Chapter 01 Consumer Behavior and Marketing StrategyWord格式.docx

1、studyindividuals,groups,ororganizationsprocessesuseselect,secure,use,anddisposeproducts,services,experiences,orideassatisfyneedsimpactsthatthesehaveonconsumersociety.A.MarketingB.ConsumerbehaviorC.PsychographicsD.DemographicsE.Psychology3.OneprimaryfunctionHarrietsjobhercompanyproductsservicessociet

2、y.Harrietworksfield_.A.socialpsychologyB.cognitiveC.managementD.consumerE.organizational4.WhichfollowingNOTtrueregardingbehavior?A.Organizationsapplyingtheoriesinformationaboutbehaviordailybasis.B.Itoftennecessaryconductresearch.C.Consumercomplex,multidimensionalprocess.D.Theoverallmodelpresentedtex

3、taccuratepredictingbehavior.E.Marketingpracticesdesignedinfluenceinvolveethicalissuesaffectfirm,theindividual,and5.WhichkeyaspectD.MarketingE.allabove6.WhichanapplicationA.marketingstrategyB.humanresourcemanagementC.regulatorypolicyD.informedconsumersE.socialmarketing7.Thomaswantsgainusableunderstan

4、dingorderhelphimbecomemoreeffectivemanager.Whichdoesthisrepresent?B.regulatoryC.socialE.resource8._strategiestacticsalterorcreatebehaviorspositiveeffecttargetedindividualssocietyaswhole.A.SocialC.RegulationD.ProactiveE.Ethical9.Miaconcernedhowactivitieswillindividualwellatlarge.MiaimplementingA.cons

5、cientiousB.regulatedC.ethicalD.proactive10.Mosteconomicallydevelopedsocietieslegitimatelyreferred_societies.A.marketingB.proactiveC.consumptionD.competitiveE.enhanced11.Whichbyfirmsconsumers?A.adsB.packagesC.storeenvironmentsD.salespitches12.Tosurvivecompetitiveenvironment,anorganizationmustprovidet

6、argetcustomersprovidedthemcompetition.A.productB.serviceC.valueD.feedbackE.attention13.ThedifferencebetweenallbenefitsderivedtotalproductcostsacquiringthoseknownA.priceB.positionC.consumerD.customervalueE.equity14.Lauriesavedforsixmonthsenoughmoneybuynewdesigneroutfitwearspecialparty.Shehadtravellar

7、gercitypurchaseoutfit,butwasworthmadefeelbeautifulconfident.TheLaurieperceivedcostacquiredescribesA.consumerB.customerC.motivationD.equitydifferenceE.perceptualfield15.Itcriticalfirmconsidervaluewhichperspective?A.thecompetitionsB.thefirmC.thecustomerD.thegovernmentE.theindustry16.Howcansuperiorcust

8、omercustomers?A.byconductingmarketresearchB.byofferingtheirlowestpriceC.byextendedwarrantycoverageD.bydoingbetteranticipatingreactingcompetitiondoesE.byvariationsproduct17.MarketingstrategybeginswithA.marketsegmentationB.targetingC.conductingoutcomesassessmentD.objectivesettingE.conductinganalysis18

9、.Haroldtaskeddevelopinghisfamilybusiness.Whatshouldhedofirst?A.segmentmarketB.conductC.decidesegmentstargetD.developmixE.setobjectives19.Marketingformulatedtermsmix;is,itinvolvesdeterminingproduct,features,price,communications,distribution,andvalue.ThisentiresetcharacteristicsA.totalproductC.offerin

10、gD.valuepropositionE.total20.DisneyWorldOrlando,FLhasseveralthemeparks,resorts,restaurants,andstores.Eachintentionallycreatedoffermemorableeventvisitors.Forexample,theWildernessLodgelargeresorthotelgrounds,andeverythingwithinlooklikelogcabinspioneerdays.Evencasualrestaurantwaitstaffdressedcostumes,a

11、ndputfunnylittleskitswhenwaitingcustomers.WhichbestwhatDisneyselling?A.aB.aserviceC.abundledD.aE.anexperience21._small,convenient,open-airretailingcomplexeslaidoutevokesmall-townshoppingdistrictspreviousgenerations.A.MallsB.KiosksC.TowncentersD.LifestyleE.Micro-malls22.Whichcomponentanalysis?B.objec

12、tivesC.conditionsD.price23.Darrenanalysisbusiness,andaskedyouradvicebeanalyzing.Whichstepdevelopment?ownabilitymeetB.competitorscapabilitiesC.consumersneedsD.conditions24.Jamiethoroughcapabilities,thecurrentfuturecompetitors,theconsumptionprocesspotentialcustomers,andeconomic,physical,andtechnologic

13、alenvironmentelementsinteract.WhichJamieperforming?A.settingB.segmentingD.assessingoutcomesE.targeting25.Whichaspectsevaluatedneeds?A.financialconditionB.generalmanagerialskillsC.productioncapabilitiesD.technologicalsophistication26.WhichanalyzingA.competitorsB.financialstrengthsC.generalD.productio

14、nE.reputation27.Aspartstrategy,younew-productcapabilities,channelstrength,advertisingabilities,servicecapabilities,marketingresearchabilities,andknowledge.Whichyouassessing?strengthB.marketing28.Aportionwhosediffersomewhata（n）segmentB.nicheC.subgroupD.ancillaryE.secondary29.Smallerwomenfashionablecl

15、othesjustmuchanywomen.However,mostnotproportionedsmallersizefitwell.Asresult,severalmanufacturerspetitesizesclothinggroupconsumers.WomenwhocompriserepresentA.demographicB.lifestyleC.marketpotentialD.sub-marketE.market30.TrackingconsumersonlineactivitydeliveringspecificbanneradsbasedA.clickstreamB.bl

16、oggingC.spamD.behavioraltargetingE.electronic31.TacodaSystemstracksdeliversbannersactivity.Thistrackingaddeliverysystembeeninstalledalmost3,000Websites,andadvertiserspaypay-for-performancebasis,whichmeansTacodaonlyclicksad.ThecalledA.click-throughsB.behavioralC.spammingD.bloggingE.cookie32.Whatfirstsegmentation?A.describeeachgroupB.groupsimilarsetsC.identifyproduct-relatedneedsetsD.selectsegmentserveobjectivessegm