最新牛津高一英语M4U13课文填空默写练习Word格式文档下载.docx

1、2. Nowadays, we can find advertisements almost （1）_ we go. Generally speaking, there are two main types of advertisements: commercial advertisements and PSAS. Commercial advertisements try their best to （2）_ people to buy a product or service. Even though there are laws to （3）_ people from advertise

2、ments that cheat people, we still must be （4）_ of the skilful methods used in ads to try and sell us things. Some commercial advertisements try to make people feel pleased with the nice comment and connect their words with their products or service. We must not （5）_ for this kind of trick.Not all ad

3、s play（6） _ on us though. PSAS aim to teach us and help us lead better lives. Some PSAS deal with widespread（7） _ concerns. There are also PSAS that （8）_ people to support public service projects. All of these ads are （9）_ to benefit the public, and you can often learn a lot by following the advice

4、they give.In conclusion, when it comes to advertisements, we must all use our （10）_ and not be a slave to them.3. An advertisement uses words and pictures to （1）_ people to buy a product or （2）_, or to believe in a idea. There are two （3）_ of advertisements （4）_ adverisements and public service ads.

5、 Even though there are laws to protect people from advertisements that （5）_ people, we still must be aware of the （6）_ methods used in ads to try and sell us things. For example, a grocery used an ad to make a mental （7）_ with the food in the grocery.Not all ads play tricks on us （8）_. PSAs use some

6、 of the methods, like （9）_pictures and clever language,but they are made to serve the and teach us and help us lead better lives.Finally, when it comes to ads, we must use our（10）_ and not be a slave to them.Key1: 1. persuade 2. product 3.types 4. commercial 5.cheat 6. aware 7. innocent 8.mental 9.

7、nationwide 10. campaign 11.widespread 12. concern 13. benefit 14. intelligence 15. slaveKey2: 1. whereever 2. persuade 3. protect 4. aware 5. fall 6. tricks 7. social 8. encourage 9. meant 10. intelligenceKey3: 1. persuade 2. service 3. types 4. commercial 5. cheat 6. skilful 7. connection 8. though

8、 9.attractive 10. intelligenceProject Anti-smoking ad campaign1. Every year millions of people around the world die _ to smoking. Every packet of cigarettes contains poisonous chemicals that can _ in lung cancer and heart disease. This costs countries much money and causes great _ to the welfare of

9、the people. Therefore, we have chosen anti-smoking as the subject of our ad campaign.The _ audience is high-school teenagers. Our main aim is to _ young people from smoking. We will show how smoking is not cool or attractive. If we can _ young people not to start, they might then _ their parents and

10、 other people to stop smoking, too.Our campaign will start on World No Tobacco Day. We will put large posters around the school with our logo and slogan. Our website will _ students with more information about smoking. An article will also be published in the school magazine _ students about the dan

11、gers of smoking, Our slogan is: Smoking kills! We want to shock people into realizing that many smokers die all too soon from illnesses and diseases _ to smoking. How do you build an ad campaignAn ad campaign is a planned programme of advertisements using various kinds of ads to reach a _ audience.

12、In an ad campaign you may need to employ different kinds of media, _ posters, newspapers, magazines, radio and television. When you start a successful ad campaign, you must have a clear aim and an audience in mind. You must consider three major questions.Firstly, in order to _ your audience, you wil

13、l need to do a little research and analysis in _. You will need to explore what the audience already thinks. It is important to know your audience so you can _ the right message for the right people.Secondly, it is important to try to _ to the audience in order to get them to _ in a certain way.Thir

14、dly, you must decide what _ you want to use to get your message _ when you are putting together an ad campaign. This decision should _ mainly on your target audience and which kinds of ads reach that group best.Keys: 1. due, result, damage, target, discourage, convince, urge, provide, informing, rel

15、ated2. certain, including, determine, advance, create, appeal, react, approach, across, dependM4U2 Reading The Olympic Games 1. Mr. Johnson, a member of the International Olympic （1）_ made a speech about Olympic Games. He told us students about the history and （2）_ of the Olympic Games. Firstly, he

16、introduced the ancient games. At the ancient games, by tradition the （3）_ were all men and they had to （4）_ wearing no clothes.（5）_ women were （6）_ to take part in their own competition. Secondly, he listed some famous athletes, such as Muhammad Ali, Michaarl Jordan and some others. he also said Chi

17、nese athletes have made important （7）_ to the Olympic Games. He （8）_ Xu Haifeng, Deng Yaping and Liu Xiang. The Chinese （9）_ the way at the 2008 Beijing Olympics. Finally, he invited the students to join him in wishing the Olympic Movement a successful future to match its past （10）_. 2. A member of

18、the International Olympic committee （1）_ came to our school to talk to us about the history and （2）_ of the Olympic Games. The ancient Olympic Games began in the year 776BC and men had to （3）_ wearing no clothes. The （4）_ Olympics were first held in 1896. A Frenchmans dream that all countries live s

19、ide by side （5）_ has been （6）_ from then on. There were many famous athletes. Michael Jordan was （7）_ who won two gold medals. He also said that Chinese athletes also contributed to the Olympic. For example, Zhang Ning, a famous badminton （8）_ was much older than the other players, but she （9）_ on t

20、o win the gold medal. He thought that all of these athletes have pushed the （10）_ of human achievements with their attempts and they were successful. 3. Today, Mr. Johnson, a member of the International Olympic Committee, made a speech in a high school in Beijing. The ancient Olympic Games began in

21、（1）_ , 776BC. （2）_ women were allowed to take part in their own （3）_, as a （4）_ festival in honor of Hera. The （5）_ Olympics were first held in 1896 in Athens. The most famous boxer, Muhammad Ali, first came to public （6）_ during the 1960 Rome Olympics. He returned to the Olympic Games Atlanta in 19

22、96 to （7）_ the Olympic flame at the opening （8）_. There are some athletes who have brought joy to people with their （9）_ to push the （10）_ of human achievement. 4. A member of International Olympic （1）_ was invited to our school to talk about the （2）_ and significance of the Olympic Games. The （3） _

23、 Olympic Games began in 776BC and the （4）_ Olympics were （5）_ by Pierre de Coubertin. It is amazing that only men （6）_ no clothes were allowed to compete then by （7）_. Many athletes have made great （8）_ to the Olympic Games. They have also brought great joy to people. Their （9）_are to push the （10）_

24、 of human achievement. We all wish the Olympic Movement a successful future to match its past. 5. Olympic Games are held every four years. At the （1）_ Olympics, by （2）_ the athletes were men and they had to （3）_ wearing no clothes. Today, both male and female athletes from （4）_ they come from. The （

25、5）_ Olympic were first held in 1896 in Athens. The Chinese led the way at the 2008 Beijing Olympics. The Chinese womens gymnastic team won the （6）_ medal. Zhang Ning, a former badminton （7）_, was old but （8）_ on to win the gold medal in the （9）_ match. Join me in wishing the Olympic （10）_ a successf

26、ul future. 6. Im delighted to talk to you about the history and （1）_ of the Olympic Games. It has been held for 12 centuries. At the ancient Olympics, by （2）_ the athletes had to compete wearing no clothes. （3）_ women were allowed to take part in their own competition, at a （4）_ festival. The （5）_ Olympics were brought back to life by Pierre de Coubertin. Many people thought that the Olympics would made all people live in peace. （6）_ them are many well-known athletes, such as Muhammad Ali and Michael Jordan. Chinese athletes have also made （7）_