完善中国教育服务体系的对策英文.docx

1、完善中国教育服务体系的对策英文完善中国教育服务体系的对策Countermeasures on improvement of Chinese education service system AbstractThe adult education college in Ordinary institutions of higher learning is one of the main education institutions to develop adult education in China. At present, the adult education college encoun

2、tered many difficulties in recruitment, teaching and management; With the development of information technology, college of adult education is faced with the transaction from the original correspondence education mode to the combination of correspondence education and modern distance education mode.

3、 Continuing to common colleges and universities teaching and management method already can not adapt to the new development. In order to improve the quality of adult education college of education, enhance the competitiveness, it is necessary to build adult education college education service system

4、 that adapt to the new development.This article first introduces the topic background and its significance, the second part analyzes the related concepts of adult education service system at the present stage, the third part analyses the lack of adult education at the present stage in China, the fou

5、rth part, in light of the shortcomings of the adult education, puts forward clear educational philosophy, adhering to the correct guiding ideology, taking market demand as the guidance to lead the development of adult education and taking social demand as the main line to conduct course system and t

6、eaching content reform and train teachers to improve teachers quality, establishing a retention mechanism, to perfect the system of excellent teachers and management and increase the governments propaganda, optimizing the environment of policy laws and regulations, I hope it can provide certain theo

7、retical and practical guides for adult education in our country.Keywords: education services; Adult education; Quality; ascensionOrders to record1 Introduction1.1Topic selecting background Through the historical precipitation and verification, the three most vital major functions of institutions of

8、higher learning are: cultivating talents, developing science and serving the society. In a broad sense, training talents and developing science are for the purpose of serving society. With the expansion of the scope of social services in colleges and universities, service forms tend to be more diver

9、sified. Its main forms are: teaching service, science and technology service, information and equipment service. Adult education by means of a series of education, cultivates and improves the quality of the adults political, cultural and technical business, directly and effectively improves the labo

10、r productivity and create economic benefits, serving social and economic development. Adult higher diploma education, is an important part of Chinese higher education, scientific orientation is directly related to the degree of popularization of higher education to further improve and regional econo

11、mic development association, conditioning, relationship to establish their own advantages in serving local economic and social development, increasing openness, flexibility and adaptability of education in common colleges and universities.1.2 Study purpose and significance1.2.1 Study significanceFir

12、st, we can see from the perspective of the service of education. Build university adult education service system can meet the needs of the development of higher education situation and the needs of the students growth. Along with the continuous deepening of the reform of adult higher education in co

13、lleges and universities, college students subject consciousness and consumer consciousness and the consciousness of rights and interests heighten quickely, they put forward higher requirements on the quality of adult higher education quality of the service.Second, lets see from the perspective of sy

14、stem services. System means that several related things or ideologies linked to each other and form a whole. To effectively manage service system, service organization and management personnel must be prepared for the complex traditional management works such as planning, organization, guide and con

15、trol and so on. If schools want to improve their market competitiveness, attract a large number of students and improve the visibility and credibility, they must conduct the overall portfolio of the core service, help eliminate services and products, ancillary services, and auxiliary products, in or

16、der to cling to core services (teaching), well-design help eliminate services and ancillary services (optimize teaching management and logistics management), improve the overall service quality of education1.2.2 Study purposeThe research of this paper mainly revolves around two aspects to design the

17、 service system. One is to improve the market competitiveness of adult higher diploma education, improve school visibility and credibility, attract more students, the second is to seize the core service, optimize teaching management process, the overall considering various service elements, improvin

18、g the quality of education.1.3 Literature review1.3.1 Foreign literature reviewService marketing experts such as Eric Langeard, John E.G.B ateson, Christopher h. lovelock and Pierre Eiglier thought, service system is a complete system, consumers can see some of the components of the system, cant see

19、 other components and dont even know some of the components. Many service enterprises provide with a series of services. A consumer who uses a service facilities, even if not consume other services, he is also likely to see other services. For example, if a guest only live in the hotel room, he is l

20、ikely to see the hotel restaurant. Famous American service marketing expert G.L ynn Shostack used a concept of “line-vision”, the service system was divided into the front desk operation system that can be seen and the background of auxiliary system that cant be seen. She thought that a new service

21、system development should have the characteristics of the four aspects, say, objective, accurate, practical, and convenient to operation. The western developed countries have already established an adult education service system, involving government, enterprises, institutions, and learners, and ach

22、ieved good effect in practice. Its characteristic is: legislative guarantee, enterprise support, quick development, enough funding, complete disciplines, paying attention to the discipline overlapping, strengthened combination of professional and part-time teacher trend gradually, and modernization

23、of teaching means and teaching mode diversification.1.3.2 Domestic literature reviewDomestic researchers increasingly realize the importance of the education service system, to educate from the perspective of service, put the learner in the center position, by constructing service system platform, i

24、ntegrating all sorts of education resources, improving the level of education. Professor Wang Chunxiao and Cai Haoran, had detailed discussion of service system in the book of service marketing and the service quality management and the service enterprise overall quality management and so on. Modern

25、 distance education in our country, started the preliminary study and try to establish the adult education service system, the Chinese peoples university network education institute calls the service model the service system, including service organization system, technology system and service conte

26、nt system, China agricultural university network college content education service call service system, the content includes information, resources, services, educational services, guidance services and facilities services. They lack of theoretical basis in the construction of service system, their

27、studies are not in the overall level research and construction of education service system, only staying in the study of service content. Newly rich paint on customer satisfaction oriented education service system construction in colleges and universities, it put forwards that the relationship betwe

28、en higher schools and students are like organizations and customers. According to the consensus of business organization depends on customers, the customer is the foundation of the survival and development of institutions of higher learning. Only if regard customers as the focus of institutions of h

29、igher learning, try to meet the personalized needs of customers in higher education, and strive to exceed customer expectations, to maximize customer satisfaction, colleges can be in an impregnable position in the intense market competition. Therefore, in order to improve the customer satisfaction a

30、s the center, to carry out the education of colleges and universities service system construction strategy research has important realistic meaning and practical value.2 An overview of the adult education service system2.1The connotation of the serviceService is based on the material wealth, by impr

31、oving consumer utility to create value. It has dual attribute, the first is the process of service attributes, it is the same with other physical products manufacturing process, by the input, processing, output and series of interconnected activities. The second is the service product attribute, in

32、company with the concept of physical products, service is also a kind of intangible product.First, satisfying consumer utility. The so-called utility is satisfaction level that consumers can get from the consumption of a physical product or service. In order to meet these two requirements, objective

33、ly there exist manufacturing activities in order to meet the material demand as the main target and service activities to meet the demands of consumers spirit as the purpose.In the second place, we can understand the concept of service from the perspective of relationship between agriculture and manufacturing services.