Chapter 01 Consumer Behavior and Marketing StrategyWord格式.docx
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study
individuals,groups,or
organizations
processes
use
select,secure,use,and
dispose
products,services,experiences,or
ideas
satisfy
needs
impacts
that
these
have
on
consumer
society.
A.Marketing
B.Consumer
behavior
C.Psychographics
D.Demographics
E.Psychology
3.One
primary
function
Harriet'
s
job
her
company'
products
services
society.Harriet
works
field
_____.
A.social
psychology
B.cognitive
C.management
D.consumer
E.organizational
4.Which
following
NOT
true
regarding
behavior?
A.Organizations
applying
theories
information
about
behavior
daily
basis.
B.It
often
necessary
conduct
research.
C.Consumer
complex,multidimensional
process.
D.The
overall
model
presented
text
accurate
predicting
behavior.
E.Marketing
practices
designed
influence
involve
ethical
issues
affect
firm,the
individual,and
5.Which
key
aspect
D.Marketing
E.all
above
6.Which
an
application
A.marketing
strategy
B.human
resource
management
C.regulatory
policy
D.informed
consumers
E.social
marketing
7.Thomas
wants
gain
usable
understanding
order
help
him
become
more
effective
manager.Which
does
this
represent?
B.regulatory
C.social
E.resource
8._____
strategies
tactics
alter
or
create
behaviors
positive
effect
targeted
individuals
society
as
whole.
A.Social
C.Regulation
D.Proactive
E.Ethical
9.Mia
concerned
how
activities
will
individual
well
at
large.Mia
implementing
A.conscientious
B.regulated
C.ethical
D.proactive
10.Most
economically
developed
societies
legitimately
referred
_____
societies.
A.marketing
B.proactive
C.consumption
D.competitive
E.enhanced
11.Which
by
firms
consumers?
A.ads
B.packages
C.store
environments
D.sales
pitches
12.To
survive
competitive
environment,an
organization
must
provide
target
customers
provided
them
competition.
A.product
B.service
C.value
D.feedback
E.attention
13.The
difference
between
all
benefits
derived
total
product
costs
acquiring
those
known
A.price
B.position
C.consumer
D.customer
value
E.equity
14.Laurie
saved
for
six
months
enough
money
buy
new
designer
outfit
wear
special
party.She
had
travel
larger
city
purchase
outfit,but
was
worth
made
feel
beautiful
confident.The
Laurie
perceived
cost
acquire
describes
A.consumer
B.customer
C.motivation
D.equity
difference
E.perceptual
field
15.It
critical
firm
consider
value
which
perspective?
A.the
competition'
s
B.the
firm'
C.the
customer'
D.the
government'
E.the
industry'
16.How
can
superior
customer
customers?
A.by
conducting
market
research
B.by
offering
their
lowest
price
C.by
extended
warranty
coverage
D.by
doing
better
anticipating
reacting
competition
does
E.by
variations
product17.Marketing
strategy
begins
with
A.market
segmentation
B.targeting
C.conducting
outcomes
assessment
D.objective
setting
E.conducting
analysis
18.Harold
tasked
developing
his
family'
business.What
should
he
do
first?
A.segment
market
B.conduct
C.decide
segments
target
D.develop
mix
E.set
objectives
19.Marketing
formulated
terms
mix;
is,it
involves
determining
product,features,price,communications,distribution,and
value.This
entire
set
characteristics
A.total
product
C.offering
D.value
proposition
E.total
20.Disney
World
Orlando,FL
has
several
theme
parks,resorts,restaurants,and
stores.Each
intentionally
created
offer
memorable
event
visitors.For
example,the
Wilderness
Lodge
large
resort
hotel
grounds,and
everything
within
look
like
log
cabins
pioneer
days.Even
casual
restaurant
wait
staff
dressed
costumes,and
put
funny
little
skits
when
waiting
customers.Which
best
what
Disney
selling?
A.a
B.a
service
C.a
bundled
D.a
E.an
experience
21._____
small,convenient,open-air
retailing
complexes
laid
out
evoke
small-town
shopping
districts
previous
generations.
A.Malls
B.Kiosks
C.Town
centers
D.Lifestyle
E.Micro-malls
22.Which
component
analysis?
B.objectives
C.conditions
D.price
23.Darren
analysis
business,and
asked
your
advice
be
analyzing.Which
step
development?
own
ability
meet
B.competitors'
capabilities
C.consumers'
needs
D.conditions
24.Jamie
thorough
capabilities,the
current
future
competitors,the
consumption
process
potential
customers,and
economic,physical,and
technological
environment
elements
interact.
Which
Jamie
performing?
A.setting
B.segmenting
D.assessing
outcomes
E.targeting
25.Which
aspects
evaluated
needs?
A.financial
condition
B.general
managerial
skills
C.production
capabilities
D.technological
sophistication
26.Which
analyzing
A.competitors
B.financial
strengths
C.general
D.production
E.reputation
27.As
part
strategy,you
new-product
capabilities,channel
strength,advertising
abilities,service
capabilities,marketing
research
abilities,and
knowledge.Which
you
assessing?
strength
B.marketing
28.A
portion
whose
differ
somewhat
a（n）
segment
B.niche
C.subgroup
D.ancillary
E.secondary
29.Smaller
women
fashionable
clothes
just
much
any
women.However,most
not
proportioned
smaller
size
fit
well.As
result,several
manufacturers
petite"
sizes
clothing
group
consumers.Women
who
comprise
represent
A.demographic
B.lifestyle
C.market
potential
D.sub-market
E.market
30.Tracking
consumers'
online
activity
delivering
specific
banner
ads
based
A.clickstream
B.blogging
C.spam
D.behavioral
targeting
E.electronic
31.Tacoda
Systems
tracks
delivers
banners
activity.This
tracking
ad
delivery
system
been
installed
almost3,000Web
sites,and
advertisers
pay
pay-for-performance
basis,which
means
Tacoda
only
clicks
ad.The
called
A.click-throughs
B.behavioral
C.spamming
D.blogging
E.cookie
32.What
first
segmentation?
A.describe
each
group
B.group
similar
sets
C.identify
product-related
need
sets
D.select
segment
serve
objectives
segm
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