HND商务文化策略答案Word文档格式.docx

HND商务文化策略答案Word文档格式.docx

《HND商务文化策略答案Word文档格式.docx》由会员分享，可在线阅读，更多相关《HND商务文化策略答案Word文档格式.docx（17页珍藏版）》请在冰点文库上搜索。

Question1:

Giveexamplesofsocial,technological,economic,politicalandlegalfactorswhichhaveaffectedthewayithasbehaved.

✓socialfactors：

Thevalueofmarket:

ResearchestimatesthattheUKbeerMarketisthemainBeveragesmarketwhichwasworth£

52.62bnatretailsellingprices（rsp）in2007.Incomparison,theU.K'

ssoftdrinkmarketisestimatedathavingamarketworthofonly13billion.（,2008）

Pubculture:

SociallifeintheUKforahighpercentageofthepopulationrevolvesaroundapublichouse;

oftenacommunitywillhavea"

local"

pubthatwillformanaturalhubfortheinhabitantsofitsimmediatearea.Moreoftenthannottherewillbeorganisedeventsseveraltimesamonthrangingfromapubquiztoafullblownexcursion.Quiteoftenthepublichousewillhavesportsteams,usuallyplayingtraditionalpubgamessuchaspoolanddarts;

theseteamwillmosttimesenterintosomesortofleagueonalocallevelalthoughsomesportshavenationwidepubleagues.（Buck,2008）

✓Politicalfactors:

Promotionpoliciessetbygovernment:

Theseincludespecificregulationof“TaxRateReduction”,thepromotionstyleofthepubasavitalpartofBritain'

sleisureindustryandtheactivesinvolvementoftheallBritishpubandbeerindustrytoencourageandguaranteesafeandresponsibledrinkingforconsumers.（blacksacademy,2008）

Thegovernmentprohibitsdrinkingforteenager:

Thegovernmentreleasepolicythatprohibitsdrinkingforteenagersoasaresultthattheconsumersofpubsareobviousreduces.（Greshes,2008）

✓Economicfactors:

Marginalbenefits:

Brewingandpubscontribute£

28billiontotheUKeconomy-morethantheairline,clothesretailingandbroadcastingindustries.TouristsandvisitorstoBritainmake13.2millionvisitstoourpubseachyear,withpubsconsistentlyonthelistofpositiveperceptionsoftheUK.Thepubandbrewingindustryemploys540,000peopledirectlyand380,000inassociatedtrades27percentoftheadultpopulationvisitapubeveryweek.（Manifesto2009）

Economicdepression:

Aswithothersegmentsofthemarketplace,thebeerindustrywashurtbytheeconomicdepressionofthe1970s.IngredientandproductioncostsforBeveragesmarketrosetoanall-timehigh,andU.K.percapitaconsumptionofbeerdrinksdroppedoffforthefirsttimeinthirteenyearsin1974,thoughonlyaminuscule0.9percent（to31.6gallonspercapita）.（Giichinese,2006）

✓Legalfactors:

Restrictiononsmoking:

beerindustryinUKhaveenactedbansonsmokinginagreatnumberofpublicpubplacessincetheearly2000s,ofteninconjunctionwithareductionintheproportionofthepopulationwhosmoke.A2000Galluppollfoundthat54%ofUKresidentssupportedbansonsmoking.（Manifesto2000）

TherulingfromtheMonopoliesandMergersCommission:

BecausetherulingfromtheMonopoliesandMergersCommissionwhichseverelylimitedthenumberofpubswhichabrewercouldoperate,thisisalsoacapitallychangesinthepubsmarket.

✓Technologicalfactors

TVapplication

In2004,wordcupfootballgamesarepopularinUK.Almosteveryoneareconcernthecompetitionsituation.SoapplyingTVequipmentisessentialforpubindustry.Itwillincreasethesales.

Improvebrewingskills:

themembersofbrewingindustryknowhowtoplanandestablishamicrobrewery,brewingsuccessfullyatmicrobrewerylevel,technologicalingredientsforthebrewingindustryandpreparationforbrewingexaminations.（Bobber,2009）

Question2:

UsingaSWOTanalysis,explaintherelationshipbetweenJDWetherspoonandtheenvironmentitisfacingduringtheearlyyearsofthe21stcentury.

SWOTAnalysis

SWOTanalysisincludesstrength,weakness,opportunityandthreat.

●Strength

1.Longhistoryofbrand:

Companieswasfoundin1979andmainlyfocusonbrewingindustry.Thismakescompanybecomespecialistinthisindustry.

2.Convenientlocation:

TheexcellentlocationisstrengthofJDWetherspoonplc.Inthecasestudy,thesitesofpubsareintownandcitycenters,withgoodpublictransportsystemandconvenientfacilities.

Weakness

1.Singleproduct:

Thepubsonlyofferthecommondrinkandfoodbeverage,withoutconstantlyininnovativeideassuchasprovidelocalflavourinothercountries,fruitplatter.Thenmanycustomershavelittletothispubandtochoicetheotherpubs.

2.NoTelevisionshow:

pubsinJDWetherspoondidnotofferanytelevisionwhichcanoffersomeprogramforcustomerasastyleofentertainment.Thesewilllosssomeloyaltycustomers,suchasfootballfans.

●Opportunity

Asastrongretailer:

Thetraditionallinkbetweenthebrewingcompaniesknownasthe‘tiedhouse’systemhadbeenbrokenbyarulingfromtheMonopoliesandMergersCommission.Thishadforcedcompaniestochoosebetweenbrewingandretailing.JDWetherspoonenteredthemarketasaretailer.Itwasanewcompanywithnoconnectionstoanybreweryandwasabletobuildfromscratch.

Enterintoanewindustrydevelopment:

JDWetherspoonbegantodevelopingbudgethotelaccommodationknownas‘Wetherlodges’whichhavebarfacilitiesattachedtothem.ThisisanewopportunitytodevelopJDWetherspoonandaccumulatecompetitionadvantage.

●Threat

Governmentdidnotencouragebingedrinking:

Therewasincreasingpublicandgovernmentconcernaboutbingedrinkingandtheconsequentanti-socialbehaviour,particularincitycentres.Pubscannotbeseentobeencouragingthisstateofaffairsasitbringsthembadpublicity.

Othercompetitors:

in2002-2004,supermarketswereallowedtoselldrinks,whichwilldividemarketsharetogetherwithJDWetherspoon.Thiswillforcecompanytofalldownpriceanddecreasetheprofit.

Question3:

PrepareasetofguidelinesthatthemanagementofJDWetherspooncoulduseonhowtoconductaSWOTanalysissuchasoneyouhavejustundertaken.

Ø

Usingstrengthtoovercomethreats:

BecauseofGovernmentdidnotencouragebingedrinking,socustomersconsumptionattitudeshavechangedfromdrinking.Duetothisfactor,JDWetherspoonattractscustomersbyconvenientandcomfortablecircumstanceswithgoodpublictransportsystemandconvenientfacilities,whichmeetsthecustomerssuccessfully.ThiswouldmakeJDWetherspoonbecomemorecompetitive.

Usingstrengthtogainopportunities:

Withthehelpofincreasedprofitcausedbyhighqualitycustomercare,companydecidedtoacquiretheLloydspubchainconsistingof10pubsanddevelopbudgethotelaccommodation.Theseactionsmadecompanystrangerenoughtocompetewiththesupermarkets.

Section2:

Organizationalculture

ExplaintheorganizationcultureinJDWetherspoonintermsof“sharevalues”and“takenforgrantedassumption”inanorganization.

Organizationalcultureisthepersonalityoftheorganization.Cultureiscomprisedoftheassumptions,values,normsandtangiblesignsoforganizationmembersandtheirbehaviors.

InJDWetherspoon,therearetwoaspectsof“sharevalues”asfollow:

✓highstaffparticipationsysteminJDW:

ThereisahighstaffparticipationsysteminJDW.JDWplacesgreatimportanceonlisteningto,andactingon.Feedbackfrommembersofstaffonallaspectsofthebusiness.Intheregularmeeting,staffsareawardedfortheirsuggestions,sostaffhasaneasycommunicationwithhissupervisor.

✓itscleanandnon-smokingenvironment:

eachofJDWpubshasaventilationsystem（costingmorethan100,000）whichaimstoensurethatcustomerdonotleavesmellingofsmoke.

Iwilluse“highstaffparticipationsysteminJDW.ThereisahighstaffparticipationsysteminJDW.ThesebehaviorsofitsemployeesaresharedvaluesofJDWwhichmakethecommunicationfastandconvenient.Employeeswillbededicatedmoretothedevelopmentofthecompany.Allabovewillbringhighprofitsandlargemarketshareandstabilitypositioninthewholeindustry.

InJDWetherspoon,therearetwoaspectsof“Take-for-grantedassumptions”asfollow:

●Idealpubenvironment

Incasestudy,JDWetherspoonofferedcheapbeer,goodconversationandcomfortableenvironment,whichisapopularpubchainforlocalresidents.Andthecompanymottois“cleanliness,beer,serviceandmaintenance”whichisthebasicassumption.JDWetherspoonhasownoutstandingcharacteristics,suchassellawiderangeofrealalebeersatrelevantlowprices,alldayavailableandsoldatrelativelycheappricesandprovideventilationsystemwhichaimstoensurethatcustomersdonotleavesmellingofsmoke.

●MoonunderwaterisanassumptionforJDWetherspoon.

JDWetherspoonsalsorenamedasMoonunderwater.TheydonotplaymusicorshowTVprogrammes.Andatleastaquarterofthespaceineachestablishmentisnon-smoking,andithaseachasaventilationsystemwhichaimstoensurethatcustomersdonotleavesmellingofsmoke.

Iwillanalysisthe“Idealpubenvironment”:

asanentertainmentenvironmentwhichoffercheapbeerandfood,goodconversationandcomfortableenvironment,alltheseattractionsgiveconsumersanotionofdeservingtogothere.Allabovewillbringhighprofitsandlargemarketshareandstabilitypositioninthewholeindustry.

（b）ExplainthetypeofculturethatJDWetherspoonhas,usingarecognizedmodeloforganizati