《商务英语写作》课件Persuasive-LetterPPT文档格式.pptx

《商务英语写作》课件Persuasive-LetterPPT文档格式.pptx

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PersuasiveLetter,Contents,A,Definition,B,Formats,C,TypesofSalesLetters,D,TipsForWritingSalesLetters,DefinitionofPersuasiveLetters,A,Definition,Itistheuseofwrittenlanguagetomakeareaderacceptamessagethatthewriterintendstodeliverandthenactaccordingtothemessage.Itisoneofthefourtypesofwriting,theothersbeingexpository,narrativeanddescriptivewriting.,FunctionofPersuasiveWriting,（purposes:

@#@political,educationalandcommercial）,FormatsofPersuasiveLetters,B,Attention,A,Interest,I,Desire,D,Action,A,FormatsofPersuasiveLetters,（AIDA）,Firstofallyouneedtogettheattentionofyourreader.,Next,youneedtoexplaintheadvantagesandbenefitsofyourideaorproduct.,Then,youmayarouseyourreadersdesireandconvincethereaderofyourideaorproduct.,Last,youneedtoencourageyourreaderstotakeactioninordertogettheproduct.,TypesofSalesLetters,C,Unsolicitedsalesletters,A,Solicitedsalesletters,B,Soft-sellletters,C,TypesofSalesLetters,TipsForWritingSalesLetters,D,TipsForWritingSalesLetters,A,Analyzethereader,B,Knowtheproductorservice,C,Emphasizebenefits,D,Understatetheprice,unlessitisanobviousbargain,E,Enclosemoredetails,ThanksForWatching,