoperations

b.

Export-importtrade

c.

Jointventures

d.

Whollyownedsubsidiaries

2.Whichofthefollowingstatementsisnottruewhendescribingtheroleofandtheeffectofinternationalmarketingoncompanies?

a.

Internationalmarketscanbecomeasourceofgrowth.

b.

Internationalmarketscanbecomeasourceofprofit.

c.

Internationalmarketscanproduceaqualityoflifethatwouldnothaveexisted.

d.

Internationalmarketscansimplifytheprocessandeliminatecomplexbusinessdecisions.

3.Whichofthefollowingisnotabonafidetradingbloc?

a.

NAFTAinNorthAmerica

b.

SurAsiainSouthAmericaandHongKong

c.

ASEANinAsia

d.

EuropeanUnioninEurope

4.Technologicalinnovationinmarketinghasdirecteffectsontheefficiencyofbusiness.Whichofthefollowingstatementsistrue?

a.

Technologicalinnovationhascomplicatedtheproductionprocess,soproductstakelongertoproduce.

b.

Technologicalinnovationhasincreaseddemand,thereforeproductscostmoretodistribute.

c.

Technologicalinnovationallowsforcustomizationinordertomeetdiversecustomerneeds.

d.

Technologicalinnovationcauseshigherpricesbecauseofthedistancethatrawmaterialshavetotravel.

5.WhichofthefollowingadequatelydescribestheamountofworldwideexportsoftheUnitedStates?

a.

In1950,theU.S.accountedfor9percentofworldexports.

b.

In2005,theshareofU.S.exportsaccountedfor9percentofworldmerchandiseexports.

c.

In1950,theU.S.accountedfor25percentofworldexports,andtodaythatnumberhasheldsteadybecauseothermarketshavegrownsimilartotheUnitedStates.

d.

In2005,thedomesticproductoftheU.S.wasmorethanfiftypercentoftheworldwidetotal.

6.Whichofthefollowinghastraditionallybeenadomesticissueandisnowaninternationalissue?

a.

Geographicboundariesofcities

b.

Theflowofwaterthroughdamndiversiontunnels

c.

Applicationsforgovernmentsubsidies

d.

Agricultureandfarmpoliciesaffectingimportsandexports

7.Whichcountryhashadthemostdramaticgrowthinexportationofmerchandiseandcommercialservices,betweentheperiods1990-2004?

a.

Japan

b.

Kenya

c.

UnitedStates

d.

China

8.Foracountrytoremainaplayerintheworldeconomy,whichofthefollowinggroupsneedtorespondaggressivelywithinnovation,processimprovements,andcreativity?

a.

Governments,companies,andindividuals

b.

Importers,socialscientists,andteachers

c.

Courts

d.

Wholesalerswhotakepossessionoftheproductpriortosale

9.WhatwasthetotalGDPoftheUnitedStatesin2002?

a.

$10,000,000

b.

Approximately$45foreveryman,womanandchildintheU.S.

c.

HalfofWesternEurope’sGDP

d.

Overtentrilliondollars

10.Terroristssucceedthrough:

a.

Decreaseoffreedomforothers

b.

Outgrowthofchoice

c.

Increasingtheirfreedomthroughtheiractions

d.

Freedomofgrowthpotential

11.Whichofthefollowingisthebestdefinitionofinternationalmarketing?

a.

Planningandconductingeconomicforecastingindevelopingcountries

b.

Creatingasubsidiaryinaneighboringcountry

c.

Theprocessofplanningandconductingtransactionsacrossnationalborderstocreateexchanges

d.

Hiringemployeesfromothercountriestoassistwithadvertisingmessages.

12.Accordingtothetext,internationalmarketingdiffersfromdomesticmarketinginthreesubstantialways.Whatarethethreedifferencesthatmarketersmusttakeintoaccountwhenconductingbusinessinternationally?

a.

Distance,products,andideas

b.

Threats,exceptions,andtolerance

c.

Postagerates,telephonesignals,andpersonalcontact

d.

Differentlaws,cultures,andsocieties

13.Whichofthefollowingeventshelpedidentifygloballinkagescausingtheworldtorealizethatthesystemsofproductdevelopment,distribution,andconsumptionareintertwinedandrelated?

a.

Theworldwideoilcrisisof1970

b.

GulfWarIandGulfWarII

c.

Internationalall-starsplayingintheWorldSeries

d.

Thetrans-continentaljoiningoftheUnitedStatesbyrailroad

14.Commonculturalpressuresresultinsimilarsocialphenomenaandbehavioraroundtheworld.Towhatdoesthetextattributemorefrequentshoppingworldwide?

a.

Theemergenceofuniformcurrencyworldwide

b.

Moredual-incomefamilies

c.

Commonancestralbeginnings

d.

Theriseinnuclearfamilyunits

15.Theemergenceoftechnologyhascreatednewmarketsforcompanies.Whichofthefollowingrepresentsanexampleofthisnewmarkettendency?

a.

Theconstructionofcornerdrugstoresthatreplacegasstations

b.

Listingofingredientsonthesidepanellabelsofproductsdistributedworldwide

c.

Newspapersbeingdistributedon-lineasopposedtophysicallyonnewsprint

d.

Storagefacilitiesrentedbythemonth

16.Byerectingbarriers,chargingtariffs,designingquotas,andimplementingotherimportregulations,governmentshaveattemptedto:

a.

popularizebureaucraticmovementandenticemoreindividualsintogovernmentservice.

b.

restricttheimpactofglobaltradeandfinancialflows.

c.

increaseincomeintothegovernment.

d.

capitalizeontechnologyandenforceworldwidestandards.

17.Onewaytoguardagainstmarketsaturationofaproductis:

a.

tolowerinterestrates.

b.

todelayintroductionofanewproduct.

c.

topersonalizethemessagetothecustomer.

d.

tolengthenorrejuvenateproductlifecyclesinothercountries.

18.Whichofthefollowingisanexampleofindustriesthatarenearextinctionbecauseoftheinabilityofthesegroupstoadjusttonewtechnology?

a.

VCRsintheU.S

b.

toymakers

c.

airconditioningmanufacturers

d.

shoppingmalls

19.Forafirmthatisjustbeginningtoentertheglobalmarket,whichofthefollowingisnottrue?

a.

Thedemandontimeislow

b.

Expectationsaboutsuccessareuncertain

c.

Levelofknowledgeaboutinternationalcomplexitiesislow

d.

Internationalenvironmentisofteninflexible

20.Trade-basedprogresstowardglobalwealthmustincludeallofthefollowingexcept:

a.

substantialtariffreductions.

b.

extensivehealth-careandenvironmentalaid.

c.

substantialquotaincreases.

d.

massivedebtwrite-offs.