完善中国教育服务体系的对策英文.docx

完善中国教育服务体系的对策英文.docx

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完善中国教育服务体系的对策英文

完善中国教育服务体系的对策

Countermeasuresonimprovementof

Chineseeducationservicesystem

Abstract

TheadulteducationcollegeinOrdinaryinstitutionsofhigherlearningisoneofthemaineducationinstitutionstodevelopadulteducationinChina.Atpresent,theadulteducationcollegeencounteredmanydifficultiesinrecruitment,teachingandmanagement;Withthedevelopmentofinformationtechnology,collegeofadulteducationisfacedwiththetransactionfromtheoriginalcorrespondenceeducationmodetothecombinationofcorrespondenceeducationandmoderndistanceeducationmode.Continuingtocommoncollegesanduniversitiesteachingandmanagementmethodalreadycannotadapttothenewdevelopment.Inordertoimprovethequalityofadulteducationcollegeofeducation,enhancethecompetitiveness,itisnecessarytobuildadulteducationcollegeeducationservicesystemthatadapttothenewdevelopment.

Thisarticlefirstintroducesthetopicbackgroundanditssignificance,thesecondpartanalyzestherelatedconceptsofadulteducationservicesystematthepresentstage,thethirdpartanalysesthelackofadulteducationatthepresentstageinChina,thefourthpart,inlightoftheshortcomingsoftheadulteducation,putsforwardcleareducationalphilosophy,adheringtothecorrectguidingideology,takingmarketdemandastheguidancetoleadthedevelopmentofadulteducationandtakingsocialdemandasthemainlinetoconductcoursesystemandteachingcontentreformandtrainteacherstoimproveteachers'quality,establishingaretentionmechanism,toperfectthesystemofexcellentteachersandmanagementandincreasethegovernment'spropaganda,optimizingtheenvironmentofpolicylawsandregulations,Ihopeitcanprovidecertaintheoreticalandpracticalguidesforadulteducationinourcountry. 

Keywords:

educationservices;Adulteducation;Quality;ascension

Orderstorecord

1Introduction

1.1Topicselectingbackground

Throughthehistoricalprecipitationandverification,thethreemostvitalmajorfunctionsofinstitutionsofhigherlearningare:

cultivatingtalents,developingscienceandservingthesociety.Inabroadsense,trainingtalentsanddevelopingscienceareforthepurposeofservingsociety.Withtheexpansionofthescopeofsocialservicesincollegesanduniversities,serviceformstendtobemorediversified.Itsmainformsare:

teachingservice,scienceandtechnologyservice,informationandequipmentservice.Adulteducationbymeansofaseriesofeducation,cultivatesandimprovesthequalityoftheadult'spolitical,culturalandtechnicalbusiness,directlyandeffectivelyimprovesthelaborproductivityandcreateeconomicbenefits,servingsocialandeconomicdevelopment.Adulthigherdiplomaeducation,isanimportantpartofChinesehighereducation,scientificorientationisdirectlyrelatedtothedegreeofpopularizationofhighereducationtofurtherimproveandregionaleconomicdevelopmentassociation,conditioning,relationshiptoestablishtheirownadvantagesinservinglocaleconomicandsocialdevelopment,increasingopenness,flexibilityandadaptabilityofeducationincommoncollegesanduniversities.

1.2Studypurposeandsignificance

1.2.1Studysignificance

First,wecanseefromtheperspectiveoftheserviceofeducation.Builduniversityadulteducationservicesystemcanmeettheneedsofthedevelopmentofhighereducationsituationandtheneedsofthestudents’growth.Alongwiththecontinuousdeepeningofthereformofadulthighereducationincollegesanduniversities,collegestudents'subjectconsciousnessandconsumerconsciousnessandtheconsciousnessofrightsandinterestsheightenquickely,theyputforwardhigherrequirementsonthequalityofadulthighereducationqualityoftheservice.

Second,let’sseefromtheperspectiveofsystemservices.Systemmeansthatseveralrelatedthingsorideologieslinkedtoeachotherandformawhole.Toeffectivelymanageservicesystem,serviceorganizationandmanagementpersonnelmustbepreparedforthecomplextraditionalmanagementworkssuchasplanning,organization,guideandcontrolandsoon.Ifschoolswanttoimprovetheirmarketcompetitiveness,attractalargenumberofstudentsandimprovethevisibilityandcredibility,theymustconducttheoverallportfolioofthecoreservice,helpeliminateservicesandproducts,ancillaryservices,andauxiliaryproducts,inordertoclingtocoreservices（teaching）,well-designhelpeliminateservicesandancillaryservices（optimizeteachingmanagementandlogisticsmanagement）,improvetheoverallservicequalityofeducation

1.2.2Studypurpose

Theresearchofthispapermainlyrevolvesaroundtwoaspectstodesigntheservicesystem.Oneistoimprovethemarketcompetitivenessofadulthigherdiplomaeducation,improveschoolvisibilityandcredibility,attractmorestudents,thesecondistoseizethecoreservice,optimizeteachingmanagementprocess,theoverallconsideringvariousserviceelements,improvingthequalityofeducation.

1.3Literaturereview

1.3.1Foreignliteraturereview

ServicemarketingexpertssuchasEricLangeard,JohnE.G.Bateson,Christopherh.lovelockandPierreEiglierthought,servicesystemisacompletesystem,consumerscanseesomeofthecomponentsofthesystem,can’tseeothercomponentsanddon'tevenknowsomeofthecomponents.Manyserviceenterprisesprovidewithaseriesofservices.Aconsumerwhousesaservicefacilities,evenifnotconsumeotherservices,heisalsolikelytoseeotherservices.Forexample,ifaguestonlyliveinthehotelroom,heislikelytoseethehotelrestaurant.FamousAmericanservicemarketingexpertG.LynnShostackusedaconceptof“line-vision”,theservicesystemwasdividedintothefrontdeskoperationsystemthatcanbeseenandthebackgroundofauxiliarysystemthatcan’tbeseen.Shethoughtthatanewservicesystemdevelopmentshouldhavethecharacteristicsofthefouraspects,say,objective,accurate,practical,andconvenienttooperation.Thewesterndevelopedcountrieshavealreadyestablishedanadulteducationservicesystem,involvinggovernment,enterprises,institutions,andlearners,andachievedgoodeffectinpractice.Itscharacteristicis:

legislativeguarantee,enterprisesupport,quickdevelopment,enoughfunding,completedisciplines,payingattentiontothedisciplineoverlapping,strengthenedcombinationofprofessionalandpart-timeteachertrendgradually,andmodernizationofteachingmeansandteachingmodediversification.

1.3.2Domesticliteraturereview

Domesticresearchersincreasinglyrealizetheimportanceoftheeducationservicesystem,toeducatefromtheperspectiveofservice,putthelearnerinthecenterposition,byconstructingservicesystemplatform,integratingallsortsofeducationresources,improvingthelevelofeducation.ProfessorWangChunxiaoandCaiHaoran,haddetaileddiscussionofservicesysteminthebookofservicemarketingandtheservicequalitymanagementandtheserviceenterpriseoverallqualitymanagement"andsoon.Moderndistanceeducationinourcountry,startedthepreliminarystudyandtrytoestablishtheadulteducationservicesystem,theChinesepeople'suniversitynetworkeducationinstitutecallstheservicemodeltheservicesystem,includingserviceorganizationsystem,technologysystemandservicecontentsystem,Chinaagriculturaluniversitynetworkcollegecontenteducationservicecallservicesystem,thecontentincludesinformation,resources,services,educationalservices,guidanceservicesandfacilitiesservices.Theylackoftheoreticalbasisintheconstructionofservicesystem,theirstudiesarenotintheoveralllevelresearchandconstructionofeducationservicesystem,onlystayinginthestudyofservicecontent.Newlyrichpaint"oncustomersatisfactionorientededucationservicesystemconstructionincollegesanduniversities",itputforwardsthattherelationshipbetweenhigherschoolsandstudentsarelikeorganizationsandcustomers.Accordingtotheconsensusofbusiness"organizationdependsoncustomers",thecustomeristhefoundationofthesurvivalanddevelopmentofinstitutionsofhigherlearning.Onlyifregardcustomersasthefocusofinstitutionsofhigherlearning,trytomeetthepersonalizedneedsofcustomersinhighereducation,andstrivetoexceedcustomerexpectations,tomaximizecustomersatisfaction,collegescanbeinanimpregnablepositionintheintensemarketcompetition.Therefore,inordertoimprovethecustomersatisfactionasthecenter,tocarryouttheeducationofcollegesanduniversitiesservicesystemconstructionstrategyresearchhasimportantrealisticmeaningandpracticalvalue.

2Anoverviewoftheadulteducationservicesystem

2.1Theconnotationoftheservice

Serviceisbasedonthematerialwealth,byimprovingconsumerutilitytocreatevalue.Ithasdualattribute,thefirstistheprocessofserviceattributes,itisthesamewithotherphysicalproductsmanufacturingprocess,bytheinput,processing,outputandseriesofinterconnectedactivities.Thesecondistheserviceproductattribute,incompanywiththeconceptofphysicalproducts,serviceisalsoakindofintangibleproduct.

First,satisfyingconsumerutility.Theso-calledutilityissatisfactionlevelthatconsumerscangetfromtheconsumptionofaphysicalproductorservice.Inordertomeetthesetworequirements,objectivelythereexistmanufacturingactivitiesinordertomeetthematerialdemandasthemaintargetandserviceactivitiestomeetthedemandsofconsumersspiritasthepurpose.

Inthesecondplace,wecanunderstandtheconceptofservicefromtheperspectiveofrelationshipbetweenagricultureandmanufacturingservices.