牛津英语教案.docx

1、牛津英语教案Unit 1 AdvertisingPeriod 1 Welcome to the unitTeaching aims:1. To enjoy some beautiful advertisements and have a general idea of advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.3. To get involved in the disc

2、ussion and practice spoken English.Teaching procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.Step 2 BrainstormingAsk students to have a brainstorm and then answer the following t

3、wo questions: 1. Where can we find these ads? 2. Why do you like these ads? Step 3 ObservationAsk students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage

4、 the students to pay attention to the functions of the commercial advertisements and public service advertisements.Step 4 Discussion and speakingOrganize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one

5、representative to present their ideas to the whole class. The three questions can help the students to start the discussion.Step 5 More ads for you to discussProvide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.Step

6、6 Homework Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it. Period 2 Reading 1Teaching aims: 1. To get a general idea of the whole text. 2. To train gist-reading skill and learn the main poin

7、t of each paragraph of the text.3. To be familiar with the detailed information about the text.4. To master the reading strategy for expository writing. Teaching procedures: Step 1 Lead-inThe students are encouraged to have a brainstorming about advertisements in order to review what they have learn

8、ed before the class and get more knowledge related to advertisements.Step 2 Before-reading The words-matching exercise can help the students to review the new words and pave the way for the coming reading comprehension. Step 3 Fast-readingAsk students to listen to the recording of the reading text a

9、nd skim the text to get the general idea. Read the article quickly and answer.1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.(L6-7)2. What does PSA stand for? Public service advertisements.(L9)3. What do PSAs aim to do? They aim to teach us and hel

10、p us lead better lives.(L29)Step 4 Detailed-readingLet students read the text carefully and work out the main idea of each paragraph. Step 5 Further ReadingThe true or false statements are designed to check students further understanding of the whole text .1. Most people are not aware of how many ad

11、s are around them. T2. Advertisements are always meant to promote a product or service. F3. PSAs are only found in newspapers and on TV. F4. PSAs and commercial ads use some of the same methods. T5. Commercial ads can often give us valuable information about how to live our lives. F6. An ad warning

12、people against smoking is an example of PSA. TStep 6 Post-reading (Consolidation Activity One ) With the question “Whats the similarities and differences between commercial advertisements and public service advertisements?”, students are expected to tell the differences and similarities between the

13、types of advertisements.Step 7 Post-reading (Consolidation Activity Two ) Ask students to retell the whole text with the help of the key words on the ppt.Step 8 About the reading strategy Draw the students attention to the reading strategy about expository writing. What is expository writing meant t

14、o do? It is meant to introduce you to basic information on a topic. What is its basic format? Introduction of the subject, examples and facts that develop or support the details, conclusion.Step 9 Homework Ask students to finish reading the article on Page 95, to list the difficult language points o

15、n their notebooks, and retell the reading text. Periods 3-4 Reading 2Language points。Teaching aims: 1. To get to grasp the usage of the main language items. 2. To train listening, speaking, reading and writing skills by practicing the language items. Teaching procedures: Step 1 Revision Ask students

16、 to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements.Step 2 Language focusList the main language items in the reading text and draw students attention to them.Step 3 Explanation and practiceExplain the main

17、 usage of the listed language items and use different ways, such as sentence translation, multiple choices to help students to practice.1. We are so used to them be used to do / doing sth. get accustomed to used tohappened in the paste.g. I am not quite used to living here/city I used to live in Nan

18、jing.2. I did some research on advertisements, and have some very important information to share with you. (P2, lines 2-4) research 在此是名词，表示“研究，调查” 常用结构：do research on/into 做有关 的研究 e.g. He has carried out extensive research into renewable energy sources.research 也可以作动词，“研究，调查”e.g. Theyre researching

19、 into ways of improving peoples diet. 他们在研究如何改进人们饮食的方法。share vt. 分享、分担；具有相同的（观点、想法、经历等）常用结构： share sth. with sb. 同某人分享某物 share sth. among/between 将某物平均分给3. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (P2, lines 6-7) persuade vt.

20、劝说、说服e.g. His friends failed to persuade him to go on the outdoor camping trip. 他的朋友们劝他去户外露营，但失败了。常用结构： persuade sb. to do sth. 说服某人做某事 persuade sb. into doing sth. 说服某人做某事 persuade sb. out of doing sth. 说服某人不做某事believe in 相信的存在，信任/信赖e.g. I dont believe in ghosts. I think that stories of ghosts were

21、 made up by human beings. 我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。 They need a leader they can believe in. 他们需要一个可以信赖的领导。4. A commercial advertisement is one which someone has paid for to advertise a product or service. (P2, lines 10-11) service n. 服务；帮助 常用结构：at your service 听您吩咐、供你差遣或使用 do sb. a service 给某人帮忙 of

22、service 有用的；有帮助的 拓展serve vt. 表示“ 为服务；接待、招待； 伺候(吃饭)、端(菜);供应(饭菜、酒水等) e.g. Serve the people heart and soul. 全心全意为人民服务。 First come, first served. 先到的先接待。 The restaurant doesnt serve wine. 这个餐馆不供应白酒。5. PSAs are often run for free, and are meant to educate people about health, safety or any other problem

23、that affects public welfare. (P2, lines 11-12)be meant to 旨在，目的是e.g. What he said at the meeting was meant to make us support his idea. 会议上他说的话是希望我们支持他的观点。6. There are laws to protect people from advertisements that cheat people. (P2, line 14) protect from 防止； 保护免受e.g. People usually wear sunglasses

24、 to protect their eyes from the strong sunlight.7. Even if an ad does not lie, it does not mean it is altogether innocent. (P2, lines 15-16)lie: lied(pt,pp),lying(pres p) vt.说谎 to sb. about sth.She was lying! She lied to me about her age!lie: lay(pt) lain(pp) lying(pres p) vi.平躺He has lain in bed si

25、nce this morning.lay: laid(pt,pp) laying(pres p) vt. 放置He laid his hand on my shoulder.8. with the nice comment, remember the words freshest food, and make a mental connection with the food in the grocery. (P3, lines 1-2)comment n. 评论、意见、评价vt./vi. 评论常用结构： make a comment/comments on 对评论/评头论足 no comme

26、nt 无可奉告 comment on 对评论/评头论足e.g. It is impolite to comment on others behind their back. 背后对他们评头论足是不礼貌的。9. We must not fall for this kind of trick! (P3, Lines 24-25) fall for 上的当，受的骗e.g. How can you fall for the words of the door-to-door salesman? 你怎么会受上门推销的人的骗呢？10. Not all ads play tricks on us thoug

27、h. (P3, line 27) play tricks on 欺骗，捉弄e.g. The naughty boy played tricks on me several times last month. 那个调皮的男孩上个月捉弄了我好几次。11. These ads deal with widespread social concerns. (P3, line 34) deal with 对付；和打交道； 处理；涉及（多和how连用）e.g. Could you tell me how to deal with the problem? 你能告诉我怎样处理这个问题吗？拓展do with 对

28、付/处置；与相处； 忍受 （多和what连用）e.g. I dont know what to do with the problem. 我不知道如何处理这个问题。12. We are so used to them that we often do not even realize how many we see and hear in a day. (P2)我们对广告习以为常，以至于不知道一天中到底见了多少,听了多少。【分析讲解】 本句的主体是so . that结构，在 that引导的结果状语从句中含有一个宾语从句how many we see and hear in a day，作rea

29、lize的宾语。so / such . that结构用法如下： so +形容词+ a(n) +单数可数名词+ that = such + a +形容词+单数可数名词+ that e.g. 约翰是一个非常聪明的学生，以至于所有的老师都喜欢他。 John is so clever a student that all his teachers like him. = John is such a clever student that all his teachers like him. such +形容词+不可数名词（或可数名词的复数）+ that； so +形容词（或副词） + 名词+ tha

30、t； so + many（或much，few，little） +名词+ that。These were such wonderful performances that we were deeply moved. 这些表演非常好，我们都被深深地感动了。 He received so little education that he could not teach such little children. 他受到的教育太少，以至于连这么小的孩子都教不了。13. A commercial advertisement is one which someone has paid for to pro

31、mote a product or service.(P2)考点 替代词one用来替代前面出现的可数名词的单数形式，是泛指概念，相当于a(n) +单数名词。 本句中的one相当于a commercial advertisement。考例 There is still a copy of the book in the library. Will you go and borrow _? No, Id rather buy _ in the bookstore. (陕西2007) c A. it; one B. one; one C. one; it D. it; itStep 4 Consolidation Ask students to search their memory for the words and expressions learnt in this section and complete the sentences. Complete the following sentences according to the i