传播学经典文献选读教学大纲.docx

1、传播学经典文献选读教学大纲传播学经典文献选读（英语）教学大纲Selections from Classics of Journalism and Communication (English)课程编号：062042B课程类型：专业选修课总 学 时：32 讲课学时：20 实验（上机）学时：12学分：2适用对象：传播学专业先修课程：传播学概论、专业英语一、课程的教学目标本课程是传播学专业本科生的专业选修课。它的开设目的在于满足21世纪全球化对我国传播学教学在广度和深度方面的要求，引导新闻学与传播学专业的高年级本科学生直接阅读专业原著，在专业学习中巩固和提高英语水平，在英语学习中了解和研究专业知识。

2、具体而言，本课程能够将新闻学与传播学的历史与现实、理论与实践、专业领域与相关学科的论述原汁原味地展现在学生面前，为在今后的工作与研究中直接阅读并有效借鉴国外的研究成果打下坚实的基础。课程还能提高学生用英语进行有关专业内容的一般性的会话或讨论的能力，以及写作和翻译专业学术文章的能力。该课程还将为学生们日后参阅国外新闻传播学专业论著，撰写学术论文，参加高层次的学术交流和专业性极强的科学研究奠定坚实的基础。二、教学基本要求（一）教学内容教学内容大致涵盖大众传播事业主要部类和新闻传播学的主要领域，点面结合，深浅有致，形成梯次。每个单元由4或5篇选文构成，一般有12篇著名学者关于该主题的经典论述，12篇

3、比较具体的个案研究性质的文章，以及1篇综合性的概述。（二）教学方法和手段课上教师重点讲解课文中难点。课堂翻译练习着重培养学生的专业翻译能力。为了巩固和提高学生的听说能力，每个单元后的练习中都设有role play（角色扮演）和presentation（展示）的训练。学生可结成若干小组，选择某一感兴趣的专题，寻找相关英文材料，制作成演示文件，课上用英文进行阐释。教师结合学生未来实际工作需要，酌情补充实用性强的新闻传播领域的英文专业术语，介绍业界和学界的前沿情况。课上所有训练都将提高学生进行口头与笔头专业交流的能力。（三）考核方式课程的考核方式为论文。本课程平时成绩占30%，期末考试成绩占70%。

4、（四）学习要求学习本课程前，学生已对大众传播的理论与实践有了初步了解和应用。课前，学生预习指定章节或篇目，提出问题。课后，学生还要阅读教师推荐的西方新闻传播学经典名著。分组准备课堂演讲。三、各教学环节学时分配章节内容讲课实验其他合计Week 1IntroductionScheduleProject1.50.52Week 2Unit 1 Media EconomyPassage 1 Economic Foundation of Mass MediaLecture & Workshop: Outline Writing1.50.52Week 3Unit 1 Media EconomyPassage

5、 2 The Two EconomiesWorkshop: Material Gathering & Thesis Topic Choosing1.50.52Week 4Unit 1 Media EconomyPassage 3 Television ProgrammingLecture & Workshop: Abstract Writing1.50.52Week 5Unit 2 Culture Industry and Culture StudiesPassage 1 Culture Industry Reconsidered1.50.52Week 6Unit 2 Culture Indu

6、stry and Culture StudiesPassage 2 What is British Cultural Studies? Lecture: Literature ReviewResearch Methods1.50.52Week 7Unit 2 Culture Industry and Culture StudiesPassage 3 Hegemony: An OverviewWorkshop: Citation10.51.5Week 8Unit 3 Process of Mass CommunicationPassage 1 Encoding/DecodingWorkshop:

7、 Citation 1.50.52Week 9Unit 3 Process of Mass CommunicationPassage 2 Selecting the News: GatekeepingWorkshop: Citation10.51.5Week 10Unit 4 Effects and Audience of Mass CommunicationPassage 1 Effects StudiesWorkshop: Reading Notes0.51.52Week 11Unit 5 Mass Communication and SocietyPassage 1 Some Socia

8、l Functions of the Mass MediaWorkshop: Reading Notes1.50.52Week 12Unit 5 Mass Communication and SocietyPassage 2 The Masses: The Implosion of the Social in the MediaWorkshop: Reading Notes1.50.52Week 13Unit 6 Mass Communication and Social ControlPassage 1 Government Manipulation of MediaWorkshop: Re

9、vision of First draft of literature review 1.51.53Week 14Unit 7 Internet and Media ConvergencePassage 1 Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure1.50.52Week 15Unit 8 Media Education and Media LiteracyPassage 1 Elements of Media LiteracyWorkshop: Revision of

10、 second draft of literature review1.12Presentation: Literature Review22合计201232四、教学内容IntroductionSkills to be improvedInterpretation & Translation Essay WritingSeminar ParticipationTo pursue higher education abroadScheduleProjectLiterature review of 1000 wordsTopic: Mass CommunicationTeam work and o

11、riginality encouraged教学重点、难点：重点：Introduction to the project课程的考核要求：了解：Schedule理解：Skills to be improved; ProjectUnit 1 Media economyPassage 1 Economic Foundation of Mass Media1. Advertising revenue2. Circulation revenue3. Audience donations4. Private support5. Government subsidies6. Auxiliary enterpr

12、isesLecture & Workshop: Outline WritingPassage 2 The Two Economies1. The crucial differences between cultural commodities and other goods in the marketplace2. The cultural economy and the financial economyWorkshop: Material Gathering & Thesis Topic ChoosingPassage 3 Television Programming1. Audience

13、 flow2. Counter-programming3. Challenge programming4. HammockingLecture & Workshop: Abstract Writing教学重点、难点：重点：Economic Foundation of Mass Media; The crucial differences between cultural commodities and other goods in the marketplace; The cultural economy and the financial economy; Television Progra

14、mming; Outline Writing; Material Gathering & Thesis Topic Choosing; Abstract Writing难点：The crucial differences between cultural commodities and other goods in the marketplace; The cultural economy and the financial economy; 课程的考核要求：了解：Economic Foundation of Mass Media理解：The crucial differences betwe

15、en cultural commodities and other goods in the marketplace; The cultural economy and the financial economy掌握：The techniques that programmers use to maximize viewership; Outline Writing; Material Gathering & Thesis Topic Choosing; Abstract Writing复习思考题：1. How do the mass media make money?2. How do mo

16、vies benefit from advertising?3. Which media rely heavily on audience contributions?4. How does the government support mass media?5. Why must a cultural commodity to be popular be able to meet the various interests of the people amongst whom it is popular as well as the interest of its producer?6. W

17、hat are the crucial differences between cultural commodities and other goods in the marketplace?7. What is the most important reason that the cultural commodity cannot be adequately described in financial terms? What is exchanged and circulated in the cultural economy?8. How does the role of the pro

18、gram shift from commodity to producer?9. Why does the author think that cultural commodities are not containers or conveyors of meaning and pleasure?10. What are the techniques that programmers use to maximize viewership? How do they use the techniques?Unit 2 Culture industry and culture studiesPass

19、age 1 Culture Industry Reconsidered1. The definition of cultural industry2. The most ambitious defense of the culture industry3. The harm of cultural industry on the societyPassage 2 What Is British Cultural Studies?1. The three criteria to define an academic2. The position of popular culture taken

20、up in culture studies3. Marxisms influence on British cultural studies4. Stuart Halls explanation of the process of ideological struggle5. The three significant breaks in the history of culture studiesPassage 3 Hegemony: An Overview1. The theory of hegemony2. Hegemonic control and media3. Two giant

21、hegemonic systems in the 20th century4. The ideological gulf between West and EastLecture: Literature Review/Research MethodsWorkshop: Citation教学重点、难点：重点：The position of popular culture taken up in culture studies；Marxisms influence on British cultural studies；Stuart Halls explanation of the process

22、 of ideological struggle；The 3 significant breaks in the history of culture studies；Properties of the new media；The theory of hegemony；Hegemonic control and media; Research Methods难点：Hegemonic control and media；Stuart Halls explanation of the process of ideological struggle；The theory of hegemony; L

23、iterature review; citation课程的考核要求：了解：Marxisms influence on British cultural studies； The 3 significant breaks in the history of culture studies; Research Methods理解：The position of popular culture taken up in culture studies；Stuart Halls explanation of the process of ideological struggle；Properties o

24、f the new media；The theory of hegemony掌握： Hegemonic control and media应用： Literature review; citation复习思考题：1. What are the three criteria to define an academic?2. What is the position of popular culture taken up in culture studies? 3. How does Marxism influence British cultural studies? 4. How does H

25、all explain the processes of ideological struggle? 5. What are the 3 significant breaks in the history of culture studies?6. What does “hegemony” really mean?Unit 3 Process of mass communicationPassage 1 Encoding /Decoding1. The three hypothetical positions from which decoding of a televisual discou

26、rse may be constructed2. Stuart Halls idea of the correspondence between encoding and decodingPassage 2 Selecting the News: Gate-keeping1. The definition of gate-keeping2. Gate-keeping modelWorkshop: Citation教学重点、难点：重点： The three hypothetical positions from which decoding of a televisual discourse m

27、ay be constructed；Stuart Halls idea of the correspondence between encoding and decoding；The definition of gate-keeping；Gate-keeping model; Citation难点：Encoding and decoding；Gate-keeping课程的考核要求：了解：The three hypothetical positions from which decodings of a televisual discourse may be constructed；The de

28、finition of gate-keeping理解：Stuart Halls idea of the correspondence between encoding and decoding；掌握：Gate-keeping model; Citation复习思考题：1. What are the three hypothetical positions from which decodings of a televisual discourse may be constructed?2. What is the definition of a hegemonic viewpoint?3. W

29、hat does Stuart Hall think about the correspondence between encoding and decoding?4. What is gate-keeping? How does it work?Unit 4 Effects of mass communicationPassage 1 Effects Studies1. Powerful effects theory2. Minimalist effects theory3. Cumulative effects theoryWorkshop: Reading Notes教学重点、难点：重点

30、：Powerful effects theory； Minimalist effects theory；Cumulative effects theory难点：Effects Studies；Reading notes课程的考核要求：了解：Powerful effects theory；Minimalist effects theory；Cumulative effects theory应用：Reading Notes复习思考题：1. What are the dominant effect theories in history?2. What is cumulative effects t

31、heory?3. What is the “Uses and Gratifications Model”?4. Why did Schramm say that effect studies are still at an exploratory level?5. What is spiral of silence model?Unit 5 Mass Communication and SocietyPassage 1 Some Social Functions of the Mass Media1The status conferral function of the mass media2. The enforcement of social norms3. The narcotizing dysfunctionPassage 2 The Masses: Th