某咨询管理咨询工具图表.pptx

1、机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,*资料来源：,Unit of measure,例子,HighLow,LegendLegendLegend,Text,Text,TextTextText,Title,x,+,x,+,Text,Text,Text,Text,Text,1,GBUTtem,EXHIBIT TITLE,*资料来源：,2,GBUTtem,*资料来源：,Unit of measure,3,GBUTtem,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text

2、,2X2 CUBED,*资料来源：,Unit of measure,4,2X2 TOWER,*资料来源：,Unit of measure,5,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,*资料来源：,Unit of measure,6,Strategy,Skills,Systems,Staff,Shared values,Structure,Style,7S,*资料来源：,Unit of measure,7,ARROW 3D,*资料来源：,Unit of measure,8,G

3、BUTtem,CUBES1 3D,*资料来源：,Unit of measure,9,GBUTtem,CUBES2 3D,*资料来源：,Unit of measure,10,GBUTtem,*FootnoteSource:,CUBES3 3D,*资料来源：,Unit of measure,11,GBUTtem,Text,Text,Text,Text,CUTOUT 3D,*资料来源：,Unit of measure,12,New entrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCES AT WORK,*资料来源：,Unit o

4、f measure,13,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,*资料来源：,Unit of measure,14,Text,Text,Text,Text,LEVEL SEPARATE 4,*资料来源：,Unit of measure,15,Text,Text,Text,LINEAR A 3D,*资料来源：,Unit of measure,16,Text,Text,Text,Text,LINEAR B 3D,*资料来源：,Unit of measure,17,Text,Text,Text,LINEAR C 3D,*资料来

5、源：,Unit of measure,18,Text,Text,Text,LINEAR D 3D,*资料来源：,Unit of measure,19,Text,Text,Text,Text,LINEAR E 3D,*资料来源：,Unit of measure,20,Text,Text,Text,LINEAR G 3D,*资料来源：,Unit of measure,21,Text,Text,LINEAR I 3D,*资料来源：,Unit of measure,22,Text,Text,Text,Text,LINEAR J 3D,*资料来源：,Unit of measure,23,Text,Tex

6、t,Text,Text,LINEAR N 3D,*资料来源：,Unit of measure,24,Text,Text,Text,LINEAR P 3D,*资料来源：,Unit of measure,25,Text,Text,LINEAR Q 3D,*资料来源：,Unit of measure,26,Text,Text,LINEAR Q 3D,*资料来源：,Unit of measure,27,Plan,Implement,Support,LINKS 3,*资料来源：,Unit of measure,28,PERSPECTIVE 3D,*资料来源：,Unit of measure,29,GBU

7、Ttem,Text,Text,Text,PROPELLER 3D,*资料来源：,Unit of measure,30,RINGS 3D,*资料来源：,Unit of measure,31,GBUTtem,Text,Text,SCALE,*资料来源：,Unit of measure,32,Text,Text,SCALES,*资料来源：,Unit of measure,33,Text,Text,Text,Text,Text,Text,SIZES IN,*资料来源：,Unit of measure,34,SPIRAL1 3D,*资料来源：,Unit of measure,35,Spiral,Brak

8、es,Tube in tube,SPIRAL2 3D,*资料来源：,Unit of measure,36,GBUTtem,Text,Text,Text,Text,SPOTLIGHT,*资料来源：,Unit of measure,37,Text,Text,Text,Text,Text,Text,STAIRCASE,*资料来源：,Unit of measure,38,GBUTtem,Stars 3D,*资料来源：,Unit of measure,39,GBUTtem,Text,Text,WIRE CUBES,*资料来源：,Unit of measure,40,Text,Text,Text,Text

9、,Text,Text,Text,ARROWS,*资料来源：,Unit of measure,41,Text,LEVEL 1,*资料来源：,Unit of measure,42,Text,Text,LEVEL 2,*资料来源：,Unit of measure,43,Text,Text,Text,LEVEL 3,*资料来源：,Unit of measure,44,Text,Text,Text,Text,LEVEL 4,*资料来源：,Unit of measure,45,Text,Text,Text,Text,Text,LEVEL 5,*资料来源：,Unit of measure,46,Text,T

10、ext,Text,Text,Text,Text,LEVEL 6,*资料来源：,Unit of measure,47,Text,Header,Header,Text,FLOW 2,*资料来源：,Unit of measure,48,Text,Text,Header,Header,Text,FLOW 2 TITLE,*资料来源：,Unit of measure,49,Text,Header,Header,Text,Header,Text,FLOW 3,*资料来源：,Unit of measure,50,Text,Text,Header,Header,Text,Header,Text,FLOW 3

11、TITLE,*资料来源：,Unit of measure,51,Text,Header,Header,Text,Header,Header,Text,Text,FLOW 4,*资料来源：,Unit of measure,52,Text,Text,Header,Header,Text,Header,Header,Text,Text,FLOW 4 TITLE,*资料来源：,Unit of measure,53,Text,Header,Header,Text,Header,Header,Header,Text,Text,Text,FLOW 5,*资料来源：,Unit of measure,54,Te

12、xt,Text,Header,Header,Text,Header,Header,Header,Text,Text,Text,FLOW 5 TITLE,*资料来源：,Unit of measure,55,Text,Text,Header,Header,Header,Header,Header,Text,Text,Text,Header,Text,FLOW 6,*资料来源：,Unit of measure,56,Text,Text,Text,Header,Header,Header,Header,Header,Text,Text,Text,Header,Text,FLOW 6 TITLE,*资料

13、来源：,Unit of measure,57,Text,Text,Text,Text,BLADES,*资料来源：,Unit of measure,58,Text,Text,Text,Text,BOX,*资料来源：,Unit of measure,59,Text,Text,Text,Text,BOX,*资料来源：,Unit of measure,60,Text,Text,Text,CYCLE 1,*资料来源：,Unit of measure,61,Text,Text,CYCLE 2,*资料来源：,Unit of measure,62,Text,Text,Text,CYCLE 3,*资料来源：,U

14、nit of measure,63,Text,Text,Text,Text,CYCLE 4,*资料来源：,Unit of measure,64,Text,Text,Text,Text,Text,CYCLE 5,*资料来源：,Unit of measure,65,Text,Text,Text,Text,Text,Text,CYCLE 6,*资料来源：,Unit of measure,66,Text,Text,Text,Text,Text,Text,Text,CYCLE 7,*资料来源：,Unit of measure,67,Text,Text,Text,Text,Text,Text,Text,T

15、ext,CYCLE 8,*资料来源：,Unit of measure,68,Text,Text,Text,Text,Text,Text,INCOMING,*资料来源：,Unit of measure,69,Text,Text,Text,Text,Text,RIBBON,*资料来源：,Unit of measure,70,Text,Text,Text,Text,Text,RING,*资料来源：,Unit of measure,71,Text,Text,UPON 2,*资料来源：,Unit of measure,72,Text,Text,Text,Text,Text,Text,Text,Text,

16、CONTINUOUS,*资料来源：,Unit of measure,73,Text,Text,Text,Text,CUTOUT,*资料来源：,Unit of measure,74,Text,Text,Text,LINEAR A,*资料来源：,Unit of measure,75,Text,Text,Text,Text,LINEAR B,*资料来源：,Unit of measure,76,Text,Text,Text,LINEAR C,*资料来源：,Unit of measure,77,Text,Text,Text,LINEAR D,*资料来源：,Unit of measure,78,Text,

17、Text,Text,Text,LINEAR E,*资料来源：,Unit of measure,79,Text,Text,Text,LINEAR F,*资料来源：,Unit of measure,80,Text,Text,Text,LINEAR G,*资料来源：,Unit of measure,81,Text,Text,Text,Text,LINEAR H,*资料来源：,Unit of measure,82,Text,Text,LINEAR I,*资料来源：,Unit of measure,83,Text,Text,Text,Text,LINEAR J,*资料来源：,Unit of measur

18、e,84,Text,Text,Text,Text,Text,Text,LINEAR K,*资料来源：,Unit of measure,85,Text,Text,Text,Text,LINEAR N,*资料来源：,Unit of measure,86,Text,Text,Text,LINEAR P,*资料来源：,Unit of measure,87,Text,Text,LINEAR Q,*资料来源：,Unit of measure,88,Text,Text,Text,PROPELLER,*资料来源：,Unit of measure,89,Text,Text,Text,Text,Text,STEP

19、 5,*资料来源：,Unit of measure,90,Text,Text,Text,Text,2 ON 1,*资料来源：,Unit of measure,91,Text,Text,Text,Text,Text,Text,AGAINST,*资料来源：,Unit of measure,92,Text,Text,Text,Text,Text,AT WORK,*资料来源：,Unit of measure,93,Text,Text,COUPLED HORIZ,*资料来源：,Unit of measure,94,Text,Text,COUPLED VERT,*资料来源：,Unit of measure

20、,95,Text,Text,Text,Text,FOCUSED,*资料来源：,Unit of measure,96,New entrant,Suppliers,Industry competitors,Buyers,Substitutes,FORCES AT WORK,*资料来源：,Unit of measure,97,Text,Text,Text,PARALLEL,*资料来源：,Unit of measure,98,Text,Text,Text,Text,SPLIT,*资料来源：,Unit of measure,99,Text,SURROUND,*资料来源：,Unit of measure,

21、100,Text,Text,TWISTED,*资料来源：,Unit of measure,101,Text,Text,UP&AWAY,*资料来源：,Unit of measure,102,Text,Text,UP&DOWN,*资料来源：,Unit of measure,103,Customer,Clients,Distributors,Competitors,Suppliers,3Cs TRIANGLE,*资料来源：,Unit of measure,104,Skills,Sharedvalues,Strategy,Staff,Structure,Systems,Style,A coherent

22、 set ofactions aimed at gaining a sustainable advantageover competition,The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated,The people in the organization,considered interms of corporatedemographics,notindividual personalities,

23、The way managers collectively behave with respect to use of time,attention and symbolic actions,The processes and proceduresthrough which things get donefrom day-to-day,Those ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto

24、most of its members,Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people,3S-4S,*资料来源：,Unit of measure,105,The way managerscollectively behave with respect to useof time,attention,and symbolic actions,The peopl

25、e in the organization,consideredin terms of corporate demographics,not individual personalities,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,Those ideas of what is right and desirable(in corporate and/or individual beh

26、avior)which are typical of the organization and common to most of its members,The processes and procedures through which things get donefrom day to day,A coherent setof actions aimedat gaining asustainableadvantage over competition,Capabilitiespossessed bythe organizationas a whole asdistinct from t

27、heindividuals.Some companies perform extraordinaryfeats withordinary people,Staff,Systems,Style,SharedValues,Structure,Skills,Strategy,2S-5S,*资料来源：,Unit of measure,106,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,High,BUSS PORTFOLIO,*资料来源：,Unit of measure,107,Change

28、vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,*资料来源：,Unit of measure,108,Delta P,Vision andLeadership,OrganizationalInfrastructure,PerformanceMeasurement,PeopleDevelopment,Communications,Problem SolvingProcess,Client managers(particularly middle management

29、)haveskill to lead programimplementationChange in actual behavior,Action plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement process,Implementation ornear implementationof required structureand systems,Flow of 2-way communicationsPeoples understa

30、nding,belief and contribution to act on vision and action plans,Accurate measurementof action and resultsClear accountabilitiesEarly wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,*资料来源：,Unit of measure,109,Natural owner,Relative ability to extract value,Low,Medium,Val

31、ue-creation potential in business unit,High,Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences,Industry attractivenessCompetitive positionRestructuring/rationalization opportunities,“One of the pack”,Retain andgive toppriority,Retain andgive priority,Retain andmanage forcode o

32、rliquidate,Probablydivest,Divest,Divest orliquidate,MACS,*资料来源：,Unit of measure,110,Business Strategy,Manufacturing Strategy,Configuration,Systems,ResearchFocus,LaborPolicy,ProductDesign,Makevs.Buy,Organization,ProcessDesign,MANUFACTURING STRATEGY,*资料来源：,Unit of measure,111,Restructuring framework,1

33、,5,4,3,2,PENTAGON,*资料来源：,Unit of measure,112,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,*资料来源：,Unit of measure,113,Appraise performanceand prospects,Developstrategy,Redesignpivotal jobs,Design the skillbuilding process,Assess changereadiness,Top downaction programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,*资料来源：,Unit of measure,114,3.,Create andpursue a u