HND商务文化策略答案Word文档格式.docx

1、Question 1: Give examples of social, technological, economic, political and legal factors which have affected the way it has behaved.social factors：The value of market: Research estimates that the UK beer Market is the main Beverages market which was worth 52.62bn at retail selling prices （rsp） in 2

2、007. In comparison, the U.Ks soft drink market is estimated at having a market worth of only 13 billion. （, 2008）Pub culture: Social life in the UK for a high percentage of the population revolves around a public house; often a community will have a local pub that will form a natural hub for the inh

3、abitants of its immediate area. More often than not there will be organised events several times a month ranging from a pub quiz to a full blown excursion. Quite often the public house will have sports teams, usually playing traditional pub games such as pool and darts; these team will most times en

4、ter into some sort of league on a local level although some sports have nationwide pub leagues. （Buck, 2008）Political factors: Promotion policies set by government: These include specific regulation of “Tax Rate Reduction”, the promotion style of the pub as a vital part of Britains leisure industry

5、and the actives involvement of the all British pub and beer industry to encourage and guarantee safe and responsible drinking for consumers. （blacksacademy, 2008）The government prohibits drinking for teenager: The government release policy that prohibits drinking for teenager so as a result that the

6、 consumers of pubs are obvious reduces. （Greshes, 2008）Economic factors:Marginal benefits: Brewing and pubs contribute 28 billion to the UK economy - more than the airline, clothes retailing and broadcasting industries. Tourists and visitors to Britain make 13.2 million visits to our pubs each year,

7、 with pubs consistently on the list of positive perceptions of the UK. The pub and brewing industry employs 540,000 people directly and 380,000 in associated trades 27 per cent of the adult population visit a pub every week. （Manifesto 2009）Economic depression: As with other segments of the marketpl

8、ace, the beer industry was hurt by the economic depression of the 1970s. Ingredient and production costs for Beverages market rose to an all-time high, and U.K. per capita consumption of beer drinks dropped off for the first time in thirteen years in 1974, though only a minuscule 0.9 percent （to 31.

9、6 gallons per capita）. （Giichinese, 2006）Legal factors:Restriction on smoking: beer industry in UK have enacted bans on smoking in a great number of public pub places since the early 2000s, often in conjunction with a reduction in the proportion of the population who smoke. A 2000 Gallup poll found

10、that 54% of UK residents supported bans on smoking. （Manifesto 2000）The ruling from the Monopolies and Mergers Commission: Because the ruling from the Monopolies and Mergers Commission which severely limited the number of pubs which a brewer could operate, this is also a capitally changes in the pub

11、s market. Technological factorsTV applicationIn 2004, word cup football games are popular in UK. Almost every one are concern the competition situation. So applying TV equipment is essential for pub industry. It will increase the sales.Improve brewing skills: the members of brewing industry know how

12、 to plan and establish a microbrewery, brewing successfully at microbrewery level, technological ingredients for the brewing industry and preparation for brewing examinations. （Bobber, 2009）Question 2: Using a SWOT analysis, explain the relationship between J D Wetherspoon and the environment it is

13、facing during the early years of the 21st century.SWOT AnalysisSWOT analysis includes strength, weakness, opportunity and threat.Strength1.Long history of brand: Companies was found in 1979 and mainly focus on brewing industry. This makes company become specialist in this industry.2.Convenient locat

14、ion: The excellent location is strength of J D Wetherspoon plc. In the case study, the sites of pubs are in town and city centers, with good public transport system and convenient facilities.Weakness1.Single product: The pubs only offer the common drink and food beverage, without constantly in innov

15、ative ideas such as provide local flavour in other countries, fruit platter. Then many customers have little to this pub and to choice the other pubs.2.No Television show: pubs in J D Wetherspoon did not offer any television which can offer some program for customer as a style of entertainment. Thes

16、e will loss some loyalty customers, such as football fans.OpportunityAs a strong retailer: The traditional link between the brewing companies known as thetied house system had been broken by a ruling from the Monopolies and Mergers Commission. This had forced companies to choose between brewing and

17、retailing. J D Wetherspoon entered the market as a retailer. It was a new company with no connections to any brewery and was able to build from scratch.Enter into a new industry development: JD Wetherspoon began to developing budget hotel accommodation known as Wetherlodges which have bar facilities

18、 attached to them. This is a new opportunity to develop JD Wetherspoon and accumulate competition advantage.ThreatGovernment did not encourage binge drinking: There was increasing public and government concern about binge drinking and the consequent anti-social behaviour, particular in city centres.

19、 Pubs cannot be seen to be encouraging this state of affairs as it brings them bad publicity. Other competitors: in 2002-2004, supermarkets were allowed to sell drinks, which will divide market share together with J D Wetherspoon. This will force company to fall down price and decrease the profit. Q

20、uestion 3: Prepare a set of guidelines that the management of J D Wetherspoon could use on how to conduct a SWOT analysis such as one you have just undertaken.Using strength to overcome threats:Because of Government did not encourage binge drinking, so customers consumption attitudes have changed fr

21、om drinking. Due to this factor, J D Wetherspoon attracts customers by convenient and comfortable circumstances with good public transport system and convenient facilities, which meets the customers successfully. This would make J D Wetherspoon become more competitive.Using strength to gain opportun

22、ities:With the help of increased profit caused by high quality customer care, company decided to acquire the Lloyds pub chain consisting of 10pubs and develop budget hotel accommodation. These actions made company stranger enough to compete with the supermarkets. Section 2: Organizational culture Ex

23、plain the organization culture in J D Wetherspoon in terms of “share values” and “taken for granted assumption” in an organization.Organizational culture is the personality of the organization. Culture is comprised of the assumptions, values, norms and tangible signs of organization members and thei

24、r behaviors. In J D Wetherspoon, there are two aspects of “share values” as follow:high staff participation system in JDW:There is a high staff participation system in JDW. JDW places great importance on listening to, and acting on. Feedback from members of staff on all aspects of the business. In t

25、he regular meeting, staffs are awarded for their suggestions, so staff has an easy communication with his supervisor.its clean and non-smoking environment:each of JDW pubs has a ventilation system （costing more than 100,000） which aims to ensure that customer do not leave smelling of smoke. I will u

26、se “high staff participation system in JDW. There is a high staff participation system in JDW. These behaviors of its employees are shared values of JDW which make the communication fast and convenient. Employees will be dedicated more to the development of the company. All above will bring high pro

27、fits and large market share and stability position in the whole industry.In J D Wetherspoon, there are two aspects of “Take-for-granted assumptions” as follow:Ideal pub environmentIn case study, JD Wetherspoon offered cheap beer, good conversation and comfortable environment, which is a popular pub

28、chain for local residents. And the company motto is “cleanliness, beer, service and maintenance” which is the basic assumption. JD Wetherspoon has own outstanding characteristics, such as sell a wide range of real ale beers at relevant low prices, all day available and sold at relatively cheap price

29、s and provide ventilation system which aims to ensure that customers do not leave smelling of smoke. Moon under water is an assumption for J D Wetherspoon. JD Wetherspoons also renamed as Moon under water. They do not play music or show TV programmes. And at least a quarter of the space in each esta

30、blishment is non-smoking, and it has each as a ventilation system which aims to ensure that customers do not leave smelling of smoke.I will analysis the “Ideal pub environment”: as an entertainment environment which offer cheap beer and food, good conversation and comfortable environment, all these attractions give consumers a notion of deserving to go there. All above will bring high profits and large market share and stability position in the whole industry.（b） Explain the type of culture that J D Wetherspoon has, using a recognized model of organizati