政府危机公关外文文献翻译中英文.docx

1、政府危机公关外文文献翻译中英文政府危机公关外文文献翻译 (含：英文原文及中文译文) 文献出处： M Bowden. The Research of Government Crisis Public Relations under New Media EnvironmentJ. Public Relations Review, 2015, 3(1):72-79.英文原文 The Research of Government Crisis Public Relations under New Media EnvironmentM BowdenAbstractA feature of todays

2、society is that many kinds of contradictions coexist, and the frequent occurrence of social conflicts is also a major reason for the governments crisis. On the other hand, the new media environment is also undergoing rapid changes. When facing a complex media environment, can The proper handling of

3、crisis events is a major test of the current governments ability to govern. This article focuses on the analysis of the principled kernel dealing with crisis public relations, and changes the perspective that most researchers focus on the changes in the new media environment and puts forward their o

4、wn innovation insights.Keywords: government crisis public relations; media environment; confidence; sincerity; determinationThe government crisis public relations under the new media environment is a problem that should be highly regarded by every government department. On the one hand, there are fr

5、equent mass crisis events during the transition period, SARS panic spread, earthquakes, milk powder incidents and other constant crisis events. The governments ability to govern and social stability are both a severe test; on the other hand, the human society in the 21st century has entered a new er

6、a of information. Peoples sources of information are shifting from traditional television and newspapers to Internet, mobile phones, and electronics. Books and other emerging media. Microblogs, forums, communities, and other brand-new information exchange methods have enabled the governments officia

7、l document release and foreign public relations to enter a new model. Based on the above two points, the governments crisis public relations has become a hot topic for various scholars.Conceptual analysisBefore analyzing the government crisis public relations, we must first clarify the concept of th

8、e crisis. According to the American scholar Rosenthals definition of the crisis: the crisis is a serious threat to the basic values of a social system and the structure of the code of conduct, and in the case of high time pressure and uncertainty, the key decision-making events must be made . The ch

9、aracteristics of a crisis are sudden, harmful, uncertain, and two-sided. The danger brought about by a crisis is very serious. Therefore, a full understanding of the meaning and characteristics of the crisis is the primary precondition for handling the crisis.The so-called government crisis public r

10、elations is the science and art of government to optimize the social psychological environment, influence the public, and resolve the crisis by means of communication, shaping the image, balancing interests, and coordinating relationships in order to survive and develop smoothly in the state of cris

11、is. . Government crisis public relations is a kind of public administrative management process and behavior. Its important function is to provide the public with real and timely information on crisis events, and take various measures to minimize the harm of the crisis in order to win the public to t

12、he government. The understanding, support, and cooperation of public policies and emergency measures are necessary to further mobilize and mobilize social resources to lay the groundwork for the handling of crisis events.Misunderstanding of government crisis public relationsNegative processingThe ne

13、gative treatment is the consistent attitude of many government officials to the crisis. They tend to be lucky for the crisis, and it is better not to happen. Once it happens, it adopts a containment method. It is as silent and silent as possible. Nothing happened. In fact, this is a deception. Whats

14、 more, under the current media environment so developed, the government is in the supervision of every public. Weibo, video podcasting, these invisible eyes are constantly observing every corner of society, and it is impossible to ignore what has already happened.As for the crisis of luck, it is nai

15、ve and the crisis is inevitable. American political scientist Huntington pointed out: A highly traditional society and a society that has achieved modernization are socially stable and orderly, and a society that is undergoing rapid social changes and modernization of the social system transition. (

16、Transitional society) is often full of various social conflicts and turbulence. Social conflicts occur frequently and various cultures interweave. It is inevitable that there will be some sudden crisis events. The negative thought is that the government must first overcome the crisis public relation

17、s and face the crisis. It is the right attitude to deal with the crisis.Too much effort in public relationsWith the rapid changes in the information age, the government has now fully realized. Therefore, some new public relations tools have been used. Officials open Weibo, answer online public quest

18、ions, and public online videos, or sponsor various network draft events. , participate in the title television program to promote the city image and so on. These are the governments response measures under the new media environment. They can be described as flourishing, contending, and playing a pos

19、itive role from the point of view of propaganda. Of course, we should fully recognize the impact of changes in the media environment on the public relations of the government crisis. Many scholars have also conducted a lot of research on the challenges posed by the government in response to the new

20、network environment and media environment, and have put forward a lot of feasible suggestions. The government should take into account the changes in the media environment of public opinion while adopting a series of new methods to deal with it, advancing with the times, and taking the road of e-gov

21、ernment. But we cant put the cart before the horse, we can only make fuss about ways and methods, and work hard, but instead ignore the essence of the governments crisis public relations: what kind of state of mind should the government treat the crisis?The Crisis Interpretation of Government Crisis

22、 Public RelationsWhen we interpret the core of government crisis public relations, we first classify the crisis and then classify it. According to the definition and characteristics of the crisis, combined with examples of crisis events that have occurred in recent years in China, we have divided th

23、e current crisis events into three categories: First, disasters, mainly natural disasters, earthquakes, forest fires, and volcanic eruptions. , tsunami, floods, windstorms, etc. Second, accidents mainly refer to serious accidents caused by human factors, such as mine accidents, food safety accidents

24、, traffic accidents, construction accidents, medical frauds, public safety accidents, and public health incidents. The third is behavior, mainly referring to the misconduct of the staff of government agencies, causing some wrongdoings of evils, officials bribing bribes, using power for personal gain

25、s, breaking the law, and so on. Each of the three types of crisis has its own characteristics, and it is also different when it comes to crisis public relations. It should be categorized and interpreted.Disaster Crisis Public Relations - ConfidenceThe most striking feature of disasters is sudden and

26、 destructive. Once a natural disaster occurs, it is highly destructive, and the number of people involved is large. The affected area is wide, and the peoples psychological vulnerability is scary. At this time, the public relations requirement for the governments crisis is to express confidence. If

27、the government is indiscriminate, the public will become more panicked. This panic will make the vicious impact of the disaster even worse. Only when the government handles these kinds of crises is full of confidence. The people can feel pragmatic and can actively cooperate with the government to de

28、velop a series of measures for self-rescue and reconstruction after the disaster. Therefore, all public relations activities of the government should be conducted around confidence, showing full confidence in dealing with disasters and using confidence to inspire the spirits of disaster-stricken peo

29、ple to rebuild.The scope of the earthquake affected by the earthquake, the number of people involved, and the seriousness of the situation do not need to be recounted. People talk about it today. In the face of the earthquake, the government achieved victory in earthquake relief with confidence. The

30、 first time, calm and calm, immediate deployment of earthquake relief work. The media around the world have given very high appraisals of the governments confidence and ability in the face of this crisis. Facts have also proved that the confidence shown by the government in dealing with the crisis h

31、as infected every disaster-stricken people, made them courageous to save themselves, and strengthened their faith in reliving the tree. It is the best form of patriotic education. It can be seen that confidence is the core of the governments handling of disaster-related crisis events. The government

32、 should conduct a series of public relations activities with confidence and rely on the current public opinion environment to promote peoples confidence in production and life as soon as possible so as to minimize disaster losses.Accident Crisis Public Relations - SincerityThe difficulty in dealing

33、with accidental crises is that they are most afraid of rumours. People tend to hear the truth about the causes of accidents, the number of casualties, and property losses. Rumors have spread that the damage from such rumours is sometimes harder to repair than the accident itself. The public will therefore respond to the gove