中国餐饮业的发展前景分析（外文翻译）Word文档下载推荐.docx

1、At present, the country has4 millions catering outlets. 2005/2006annual Chinese top 100 catering enterprises with total assets of about thirty-two billion yuan, total profit of about six billion yuan, employees about eight hundred thousand people, respectively, over the same period last year increas

2、ed40.38%,28.84% and33.33% higher than that of the whole society, the catering industry average growth level.Chinas reform and opening up has gone through ups and downs in the30year, in the30 years of reforming and opening of Chinas catering industry along with the tide of reform has undergone three

3、leap type development. In the past 30 years, China has experienced from fast food restaurants grabs beach China market to SARS impact, then to food safety （ tonyred event, apple events ）, Chinese food and beverage industry in the impact, achieve sales growth.China population cardinal number is large

4、, demand is exuberant, catering market development can not meet the needs of the market under the background of the implementation, and today, the food market is very prosperous, the basic balance of supply and demand, in the global economic crisis under the background of the catering industry to ac

5、hieve new growth?About2008July to August, China Chain Management Association DDT Hua accounting firm common to Chinese chain catering industry development trend research, interviewed including Quanjude, Xibe, Qiao Jiangnan, Zhuang, Little Swan, small fat sheep, KFC, Yoshinoya, immortal trace forest

6、industries such as the representative of the chairman or general manager. Inductive appear stage domestic chain catering industry development:first, chain catering industry development still maintain high speed. Survey of catering enterprises the development of chain operation mode to the outlets an

7、d stores the majority, accounted for 75%; the enterprise under investigation, a total of more than500chain stores, sales of more than 1more than 10 billion yuan only KFC stores, in 2007to reach 2400, sales of twenty-five billion one hundred million yuan, much more than the other catering enterprises

8、. From the investigation analysis of chain stores, in100the following （66%）, sales of one billion yuan （80%） for the majority of the business scale.From sales growth ratio analysis,95% enterprises have two digit growth, which grew10%,20% interval accounted for 42%, growth of 20% -30% interval31%, tw

9、o interval growth ratio is the enterprise under investigation shows that the majority of mainstream, enterprise development in line with benign operation rule, can still maintain a relatively high growth rate.second, raw material rises quickly, gross margin is firm in have litre. 32% of theword 文档 可

10、自由复制编辑surveyed companies of raw materials in 2007growth rate below 10%,52% enterprises of raw materials increase rate is amounted to10%,20%,16% of raw material of enterprise growth rate reached 20% -30%. The cost of raw materials rising under the premise of the enterprise under investigation, only 2

11、6% gross margin declined 5% in47% enterprises, gross margin is basically not changed, and 16% and 11% growth respectively the enterprises within 5% and5% above. Thus it can be seen, the majority of enterprises still keep firm in have litre gross margin, that surveyed enterprises chain operating prof

12、it pattern comparison of health, ability to resist risks, in the open source efficiency and mining space.Third, human resources, management cost, standardization is difficult to constitute the three major challenges. According to the survey, the current chain catering industry facing the development

13、 of the main problems include human resources, operating cost, standardization difficulty is great, malign competition, industry shortage of funds and policy support and other issues. Among them, human resources accounted for the highest proportion of choice, up to 80%, followed by the operating cos

14、ts,60%, standardization difficulty big,45%, form chain catering industry development faces three challenges.In four, the company strategy adjustment based on Sustainable development. Aiming at the problems in the development of catering enterprises, the survey also relates to chain catering enterpri

15、ses will have on the future development strategy to make the adjustment? Induction includes six aspects, adjust the straight camp shop and store ratio; upgrade the existing brand or create new brand; product innovation, realize the difference operation; the establishment of raw material production b

16、ase, integration supply chain; establish the central kitchen; enhance internal operation efficiency and single-store profit level.Optimistic five, judge current economic developing situation of chain catering industry development influence. Although the CPI index in the short term it is difficult to

17、 fall, to enterprises operating pressure will continue to increase, but the vast majority of the enterprise under investigation thinks, from the country macroscopical economic development situation, the food and beverage industry will still maintain a relatively high growth rate, the enterprise oper

18、ating pressure will be gradually ease, more than 90% of respondents expressed a positive optimistic attitude. Investigation shows, Quanjude, KFC, Dicos and other small fat sheep, most chain enterprises still maintain established open plan.The survey, in Chinas sustained and rapid economic developmen

19、t, food and beverage market continues to be active in the background, chain catering enterprises are continuously according to the external environment and oneself condition adjustment of development strategy, to realize the optimal development pattern.2、China food industry development trend analysi

20、sCatering industry in our country is developing very quickly, the national food industry turnover for 18 consecutive years to achieve two digit growth, in recent years thecatering industry growth rate higher than other industries out of more than ten percentage points, industry development prospects

21、 for many enterprises and good investment institutions, can say our country is welcoming a catering industry development the gold period, but the market is complex and changeable, will change with the social environment. The catering enterprises should according to their own conditions and environme

22、ntal requirements, see the catering industrys development trend, select the appropriate marketing method, can be in the fierce competition in the market success. Therefore, the dining industry development trend of the future, opportunities and challenges to undertake brief analysis.s economy in rece

23、nt years of rapid development, GDP increased rapidly, is continuously driven home to consume demand growth factor. Historical data analysis indicates that, the catering industry retail sales growth in GDP and there is a strong positive correlation between, from the 5years development, catering indus

24、try growth amplitude is higher than the countrys GDP growth rate, far higher than the social consumable total volume of retail sales growth rate, with the catering industry dimensions expands ceaselessly, to national economy presents increasingly significant role in driving.On 2004, the implementati

25、on of the catering industry retail sales of seven hundred and forty-eight billion six hundred million yuan, than going up year increase one hundred and thirty-three billion yuan, grow 21.6% compared to the same period, for 14 consecutive years to achieve the fast growth of two digit, than the same p

26、eriod of social consumable total volume of retail sales growth rate is 8.3 percentage points higher, accounting for13.9% of the total retail sales of social consumer goods, the total retail sales of social consumer goods growth contribution rate of 21%, pulling the social consumable total volume of

27、retail sales growth of 2.79percentage points.On 2005, Chinese catering industry retail sales of eight hundred and eighty-eight billion six hundred million yuan, a year-on-year increase of 17.7%, than going up year add one hundred and thirty-three billion six hundred million yuan, higher than the tot

28、al retail sales of consumer goods increased 4.8 percentage points, accounted for the total retail sales of social consumer goods proportion to achieve 13.2%, the total retail sales of social consumer goods growth contribution rate and pulling rate is respectively 17.4% and2.3%. Achieve annual busine

29、ss tax forty-eight billion eight hundred million yuan, grow 17.8% compared to the same period.On 2006, Chinese food and beverage consumption annual retail sales exceeded trillion yuan to close greatly, achieve one trillion and thirty-four billion five hundred million yuan, a year-on-year increase of

30、 16.4%, than going up year add one hundred and forty-five billion eight hundred million yuan.In 2007 the national catering business retail sales totaled one trillion and two hundred and thirty-five billion two hundred million yuan, a year-on-year increase of 19.4%, accounting for13.9% of the total r

31、etail sales of consumer goods, total retail sales of consumer goods led to an increase of 2.6 percentage points, social consumable total volume of retail sales growth contribution rate of 15.7%.2008 National Food Company retail amounts to one trillion and five hundred and five billion four hundred million yuan, grow 24.7% than 2007, for 18 consecutiveyears to maintain the speed of two digit. With Chinas per capita gross domestic product （ GDP ） of more than $2000, residents consumption ability, consumption level, the Chinese high-end consumption proportion will increase continuously. In