传播学经典文献选读教学大纲.docx
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传播学经典文献选读教学大纲
《传播学经典文献选读》（英语）
教学大纲
SelectionsfromClassicsofJournalismandCommunication（English）
课程编号：
062042B
课程类型：
专业选修课
总学时：
32讲课学时：
20实验（上机）学时：
12
学 分：
2
适用对象：
传播学专业
先修课程：
《传播学概论》、《专业英语Ⅰ》
一、课程的教学目标
本课程是传播学专业本科生的专业选修课。
它的开设目的在于满足21世纪全球化对我国传播学教学在广度和深度方面的要求，引导新闻学与传播学专业的高年级本科学生直接阅读专业原著，在专业学习中巩固和提高英语水平，在英语学习中了解和研究专业知识。
具体而言，本课程能够将新闻学与传播学的历史与现实、理论与实践、专业领域与相关学科的论述原汁原味地展现在学生面前，为在今后的工作与研究中直接阅读并有效借鉴国外的研究成果打下坚实的基础。
课程还能提高学生用英语进行有关专业内容的一般性的会话或讨论的能力，以及写作和翻译专业学术文章的能力。
该课程还将为学生们日后参阅国外新闻传播学专业论著，撰写学术论文，参加高层次的学术交流和专业性极强的科学研究奠定坚实的基础。
二、教学基本要求
（一）教学内容
教学内容大致涵盖大众传播事业主要部类和新闻传播学的主要领域，点面结合，深浅有致，形成梯次。
每个单元由4或5篇选文构成，一般有1－2篇著名学者关于该主题的经典论述，1－2篇比较具体的个案研究性质的文章，以及1篇综合性的概述。
（二）教学方法和手段
课上教师重点讲解课文中难点。
课堂翻译练习着重培养学生的专业翻译能力。
为了巩固和提高学生的听说能力，每个单元后的练习中都设有roleplay（角色扮演）和presentation（展示）的训练。
学生可结成若干小组，选择某一感兴趣的专题，寻找相关英文材料，制作成演示文件，课上用英文进行阐释。
教师结合学生未来实际工作需要，酌情补充实用性强的新闻传播领域的英文专业术语，介绍业界和学界的前沿情况。
课上所有训练都将提高学生进行口头与笔头专业交流的能力。
（三）考核方式
课程的考核方式为论文。
本课程平时成绩占30%，期末考试成绩占70%。
（四）学习要求
学习本课程前，学生已对大众传播的理论与实践有了初步了解和应用。
课前，学生预习指定章节或篇目，提出问题。
课后，学生还要阅读教师推荐的西方新闻传播学经典名著。
分组准备课堂演讲。
三、各教学环节学时分配
章节内容
讲课
实验
其他
合计
Week1
Introduction
Schedule
Project
1.5
0.5
2
Week2
Unit1MediaEconomy
Passage1EconomicFoundationofMassMedia
Lecture&Workshop:
OutlineWriting
1.5
0.5
2
Week3
Unit1MediaEconomy
Passage2TheTwoEconomies
Workshop:
MaterialGathering&ThesisTopicChoosing
1.5
0.5
2
Week4
Unit1MediaEconomy
Passage3TelevisionProgramming
Lecture&Workshop:
AbstractWriting
1.5
0.5
2
Week5
Unit2CultureIndustryandCultureStudies
Passage1CultureIndustryReconsidered
1.5
0.5
2
Week6
Unit2CultureIndustryandCultureStudies
Passage2WhatisBritishCulturalStudies?
Lecture:
LiteratureReview
ResearchMethods
1.5
0.5
2
Week7
Unit2CultureIndustryandCultureStudies
Passage3Hegemony:
AnOverview
Workshop:
Citation
1
0.5
1.5
Week8
Unit3ProcessofMassCommunication
Passage1Encoding/Decoding
Workshop:
Citation
1.5
0.5
2
Week9
Unit3ProcessofMassCommunication
Passage2SelectingtheNews:
Gatekeeping
Workshop:
Citation
1
0.5
1.5
Week10
Unit4EffectsandAudienceofMassCommunication
Passage1EffectsStudies
Workshop:
ReadingNotes
0.5
1.5
2
Week11
Unit5MassCommunicationandSociety
Passage1SomeSocialFunctionsoftheMassMedia
Workshop:
ReadingNotes
1.5
0.5
2
Week12
Unit5MassCommunicationandSociety
Passage2TheMasses:
TheImplosionoftheSocialintheMedia
Workshop:
ReadingNotes
1.5
0.5
2
Week13
Unit6MassCommunicationandSocialControl
Passage1GovernmentManipulationofMedia
Workshop:
RevisionofFirstdraftofliteraturereview
1.5
1.5
3
Week14
Unit7InternetandMediaConvergence
Passage1WorldwideWedge:
DivisionandContradictionintheGlobalInformationInfrastructure
1.5
0.5
2
Week15
Unit8MediaEducationandMediaLiteracy
Passage1ElementsofMediaLiteracy
Workshop:
Revisionofseconddraftofliteraturereview
1.
1
2
Presentation:
LiteratureReview
2
2
合计
20
12
32
四、教学内容
Introduction
Skillstobeimproved
•Interpretation&Translation
•EssayWriting
•SeminarParticipation
•Topursuehighereducationabroad
Schedule
Project
•Literaturereviewof1000words
•Topic:
MassCommunication
•Teamworkandoriginalityencouraged
教学重点、难点：
重点：
Introductiontotheproject
课程的考核要求：
了解：
Schedule
理解：
Skillstobeimproved;Project
Unit1Mediaeconomy
Passage1EconomicFoundationofMassMedia
1.Advertisingrevenue
2.Circulationrevenue
3.Audiencedonations
4.Privatesupport
5.Governmentsubsidies
6.Auxiliaryenterprises
Lecture&Workshop:
OutlineWriting
Passage2TheTwoEconomies
1.Thecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace
2.Theculturaleconomyandthefinancialeconomy
Workshop:
MaterialGathering&ThesisTopicChoosing
Passage3TelevisionProgramming
1.Audienceflow
2.Counter-programming
3.Challengeprogramming
4.Hammocking
Lecture&Workshop:
AbstractWriting
教学重点、难点：
重点：
EconomicFoundationofMassMedia;Thecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace;Theculturaleconomyandthefinancialeconomy;TelevisionProgramming;OutlineWriting;MaterialGathering&ThesisTopicChoosing;AbstractWriting
难点：
Thecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace;Theculturaleconomyandthefinancialeconomy;
课程的考核要求：
了解：
EconomicFoundationofMassMedia
理解：
Thecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace;Theculturaleconomyandthefinancialeconomy
掌握：
Thetechniquesthatprogrammersusetomaximizeviewership;OutlineWriting;MaterialGathering&ThesisTopicChoosing;AbstractWriting
复习思考题：
1.Howdothemassmediamakemoney?
2.Howdomoviesbenefitfromadvertising?
3.Whichmediarelyheavilyonaudiencecontributions?
4.Howdoesthegovernmentsupportmassmedia?
5.Whymustaculturalcommoditytobepopularbeabletomeetthevariousinterestsofthepeopleamongstwhomitispopularaswellastheinterestofitsproducer?
6.Whatarethecrucialdifferencesbetweenculturalcommoditiesandothergoodsinthemarketplace?
7.Whatisthemostimportantreasonthattheculturalcommoditycannotbeadequatelydescribedinfinancialterms?
Whatisexchangedandcirculatedintheculturaleconomy?
8.Howdoestheroleoftheprogramshiftfromcommoditytoproducer?
9.Whydoestheauthorthinkthatculturalcommoditiesarenotcontainersorconveyorsofmeaningandpleasure?
10.Whatarethetechniquesthatprogrammersusetomaximizeviewership?
Howdotheyusethetechniques?
Unit2Cultureindustryandculturestudies
Passage1CultureIndustryReconsidered
1.Thedefinitionofculturalindustry
2.Themostambitiousdefenseofthecultureindustry
3.Theharmofculturalindustryonthesociety
Passage2WhatIsBritishCulturalStudies?
1.Thethreecriteriatodefineanacademic
2.Thepositionofpopularculturetakenupinculturestudies
3.Marxism’sinfluenceonBritishculturalstudies
4.StuartHall’sexplanationoftheprocessofideologicalstruggle
5.Thethreesignificantbreaksinthehistoryofculturestudies
Passage3Hegemony:
AnOverview
1.Thetheoryofhegemony
2.Hegemoniccontrolandmedia
3.Twogianthegemonicsystemsinthe20thcentury
4.TheideologicalgulfbetweenWestandEast
Lecture:
LiteratureReview/ResearchMethods
Workshop:
Citation
教学重点、难点：
重点：
Thepositionofpopularculturetakenupinculturestudies；Marxism’sinfluenceonBritishculturalstudies；StuartHall’sexplanationoftheprocessofideologicalstruggle；The3significantbreaksinthehistoryofculturestudies；Propertiesofthenewmedia；Thetheoryofhegemony；Hegemoniccontrolandmedia;ResearchMethods
难点：
Hegemoniccontrolandmedia；StuartHall’sexplanationoftheprocessofideologicalstruggle；Thetheoryofhegemony;Literaturereview;citation
课程的考核要求：
了解：
Marxism’sinfluenceonBritishculturalstudies；The3significantbreaksinthehistoryofculturestudies;ResearchMethods
理解：
Thepositionofpopularculturetakenupinculturestudies；StuartHall’sexplanationoftheprocessofideologicalstruggle；Propertiesofthenewmedia；Thetheoryofhegemony
掌握：
Hegemoniccontrolandmedia
应用：
Literaturereview;citation
复习思考题：
1.Whatarethethreecriteriatodefineanacademic?
2.Whatisthepositionofpopularculturetakenupinculturestudies?
3.HowdoesMarxisminfluenceBritishculturalstudies?
4.HowdoesHallexplaintheprocessesofideologicalstruggle?
5.Whatarethe3significantbreaksinthehistoryofculturestudies?
6.Whatdoes“hegemony”reallymean?
Unit3Processofmasscommunication
Passage1Encoding/Decoding
1.Thethreehypotheticalpositionsfromwhichdecodingofatelevisualdiscoursemaybeconstructed
2.StuartHall’sideaofthecorrespondencebetweenencodinganddecoding
Passage2SelectingtheNews:
Gate-keeping
1.Thedefinitionofgate-keeping
2.Gate-keepingmodel
Workshop:
Citation
教学重点、难点：
重点：
Thethreehypotheticalpositionsfromwhichdecodingofatelevisualdiscoursemaybeconstructed；StuartHall’sideaofthecorrespondencebetweenencodinganddecoding；Thedefinitionofgate-keeping；Gate-keepingmodel;Citation
难点：
Encodinganddecoding；Gate-keeping
课程的考核要求：
了解：
Thethreehypotheticalpositionsfromwhichdecodingsofatelevisualdiscoursemaybeconstructed；Thedefinitionofgate-keeping
理解：
StuartHall’sideaofthecorrespondencebetweenencodinganddecoding；
掌握：
Gate-keepingmodel;Citation
复习思考题：
1.Whatarethethreehypotheticalpositionsfromwhichdecodingsofatelevisualdiscoursemaybeconstructed?
2.Whatisthedefinitionofahegemonicviewpoint?
3.WhatdoesStuartHallthinkaboutthecorrespondencebetweenencodinganddecoding?
4.Whatisgate-keeping?
Howdoesitwork?
Unit4Effectsofmasscommunication
Passage1EffectsStudies
1.Powerfuleffectstheory
2.Minimalisteffectstheory
3.Cumulativeeffectstheory
Workshop:
ReadingNotes
教学重点、难点：
重点：
Powerfuleffectstheory；Minimalisteffectstheory；Cumulativeeffectstheory
难点：
EffectsStudies；Readingnotes
课程的考核要求：
了解：
Powerfuleffectstheory；Minimalisteffectstheory；Cumulativeeffectstheory
应用：
ReadingNotes
复习思考题：
1.Whatarethedominanteffecttheoriesinhistory?
2.Whatiscumulativeeffectstheory?
3.Whatisthe“UsesandGratificationsModel”?
4.WhydidSchrammsaythateffectstudiesarestillatanexploratorylevel?
5.Whatisspiralofsilencemodel?
Unit5MassCommunicationandSociety
Passage1SomeSocialFunctionsoftheMassMedia
1．Thestatusconferralfunctionofthemassmedia
2.Theenforcementofsocialnorms
3.Thenarcotizingdysfunction
Passage2TheMasses:
Th
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