《商务英语写作》课件Persuasive-LetterPPT文档格式.pptx

1、Persuasive Letter,Contents,A,Definition,B,Formats,C,Types of Sales Letters,D,Tips For Writing Sales Letters,Definition of Persuasive Letters,A,Definition,It is the use of written language to make a reader accept a message that the writer intends to deliver and then act according to the message.It is

2、 one of the four types of writing,the others being expository,narrative and descriptive writing.,Function of Persuasive Writing,（purposes:#political,educational and commercial）,Formats of Persuasive Letters,B,Attention,A,Interest,I,Desire,D,Action,A,Formats of Persuasive Letters,（AIDA）,First of all

3、you need to get the attention of your reader.,Next,you need to explain the advantages and benefits of your idea or product.,Then,you may arouse your readers desire and convince the reader of your idea or product.,Last,you need to encourage your readers to take action in order to get the product.,Typ

4、es of Sales Letters,C,Unsolicited sales letters,A,Solicited sales letters,B,Soft-sell letters,C,Types of Sales Letters,Tips For Writing Sales Letters,D,Tips For Writing Sales Letters,A,Analyze the reader,B,Know the product or service,C,Emphasize benefits,D,Understate the price,unless it is an obvious bargain,E,Enclose more details,Thanks ForWatching,